Niro
Niro is a Bengaluru-based fintech founded in 2021 that provides an embedded consumer lending platform enabling consumer internet brands to offer integrated credit products, with loans funded by partner financial institutions under a B2B2C model.
- Company typePrivate
- Founded2021
- HeadquartersBangalore, India
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Niro firmographics
Firmographics- Name
- Niro
- Legal name
- Niro
- Website
- https://niro.money
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Niro is a Bengaluru-based fintech founded in 2021 that provides an embedded consumer lending platform enabling consumer internet brands to offer integrated credit products, with loans funded by partner financial institutions under a B2B2C model.
- Ownership category
- akta.pro rank
Niro industry classification
Industry- Product category
- Embedded Lending Platform
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Credit Intermediation and Related Activities (522), Activities Related to Credit Intermediation (5223), Sales Financing (522220)
- SIC
- Loan Brokers (6163), Personal Credit Institutions (6141)
- akta.pro primary industry
- Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)
- akta.pro secondary industries
- Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL), Lending & Credit Disbursements (FSAMAKAH)
Keywords
Where Niro is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Niro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Consumer Lending Facilitation: Niro facilitates consumer loans through partnerships with financial institutions, earning revenue from the lending transactions. The company provides the technology platform that enables brands to offer credit, while loans are funded by partner financial institutions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Niro product offering
Product offeringCore offering
Niro provides an embedded consumer lending platform that enables consumer internet brands and e-commerce platforms to offer integrated credit products directly within their existing user experiences. The platform facilitates loan origination and disbursement by routing credit through partnerships with major financial institutions, allowing non-financial brands to offer credit without holding their own lending licenses. Niro has facilitated over INR 900 crore in loan disbursements through its embedded distribution model.
Differentiator
Problem solved
Functional benefit
Products and services
- Niro Embedded Lending Platform An embedded consumer lending platform that enables consumer internet brands and e-commerce platforms to offer integrated credit products (such as Buy Now Pay Later and other consumer credit options) within their existing platforms. Loans are funded through Niro's partnerships with major financial institutions, and the platform has disbursed over INR 900 crore to date.
Quantifiable outcome
- INR 900+ crore in loan disbursements
Companies that use Niro
Customer profileSegments2 records
Ideal customer profiles2 records
Niro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Niro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Major Financial Institutions (Partners)coreNiro has formed partnerships with major financial institutions to facilitate loans. These institutions provide the capital for loans while Niro provides the technology platform and distribution through embedded channels.
Scale indicators4 records
Niro competitors and assessment
Company assessmentEmerging players
- MoneyTap: MoneyTap offers credit lines and personal loans to Indian consumers via a mobile app, with bank partners providing capital. It overlaps with Niro's model of partnering with FIs to extend consumer credit, though its distribution is more direct-to-consumer.
- KreditBee: KreditBee is an Indian digital lending platform extending personal loans and credit lines to consumers. While more consumer-facing than Niro, it overlaps in underlying risk infrastructure, lender partnerships, and the same target borrower pool that flows through embedded channels.
Direct peers
- ZestMoney: ZestMoney offers embedded consumer credit for online purchases across Indian consumer brands. Although it has shifted more toward direct lending recently, its core is the same embedded lending-to-consumer-brands model that Niro operates.
- Oxyzo (formerly Capital Float): Oxyzo provides embedded and supply-chain financing products to Indian SMBs and consumer brands via a digital lending platform backed by institutional capital. It is a direct analog to Niro's embedded credit infrastructure play, focused on the same brand/customer integration use cases.
- LazyPay (PayU): LazyPay is PayU's BNPL and embedded credit product that integrates consumer credit into merchant checkout flows across India's largest consumer internet platforms. It is the closest direct competitor to Niro's embedded lending platform in terms of product, target customers (consumer brands), and B2B2C distribution model.
- Simpl: Simpl provides a one-tap checkout credit product embedded directly into consumer brands' apps in India. It targets the same e-commerce and consumer internet segment as Niro, competing head-to-head for embedded lending integrations at Indian consumer brands.
- PaySense (acquired by LazyPay/PayU): PaySense provides personal loans to Indian consumers via a mobile platform with bank partners. Its product overlaps with the consumer credit infrastructure Niro enables, and the PayU acquisition consolidates it under one of Niro's primary direct competitors.
Broad incumbents
- Razorpay: Razorpay is a leading Indian payments gateway that has expanded into lending and financial services products for businesses, including Razorpay Capital and other embedded credit offerings. It competes for the same brand integrations Niro targets, with broader fintech infrastructure already in place.
- Postpe (BharatPe): BharatPe, via Postpe, offers BNPL-style embedded credit at merchant checkout and consumer apps in India. It is a broader fintech incumbent with embedded credit ambitions that competes for some of the same brand integrations as Niro.
Regional players
- Slice (now merged with North East Small Finance Bank): Slice is an Indian consumer credit/credit card fintech targeting young consumers. While more D2C-focused, it overlaps with Niro in competing for the same underlying pool of Indian consumer credit demand and bank-partner capital.
Market position
Customer concentration
Niro social profiles
Digital presenceNiro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Niro leadership team
Management profileNumber of profiles
Profiles2 records
Niro funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Niro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Niro
What does Niro do?
Niro provides an embedded consumer lending platform that enables consumer internet brands and e-commerce platforms to offer integrated credit products directly within their existing user experiences. The platform facilitates loan origination and disbursement by routing credit through partnerships with major financial institutions, allowing non-financial brands to offer credit without holding their own lending licenses. Niro has facilitated over INR 900 crore in loan disbursements through its embedded distribution model.
Is Niro a public or private company?
Niro is a private company. It is classified as venture growth investor backed and is currently operating.
When was Niro founded?
Niro was founded in 2021. It employs 101 to 250 people.
Where is Niro based?
Niro is headquartered in Bangalore, India, in the Asia region.
How does Niro make money?
One revenue line is on record: consumer Lending Facilitation.
Who are Niro's main competitors?
Emerging players on record are MoneyTap and KreditBee. Direct peers are ZestMoney, Oxyzo (formerly Capital Float), LazyPay (PayU), Simpl and PaySense (acquired by LazyPay/PayU). Broad incumbents are Razorpay and Postpe (BharatPe). Slice (now merged with North East Small Finance Bank) is listed as a regional player.
Does Niro have an API?
No public API is recorded for Niro.
What industry is Niro in?
Niro's product category is Embedded Lending Platform. Its primary akta.pro industry code is FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines), with a secondary code of FSAGAHAL, Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching). Its NAICS code is 522310 and its SIC code is 6163.