What Wind Point Partners does

Wind Point Partners is a Chicago-based private equity firm founded in 1984 that invests in middle market businesses across three core sectors: Business Services, Consumer Products, and Industrial Products. The firm manages approximately $9 billion in assets under management as of December 31, 2025, and has completed more than 90 platform acquisitions and 400 add-on acquisitions over its 40+ year history. Its portfolio includes companies such as Hiller (fire and life safety), ExperiGreen/Turf Masters (residential lawn care), Enviromatic Systems (building automation), Buske Logistics (warehousing), Clean Solutions Group (filtration), Central Moloney (electrical grid infrastructure), and good2grow (children's beverages).

The firm's business model is the standard closed-end private equity fund structure. It raises successor funds from institutional limited partners (pension funds, endowments, sovereign wealth funds, family offices) — Fund VIII raised $985M in 2017, Fund IX $1.5B in 2021, Fund X $2.3B in 2024, and Fund XI is targeting $2.5B. Revenue is generated through management fees (typically 1-2% of committed capital) and carried interest (typically 20% of profits above a hurdle rate). Deal sourcing is relationship-driven through investment bankers, business brokers, and a proprietary Executive Advisor Partner (EAP) program featuring 40+ former CEOs. The firm differentiates through its talent pipeline, an in-house Value Creation function, and a hands-on operational model that supports portfolio companies through add-on acquisitions and operational improvements; exited investments since Fund VII (2009 vintage) have averaged 2.4x EBITDA growth.

Name

Wind Point Partners

Legal name

Wind Point Advisors LLC

Website

http://www.wppartners.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Wind Point Partners is a Chicago-based private equity firm founded in 1984 that manages ~$9B AUM investing in middle market businesses across Business Services, Consumer Products, and Industrial Products, generating returns through management fees and carried interest from 90+ platform and 400+ add-on acquisitions.

Ownership category

akta.pro rank

Product category

Middle Market Private Equity

NAICS

Portfolio Management and Investment Advice (52394), All Other Financial Investment Activities (52399)

SIC

Investment Advice (6282)

akta.pro primary industry

Multi-Sector / Generalist Growth Equity (FSANACAO)

Keywords

• Middle market private equity
• Private equity fund management
• Business acquisitions and mergers
• Portfolio company value creation
• Institutional investment management

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Management Fees: Charged on committed capital under management, typically 1-2% annually. Covers fund operations and investment team compensation.
2. Carried Interest/Performance Fees: Performance-based fees typically 20% of profits above a hurdle rate, aligning GP and LP interests. Represents the primary economic upside for the firm and its investors.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wind Point Partners is a Chicago-based private equity firm that acquires and builds middle-market businesses across Business Services, Consumer Products, and Industrial Products sectors. The firm raises capital from institutional limited partners through flagship funds (most recently Fund X at $2.3B and Fund XI targeting $2.5B), deploys that capital into control acquisitions of quality businesses, and supports portfolio companies through operational improvement, add-on M&A, and executive talent development via its Executive Advisor Partner program.

Product overview

Wind Point Partners is a Chicago-based private equity firm that does not offer a technology product. The firm focuses on acquiring and building middle-market businesses across three core sectors: Business Services (including logistics, professional services, security & building services), Consumer Products (including food, household products, and pet), and Industrial Products (including chemicals & specialty materials, engineered products, and packaging). The firm manages approximately $9 billion in AUM as of December 31, 2025, and has completed over 90 platform acquisitions and 400 add-on acquisitions. Its portfolio companies — such as Turf Masters Brands (residential lawn care), Enviromatic Systems (building automation), Buske Logistics (warehousing and supply chain), Clean Solutions Group (nonwoven filtration products), Sigma (waterworks infrastructure products), Central Moloney (electrical grid infrastructure), Hiller (fire and life safety services), Envera Systems (remote security for community associations), good2grow (children's beverages), RTIC (outdoor products), Pavion (fire and security solutions), Smart Care (refrigeration equipment services), United Uptime Services (fueling and EV infrastructure), FreshEdge (produce and specialty food distribution), and Stir Foods (soups, sauces, dressings) — represent the breadth of the firm's investment platform. Wind Point Partners does not itself manufacture or sell products; its value creation model relies on operational excellence, strategic M&A, technology investment, and talent development across its portfolio companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Wind Point Flagship Private Equity Funds (Fund VIII, IX, X, XI) Limited partnership fund vehicles that aggregate capital commitments from institutional limited partners for deployment into middle market company acquisitions. Each fund applies the firm's Vision + Talent + Transformation value creation framework across portfolio companies.
• Middle Market Company Acquisitions and Value Creation Acquisition and operational improvement services for middle market companies across three core sectors (Business Services, Consumer Products, Industrial Products). Includes sourcing, due diligence, structuring of majority equity positions, and post-close operational value creation through add-on M&A and executive placement.

Quantifiable outcome

• Average EBITDA growth of 2.4x across exited investments since WPP VII (2009 vintage)
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Hiller Management TeamcoreStrategic or Co-development Partner · 15 January 2026Wind Point is partnering with Hiller management led by CEO Santiago Perez. Under Santiago's leadership, Hiller has grown by focusing on exceeding customer expectations, expanding their service footprint, and acquiring more than 20 companies over the last three years.
• ExperiGreen Lawn Care (merged with Turf Masters Brands)coreStrategic or Co-development Partner · 11 December 2025Wind Point combined Turf Masters Brands with ExperiGreen Lawn Care to form one of North America's largest residential lawn care platforms. Luis Orbegoso, current ExperiGreen CEO, serves as CEO of the combined company.
• 50/50 Women on BoardsminorOthersGlobal education and advocacy campaign driving the movement towards gender balance and diversity on corporate boards.
• Women's Association of Venture & Equity (WAVE)minorOthersWAVE's mission is to promote a spirit of cooperation and understanding among its members and to create professional opportunities by providing a strong network of contacts in the private equity and venture capital industry.
• Latino Corporate Directors Association (LCDA)minorOthersThe mission of LCDA is to develop, support and increase the number of US Latinos on corporate boards.
• Management Leadership for Tomorrow (MLT)minorOthersMLT equips and emboldens high-achieving individuals from underrepresented communities to realize their full potential and make a difference.
• KayominorOthersKayo connects female investors in private equity, credit, real estate and infrastructure through conferences, email newsletters, online community and digital content.
• IVCA Scholar ProgramminorOthersAnnual Scholarship program fostering diversity and inclusion intended to create an inclusive industry with more gender, racial and ethnic diversity by providing students exposure to the venture capital/private equity industry.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GTCR: Chicago-based private equity firm investing across multiple sectors in middle market companies. Highly comparable to Wind Point in geography, multi-sector focus, fund size, and target company profile.
• Madison Dearborn Partners: Chicago-based PE firm with multi-sector middle market focus. Directly comparable to Wind Point in business model, sector coverage, and target deal size; Chicago headquarters overlap indicates shared talent pool and LP base.
• Audax Group: Middle market PE firm with deep add-on acquisition strategy, directly comparable to Wind Point's buy-and-build model. Recent counterparty to Wind Point on the Enviromatic exit, demonstrating direct competitive and transactional overlap.
• The Jordan Company: Middle market private equity firm operating across business services, consumer, and industrial sectors with similar fund sizes and add-on acquisition strategy. Directly comparable in target company profile and value creation approach.
• Sun Capital Partners: Middle market PE firm focused on operationally intensive investments in similar sectors (consumer, industrial, business services). Comparable in fund vintage pattern and operating partner model.
• New Mountain Capital: Middle market PE firm investing in business services, consumer, and industrial sectors. Comparable in fund size trajectory, multi-sector focus, and emphasis on operational value creation through operating partners.
• Centre Partners: Middle market private equity firm with focus on consumer, industrial, and business services sectors. Similar fund size and target company profile; directly comparable on platform-and-add-on investment approach.

Broad incumbents

• Bain Capital: Large multi-strategy alternative asset manager with overlapping middle market and large-cap PE activities. Overlaps with Wind Point in target sectors but operates at significantly larger scale across multiple strategies and geographies.
• TPG: Major global alternative asset manager with PE activities across multiple sectors and geographies. Indirect competitor for deals and LPs, though at materially larger scale and broader strategy than Wind Point's middle market focus.

Emerging players

• American Industrial Partners: Middle market PE firm specializing in industrial products and business services. Directly comparable to Wind Point's industrial products vertical focus, though more sector-concentrated than Wind Point's three-sector approach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A72 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wind Point Partners