Age of Learning
Age of Learning is a Glendale, California-based edtech company operating the ABCmouse early learning platform for children ages 2-8, offering 13,000+ gamified activities via a $13/month subscription (with a 2026 freemium tier) distributed through mobile app stores, YouTube Kids, and branded content partnerships with NASA and others.
- Company typePrivate
- Founded2010
- HeadquartersGlendale, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingSoftware
What Age of Learning does
Age of Learning is a Glendale, California-based private edtech company founded around 2010 that operates the ABCmouse early learning platform targeting children ages 2 through 8. The platform delivers over 13,000 curriculum-aligned activities spanning reading, math, science, and early STEM, structured through a gamified, theme-park-style interface featuring smooth animations, immediate feedback loops, and adaptive pacing designed to personalize progression for individual children. The company's flagship product is the ABCmouse 2 platform, launched in a reimagined form in January 2026 to mark 15 years of operation. A new sub-brand, 'Backpack Adventures,' is a CG-animated educational series distributed on YouTube Kids and within the ABCmouse app.
The company monetizes primarily through a consumer subscription model at approximately $13 per month, with a free tier introduced in January 2026 marking its first freemium offering in the platform's history. Distribution spans Google Play, Apple App Store, YouTube Kids, and Southwest Airlines' WiFi portal, with content partnerships spanning NASA, San Diego Zoo, and Major League Baseball / Boston Red Sox. The company is privately held, last valued at $3 billion following a $300 million TPG-led funding round in 2021, and employs 501-1,000 people. Leadership includes CEO Alex Galvagni, Chairman Sky Dayton, and a recently expanded executive team with hires from Meta, Tripadvisor, and Electronic Arts supporting international and content expansion.
Age of Learning firmographics
Firmographics- Name
- Age of Learning
- Legal name
- Age of Learning Inc.
- Website
- https://ageoflearning.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Age of Learning is a Glendale, California-based edtech company operating the ABCmouse early learning platform for children ages 2-8, offering 13,000+ gamified activities via a $13/month subscription (with a 2026 freemium tier) distributed through mobile app stores, YouTube Kids, and branded content partnerships with NASA and others.
- Ownership category
- akta.pro rank
Age of Learning industry classification
Industry- Product category
- Early Childhood Education Software
- NAICS
- Educational Support Services (611710), Educational Services (611), All Other Schools and Instruction (61169)
- akta.pro primary industry
- Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons) (EDACAJAK)
- akta.pro secondary industries
- Early Childhood Educational Media (Songs, Stories, Interactive) (EDAGALAC), Adaptive & Personalized Learning Platforms for ECE (EDACANAJ), Parent-Facing Home Learning & Family Engagement Apps (EDACANAK), Foundational Literacy & Early Reading Apps (EDACANAA), STEM & Coding Readiness for Early Learners (EDACANAF), Adaptive Learning & Personalized Instruction Software (EDAJAMAE)
Keywords
Where Age of Learning is headquartered
LocationHeadquarters
- HQ city
- Glendale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Age of Learning business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Subscription: Monthly subscription model providing full access to the ABCmouse platform's 13,000+ educational activities, with premium content partnerships with NASA and San Diego Zoo included for subscribers.
- Freemium Tier: Free tier launched in January 2026 offering limited access to educational content, with free offerings from NASA partnership. Serves as user acquisition funnel to convert to premium subscriptions.
- Brand Partnerships and Content Licensing: Licensing ABCmouse brand and content for partnerships with Southwest Airlines (in-flight entertainment), MLB/Boston Red Sox (Fenway Park content), and other branded experiential marketing activations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium subscription at $13/month |
| Freemium | Pay-as-you-go | Free tier with limited access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Age of Learning product offering
Product offeringCore offering
Age of Learning provides an early childhood digital learning platform through its ABCmouse family of products. The flagship ABCmouse 2 platform delivers over 13,000 gamified, adaptive activities for children ages 2–8 covering reading, math, science, and STEM, paired with content partnerships from NASA and San Diego Zoo. The company also distributes the Backpack Adventures CG-animated series on YouTube Kids and within the ABCmouse platform.
Product overview
Age of Learning operates as a unified product portfolio centered on its ABCmouse early learning platform, with ABCmouse 2 representing the flagship reimagined offering for children ages 2–8. The portfolio includes over 13,000 educational activities covering core subjects like reading, math, and science. ABCmouse 2 recently expanded with content partnerships (NASA, San Diego Zoo) and introduced a free tier alongside premium subscription. Backpack Adventures extends the brand into animated content distributed via YouTube Kids, representing a sub-brand expansion beyond the core app-based learning platform.
Differentiator
Problem solved
Functional benefit
Products and services
- ABCmouse 2 Age of Learning's flagship reimagined early learning platform for children ages 2–8, offering over 13,000 educational activities covering reading, math, science, and STEM. Launched in January 2026 with a free tier alongside premium subscription, and content partnerships with NASA and San Diego Zoo. Internal research reports the curriculum can accelerate learning growth by 2x.
- ABCmouse (Premium Subscription) Original ABCmouse subscription-based early learning app for children ages 2–8 offering over 10,000 activities in a visual, theme-park-style interface with gamified ticket rewards, smooth animations, immediate feedback, and adaptive pacing, priced at approximately $13 per month with a free tier added in 2026.
- Backpack Adventures Fully CG-animated educational series targeting children ages 2–6 that delivers ABCmouse's trusted early learning curriculum through animated storytelling, distributed on YouTube Kids and within the ABCmouse platform.
Quantifiable outcome
- Internal research showing ABCmouse curriculum can accelerate learning growth by 2x
- +1 more outcomes
Companies that use Age of Learning
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Age of Learning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Age of Learning partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Southwest AirlinescorePartnership to deliver ABCmouse educational content to young travelers on WiFi-enabled flights through December 31, 2026. Content includes eight educational video episodes covering world animals, natural wonders, and alphabet exploration, along with activity booklets and crayons distributed to families on select domestic flights. Free trial offers featured through Southwest's WiFi portal and Rapid Rewards platform.
- Major League Baseball / Boston Red Soxflagship'ABCmouse Visits Fenway Park | Baseball Adventure for Kids' video produced in partnership with MLB and Boston Red Sox. The video takes children on an immersive journey through Fenway Park teaching history, teamwork, and early STEM concepts. This partnership earned a Regional Emmy nomination in the Children (12 and Under) category.
- NASAcoreABCmouse early learning platform partnered with NASA to create space-themed educational content for children aged 2-8. Content features NASA's missions and experiments to help develop foundational STEM skills. Includes both free offerings for all users and premium content for subscribers, with additional materials expected throughout 2026.
- San Diego Zoo and Safari ParkcoreContent partnership with San Diego Zoo and Safari Park as part of the January 2026 ABCmouse platform reimagining. The partnership provides wildlife-themed educational content integrated into the 13,000+ activity curriculum alongside NASA partnership content.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Age of Learning competitors and assessment
Company assessmentDirect peers
- Khan Academy Kids: Khan Academy Kids is the most direct peer to ABCmouse: a free, app-based early childhood learning platform for ages 2-8 covering reading, math, and social-emotional skills, delivered via adaptive, gamified activities on mobile app stores.
- Homer (Begin): Homer (now Begin) is a subscription-based early learning app for ages 2-8 focused on reading, math, and creativity. It is a direct competitor in the consumer subscription early-childhood edtech category with comparable target customer (parents) and age range.
- ABCya: ABCya offers gamified educational games and activities for grades K-5 (ages 4-11) via a freemium app model. It is a direct peer on age range, gamified activity model, and freemium/premium GTM, though it skews slightly older than ABCmouse.
- Reading Eggs (Edmentum): Reading Eggs is a subscription-based early reading program for ages 2-13 from Edmentum. It directly competes with ABCmouse in the early literacy category, with overlapping curriculum (phonics, reading) and similar freemium-to-premium consumer GTM.
- LeapFrog Academy (VTech): LeapFrog Academy is VTech's subscription early-learning app for ages 3-6 covering reading, math, and problem-solving. It is a direct competitor in early-childhood educational subscriptions and shares the consumer app-store distribution model.
- Epic! (Epic Books): Epic! is a subscription-based digital reading platform for kids ages 12 and under (with an early-reader focus down to preschool). It directly competes with ABCmouse on the early-reading, parent-paid subscription model and share-of-wallet for children's educational screen time.
Broad incumbents
- PBS Kids: PBS Kids is a free, ad-supported educational media brand for children ages 2-8 offering games, videos, and apps. As a major nonprofit-backed incumbent, it competes broadly with ABCmouse for the same parent/caregiver audience, though delivered via free broadcast and digital rather than subscription.
Emerging players
- Noggin (Paramount): Noggin is Paramount's subscription streaming service for preschoolers (ages 2-6) combining educational videos and interactive content. It overlaps with ABCmouse's age range and content/curriculum orientation but is delivered primarily through video rather than a learning-app model.
- Duolingo: Duolingo is a freemium gamified learning app with a kids' product (Duolingo ABC) targeting ages 3-6 reading and early literacy. Comparable to ABCmouse on freemium GTM, gamified engagement loops, mobile-app distribution, and brand-led consumer marketing, though its core offering targets older learners.
Regional players
- Brightwheel: Brightwheel is an early-childhood education platform connecting parents, teachers, and preschools via a daily-activity, billing, and communication app. It overlaps with ABCmouse's age range and parent-facing positioning but is predominantly B2B/institution-led and US-focused, whereas ABCmouse is consumer-direct.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Age of Learning social profiles
Digital presenceAge of Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Age of Learning leadership team
Management profileNumber of profiles
Profiles13 records
Age of Learning funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Age of Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Age of Learning
What does Age of Learning do?
Age of Learning provides an early childhood digital learning platform through its ABCmouse family of products. The flagship ABCmouse 2 platform delivers over 13,000 gamified, adaptive activities for children ages 2–8 covering reading, math, science, and STEM, paired with content partnerships from NASA and San Diego Zoo. The company also distributes the Backpack Adventures CG-animated series on YouTube Kids and within the ABCmouse platform.
Is Age of Learning a public or private company?
Age of Learning is a private company. It is classified as venture growth investor backed and is currently operating.
When was Age of Learning founded?
Age of Learning was founded in 2010. It employs 501 to 1,000 people.
Where is Age of Learning based?
Age of Learning is headquartered in Glendale, United States, in the North America region.
How does Age of Learning make money?
Three revenue lines are on record. Premium Subscription is the primary driver. The others are freemium Tier and brand Partnerships and Content Licensing.
Who are Age of Learning's main competitors?
Direct peers on record are Khan Academy Kids, Homer (Begin), ABCya, Reading Eggs (Edmentum), LeapFrog Academy (VTech) and Epic! (Epic Books). PBS Kids is listed as a broad incumbent. Emerging players are Noggin (Paramount) and Duolingo. Brightwheel is listed as a regional player.
Does Age of Learning have an API?
No public API is recorded for Age of Learning.
What industry is Age of Learning in?
Age of Learning's product category is Early Childhood Education Software. Its primary akta.pro industry code is EDACAJAK, Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons), with a secondary code of EDAGALAC, Early Childhood Educational Media (Songs, Stories, Interactive). Its NAICS code is 611710.