Rael

Name

Rael

Legal name

Rael

Website

https://getrael.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Feminine Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro industry

PRIMARYCRADANAG

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

SECONDARYCRABAEAF

Intimate & Personal Hygiene Washes

Consumer Products & Retail/Beauty & Personal Care/Bath, Body & Personal Cleansing

SECONDARYCRADALAF

Adult Incontinence Products

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Paper Goods & Disposables (Tissue, Diapers, Feminine Care)

SECONDARYCRADANAC

Hand & Body Care (Lotions, Creams, Body Oils)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

Keywords

• Organic feminine care
• Menstrual hygiene products
• K-beauty skincare
• Cycle care supplements
• Personal hygiene essentials

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Rael generates primary revenue through its owned e-commerce platform (getrael.com) selling period care, skincare, supplements, vulva care, and incontinence products directly to consumers with subscription options
2. Retail/Omnichannel Sales: Revenue generated through retail partnerships with major retailers including Walmart, Ulta Beauty, Walgreens, Target, CVS, and iHerb, selling products through physical store locations and retailer websites

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

Rael manufactures and sells organic period care products (pads, tampons, liners, period underwear, and menstrual cups), K-beauty inspired skincare (hydrogel masks, cleansers, serums, blemish patches), cycle-support supplements, vulva care items, and incontinence care products. Products are sold directly to consumers through the company's owned e-commerce site (getrael.com) and through major U.S. omnichannel retailers including Ulta Beauty, Walmart, Walgreens, Target, and CVS.

Product overview

Rael is a holistic feminine care and K-beauty wellness brand offering a comprehensive product portfolio across five core categories: Period Care (organic cotton pads, tampons, panty liners, disposable and reusable period underwear, reusable pads, and menstrual cups), Skin Care (Miracle Clear skincare line with cleansers, serums, toners, moisturizers, hydrogel masks, and Miracle Patch acne patches), Supplements (Hormone Balance, Vaginal Health Probiotic, and PMS Cramp & Bloat Relief), Vulva Care (feminine washes, wipes, gels, and mists), and Incontinence Products (liners and pads). The brand emphasizes cycle-synced products designed for different phases of the menstrual cycle, organic and clean ingredients, and Korean beauty innovation. Products are distributed through major retailers including Ulta Beauty, Target, Walmart, Walgreens, and CVS, as well as direct-to-consumer via getrael.com.

Differentiator

Problem solved

Functional benefit

Brands

• Miracle Clear: Skincare sub-brand featuring cleansers, serums, and treatments for blemish-prone and sensitive skin
• Miracle Patch
• Synced Up Club
• Cycle Synced

Products and services

• Organic Period Care Line A comprehensive line of organic menstrual care products including pads, tampons, liners, period underwear, and menstrual cups designed for women seeking clean-label, chemical-free alternatives to mainstream feminine hygiene products. Sold directly through getrael.com and via Ulta, Walmart, Walgreens, Target, and CVS.
• K-Beauty Skincare Line A Korean-inspired skincare assortment that includes hydrogel masks, cleansers, and serums formulated using proprietary technologies such as Microcrystal, Cica Exosome, Cryo-Inspired Cooling, and an 8-Layer Hyaluronic Acid system. Designed for skincare-conscious women interested in clinical-grade K-beauty formulations.
• Hydrocolloid Blemish Patches Medical-grade hydrocolloid patches designed for targeted blemish and spot treatment, leveraging the same hydrocolloid technology used across Rael's skincare assortment. Targeted at consumers seeking K-beauty style, clinical-grade spot care.
• Cycle Support Supplements Dietary supplements formulated to support hormonal balance and the menstrual cycle, designed as part of Rael's broader 360-degree cycle care offering for women seeking holistic support across their cycle.
• Vulva Care Products Skincare and hygiene products specifically formulated for vulva care, designed to complement Rael's period care line and address everyday intimate hygiene using clean, organic ingredients. Targeted at women seeking pH-aware, gentle intimate care.
• Incontinence Care Products Incontinence care products positioned within Rael's holistic feminine care portfolio, addressing bladder leakage and pelvic floor health needs for adult women, leveraging the brand's clean-ingredient and organic positioning.

Quantifiable outcome

• Leading organic feminine care brand on Amazon since 2017
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Ulta BeautycoreChannel Partner/ Reseller/ Distributor · 1 June 2025Major retail partnership launching Rael Beauty products in Ulta Beauty stores nationwide. The expansion includes new hydrogel masks and K-beauty skincare products, marking significant retail presence in the prestige beauty channel.
• WalmartcoreChannel Partner/ Reseller/ Distributor · 1 May 2025Retail partnership bringing holistic period care products to Walmart stores nationwide as part of the brand's 50,000 retail location expansion strategy.
• WalgreenscoreChannel Partner/ Reseller/ Distributor · 1 May 2025Retail partnership making Rael products available at Walgreens locations nationwide, enhancing accessibility of holistic period care products.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Thinx: Thinx pioneered reusable period underwear and now spans period care and bladder products. It competes with Rael's reusable and disposable period underwear and incontinence lines, sharing the same progressive, premium female consumer.
• Blume: Blume is a holistic, female-founded brand offering organic period care, skincare, and puberty/body products. It competes with Rael across both period care and skincare categories with comparable clean-ingredient and youth-targeted positioning.
• The Honey Pot Company: The Honey Pot is a leading plant-based feminine care brand offering washes, wipes, pads, tampons, and liners. It competes directly with Rael across period care and feminine hygiene, with a similar DTC-first, natural-ingredient positioning and recent retail expansion into Target and Walmart.
• Lola (MyLola): Lola is a venture-backed organic feminine care brand offering pads, tampons, liners, and period underwear via DTC and retail. It targets the same organic-conscious female consumer as Rael with overlapping SKUs and comparable subscription mechanics.
• Cora: Cora offers organic tampons, pads, liners, and menstrual cups with a social-impact-driven positioning. It directly competes with Rael in the organic, premium feminine care category and has overlapping retail and DTC distribution.

Emerging players

• Saalt: Saalt is a reusable period care brand offering menstrual cups, period underwear, and liners. It overlaps with Rael's reusables line and shares the organic/sustainable positioning, though with a more focused assortment and smaller scale.

Regional players

• Dr. Ci:Labo: Dr. Ci:Labo is a Japan-rooted clinical skincare brand offering hydrogel masks and dermatology-grade products. It shares Rael's K-beauty/J-clinical positioning and serves as a relevant peer for Rael's hydrogel mask line, though it primarily operates in Asia rather than the US.

Broad incumbents

• Always (Procter & Gamble): Always is the mass-market leader in feminine pads and liners owned by P&G. It competes with Rael across price points and channels and is a primary incumbent Rael must displace at Walmart, Target, CVS, and Walgreens.
• Tampax (Procter & Gamble): Tampax is P&G's leading tampon brand and the dominant tampon franchise in US retail. Rael's new Korean-made tampon at Target directly competes against Tampax in the tampon category within the same retailers.
• Kotex (Kimberly-Clark): Kotex is a global feminine care brand owned by Kimberly-Clark covering pads, tampons, and liners. It is a direct broad-incumbent competitor sharing the same mass-retail shelf space as Rael at major US drugstores and mass merchants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUR2fJf1PxU6j8AUGESZkuQ
• Facebookfacebook.com/GetRael
• Instagraminstagram.com/get_rael
• TikToktiktok.com/@rael?lang=en
• Xx.com/get_rael

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rael