Vestmark

What Vestmark does

Vestmark is a privately held wealth management technology company founded in 2001 and headquartered in Wakefield, Massachusetts. It provides the VestmarkONE platform, an enterprise-scale SaaS offering portfolio management, trading, rebalancing, tax overlay, and unified managed account (UMA) capabilities to registered investment advisors, broker-dealers, banks, and asset managers. The platform supports $2 trillion or more in client assets, 5 million-plus investor accounts, and 72,000-plus financial advisors, including six of the ten largest managed account platforms in the United States.

The product portfolio is organized as a platform-plus-modules architecture. Core modules include Portfolio Management and Trading, Advisor Suite (proposal generation, household management, reporting), Investment Advisory (tax overlay and outsourced solutions), and the Vestmark Model Marketplace, which connects advisors to over 1,900 strategies from 290-plus asset managers. Vestmark Advisory Solutions (VAST), an SEC-registered investment adviser subsidiary, provides direct indexing and tax-loss harvesting across multiple S&P, ESG, and specialty indices, with separately managed account minimums of $100,000 (focused) and $250,000 (personalized). More recent additions include a tax-managed UMA with private assets (in partnership with iCapital, BlackRock, and Dynasty), Custom Premier with T. Rowe Price, and AI-enabled features such as Vestmark Pulse and the Advisor Assistant copilot. The Center for AI Research and Development (CARD), opened in Boston in 2026, formalizes the company's AI investment under a dedicated Chief AI Officer.

Revenue is generated through three primary streams: platform SaaS licensing to wealth management firms (subscription, recurring), AUM-based advisory fees from the VAS subsidiary, and distribution or partnership fees from asset managers participating in the Model Marketplace. Pricing is quote-based B2B enterprise; specific contract values are not publicly disclosed. Vestmark markets and sells through direct enterprise sales, supported by content marketing, webinars, industry conferences, and earned media. The company is closely held with no private equity backing and no stated exit timeline, a structure management has positioned as a competitive advantage for long-term product investment.

Name

Vestmark

Legal name

Vestmark, Inc.

Website

https://vestmark.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Vestmark provides an enterprise wealth management technology platform (VestmarkONE) that delivers portfolio management, trading, rebalancing, tax overlay, and unified managed accounts to RIAs, broker-dealers, and asset managers, supporting $2T+ in client assets and 72,000+ advisors across six of the ten largest US managed account platforms.

Ownership category

akta.pro rank

Product category

Wealth Management Technology

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282)

akta.pro primary industry

Portfolio Construction & Asset Allocation Advisory (FSAEAAAC)

akta.pro secondary industries

Target-Risk / Risk-Managed Allocation Funds (FSAAAEAG), Target-Risk / Risk-Profile Model Portfolios (FSAAAJAD), Fund/Index-Linked Notes (ETF/Mutual Fund/Custom Index) (FSACAMAH)

Keywords

• Wealth management technology
• Portfolio management platform
• Unified managed accounts
• Direct indexing solutions
• Investment advisory services

Headquarters

HQ city

Wakefield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Software Licensing: SaaS/platform licensing fees for wealth management technology providing portfolio management, trading, rebalancing, and reporting capabilities to RIAs, broker-dealers, and asset managers.
2. Investment Advisory Services: Vestmark Advisory Solutions (VAS), the SEC-registered investment adviser subsidiary, provides sub-advisory and overlay portfolio management services including VAST direct indexing and tax optimization. VAS manages client portfolios for a fee based on assets under management.
3. Model Marketplace Distribution: Distribution fees from asset managers for access to the model marketplace platform, enabling managers to reach advisors and wealth management firms through Vestmark's network.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Vestmark provides the VestmarkONE wealth management technology platform—offering centralized portfolio management, trading, rebalancing, model marketplace access, and unified managed account (UMA) capabilities—to RIAs, broker-dealers, banks, and asset managers. Through its SEC-registered subsidiary Vestmark Advisory Solutions (VAS), the company also delivers investment advisory services including VAST direct indexing and tax overlay portfolio management. AI-enabled tools (Vestmark Pulse, Advisor Assistant) and a model marketplace of 1,900+ strategies from 290+ asset managers extend the platform's distribution and advisor productivity functions.

Product overview

Vestmark offers a platform-plus-modules architecture centered on the VestmarkONE platform, which provides centralized portfolio management, trading, and rebalancing for wealth management firms at scale. The platform is complemented by distinct modules and sub-products including the Advisor Suite (proposal generation, reporting, billing, household management), Investment Advisory (tax overlay, marketplace), Vestmark Model Marketplace (access to 1,900+ strategies from 290+ managers), and VAST (direct indexing with tax-loss harvesting across multiple S&P and ESG indexes). AI-enabled features include Vestmark Pulse (continuous portfolio monitoring), Vestmark Advisor Assistant (an AI copilot for advisors), and the Vestmark Center for AI Research and Development (CARD) dedicated to advancing AI across the platform. A tax-managed UMA with private assets capability, developed with iCapital, BlackRock, and Dynasty, extends the platform to alternative investments within a unified account.

Differentiator

Problem solved

Functional benefit

Brands

• VAST: Vestmark Advisory Solutions Tax - A suite of offerings combining technology and investment management services for direct indexing and tax optimization, including Personalized Portfolios and Focused Index Portfolios benchmarked to various S&P indices.

Products and services

• VestmarkONE Platform Central technology platform powering Vestmark's portfolio management, trading, rebalancing, model marketplace, and advisor workflows. Serves as the operational backbone for RIAs, broker-dealers, banks, and asset managers, supporting centralized investment functions, full-feature UMAs, and integration across custodians and enterprise systems.
• VAST (Vestmark Advisory Solutions Technology) A suite of direct indexing and tax-loss harvesting offerings combining technology and investment management services. Includes Personalized Portfolios (customization, starting at $250,000 minimum) and Focused Index Portfolios (S&P 500, S&P Mid Cap 400, S&P Small Cap 600, ESG, Catholic Values, custom ADR indices, starting at $100,000 minimum). Provided through SEC-registered subsidiary Vestmark Advisory Solutions, Inc.
• Vestmark Pulse AI-powered portfolio intelligence platform that monitors positions, SEC filings, market news, and CRM data to flag actionable items and surface recommendations for advisors. Supports rebalancing, trade execution, client outreach, and compliance screening workflows.
• Vestmark Model Marketplace Distribution platform connecting advisors with 1,900+ investment strategies from 290+ asset managers, enabling discovery, evaluation, and adoption of model portfolios at scale across the Vestmark network.
• Tax-Managed UMA with Private Assets Unified managed account capability that enables RIAs to combine subscription-based alternative investments alongside ETFs, mutual funds, and separately managed accounts within a single tax-managed custodial account. Integrates iCapital's alts platform and BlackRock's asset allocation models.

Quantifiable outcome

• $2T+ assets supported on platform
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Freedom Dumlao (Chief AI Officer)coreOthers · 30 June 2026Chief AI Officer appointed to lead platform-wide artificial intelligence strategy, overseeing AI deployment across portfolio management, trading, compliance monitoring, and tax-aware investment processes.
• T. Rowe PricecoreStrategic or Co-development Partner · 22 January 2026Joint launch of Custom Premier, a personalized model portfolio solution for RIAs combining Vestmark's tax-aware technology with T. Rowe Price's institutional-caliber investment expertise. The partnership encompasses $184 billion in combined assets.
• WestEnd AdvisorsminorStrategic or Co-development Partner · 17 December 2025Partnership to develop a U.S. sector strategy SMA focused on tax advantages for wealth management clients.
• VanEckcoreStrategic or Co-development Partner · 3 December 2025Partnership to deliver custom model portfolios to financial advisors powered by Vestmark's platform. VanEck subsidizes implementation costs to help advisors adopt the new capabilities.
• iCapitalcoreTechnology or Integration · 17 July 2025Launch of tax-managed UMA with private assets capability integrating iCapital's technology platform for alternative investments into Vestmark's unified managed account solution. iCapital's platform manages $945 billion in assets globally.
• BlackRockcoreStrategic or Co-development Partner · 17 July 2025Partnership for tax-managed UMA with private assets, integrating BlackRock's asset allocation models into the unified managed account solution. BlackRock provides leading asset allocation and portfolio design capabilities across private and public markets.
• Dynasty Financial PartnerscoreStrategic or Co-development Partner · 17 July 2025Initial launch partner for tax-managed UMA with private assets capability. Dynasty advisors can incorporate subscription-based alternatives using iCapital's platform and BlackRock's asset allocation models within Vestmark's UMA.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Envestnet: Envestnet is the largest direct competitor to Vestmark in UMA technology, portfolio management, and advisor workflows, serving many of the same broker-dealers and RIAs. Both platforms compete head-to-head for enterprise wealth management contracts.
• Orion Advisor Technology: Orion provides portfolio management, rebalancing, and advisor workflow software to RIAs and broker-dealers, overlapping directly with VestmarkONE's core platform capabilities and target customer base.
• Addepar: Addepar offers a wealth management technology platform focused on portfolio analytics, reporting, and data aggregation for high-net-worth and institutional advisors, competing for the same large-wealth-firm segment that Vestmark targets.
• SS&C Advent (Black Diamond): SS&C's Advent/Black Diamond provides portfolio management, accounting, and reporting software to RIAs and wealth managers, with overlapping product capabilities in rebalancing, performance reporting, and UMA workflows.
• Envestnet Tamarac: Tamarac (an Envestnet unit) provides portfolio rebalancing, reporting, and CRM to RIAs, directly overlapping with Vestmark's Advisor Suite and Portfolio Management & Trading modules.

Emerging players

• iCapital: iCapital is both a partner (integrated into Vestmark's tax-managed UMA with private assets) and an emerging competitor in the alts-on-platform space, with $945B in platform AUM and growing advisor-facing tools that could compete with Vestmark's UMA capabilities.
• CAIS: CAIS is an alternative investment platform integrated with Vestmark, but also a fast-growing independent alts platform that may increasingly compete for the same alts-in-UMA workflow that Vestmark offers through its iCapital partnership.

Broad incumbents

• Broadridge Financial Solutions: Broadridge is a broad financial services infrastructure provider that increasingly competes in wealth and advisor technology, with capabilities spanning data, communications, and operations adjacent to Vestmark's portfolio management offering.
• Charles Schwab (Schwab Advisor Services): Schwab is both a Vestmark distribution partner (custodian integration) and a broad incumbent that could embed more wealthtech functionality into its own advisor workstation, potentially disintermediating third-party platforms like Vestmark.
• Orion (OCM/Brinker Capital): Orion's wealth management arm offers model portfolios, UMA, and TAMP services that overlap with Vestmark Advisory Solutions' overlay and direct indexing offerings, targeting similar mid-to-large RIA and broker-dealer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Vestmark
• YouTubeyoutube.com/@VestmarkInc
• LinkedInlinkedin.com/company/vestmark
• Facebookfacebook.com/vestmarkinc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vestmark