Snapmint

What Snapmint does

Snapmint (legally Snapmint Credit Advisory Private Limited) is an India-based fintech platform founded in 2017 and headquartered in Mumbai that delivers Buy Now Pay Later (BNPL) and equated monthly installment (EMI) financing to consumers who lack access to credit cards. The company operates a cardless, paperless, 100% online model spanning a consumer mobile application (Android and iOS), an e-commerce style storefront at snapmint.com, and a merchant-facing business platform (snapmintbusiness.com). Its product surface covers mobiles, electronics, TV/AC/appliances, kitchen and home, health and wellness, fashion, baby and kids, sports and fitness, and bike/car accessories, with 3/6/9/12 month EMI tenures and 0% No Cost EMI options on select SKUs where merchants absorb the financing cost.

The core technology is a proprietary Nimbus digital platform paired with an EMI-on-UPI infrastructure that combines No Cost EMI with UPI autopay mandates, enabling credit repayment directly through UPI without requiring a RuPay credit card. The company reports over 7 million monthly active users, 1.5 million purchases per month, and coverage across 23,000 Indian pincodes, with a stated target of 100 million consumers and an initial total addressable market of 450 million consumers. A strategic integration with JioFinance extends the UPI-EMI rail into a large incumbent distribution channel.

Snapmint monetizes through two primary streams: transaction fees on EMI purchases (including merchant-absorbed 0% EMI economics) and merchant commissions for enabling BNPL at checkout. Go-to-market is digital-first and product-led via the app and website, supplemented by merchant checkout integrations and a social/SEO presence. The company is venture-backed, having raised approximately $134M+ in equity across a $9M Series A (March 2022, led by Prudent Investment Managers) and a $125M Series B (October 2025, led by General Atlantic), plus structured debt facilities from lenders including Northern Arc, AU Small Finance Bank, ICICI Bank, Vivriti Capital, Pegasus FinInvest, and Perpetuity Capital.

Name

Snapmint

Legal name

Snapmint Credit Advisory Private Limited

Website

https://snapmint.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Snapmint is an India-based BNPL fintech that offers cardless, online EMI financing to consumers — primarily Gen Z and Millennials in Tier 2/3 cities — through its consumer app, merchant integrations, and a proprietary EMI-on-UPI rail, serving over 7 million monthly active users across 23,000 pincodes.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Sales Financing (52222), Other Nondepository Credit Intermediation (52229), Activities Related to Credit Intermediation (5223)

SIC

Personal Credit Institutions (6141)

akta.pro industry

PRIMARYFSAGAIAG

BNPL Consumer Apps & Wallets (Discovery, Management)

Financial & Insurance/Financial Technology (Fintech)/BNPL & Point-of-Sale Financing Platforms

SECONDARYFSAGAIAA

Merchant-Integrated BNPL (Checkout POS Financing)

Financial & Insurance/Financial Technology (Fintech)/BNPL & Point-of-Sale Financing Platforms

SECONDARYFSAKACAN

BNPL for High-Ticket / Longer-Term Installments

Financial & Insurance/Lending & Consumer Finance/Buy Now, Pay Later (BNPL)

SECONDARYBPAMAFAG

Buy Now, Pay Later (BNPL) Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Payments, Wallets & Digital Banking Platforms

Keywords

• Buy now pay later
• Consumer EMI financing
• Debit card EMI
• BNPL platform
• UPI-based credit

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. EMI Transaction Fees: Snapmint generates revenue by charging transaction fees on EMI purchases facilitated through its platform. The company offers 0% cost EMI options where merchants absorb the cost, and standard EMI plans with interest for consumers.
2. Merchant Commission: Snapmint charges merchants a commission fee for enabling BNPL and EMI payment options on their platforms, expanding the merchant's ability to offer flexible payment solutions to customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Snapmint operates a Buy Now Pay Later (BNPL) fintech platform that offers cardless, paperless Equated Monthly Installment (EMI) financing to Indian consumers for purchases across categories such as mobiles, electronics, appliances, fashion, and health & wellness. The platform enables shoppers without credit cards to convert purchases into 3/6/9/12 month EMIs via its proprietary Nimbus digital infrastructure, including a flagship EMI-on-UPI repayment capability.

Product overview

Snapmint is a Buy Now Pay Later (BNPL) fintech platform offering EMI financing solutions without requiring credit cards. The platform consists of a consumer-facing mobile application (available on Android and iOS) and a business platform for merchants. The core offering is EMI-on-UPI, which enables users to make purchases through equated monthly installments using UPI as the payment mechanism. The platform serves consumers across multiple product categories including mobiles, electronics, TV/AC/appliances, kitchen & home, health & wellness, fashion, baby & kids, and sports & fitness. Snapmint targets over 7 million monthly active users across 23,000 pincodes in India, facilitating more than 1.5 million purchases each month.

Differentiator

Problem solved

Functional benefit

Products and services

• Snapmint Consumer App Mobile application for individual consumers to browse products across categories (mobiles, electronics, appliances, fashion, health & wellness, etc.), apply for cardless credit, and complete purchases on 3/6/9/12 month EMIs with instant approval.
• Snapmint Business Platform Business-facing platform that allows merchants across electronics, fashion, appliances, and other retail categories to embed Snapmint's EMI/BNPL payment solution into their checkout flow, expanding credit access for shoppers without credit cards.
• EMI-on-UPI UPI-based EMI repayment capability that lets consumers repay Snapmint credit through UPI autopay mandates, merging No Cost EMI with UPI rails so users without RuPay credit cards can access installment financing.

Quantifiable outcome

• 7 million monthly active users
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• JioFinancecoreTechnology or IntegrationJioFinance launched a new UPI-based EMI model developed by Snapmint, allowing credit repayment directly through UPI mandates. This integration combines No Cost EMI with UPI autopay to expand access to EMI transactions.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LazyPay: PayU-owned BNPL/credit platform offering 'Pay-in-3' and short-term credit to Indian consumers for online and offline purchases. Directly comparable to Snapmint on product (BNPL EMIs), target customer (underbanked, cardless consumers), and merchant integration model.
• Moneyview: Indian consumer credit and personal finance platform offering personal loans, credit lines, and EMI products to salaried consumers. Comparable to Snapmint in serving similar underbanked segments with digital-first credit underwriting and EMI-style repayment.
• KreditBee: Indian digital lending platform providing personal loans and BNPL-style credit to salaried and self-employed consumers in Tier 2/3 cities. Highly comparable to Snapmint on target segment (underbanked Gen Z in smaller cities) and on credit-rail distribution model.
• Slice: Indian fintech offering credit cards, BNPL, and personal loans, primarily to young, underbanked professionals. Comparable to Snapmint in serving the same thin-file, Gen Z consumer segment with cardless credit products, though Slice has shifted more toward a card-based model.
• PaySense (by PayU): Indian personal loan and BNPL fintech (acquired by PayU) offering cardless consumer credit via instant digital approval. Closely comparable to Snapmint on product (instant personal credit / BNPL), target (underbanked Indian consumers), and merchant integration model.
• Simpl: Indian one-tap checkout BNPL provider enabling consumers to pay later across merchant partners. Closely comparable to Snapmint in targeting the same cardless, app-first Gen Z user base in India with a merchant-funded take-rate model.

Broad incumbents

• MobiKwik Zip: BNPL/credit feature within MobiKwik's mobile wallet, offering 'Buy Now, Pay Later' credit lines to Indian consumers for online and offline purchases. Competes with Snapmint in the same cardless EMI use case, leveraging MobiKwik's UPI/wallet distribution advantage.
• Paytm Postpaid: BNPL/credit feature of Paytm's super-app wallet, offering short-term credit and EMIs at merchant checkout. Competes with Snapmint in the same cardless Indian consumer segment, leveraging Paytm's UPI and wallet distribution advantage.
• Amazon Pay Later: BNPL/EMI product embedded in Amazon India's checkout, offering cardless credit to consumers for Amazon purchases and select external merchants. Competes directly with Snapmint in the high-ticket EMI use case, but with the structural advantage of Amazon's own merchant relationship.
• Flipkart Pay Later: BNPL product offered within Flipkart's e-commerce checkout, providing cardless credit to Indian consumers for purchases. Directly comparable to Snapmint in the high-ticket EMI use case, with the structural advantage of owning the merchant relationship.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SnapmintEmi
• YouTubeyoutube.com/channel/UCHAGSDZTYM8f2mmaphsD62A
• Facebookfacebook.com/SnapmintCardlessEmi
• Instagraminstagram.com/snapmintofficial
• LinkedInlinkedin.com/company/snapmintfinserv

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds8 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snapmint