Blackberry
- Company typePublic
- Founded1984
- HeadquartersWaterloo, Canada
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
Blackberry firmographics
Firmographics- Name
- Blackberry
- Legal name
- BlackBerry Limited
- Website
- https://blackberry.com
- Company type
- Public
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Blackberry industry classification
Industry- Product category
- Enterprise Security and Embedded Systems Software
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet) (BPAEAIAB)
- akta.pro secondary industries
- Endpoint & Device Management (UEM/MDM) Services (BPAEABAF), Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG)
Keywords
Where Blackberry is headquartered
LocationHeadquarters
- HQ city
- Waterloo
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Blackberry business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- QNX Software Licensing and Royalties: QNX embedded software generates licensing and royalty revenue from automotive OEMs. Royalties are earned per vehicle using QNX software. Royalty backlog approaching $1 billion demonstrates future revenue visibility.
- Secure Communications Subscriptions: Recurring subscription revenue from BlackBerry Secure Communications products including SecuSUITE, UEM, and AtHoc. Government contracts provide predictable recurring revenue with multi-year terms.
- Professional Services: Implementation and support services for enterprise and government customers deploying BlackBerry solutions.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Blackberry product offering
Product offeringCore offering
BlackBerry provides enterprise software through two divisions: (1) BlackBerry Secure Communications, which delivers government-grade secure communications, unified endpoint management (UEM), and critical event management (AtHoc) for governments and regulated enterprises; and (2) QNX, a safety-certified real-time operating system and embedded software platform deployed in over 275 million vehicles worldwide for automotive, robotics, medical, and industrial applications.
Product overview
BlackBerry operates as a dual-division enterprise software company: BlackBerry Secure Communications provides mission-critical cybersecurity and communications solutions including SecuSUITE (encrypted voice/messaging), UEM (unified endpoint management), AtHoc (critical event management), and associated secure productivity apps (Workspaces, Hub+, Connect, Edit, Access, BRIDGE). The QNX division provides foundational embedded software including the Neutrino RTOS, safety-certified variants for medical and automotive applications, and platforms for infotainment, ADAS, and acoustics. QNX is deployed in over 275 million vehicles and expanding into robotics and industrial applications. BlackBerry's portfolio emphasizes government-grade security certifications and sovereign control capabilities across both divisions.
Differentiator
Problem solved
Functional benefit
Brands
- QNX: Real-time operating system and embedded software platform for automotive, robotics, medical, and industrial applications. Powers over 275 million vehicles worldwide.
- BlackBerry Secure Communications
- BlackBerry AtHoc
- BlackBerry UEM
- BlackBerry SecuSUITE
- BlackBerry Spark
Quantifiable outcome
- QNX deployed in 275+ million vehicles globally with ~$1 billion royalty backlog
- +5 more outcomes
Companies that use Blackberry
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Blackberry technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature5 records
Blackberry partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, strategic, minor and major.
- VectorcoreCo-developed Alloy Kore automotive software platform combining QNX's real-time OS and hypervisor with Vector's middleware into pre-integrated, safety-certified software foundation for automotive OEMs. Positioned to increase dollar content per vehicle.
- TKMS (ThyssenKrupp Marine Systems)strategicNaval defense collaboration for Canada's submarine program, bringing BlackBerry software innovation to global naval defense programs.
- 1,000 Robotics Developers (survey participants)minorGlobal survey of 1,000 robotics developers for Inside the Robot: Architecture Benchmark Report, finding software architecture has overtaken hardware as biggest performance bottleneck.
- NVIDIAcoreExpanded collaboration to integrate QNX OS for Safety 8.0 with NVIDIA IGX Thor platform and Halos Safety Stack, creating unified platform for safety-critical edge AI systems in robotics, medical devices, and industrial automation. Both companies emphasize enabling developers to create innovative solutions while meeting stringent safety certifications.
- LeapmotorcoreChinese EV manufacturer Leapmotor selected QNX technology as foundational software platform for D19 premium electric SUV, with mass production starting April 2026. First vehicle globally to launch with high-performance centralized controller design consolidating digital cockpit, ADAS, and connectivity domains.
- The IP CompanymajorStrategic partnership to integrate BlackBerry SecuSUITE into The IP Company's Wireless Communication & Messaging System for naval and military environments. Enables certified secure communications at classification levels up to Top Secret for defense organizations worldwide.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Blackberry competitors and assessment
Company assessmentDirect peers
- Ivanti: Ivanti provides unified endpoint management, mobile device management, and security solutions for enterprises — directly competing with BlackBerry UEM across the same customer base of regulated enterprises and government agencies.
- Jamf: Jamf is a leading Apple-focused UEM/MDM platform serving enterprises and education. It competes head-to-head with BlackBerry UEM in mobile device management for iOS and macOS endpoints.
- MobileIron (IBM MaaS360): IBM MaaS360 (formerly MobileIron) is a longstanding direct UEM competitor to BlackBerry UEM, targeting the same regulated enterprise and government mobility customers.
- Omnissa (formerly VMware Workspace ONE): Omnissa's Workspace ONE is one of BlackBerry UEM's principal direct rivals in enterprise UEM, with overlapping capabilities in multi-OS device management and digital workspace security.
- Wind River Systems (Aptiv): Wind River provides safety-certified embedded real-time operating systems and software platforms for automotive, aerospace, and industrial IoT — a direct competitor to QNX across safety-critical software stacks.
- Green Hills Software: Green Hills Software's INTEGRITY RTOS competes directly with QNX in safety- and security-certified embedded systems for automotive, medical, aerospace, and defense customers.
- Vector Informatik: Vector Informatik supplies automotive middleware and software tools and co-developed the Alloy Kore platform with BlackBerry QNX; its AUTOSAR and ECU software stack overlaps with QNX's automotive offerings.
- Everbridge: Everbridge is a leading critical event management and mass-notification platform that competes directly with BlackBerry AtHoc for government, defense, and critical infrastructure contracts.
Broad incumbents
- Microsoft Intune: Microsoft Intune is bundled with Microsoft 365 and has become the dominant UEM platform across enterprises. As a broader incumbent, it competes with BlackBerry UEM by leveraging identity, productivity, and OS integration across endpoints.
Emerging players
- Lookout: Lookout provides mobile endpoint security that complements UEM and competes in adjacent mobile security categories; relevant given BlackBerry's positioning across secure mobility, UEM, and zero-trust identity.
Market position
Strengths6 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blackberry social profiles
Digital presenceBlackberry compliance and trust
Trust signalCompliance14 records
Blackberry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blackberry leadership team
Management profileNumber of profiles
Profiles6 records
Blackberry subsidiaries and ownership
Company hierarchySubsidiaries1 record
Blackberry funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blackberry M&A and investment
M&A and investmentM&A30 records
Investments37 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blackberry
What does Blackberry do?
BlackBerry provides enterprise software through two divisions: (1) BlackBerry Secure Communications, which delivers government-grade secure communications, unified endpoint management (UEM), and critical event management (AtHoc) for governments and regulated enterprises; and (2) QNX, a safety-certified real-time operating system and embedded software platform deployed in over 275 million vehicles worldwide for automotive, robotics, medical, and industrial applications.
Is Blackberry a public or private company?
Blackberry is a public company. It is classified as public and is currently operating.
When was Blackberry founded?
Blackberry was founded in 1984. It employs 1,001 to 5,000 people.
Where is Blackberry based?
Blackberry is headquartered in Waterloo, Canada, in the North America region.
How does Blackberry make money?
Three revenue lines are on record. QNX Software Licensing and Royalties are the primary driver. The others are secure Communications Subscriptions and professional Services.
Who are Blackberry's main competitors?
Direct peers on record are Ivanti, Jamf, MobileIron (IBM MaaS360), Omnissa (formerly VMware Workspace ONE), Wind River Systems (Aptiv), Green Hills Software, Vector Informatik and Everbridge. Microsoft Intune is listed as a broad incumbent. Lookout is listed as an emerging player.
Does Blackberry have an API?
Yes. BlackBerry offers a developer platform with REST APIs and SDKs for UEM, Dynamics, Workspaces, and AtHoc products. BlackBerry UEM Web Services provides REST APIs to execute and automate administrative tasks in BlackBerry UEM. BlackBerry Dynamics SDK enables building secure enterprise mobile apps. BlackBerry Workspaces SDK allows building apps for managing and sharing protected enterprise files. BlackBerry AtHoc SDK provides APIs for integrating with the secure alert and notification system. Developer documentation is at docs.blackberry.com/en.
What industry is Blackberry in?
Blackberry's product category is Enterprise Security and Embedded Systems Software. Its primary akta.pro industry code is BPAEAIAB, End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet), with a secondary code of BPAEABAF, Endpoint & Device Management (UEM/MDM) Services. Its NAICS code is 561621 and its SIC code is 7370.