Rose Rocket
Rose Rocket is a Toronto-based AI-native transportation management system (TMS) provider serving freight brokers, trucking companies, and 3PLs with network-driven SaaS that automates freight workflows via its TED AI email assistant.
- Company typePrivate
- Founded2015
- HeadquartersToronto, Canada
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Rose Rocket does
Rose Rocket is a Toronto-based, venture-backed provider of an AI-native Transportation Management System (TMS) targeting freight brokers, trucking companies, and third-party logistics (3PL) providers across North America with an expanding footprint in Australia and New Zealand. The platform is delivered as a network-driven SaaS solution supporting multiple transportation modes, with its core technical differentiator being the conversion of unstructured freight email communications into structured supply chain data, packaged as the TED AI-native email assistant launched in October 2025 and underpinned by email-to-data technology acquired through the October 2025 Centro acquisition.
The company monetizes through B2B SaaS subscriptions with quote-based enterprise pricing typical of mid-market and enterprise TMS deployments, distributed primarily via direct enterprise field sales in North America and through a channel partnership with CartonCloud for Australia and New Zealand. The go-to-market spans product-led, enterprise field sales, and channel motions, targeting freight brokers, trucking companies, and 3PLs as primary segments with a horizontal segmentation approach. Rose Rocket has raised approximately $63 million in disclosed venture funding across a $25 million Series A in October 2021 (led by Addition Capital, Shine Capital, Lee Fixel, and Mo Koyfman) and a $38 million Series B in June 2023 (led by Scale Venture Partners). Leadership includes co-founders Justin Sky (CEO), Alexander Luksidadi (CTO), and Justin Bailie (President), with Mike Betts as Chief Operating Officer.
Rose Rocket firmographics
Firmographics- Name
- Rose Rocket
- Legal name
- Rose Rocket Inc.
- Website
- https://roserocket.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rose Rocket is a Toronto-based AI-native transportation management system (TMS) provider serving freight brokers, trucking companies, and 3PLs with network-driven SaaS that automates freight workflows via its TED AI email assistant.
- Ownership category
- akta.pro rank
Rose Rocket industry classification
Industry- Product category
- Transportation Management Software
- akta.pro primary industry
- Brokerage/3PL TMS (Freight Brokerage Operations) (TLAEAAAB)
- akta.pro secondary industry
- Carrier TMS (Trucking Dispatch & Back-Office) (TLAEAAAC)
Keywords
Where Rose Rocket is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Rose Rocket business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Transportation management software delivered as a subscription-based SaaS platform, with recurring revenue from software licenses and services to freight brokers, trucking companies, and logistics providers.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels2 records
Rose Rocket product offering
Product offeringCore offering
Rose Rocket provides an AI-native Transportation Management System (TMS) delivered as a network-driven SaaS platform that supports freight brokers, trucking companies, and third-party logistics (3PL) providers. The platform handles multiple transportation modes, freight brokerage operations, carrier management, and order processing, and is complemented by the TED AI-native email assistant that converts unstructured email communications into structured supply chain data.
Product overview
Rose Rocket offers an AI-native Transportation Management System (TMS) as its core product, supporting various transportation modes including freight brokerage and trucking. The platform operates as a network-driven SaaS solution. The product portfolio includes the core TMS platform, supplemented by TED (an AI-native email assistant launched in October 2025 to automate email-based order processing), and the acquired Centro AI technology (October 2025) which specializes in transforming unstructured email data into structured supply chain data. The company positions itself as an AI-enabled TMS provider focused on freight workflows and logistics automation.
Differentiator
Problem solved
Functional benefit
Brands
- TED: AI-native email assistant designed to automate order processing and improve freight workflows
Products and services
- Transportation Management System (TMS) AI-native transportation management SaaS platform supporting multiple transportation modes, freight brokerage operations, carrier management, load tracking, and workflow automation for freight brokers, trucking companies, and 3PL providers.
- TED (AI-native Email Assistant) AI-powered email assistant that automates order processing by reading and interpreting emails, converting unstructured email communications into structured supply chain data to streamline freight workflows for logistics operators.
Quantifiable outcome
- Ninefold customer base growth over the past year
Companies that use Rose Rocket
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Rose Rocket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Rose Rocket partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CentrocoreRose Rocket acquired Centro, a Toronto-based AI company specializing in transforming unstructured email into structured data for supply chain systems, enhancing Rose Rocket's AI-native TMS capabilities and launching the TED email assistant for freight workflow automation.
- CartonCloudcoreRose Rocket partnered with CartonCloud to bring its transportation management software to Australia and New Zealand, expanding its geographic footprint through a regional channel partner specialized in transportation software distribution.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Rose Rocket competitors and assessment
Company assessmentDirect peers
- MercuryGate International: MercuryGate provides a multimodal TMS used by shippers, brokers, and 3PLs for order management, carrier selection, and freight workflow automation, competing head-to-head with Rose Rocket across similar customer segments and use cases.
- McLeod Software: McLeod Software is a long-established provider of transportation management and dispatch software for trucking carriers and brokerages, overlapping directly with Rose Rocket's trucking and freight broker customer base.
- Turvo: Turvo provides a cloud-native, AI-enabled TMS for shippers, brokers, and 3PLs, sharing Rose Rocket's positioning around modern SaaS architecture and automation in freight workflows.
- 3PL Central: 3PL Central offers a TMS and WMS platform purpose-built for third-party logistics providers, overlapping with Rose Rocket's 3PL customer segment and freight brokerage workflows.
Broad incumbents
- Descartes Systems Group: Descartes is a Canadian-headquartered logistics technology incumbent offering TMS, visibility, and compliance solutions across a broad portfolio, competing with Rose Rocket in transportation management while also serving adjacent categories.
- Manhattan Active Transportation Management: Manhattan Active offers a cloud-native TMS as part of a broader supply chain suite, competing with Rose Rocket in transportation planning, execution, and carrier management for shippers and 3PLs.
- Oracle Transportation Management: Oracle Transportation Management is an enterprise-scale TMS within Oracle's broader SCM cloud, overlapping with Rose Rocket's offering for large shippers and 3PLs and setting the competitive ceiling in enterprise accounts.
- Trimble Transportation: Trimble Transportation provides TMS, fleet management, and visibility solutions for carriers and brokers as part of a wider transportation technology portfolio, competing with Rose Rocket in trucking and brokerage workflows.
Emerging players
- FourKites: FourKites is a supply chain visibility and predictive ETA platform that competes with Rose Rocket's network-driven visibility layer and increasingly intersects with TMS workflows through AI-enabled freight tracking.
Regional players
- CartonCloud: CartonCloud is an Australia/New Zealand-based TMS and WMS provider for 3PLs and carriers that distributes Rose Rocket's transportation management software in the ANZ region, making it both a partner and a regional TMS peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Rose Rocket social profiles
Digital presenceRose Rocket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rose Rocket leadership team
Management profileNumber of profiles
Profiles6 records
Rose Rocket subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rose Rocket funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rose Rocket M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rose Rocket
What does Rose Rocket do?
Rose Rocket provides an AI-native Transportation Management System (TMS) delivered as a network-driven SaaS platform that supports freight brokers, trucking companies, and third-party logistics (3PL) providers. The platform handles multiple transportation modes, freight brokerage operations, carrier management, and order processing, and is complemented by the TED AI-native email assistant that converts unstructured email communications into structured supply chain data.
Is Rose Rocket a public or private company?
Rose Rocket is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rose Rocket founded?
Rose Rocket was founded in 2015. It employs 101 to 250 people.
Where is Rose Rocket based?
Rose Rocket is headquartered in Toronto, Canada, in the North America region.
How does Rose Rocket make money?
One revenue line is on record: saaS Subscription.
Who are Rose Rocket's main competitors?
Direct peers on record are MercuryGate International, McLeod Software, Turvo and 3PL Central. Broad incumbents are Descartes Systems Group, Manhattan Active Transportation Management, Oracle Transportation Management and Trimble Transportation. FourKites is listed as an emerging player. CartonCloud is listed as a regional player.
Does Rose Rocket have an API?
No public API is recorded for Rose Rocket.
What industry is Rose Rocket in?
Rose Rocket's product category is Transportation Management Software. Its primary akta.pro industry code is TLAEAAAB, Brokerage/3PL TMS (Freight Brokerage Operations), with a secondary code of TLAEAAAC, Carrier TMS (Trucking Dispatch & Back-Office).