Alice

What Alice does

Alice is a Brazilian healthtech company headquartered in São Paulo that operates as both a regulated health plan operator (operadora de planos de saúde) and a technology-enabled care coordination platform. The company markets corporate health insurance plans (Plano de Saúde Empresarial) segmented by employer size into ME (microenterprises), PME (small and medium enterprises), and grandes empresas (large enterprise) tiers, with optional coparticipation. Distribution runs through three channels: a website quote simulator, a structured broker/corretor partner channel, and a direct enterprise sales force, alongside a broker portal.

The product stack rests on proprietary technology rather than a third-party administration layer. Core components include Alice Agora, a 24/7 in-app channel connecting members to nurses and physicians via chat and video with 35-second average first response; Meu Médico Alice, an assigned family physician model providing longitudinal care; Score Magenta, a proprietary health scoring instrument covering physical activity, mental health, nutrition, sleep, and habits; and a care coordination system that centralizes records across consultations, exams, hospital visits, and specialist referrals. Members also have access to a curated credentialed network of more than 1,000 hospitals and 5,000 laboratories across 1,400 cities, including roughly 80% of Brazil's top-rated institutions (Hospital Israelita Albert Einstein, Sírio-Libanês, Grupo Fleury). AI features support predictive population health analytics, the Score Magenta recommender, generative AI for customer experience, and process automation for care workflows.

Alice serves approximately 90,000 active members with reporting its Health Report 2025 covering nearly 80,000 lives across 8 health journeys with 160 outcome indicators. Revenue is generated through recurring monthly corporate premiums with reported outcomes including 86 NPS among HR clients, 97 NPS among healthcare professionals, 83% remote complaint resolution, and 1 business-day average inpatient authorization. The company has raised approximately US$216M in disclosed equity across multiple rounds, most notably a US$127M Series C led by SoftBank Latin America Fund in December 2021 and a US$22M Series C extension led by Kaszek in February 2025. Alice Operadora Ltda. and Alice Tecnologia Ltda. are the two São Paulo-domiciled legal entities through which the operator and technology activities run.

Name

Alice

Legal name

Alice Operadora Ltda.

Website

https://alice.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Alice is a São Paulo-based healthtech that operates a regulated corporate health plan (ME/PME/enterprise) in Brazil, combining insurance with a proprietary care coordination platform, an assigned family doctor model, a 24/7 in-app health team, and a national provider network of 1,000+ hospitals serving approximately 90,000 members.

Ownership category

akta.pro rank

Product category

Corporate Health Insurance

NAICS

Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411), Offices of Physicians (62111)

SIC

Hospital & Medical Service Plans (6324), Services-Health Services (8000)

akta.pro primary industry

Value-Based Primary Care Organizations (Risk-Bearing) (HLAFAGAF)

akta.pro secondary industries

Large Group Health Insurance (Mid-Market & National Accounts) (FSAIAFAE), Small Group Health Insurance (2–50/100) (FSAIAFAD), Care Management & Population Health Program Administration (HLAEALAG)

Keywords

• Corporate health insurance
• Health plan management
• Primary care coordination
• Digital health platform
• Employee health benefits

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Corporate Health Plan Subscriptions: Alice operates as a health plan operator (operadora de planos de saúde) generating recurring revenue through monthly premiums paid by employers for corporate health coverage. Plans are offered at different tiers (ME/PME/large enterprise) with optional coparticipation features. Revenue is recurring based on member headcount and plan selection.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Alice operates corporate health insurance plans in Brazil combined with a technology-driven care coordination platform. The company sells health plans to corporate employers in three tiers (ME/microenterprises, PME/small-medium enterprises, Grandes Empresas/large corporations), bundling access to a national network of 1,000+ hospitals and 5,000+ laboratories across 1,400 cities with differentiated member-facing services including 24/7 in-app health team access via Alice Agora and designated family doctor services via Meu Médico Alice.

Product overview

Alice is a health management company (healthtech) that operates as a business health insurance provider combined with a technology-powered care coordination platform. The core offering consists of corporate health insurance plans (Plano de Saúde Empresarial) with three segments: ME (microenterprises), PME (small-medium enterprises), and grandes empresas (large enterprises). The platform differentiates through proprietary technology features including Alice Agora (24/7 in-app health team access), Meu Médico Alice (designated family doctor service), Score Magenta (proprietary health scoring tool), and comprehensive care coordination. Additional services include Health Report (transparency initiative with health outcomes data), Calculadora de Saúde (health assessment tool), Jornada de Saúde Personalizada (personalized health journeys), and obstetric care programs. Alice provides access to a network of 1,000+ hospitals and 5,000+ laboratories across 1,400 cities in Brazil, including top institutions like Einstein, BP, and Fleury.

Differentiator

Problem solved

Functional benefit

Brands

• Alice Agora: Channel of communication with members for immediate health team access, 24 hours a day, 7 days a week via app.
• Meu Médico Alice
• Score Magenta
• Health Report

Products and services

• Plano de Saúde Empresarial (Corporate Health Plan) Corporate health insurance plans offered in three tiers (ME, PME, Grandes Empresas) for businesses in Brazil, providing coverage through a network of 1,000+ hospitals and 5,000+ laboratories across 1,400 cities. Plans can be contracted with or without coparticipation and are billed monthly to the employer.
• Alice Agora

Quantifiable outcome

• 83% of member health complaints resolved remotely via Alice Agora without requiring hospital visits
• +7 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• Hospital Sírio-LibanêscoreTechnology or IntegrationPremier hospital network partner providing inpatient, surgical, ICU, and diagnostic services to Alice members. Part of the 80% of Brazil's top-rated hospitals in Alice's network.
• Hospital Israelita Albert EinsteincoreTechnology or IntegrationFlagship hospital partner renowned for medical excellence. Part of the 80% of Brazil's top-rated hospitals in Alice's network. Provides high-complexity care, diagnostics, and emergency services.
• Grupo Fleury (Fleury, Lavoisier, Delboni Auriemo, A+)coreTechnology or IntegrationLeading laboratory network partner providing diagnostic testing services. Fleury laboratories integrated for direct results delivery in Alice app.
• Hospital Dom AlvarengacoreTechnology or IntegrationSão Paulo zone south hospital with 90+ years of tradition, ONA accreditation with excellence. Includes 24-hour emergency, inpatient, surgical center, ICU, and diagnostic center. Part of Alice's Community of Health network expansion.
• BP Mirante and BP PaulistacoreTechnology or IntegrationHospital partners included in Alice's Community of Health network, providing emergency, inpatient, surgical, and diagnostic services.
• Beneficência Portuguesa, Sabará, Santa Joana, Pró-Matre, SamaritanocoreTechnology or IntegrationAdditional hospital partners in Alice's Community of Health network, including maternity hospitals (Sabará, Santa Joana, Pró-Matre) and general hospitals. All vetted for alignment with Alice's care coordination model.
• Healthcare Network Partners (Hospitals, Clinics, Specialists)coreTechnology or IntegrationCredenciado network of hospitals, clinics, and medical specialists vetted through Alice's proprietary quality assessment process, national and international certifications (ONA, JCI), and values alignment for humanized, outcome-based care.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Amil: Large Brazilian health insurer owned by UnitedHealth Group, offering corporate and individual plans through owned provider networks — competes with Alice in the corporate market while offering the scale advantages of a global parent.
• Hapvida NotreDame Intermédica: Largest vertically integrated health insurer and provider in Brazil, operating owned hospitals, clinics, and health plans — comparable to Alice in the corporate health plan market but at vastly greater scale and with owned infrastructure.
• SulAmérica: Major Brazilian health insurer offering corporate and individual plans across all segments — directly competes with Alice in PME and large enterprise employer health benefits, with broader portfolio including Odonto and P&C.
• Bradesco Saúde: Leading Brazilian health insurer affiliated with Banco Bradesco, serving corporate clients across all size tiers — a key competitor for Alice's PME and large enterprise segments with deep broker distribution and bundled banking relationships.
• Unimed: Largest cooperative health insurance system in Brazil with hundreds of regional Unimeds — competes with Alice across all corporate segments, particularly in regional markets where Alice is building its network footprint.
• Porto Seguro Saúde: Brazilian health insurer affiliated with Porto Seguro group, focused on corporate and SME segments — directly competes with Alice's PME offering and benefits from cross-sell via the Porto Seguro insurance ecosystem.

Direct peers

• Sami: Brazilian (originally Mexican-founded) healthtech operating as a health plan operator with a tech-enabled care coordination model — directly comparable to Alice in combining regulated health insurance with primary care and digital-first member experience.
• One Medical (Amazon): Tech-enabled primary care organization acquired by Amazon — operates a comparable model of combining continuous primary care relationships with technology-driven member experience, though primarily a care provider rather than an insurance carrier.

Emerging players

• Oak Street Health (CVS Health): Value-based primary care provider serving Medicare patients with intensive care coordination — comparable to Alice's primary-care-driven, data-enabled model, though focused on a different population segment and geography.
• Pipo Saúde: Brazilian healthtech startup offering tech-enabled corporate health plans with a care navigation model — closely comparable to Alice in scale, target segment (tech and SME employers), and digital-first approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alicesaude
• YouTubeyoutube.com/AliceSaude
• Facebookfacebook.com/alice.saude1
• LinkedInlinkedin.com/company/alice
• Instagraminstagram.com/alicesaude

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds8 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alice