Bombas

What Bombas does

Bombas is a U.S.-based, privately held apparel company founded in 2013 that designs and sells comfort-focused socks, underwear/bralettes, T-shirts, slippers, and shoes under a buy-one-donate-one model ("One Purchased = One Donated"). The company has tracked more than 200 million items donated via 4,000+ community partners across all 50 U.S. states, and the donation counter is a centerpiece of brand messaging on bombas.com. Its core technology stack is a Shopify-hosted e-commerce storefront, with a Leap/Shopify/Simon Retail-as-a-Service layer that powered the opening of its first three owned brick-and-mortar stores in NYC, Boca Raton, and Austin in 2025. The product portfolio spans casual, dress, compression, and sport sock categories (the Bombas Sport performance sub-line accounts for roughly 20% of sock revenue), along with seamless bralettes and slippers/shoes. Bombas is a Certified B Corporation and operates with 251–500 employees in the United States.

Name

Bombas

Legal name

Bombas

Website

https://bombas.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Bombas is a U.S.-based apparel company that designs and sells comfort-focused socks, underwear, T-shirts, and slippers under a buy-one-donate-one model, selling via DTC e-commerce, wholesale (Target, Nordstrom, DSW, Scheels), and three owned retail stores opened in 2025.

Ownership category

akta.pro rank

Product category

Comfort Apparel (Socks, Underwear, and Everyday Apparel)

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Women's, Misses', And Juniors Outerwear (2330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Family Clothing Stores (5651), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industries

Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ), Gloves & Mittens (CRAAAJAG), Outerwear & Snowsuits (Children) (CRAAAHAF)

Keywords

• Comfort socks
• Performance socks
• Bralettes underwear
• Comfort apparel
• Donation apparel

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others, Infrastructure

Revenue model

1. Direct-to-consumer e-commerce sales: Online sales of socks, underwear/bralettes, T-shirts, slippers, shoes, and accessories via bombas.com; multi-pack SKUs (single, 2–4 pack, 5–8 pack, 12-pack) drive higher AOV with pack-based savings (e.g., 8%–20% off list).
2. Wholesale distribution: Sales through large U.S. retailers (Target, DSW, Nordstrom, Scheels) leveraging third-party physical shelf space to reach customers outside Bombas' own channels.
3. Owned brick-and-mortar retail: Sales from three company-operated stores opened in 2025 in New York City, Boca Raton (FL), and Austin (TX), operated in partnership with Leap, Simon, and Shopify.
4. Brand-collaboration uniform/supply contracts: B2B revenue from co-developed uniform and apparel supply deals (e.g., Delta Air Lines "Distinctly Delta" uniform collection developed with Missoni, Lands' End, and Bombas, rolling out 2027) and official supplier deals (e.g., U.S. Figure Skating).
5. Accessories and ancillary product sales: Lower-priced items like the $10 Take Back Bag accessory support circularity and incremental basket size.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Core offering

Bombas designs, markets, and sells comfort-focused apparel — primarily socks (Casual, Compression, Sport, Dress), Bralettes & Underwear, T-Shirts, Slippers & Shoes, and accessories — under a buy-one-donate-one model in which one item is donated to people in need for every item purchased. The company sells through its own e-commerce site, owned retail stores, and wholesale partners such as Target, DSW, Nordstrom, and Scheels, and selectively co-develops apparel for enterprise customers such as Delta Air Lines.

Differentiator

Problem solved

Functional benefit

Brands

• Bombas Sport: Performance-focused sock sub-line launched to target the athletic market, including run, gym/train, compression, golf, studio, cycle, and hike categories, accounting for roughly 20% of total sock revenue.

Products and services

• Socks (Casual, Compression, Sport, Dress) Core comfort-focused sock line sold as single pairs and multi-packs (2/3/4/6/8/12-packs with 6–20% volume savings), spanning Women's, Men's, Kids', and Sport categories; prices ~$18–$26 single, $50–$215 multi-pack. Includes activity-specific designs such as merino wool, blister-prevention seaming, and 15–20mmHg graduated compression. Sold direct on bombas.com, in Bombas-owned retail, and through Target, DSW, Nordstrom, and Scheels.
• Bombas Sport Performance Socks Performance-focused sub-line of athletic socks targeting run, gym/train, compression, golf, studio, cycle, and hike categories. Features activity-specific engineering such as strategic cushioning in key impact zones, 15–20mmHg graduated compression, and moisture-wicking merino blends. Reported to account for ~20% of total sock revenue.
• Bralettes & Underwear Wire-free, unpadded bralettes and underwear using ultra-breathable SoftMesh fabric, bonding techniques, and stay-put trim for light support. Includes Seamless Triangle/Scoop Bralettes ($38), No Show Plunge Bralette ($48), Super Soft Scoop Bralette ($44), Built-in Bra Seamless Cami ($58), and 2-packs ($85), with 15% off orders of 3+. Inclusive sizing XS–2X.
• T-Shirts Comfort-focused T-shirts extending Bombas' apparel line beyond socks and underwear, included in the buy-one-donate-one donation model alongside socks and underwear.
• Slippers & Shoes Slippers and shoes including the Patterned Gripper Slipper ($55), Friday Sandal ($50), and Men's Sunrise Leather Flip Flop ($70), extending Bombas' comfort footwear and accessories range.
• Take Back Bag (Apparel Circularity Accessory) Accessory Take Back Bag priced at $10 to support apparel circularity and returns, designed to extend Bombas' sustainability efforts beyond the buy-one-donate-one model.

Quantifiable outcome

• $500M+ in sales in the last year
• +4 more outcomes

Named customers2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• TargetflagshipChannel Partner/ Reseller/ DistributorWholesale distribution partner for Bombas socks, including a deal referenced by CEO Jason LaRose in 2026 as fueling growth. Bombas' long-running big-box partnership alongside DSW, Nordstrom, and Scheels.
• DSWcoreChannel Partner/ Reseller/ DistributorWholesale footwear/specialty retail partner; new deal cited by CEO Jason LaRose in 2026 as part of the broader wholesale expansion.
• NordstromcoreChannel Partner/ Reseller/ DistributorDepartment-store wholesale partner; part of Bombas' stated wholesale distribution alongside Target, DSW, and Scheels.
• ScheelscoreChannel Partner/ Reseller/ DistributorSporting-goods retailer wholesale partner; cited as part of Bombas' "robust wholesale partnerships" in 2025.
• U.S. Figure SkatingflagshipGTM or Marketing PartnerOfficial Supplier partnership announced December 2025: Bombas offers exclusive discounts to U.S. Figure Skating members and provides gifts to the U.S. Olympic Figure Skating Team competing in Milan.
• Delta Air LinesflagshipStrategic or Co-development PartnerCo-development partner (alongside Missoni and Lands' End) for Delta's "Distinctly Delta" uniform collection; Bombas contributes apparel components. Wear-testing begins summer 2026, full rollout 2027, coinciding with Delta's 100-year anniversary.
• MissonicoreStrategic or Co-development PartnerCo-collaborator on Delta Air Lines' "Distinctly Delta" uniform refresh; named partner alongside Lands' End and Bombas in employee-input-driven uniform design.
• Lands' EndcoreStrategic or Co-development PartnerCo-collaborator on Delta Air Lines' "Distinctly Delta" uniform refresh; named partner alongside Missoni and Bombas.
• LeapflagshipTechnology or IntegrationRetail-as-a-Service platform partner providing location sourcing, store design, operations, and marketing support that powered Bombas' opening of three owned retail stores in NYC, Boca Raton, and Austin in 2025.
• ShopifyflagshipTechnology or IntegrationE-commerce platform powering bombas.com and integrated with Leap for the brand's physical retail rollout; Shopify's President publicly cited Bombas' deployment as exemplifying lower-friction physical retail entry for online-first brands.
• Simon (ShopSimon Malls)coreChannel Partner/ Reseller/ DistributorPremium mall and retail property partner; provides high-value physical retail spaces accessed by Bombas for its 2025 store expansion via ShopSimon Malls.
• Dave Heath / Cure CompaniesminorOthersCo-founder/former CEO Dave Heath made a strategic investment in Cure Companies (hospitality/lifestyle holding) as part of a $5M raise and joined its Board of Directors. This is an individual-affiliation event and does not represent a Bombas corporate relationship.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Allbirds: Direct-to-consumer apparel/footwear brand that, like Bombas, built a premium, mission-driven identity around sustainability and comfort and has expanded from a single product (wool runners) into broader apparel. Both brands operate primarily DTC with selective physical retail.
• Smartwool: Specialist sock brand owned by VF Corporation, focused on merino wool performance and lifestyle socks for hiking, running, and everyday wear. Closely comparable to Bombas' sock-led assortment and Bombas Sport sub-line.
• Darn Tough Vermont: Premium performance sock brand sold DTC and through outdoor/specialty wholesale (REI, etc.), best known for a lifetime guarantee. Competes directly with Bombas in performance and casual sock categories.
• Stance: Lifestyle and performance sock brand positioned as a premium, design-forward alternative to commodity socks, with wholesale in specialty and sporting-goods retail. Comparable category and price band to Bombas.
• Tommy John: DTC apparel brand best known for underwear and undershirts, competing head-on with Bombas' underwear/bralette category and using a similar premium-DTC playbook with subscription-style retention offers.
• MeUndies: Subscription-driven DTC underwear and apparel brand with a focus on comfort and inclusive sizing, overlapping directly with Bombas' underwear/bralette category and online-first go-to-market.
• TOMS: Pioneering one-for-one mission-driven apparel and footwear brand; directly comparable in social-mission identity (shoes donated for shoes purchased) and in its evolution from DTC into retail/wholesale.
• Warby Parker: DTC-native mission-driven brand that transitioned into omnichannel retail and wholesale, comparable to Bombas in DTC origins, mission-led positioning, and the recent owned-store + wholesale build-out.

Broad incumbents

• Patagonia: Established mission-driven apparel incumbent with B-Corp-adjacent values and broad product assortment across outdoor apparel. Comparable as a values-led apparel benchmark rather than as a direct sock competitor.
• Nike: Dominant performance-athletic incumbent with apparel, footwear, and sponsorships (including Olympic-adjacent athlete partnerships). Relevant as the broad incumbent Bombas Sport competes against in compression, running, and training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bombas
• Facebookfacebook.com/bombassocks
• LinkedInlinkedin.com/company/bombas

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bombas