ABB
ABB Group is a global technology leader in electrification and automation, serving enterprise customers across data centers, marine, energy, manufacturing, buildings, and oil and gas with power distribution, process automation, motors and drives, and the ABB Ability digital platform.
- Company typePublic
- Founded1988
- HeadquartersNapier, New Zealand
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What ABB does
ABB Group is a Swiss-listed global technology leader (public ticker ABBNY, legal entity ABB Ltd) founded in 1988 through the merger of ASEA and Brown Boveri, headquartered in Zurich and operating in over 100 countries with 105,000+ employees. The company serves enterprise customers across at least seven verticals: data centers, buildings and construction, food and beverage, marine/shipping, oil and gas, power generation/utilities, and nuclear — with named customers including Applied Digital (300 MW AI Factory in North Dakota), GridBeyond, SwitcH2, Charbone Hydrogen, Paragon Energy Solutions, Qantec Automation, Rotterdam Shore Power, and Wison. Revenue is concentrated in electrification solutions, with management disclosing that approximately 7% of revenues come from data centers, supported by the claim that one in four data centers worldwide run on ABB technology.
The technology stack spans electrical distribution (SACE Emax 3 circuit breakers, shore power systems, medium voltage power architecture for hyperscale AI data centers), process automation platforms (ABB Ability System 800xA, Symphony Plus, Freelance, and the newly launched Automation Extended ecosystem integrating OPC UA with cloud-native containerized architecture), motors and drives, marine propulsion (Azipod electric propulsion, a three-decade market leader), and the ABB Genix IIoT and AI Suite plus ABB Ability Digital Powertrain for analytics and remote monitoring. ABB's Robotics division — industrial robots, the GoFa collaborative robot with Ultra Accuracy (10x precision vs. peers), autonomous mobile robots, and OmniCore controllers — is being divested to SoftBank Group for $5.375 billion (closing mid-to-late 2026), after which ABB will operate under three restructured business areas.
ABB's business model is direct enterprise sales of customized hardware and integrated solutions, with quote-based pricing under multi-year contracts rather than published price lists. Distribution combines global direct enterprise sales with regional channel partners (Qantec Automation in Australia), strategic technology partnerships (Nvidia for data center chip electrification, TCS for AI-driven industrial automation, Paragon Energy Solutions for US nuclear), and local manufacturing in key markets — including 75-80% of US demand served from US facilities, a $40M+ New Mexico plant opened in 2025, and $110M of committed US manufacturing investment. Recent inorganic moves also include acquisitions of Gamesa Electric's power electronics business (46 GW wind converter capacity, ~400 employees in Spain), IPEC for predictive monitoring, Premium Power for power system consultancy, and Netcontrol for industrial automation.
ABB firmographics
Firmographics- Name
- ABB
- Legal name
- ABB Group
- Website
- https://new.abb.com
- Company type
- Public
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- ABB Group is a global technology leader in electrification and automation, serving enterprise customers across data centers, marine, energy, manufacturing, buildings, and oil and gas with power distribution, process automation, motors and drives, and the ABB Ability digital platform.
- Ownership category
- akta.pro rank
ABB industry classification
Industry- Product category
- Industrial Electrification and Automation
- NAICS
- Electrical Equipment Manufacturing (3353), Relay and Industrial Control Manufacturing (335314), Motor and Generator Manufacturing (335312), Electrical Equipment Manufacturing (33531)
- SIC
- Switchgear & Switchboard Apparatus (3613), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- EV/Industrial Charging Power Electronics (Chargers, rectifiers, power stages) (IMAGADAF)
- akta.pro secondary industries
- Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), Substations, Transformers & Grid Step-Up Facilities (EHV Substations, GSU Transformers) (EUAMAFAE)
Keywords
Where ABB is headquartered
LocationHeadquarters
- HQ city
- Napier
- HQ country
- New Zealand
- HQ region
- Oceania
Offices5 records
Markets served
ABB business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Electrification Products and Solutions: ABB generates revenue through electrical distribution and management solutions including power distribution equipment, switchgear, and electrical systems for buildings, data centers, and industrial applications. The company reports approximately 7% of revenues from data centers.
- Automation Solutions: Revenue from process automation systems, control technologies, and digital solutions for process and hybrid industries including measurement, analytics, and marine offerings.
- Motors and Drives: ABB generates revenue from motors, drives, and power conversion equipment designed for reliable operation under demanding conditions with low life cycle costs.
- Robotics: Revenue from industrial and collaborative robots, autonomous mobile robots (AMRs), controllers, application solutions, and related services. Note: ABB Robotics division is being divested to SoftBank Group for $5.375 billion, expected to close by mid-to-late 2026.
- Data Center Power Infrastructure: ABB supplies power infrastructure solutions including medium voltage power architecture for large-scale AI-ready data centers, with projects such as Applied Digital's 300 MW AI Factory campus expansion in North Dakota.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise solutions with custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
ABB product offering
Product offeringCore offering
ABB designs, manufactures, and sells integrated electrification and automation technologies for industrial and infrastructure customers. Its portfolio includes power distribution equipment (circuit breakers, medium-voltage systems, data center power architecture), industrial automation platforms (ABB Ability System 800xA, Symphony Plus, Freelance, Automation Extended), motors and drives, the Azipod marine propulsion system, robotics and controllers (GoFa cobots, OmniCore, AMRs), the ABB Genix IIoT/AI suite, and renewable power products (wind converters, BESS, solar inverters) following the Gamesa Electric acquisition.
Product overview
ABB is a global technology leader in electrification and automation, operating a platform-plus-modules architecture across five business areas: Electrification, Process Automation, Motors and Drives, Power Conversion and Control, and Robotics (divested to SoftBank pending regulatory approval). The core offerings include power distribution systems (SACE Emax 3, data center power infrastructure, shore power systems), automation platforms (ABB Ability System 800xA, Symphony Plus, Freelance, Automation Extended ecosystem), industrial IoT and AI solutions (ABB Genix), motors and drives, robotics (OmniCore controllers, GoFa collaborative robots, AMRs), and renewable power solutions (wind converters, BESS, solar inverters from Gamesa Electric acquisition). The company also provides specialized services including power system advisory (Premium Power), predictive monitoring (IPEC), nuclear power solutions, and marine propulsion (Azipod®). ABB Genix™ IIoT and AI Suite serves as the primary AI and analytics platform, while ABB Ability™ Digital Powertrain enables powertrain monitoring. The Robotics division, one of the world's leading suppliers, offers industrial and collaborative robots, AMRs, and application solutions but is being divested to SoftBank Group for $5.375 billion.
Differentiator
Problem solved
Functional benefit
Brands
- ABB Ability: Digital solutions and services platform enabling remote monitoring and optimization of industrial assets
- Azipod
- SACE Emax 3
- GoFa
- OmniCore
- ABB Genix
Products and services
- SACE Emax 3
Quantifiable outcome
- One in four data centers worldwide run on ABB technology
- +3 more outcomes
Companies that use ABB
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles6 records
ABB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature8 records
ABB partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and flagship.
- Tata Consultancy Services (TCS)coreTCS announced a new strategic partnership with ABB focusing on AI-driven solutions in industrial automation, including joint AI and infrastructure projects. The collaboration builds on TCS's decade of collaboration with aviation and industrial clients, with ABB providing electrification and automation technology integrated into TCS's cloud and AI services.
- NvidiaflagshipABB partnered with Nvidia as part of the robotics ecosystem announcement at GTC 2026. ABB is among the robotics companies partnering with Nvidia to embed Skild AI's robot brain software across industrial robots. ABB is also partnering with Nvidia on developing electrification products for next-generation data center chips.
- Gamesa Electric (Siemens Gamesa)flagshipABB completed its acquisition of Gamesa Electric's power electronics business from Siemens Gamesa in December 2025. The acquisition expands ABB's renewable energy portfolio including wind converters, BESS, and solar inverters, adding approximately 46 GW of serviceable wind converter capacity and about 400 employees plus two factories in Spain.
- Premium PowercoreABB announced an agreement to acquire Premium Power, a leading electrical engineering consultancy headquartered near Dublin, Ireland, with the transaction expected to close in Q1 2026. Premium Power employs over 40 electrical engineers and will strengthen ABB's Electrification Service advisory offering with expertise in power system studies, grid modelling, and power quality assessments for critical industries.
- IPEC LtdcoreABB agreed to acquire Manchester-based electrical diagnostics company IPEC to strengthen its position in predictive monitoring for critical infrastructure. The deal aims to support the shift from reactive to proactive asset management using AI and advanced analytics to reduce downtime and maintenance costs. IPEC has 70 employees, with closing expected in Q1 2026.
- NetcontrolcoreABB is set to acquire Netcontrol, an industrial equipment company specializing in electrical transmission, distribution, and automation systems with significant market presence across Europe, US, China, and other regions. This acquisition is part of ABB's expansion in industrial equipment.
- SwitcH2coreABB signed a term sheet agreement with SwitcH2 to engineer and supply automation and electrification solutions for a floating production, storage and offloading (FPSO) vessel dedicated to producing green ammonia from green hydrogen off the coast of Portugal. The 300 MW electrolyzer-powered facility will produce up to 243,000 tonnes of green ammonia annually.
- Qantec AutomationcoreQantec Automation, an Australian distributor specializing in Building Management Systems and IoT automation, announced a strategic alliance with ABB to deliver next-generation open, energy-efficient smart building solutions across Australia. The partnership combines ABB's scalable building automation technologies with Qantec's local expertise.
- Charbone HydrogencoreABB and Charbone Hydrogen signed an agreement to advance North American green hydrogen production facilities. The partnership combines ABB's automation and electrification expertise with Charbone's hydrogen production capabilities.
- Paragon Energy SolutionscoreABB partnered with Paragon Energy Solutions to develop unified Instrumentation, Control, and Electrification systems for the US nuclear sector, covering both existing facilities and future small modular reactors. ABB provides automation, power distribution, and digital systems while Paragon focuses on safety-critical systems.
- Rotterdam Shore PowercoreABB signed a contract with Rotterdam Shore Power for a shore power project, enabling vessels to connect to electrical power while docked to reduce emissions.
- WisoncoreWison signed strategic agreements with ABB along with Emerson, Schneider Electric, and Inprocess to enhance digitalization and support low-carbon projects. Discussions emphasized decarbonization, digitalization, and industry collaboration.
- Applied DigitalflagshipABB is expanding its power technology partnership with Applied Digital, supplying power infrastructure for Applied Digital's second AI Factory campus in North Dakota. This demonstrates a 300 MW expansion geared towards AI workloads with new medium voltage power architecture supporting large-scale, energy-efficient data centers.
- GridBeyondcoreABB and GridBeyond jointly released the 'Batteries without Barriers' white paper on Battery Energy Storage Systems (BESS) and energy optimisation, emphasizing their role in accelerating energy transition and grid resilience for industrial users.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
ABB competitors and assessment
Company assessmentBroad incumbents
- Honeywell International: Honeywell's Process Solutions and Industrial Automation businesses overlap with ABB in process control, instrumentation, and industrial software; it is a broad incumbent across industrial verticals.
- Siemens AG: Siemens operates Smart Infrastructure (electrical distribution), Digital Industries (automation, drives), and a large portfolio of adjacent businesses; it directly competes with ABB's electrification, motion, and process automation businesses.
- Mitsubishi Electric: Mitsubishi Electric is a broad incumbent competing with ABB across factory automation, drives, electrical distribution, and power systems, particularly strong in Asia-Pacific.
Direct peers
- Schneider Electric: Schneider Electric is ABB's closest direct peer, competing head-to-head across low/medium-voltage electrical distribution, industrial automation, data center power, and energy management software for buildings and industry.
- Eaton Corporation: Eaton is a leading electrical power management company with strong overlap in switchgear, UPS, power distribution for data centers, and industrial components, making it a direct competitor in ABB's core electrification segment.
- Rockwell Automation: Rockwell competes with ABB's Process Automation business in industrial control systems, PLCs, and software for discrete and process manufacturing customers.
- Emerson Electric: Emerson's Automation Solutions business competes directly with ABB in process automation, measurement and analytics, and valves/instrumentation for process industries.
- Vertiv Holdings: Vertiv specializes in power, thermal, and IT management for data centers, directly competing with ABB's data-center power infrastructure offering for AI and hyperscale customers.
- nVent Electric: nVent competes with ABB in electrical connection and protection solutions for industrial and data center applications, particularly in enclosures and power distribution.
- Legrand: Legrand competes with ABB in electrical and digital building infrastructure, including wiring devices, data center connectivity, and smart building systems, with growing overlap in commercial electrification.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ABB financial estimates
Financial estimateRevenue estimate
Valuation estimate
ABB leadership team
Management profileNumber of profiles
Profiles1 record
ABB subsidiaries and ownership
Company hierarchySubsidiaries8 records
ABB funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ABB M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ABB
What does ABB do?
ABB designs, manufactures, and sells integrated electrification and automation technologies for industrial and infrastructure customers. Its portfolio includes power distribution equipment (circuit breakers, medium-voltage systems, data center power architecture), industrial automation platforms (ABB Ability System 800xA, Symphony Plus, Freelance, Automation Extended), motors and drives, the Azipod marine propulsion system, robotics and controllers (GoFa cobots, OmniCore, AMRs), the ABB Genix IIoT/AI suite, and renewable power products (wind converters, BESS, solar inverters) following the Gamesa Electric acquisition.
Is ABB a public or private company?
ABB is a public company. It is classified as public and is currently operating.
When was ABB founded?
ABB was founded in 1988. It employs 5,001 to 10,000 people.
Where is ABB based?
ABB is headquartered in Napier, New Zealand, in the Oceania region.
How does ABB make money?
Five revenue lines are on record. Electrification Products and Solutions are the primary driver. The others are automation Solutions, motors and Drives, robotics and data Center Power Infrastructure.
Who are ABB's main competitors?
Broad incumbents on record are Honeywell International, Siemens AG and Mitsubishi Electric. Direct peers are Schneider Electric, Eaton Corporation, Rockwell Automation, Emerson Electric, Vertiv Holdings, nVent Electric and Legrand.
Does ABB have an API?
No public API is recorded for ABB.
What industry is ABB in?
ABB's product category is Industrial Electrification and Automation. Its primary akta.pro industry code is IMAGADAF, EV/Industrial Charging Power Electronics (Chargers, rectifiers, power stages), with a secondary code of IMAGAHAB, Battery Modules & Packs (Industrial/Commercial pack assembly). Its NAICS code is 3353 and its SIC code is 3613.