What Lucky Strike Entertainment does

Lucky Strike Entertainment Corporation (NYSE: LUCK), formerly Bowlero Corp, operates one of the world's largest location-based entertainment platforms with over 360 venues across North America. The company's portfolio spans traditional bowling centers under the AMF and Bowlero brands, premium entertainment venues under the Lucky Strike brand, family entertainment centers (Boomers), and a growing slate of water parks (Raging Waters, Raging Waves, Big Kahuna's, Shipwreck Island, Wet'n Wild Emerald Pointe). The company also owns the Professional Bowlers Association (PBA), acquired in 2019, which functions as a major league and growing media property broadcasting on CBS, Paramount+, and The CW. The company's core customer base comprises individual consumers and families seeking bowling, arcade, and dining experiences, supplemented by corporate and group events and 180,000+ league bowlers enrolled nationwide through PBA-affiliated programs.

Name

Lucky Strike Entertainment

Legal name

Lucky Strike Entertainment Corporation

Website

https://ir.luckystrikeent.com

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Lucky Strike Entertainment operates over 360 location-based entertainment venues across North America spanning bowling, family entertainment centers, and water parks, serving consumers, corporate event clients, and 180,000+ league bowlers through brands including AMF, Bowlero, and the owned PBA.

Ownership category

akta.pro rank

Product category

Location-based entertainment

NAICS

Bowling Centers (71395), Amusement Arcades (71312), Amusement and Theme Parks (71311)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

akta.pro secondary industry

Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)

Keywords

• Bowling entertainment centers
• Family entertainment centers
• Water park attractions
• Eatertainment venues
• League bowling programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Bowling: Core bowling revenue from lane rentals, league fees, and bowling-related services across 360+ locations. Q3 FY2026 bowling revenue was $164.6 million.
2. Food & Beverage: Full food-and-beverage operations generating $118.7 million in Q3 FY2026. Part of the eatertainment model combining dining with interactive entertainment.
3. Amusement & Other: Amusement revenue including arcade games, attractions, and other entertainment offerings. Generated $58.9 million in Q3 FY2026.
4. Dividends: Quarterly cash dividend of $0.06 per common share, representing a 3.32% annual yield with 9.09% dividend growth over the past year.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lucky Strike Entertainment operates 360+ location-based entertainment venues across North America, offering experiential bowling, amusements, water parks, and family entertainment centers. The company generates revenue from lane rentals, league fees, food and beverage, arcade and amusement attractions, water park admissions, and corporate/group events across a multi-brand portfolio that includes AMF, Bowlero, Lucky Strike, Boomers, and multiple water park brands. It also owns the Professional Bowlers Association, which operates as a media and content property broadcasting on CBS, Paramount+, and The CW.

Product overview

Lucky Strike Entertainment operates as a unified platform-plus-sub-brands architecture. The core company platform provides centralized operational tools, AI-driven data infrastructure, and institutional infrastructure supporting over 360 North American locations. The portfolio spans multiple sub-brands including AMF and Bowlero (traditional bowling centers), Lucky Strike (premium bowling and entertainment), Boomers (family entertainment centers), and owned water parks (Raging Waters, Raging Waves, Big Kahuna's, Shipwreck Island, Wet'n Wild Emerald Pointe). The company also owns the Professional Bowlers Association (PBA), the major league of bowling and growing media property. Recent strategic initiatives include the nationwide rebranding of AMF centers and integration of water park acquisitions, all supported by data-first operating systems and AI-driven tools for labor optimization, pricing, and capital allocation.

Differentiator

Problem solved

Functional benefit

Brands

• AMF: American institution bowling brand since 1900 that engineered and brought the automatic pinsetter to the world
• Bowlero
• Lucky Strike
• Boomers
• PBA
• Big Kahuna's
• Raging Waters
• Shipwreck Island
• Wet'n Wild Emerald Pointe

Products and services

• AMF Bowling Centers
• Bowlero Bowling Centers
• Lucky Strike Bowling and Entertainment
• Boomers Family Entertainment Centers
• Professional Bowlers Association (PBA)
• Big Kahuna's Water Parks
• Raging Waters Water Parks
• Shipwreck Island Water Park
• Wet'n Wild Emerald Pointe Water Park
• Season Pass Programs

Quantifiable outcome

• First back-to-back positive comp performance since 2024 achieved in Q3 FY2026
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

One partnership is on record.

• San Francisco GiantsminorGTM or Marketing Partner · 4 May 2026Two-year partnership running from May 2026 through December 2027 featuring a 'Lucky Strikeout' promotion that rewards fans with 20% off at Lucky Strike, AMF, and Bowlero centers when Giants pitchers record strikeouts in the top of the 7th inning. The partnership includes in-stadium signage and outfield screen activations at Oracle Park, as well as community-driven opportunities and exclusive Lucky Row giveaways for fans. The deal aims to strengthen Lucky Strike's presence in the Bay Area cultural landscape.

Scale indicators8 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Dave & Buster's Entertainment: Public eatertainment operator combining dining with arcade gaming, sports viewing, and entertainment experiences across 200+ North American venues. Closest direct comparable on business model combining F&B, gaming, and group/league-style participation.
• Chuck E. Cheese (CEC Entertainment): Family entertainment center operator focused on children and families with arcade games, rides, and food offerings across hundreds of locations. Directly comparable on FEC format and family demographic, though Lucky Strike skews older.
• Round One Entertainment: Japan-based bowling and amusement facility operator with U.S. locations combining bowling, karaoke, arcade games, and billiards. Closest format match to Lucky Strike's bowling-plus-amusement venues outside the U.S.
• Main Event Entertainment: Family entertainment chain owned by Ardent Leisure offering bowling, laser tag, arcade games, and food & beverage. Directly comparable on the bowling-anchored FEC concept and corporate event business.

Broad incumbents

• Brunswick Corporation: Marine and recreational products manufacturer that historically operated bowling centers and continues to supply bowling equipment to the industry. Represents the upstream bowling ecosystem and the prior owner of bowling centers Lucky Strike acquired in 2014.
• SeaWorld Entertainment: Owner of regional theme parks, water parks, and family entertainment destinations across the U.S. Directly comparable water park portfolio (recent Lucky Strike acquisitions) and seasonal entertainment business model.
• Six Flags Entertainment: Largest regional amusement park operator in North America with significant water park portfolio and seasonal ticket-pass model. Comparable on theme park operations, season pass product, and group event business.

Emerging players

• Topgolf Callaway Brands: Tech-enabled golf entertainment venue operator with sports bar and event programming. Comparable as a category-creating eatertainment concept, though the underlying sport (golf) and demographic differ from bowling.
• Drive Shack: Owner and operator of entertainment golf venues (Puttery) and traditional golf courses. Comparable as a small-cap eatertainment concept seeking scale, though at much earlier stage than Lucky Strike's mature platform.

Others

• AMC Entertainment Holdings: Largest movie theater chain in the U.S. and global, increasingly investing in dine-in and premium seating formats. Adjacent location-based entertainment operator competing for similar out-of-home discretionary consumer spending.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BowleroBowl
• LinkedInlinkedin.com/company/bowlero-corp
• Instagraminstagram.com/luckystrikeent
• Xx.com/BowleroBow

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucky Strike Entertainment