Principal Asset Management
Principal Asset Management Co., Ltd. is a Bangkok-based asset manager (part of Principal Financial Group) that runs mutual funds, provident funds, and private funds for retail, HNW, and institutional clients in Thailand via 68+ bank, securities, and insurance distribution partners.
- Company typePrivate
- Founded2006
- HeadquartersBangkok, Thailand
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Principal Asset Management does
Principal Asset Management Co., Ltd. is a Bangkok-based, privately held asset management firm operating as the Thai subsidiary of Principal Financial Group, a global investment management conglomerate. Founded in 2006, the firm manages mutual funds, provident funds (PVD), and private funds for retail investors, high-net-worth individuals, and corporate/institutional clients in Thailand, with assets under management exceeding THB 200 billion as of September 2025.
The firm's product set spans equity, fixed income, mixed-asset, money market, feeder, and tax-advantaged retirement funds (RMF/LTF/SSF), plus segregated private fund mandates. Distribution and servicing are supported by a digital platform stack consisting of the Principal TH Mobile Application, the E@syInvest web portal for PVD and mutual fund customers, and the Employer Portal for PVD plan sponsors. Funds are distributed through an extensive network of more than 68 bank, securities, and insurance partners across Thailand, an Independent Financial Advisor (IFA) channel, and proprietary digital channels. Cross-border product access is provided via feeder structures, notably the Signature Global Dynamic Income Fund and Signature Global Dynamic Income and Growth Fund co-developed with CIMB Thai Bank for clients in Thailand and Malaysia.
Revenue is generated predominantly through recurring management fees on AUM, supplemented by investment advisory fees on segregated mandates for institutional and HNW clients. Multiple share classes (A, C, D, R, X, I) and a Regular Saving Plan structure support differentiated pricing and minimums. The go-to-market combines direct sales, partner-led distribution, and self-serve digital acquisition, reinforced by co-hosted investment seminars with strategic banking partners and sustained earned-media presence in Thai financial press.
Principal Asset Management firmographics
Firmographics- Name
- Principal Asset Management
- Legal name
- Principal Asset Management Co., Ltd.
- Website
- https://principal.th
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Principal Asset Management Co., Ltd. is a Bangkok-based asset manager (part of Principal Financial Group) that runs mutual funds, provident funds, and private funds for retail, HNW, and institutional clients in Thailand via 68+ bank, securities, and insurance distribution partners.
- Ownership category
- akta.pro rank
Principal Asset Management industry classification
Industry- Product category
- Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Thematic / Sector-Focused Multi-Manager Platforms (FSANAGAH)
- akta.pro secondary industry
- Real Estate Portfolio & Fund Management (Institutional/REIT/PE) (BPAJAMAJ)
Keywords
Where Principal Asset Management is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Principal Asset Management business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fund Management Fees: Principal Asset Management generates revenue primarily through management fees charged on mutual funds, provident funds, and private funds. The firm manages over THB 200 billion in assets under management.
- Investment Advisory Services: Revenue generated from providing investment advisory services to institutional clients and high net worth individuals through segregated account management and advisory mandates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Multiple share classes (A, C, D, R, X, I) with different fee structures |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
Principal Asset Management product offering
Product offeringCore offering
Principal Asset Management Co., Ltd. is a Thailand-based asset management firm that manages and distributes mutual funds, provident funds (PVD), and private funds for retail, high-net-worth, corporate, and government clients. The firm invests across equity, fixed income, mixed assets, money market, and alternative strategies (including data center real estate), and distributes its products through a 68+ partner network plus proprietary digital platforms (Principal TH Mobile App, E@syInvest, Employer Portal).
Differentiator
Problem solved
Functional benefit
Brands
- Principal TH Mobile Application: Mobile application for PVD and mutual fund customers
- E@syInvest
- Employer Portal
- Signature Global Dynamic Income Fund
- Signature Global Dynamic Income and Growth Fund
Products and services
- Mutual Funds Professionally managed pooled investment funds spanning equity, fixed income, mixed assets, and money market strategies, with multiple share classes for retail investors, HNW individuals, and institutional clients in Thailand and across Southeast Asia.
- Provident Fund (PVD) Management Employer-sponsored retirement fund administration service for corporate and government clients, including fund selection, governance, employee enrollment, and ongoing management. Includes the award-winning Principal Target Date Fund (8 consecutive years of PVD Pooled Fund Awards).
- Private Funds Bespoke segregated portfolio management service for high-net-worth individuals and institutional clients seeking personalized investment strategies and exclusive investment opportunities.
- Signature Global Dynamic Income Fund Fixed-income fund designed exclusively for CIMB Bank clients in Thailand and Malaysia, managed by Principal's global fixed-income investment team. Launched through the strategic CIMB Thai Bank partnership.
- Signature Global Dynamic Income and Growth Fund Multi-asset fund launched in March 2026 in partnership with CIMB Thai Bank for wealth management clients seeking combined income and growth exposure.
Companies that use Principal Asset Management
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Principal Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Principal Asset Management partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Government Savings Bank (GSB)corePrincipal Thailand partnered with Government Savings Bank to introduce Dynamic Wealth investment solutions, providing quality investment portfolios for long-term growth to GSB customers.
- Nippon Life Asset ManagementminorJoint seminar on From Reform to Returns: Unlocking Japan's Hidden Value highlighting investment opportunities in Japanese equities amid structural transformation.
- CIMB Thai BankcoreCo-hosted investment seminar and launched Signature Global Dynamic Income and Growth Fund, strengthening strategic partnership for wealth management solutions.
- CIMB Thai BankcoreStrategic partnership for co-hosting Rethink Fixed Income seminar and launching Signature Global Dynamic Income Fund exclusively for CIMB Bank clients in Thailand and Malaysia. The fund is managed by Principal's global fixed-income investment team.
- Stream Data CenterscorePrincipal Asset Management closed its third data center fund at $3.64 billion in February 2025 to back hyperscale data center development in the United States. Apollo later acquired majority stake in Stream Data Centers with Principal acquiring minority interest and management team retaining stake.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Principal Asset Management competitors and assessment
Company assessmentDirect peers
- UOB Asset Management (Thailand): Subsidiary of UOB Group offering Thai mutual funds, private funds, and institutional mandates. Competes for retail and institutional AUM with overlapping distribution through banking partners.
- SCB Asset Management (SCBAM): Asset management arm of Siam Commercial Bank, a major mutual fund and PVD provider in Thailand. Direct competitor across retail and institutional fund products.
- abrdn (Thailand) (formerly Aberdeen Asset Management): Global asset manager with established Thai operations offering mutual funds and institutional mandates. Direct competitor; notably, Principal hired Aberdeen's former Head of Fixed Income & Asset Allocation.
- Krungthai Asset Management: Asset manager affiliated with Krungthai Bank, offering mutual funds and provident fund management in Thailand. Directly comparable in product mix, distribution, and target customer.
- One Asset Management (Bangkok): Independent Thai asset manager focused on mutual funds and institutional mandates. Direct competitor in Thai retail fund and PVD segments.
- MFC Asset Management: Long-standing Thai asset manager specializing in provident fund management, serving as a direct competitor to Principal in the PVD market.
- TTB Asset Management (Thanachart): Asset management affiliate of TMBThanachart Bank, distributing mutual funds and managing PVD. Competes with Principal via bank-channel distribution and similar product offerings.
- Kasikorn Asset Management (KAsset): One of Thailand's largest asset managers, affiliated with Kasikornbank. Competes directly with Principal Thailand across mutual funds, PVD, and private funds for retail and institutional Thai clients.
Others
- Principal Asset Management (Malaysia): Sister entity within Principal Financial Group, offering mutual funds and PVD in Malaysia. Comparable in business model, governance, and product suite; co-distributes Signature Global Dynamic Income Fund with Thailand operations.
Broad incumbents
- Fidelity (Thailand): Global asset manager with Thai operations offering mutual funds to retail and institutional investors. Broader incumbent competing on brand, scale, and product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Principal Asset Management social profiles
Digital presencePrincipal Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Principal Asset Management leadership team
Management profileNumber of profiles
Profiles10 records
Principal Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Principal Asset Management M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Principal Asset Management
What does Principal Asset Management do?
Principal Asset Management Co., Ltd. is a Thailand-based asset management firm that manages and distributes mutual funds, provident funds (PVD), and private funds for retail, high-net-worth, corporate, and government clients. The firm invests across equity, fixed income, mixed assets, money market, and alternative strategies (including data center real estate), and distributes its products through a 68+ partner network plus proprietary digital platforms (Principal TH Mobile App, E@syInvest, Employer Portal).
Is Principal Asset Management a public or private company?
Principal Asset Management is a private company. It is classified as corporate owned and is currently operating.
When was Principal Asset Management founded?
Principal Asset Management was founded in 2006. It employs 101 to 250 people.
Where is Principal Asset Management based?
Principal Asset Management is headquartered in Bangkok, Thailand, in the Asia region.
How does Principal Asset Management make money?
Two revenue lines are on record. Fund Management Fees are the primary driver. The others are investment Advisory Services.
Who are Principal Asset Management's main competitors?
Direct peers on record are UOB Asset Management (Thailand), SCB Asset Management (SCBAM), abrdn (Thailand) (formerly Aberdeen Asset Management), Krungthai Asset Management, One Asset Management (Bangkok), MFC Asset Management, TTB Asset Management (Thanachart) and Kasikorn Asset Management (KAsset). Principal Asset Management (Malaysia) is listed as an others. Fidelity (Thailand) is listed as a broad incumbent.
Does Principal Asset Management have an API?
No public API is recorded for Principal Asset Management.
What industry is Principal Asset Management in?
Principal Asset Management's product category is Asset Management. Its primary akta.pro industry code is FSANAGAH, Thematic / Sector-Focused Multi-Manager Platforms, with a secondary code of BPAJAMAJ, Real Estate Portfolio & Fund Management (Institutional/REIT/PE). Its NAICS code is 523940 and its SIC code is 6282.