Impulse

What Impulse does

Impulse Labs is a San Francisco-based, venture-backed technology company that designs and manufactures battery-integrated induction appliances and licenses the underlying technology platform to appliance OEMs. Its flagship product, the Impulse Cooktop, is a 30" or 36" four-burner induction range priced at $6,999 that integrates a 3 kWh lithium iron phosphate (LFP) battery, custom power electronics, a bidirectional 120V/240V auto-sensing inverter, continuous-output 10 kW induction coils, single-degree closed-loop temperature sensing, magnetic control knobs, a 12.8" touchscreen, and OTA software updates. In June 2025, the cooktop became the first U.S.-certified battery-integrated household electric range under UL 858 (MET Labs), with companion UL 1973, UL 1741, and UL 60730 certifications.

The business operates a hybrid model: direct-to-consumer hardware sales through impulselabs.com (cooktop, $999 replacement battery, $499 cabinet accessory, wok ring) and a B2B platform-licensing business centered on Impulse Core. Confirmed Powered-by-Impulse licensees include Zephyr (HyperCore cooktop, 300+ U.S. showrooms), Thor Kitchen (first full-size professional range, distributed via Lowe's, Home Depot, Amazon, and independent dealers), and BS Service Group/Uniqa (Eximius cooktop, manufactured in Fabriano, Italy — Impulse's first European market entry). Founded circa 2021, the company publicly launched with a $20 million Series A in November 2023 (Lux Capital-led, with Construct Capital, Fifth Wall, Material V, and Palm Drive Capital); first-party shipments began in August 2025. A planned third revenue line — grid services and virtual power plant participation — is pre-revenue, with projections of ~30 MWh of managed storage in 2026 and ~150 MWh in 2027.

Name

Impulse

Legal name

Impulse Labs, Inc.

Website

https://www.impulselabs.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Impulse Labs designs and licenses battery-integrated induction appliances. Its $6,999 Impulse Cooktop and Impulse Core platform serve premium U.S. residential consumers, OEM partners (Zephyr, Thor Kitchen, BSSG/Uniqa), and a planned grid-services market.

Ownership category

akta.pro rank

Product category

Smart Induction Cooktops

NAICS

Battery Manufacturing (33591), Small Electrical Appliance Manufacturing (335210)

SIC

Motors & Generators (3621), Electric Housewares & Fans (3634)

akta.pro primary industry

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

akta.pro secondary industry

EV/Industrial Charging Power Electronics (Chargers, rectifiers, power stages) (IMAGADAF)

Keywords

• Battery-integrated induction cooktops
• Smart kitchen appliances
• Residential electrification hardware
• Appliance OEM technology platforms
• Distributed energy storage appliances

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct-to-Consumer Hardware Sales: One-time sale of first-party Impulse-branded hardware through impulselabs.com: Impulse Cooktop ($6,999, 30" or 36"), replacement Impulse Battery ($999), Metal Cooktop Cabinet ($499), and pre-order Wok Ring accessory. Revenue is recognized at shipment; customers may apply for a 30% federal battery tax credit (25D), an IRA Home Electrification & Appliance Rebate (up to $840), and a $500 installation rebate.
2. Impulse Core Platform Licensing to OEMs: License/sale of the Impulse Core technology stack (power electronics, LFP battery, induction coil, temperature sensor, controls, software/OTA) to appliance manufacturers for integration into their own product lines. Confirmed licensees/partners: Zephyr (HyperCore), Thor Kitchen (professional range), and BS Service Group (Eximius under Uniqa brand in EU). Platform designed to scale to 10,000+ units in 2026 and 50,000+ in 2027.
3. Future Grid Services / Virtual Power Plant Revenue: Planned revenue stream from demand response, time-of-use arbitrage, and virtual power plant participation enabled by the cloud-connected Impulse Core fleet. Each unit is a software-controllable energy asset; 2026 projected ~30 MWh managed storage and 2027 ~150 MWh. Still pre-revenue at the time of the source material.
4. Industry Partner Program Commissions: Cash commissions paid by Impulse to industry partners (contractors, architects, designers, solar installers, electricians, HVAC) for every Impulse unit they sell, supplemented with sales training, marketing collateral, and customer-management support.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

Impulse Labs designs and sells the Impulse Cooktop, a battery-integrated induction cooktop that delivers 10 kW per burner from a standard 120V outlet using an integrated 3 kWh LFP battery. The company also licenses its modular Impulse Core technology platform—encompassing power electronics, battery systems, induction coils, closed-loop temperature sensors, and cloud software—to appliance OEMs such as Zephyr, Thor Kitchen, and BS Service Group for integration into their branded products.

Product overview

Impulse Labs is a San Francisco-based technology company that has evolved from a single-product appliance maker into a platform provider centered on its proprietary Impulse Core architecture. Impulse Core is a modular, pre-certified, battery-integrated power platform combining a Bi-Directional Inverter, a 3 kWh LFP Battery Pack, Power Electronics & Controls, a 10 kW Induction Coil, a closed-loop Temperature Sensor, and Magnetic Knobs, plus cloud connectivity, fleet telemetry, and OTA update capability. The first-party Impulse Cooktop (30" and 36" four-burner battery-integrated induction cooktops, the first U.S.-certified battery-integrated household electric range under UL 858) is sold direct to consumers at $6,999 and is supported by accessories including the $999 Impulse Battery (LFP replacement pack), the $499 Metal Cooktop Cabinet, and the Impulse Wok Ring. The Impulse Core platform is licensed to OEM partners, whose products include the Zephyr HyperCore Induction Cooktop (in 300+ U.S. showrooms), the THOR Kitchen Professional Range (Lowe's, Home Depot, Amazon), and the European Eximius Cooktop (manufactured by BS Service Group under the Uniqa brand and unveiled at EuroCucina 2026).

Differentiator

Problem solved

Functional benefit

Brands

• Impulse Core: The modular, battery-integrated power and software platform powering next-generation appliances, licensed to OEM partners.
• Powered by Impulse

Products and services

• Impulse Cooktop (30-inch and 36-inch) First-party battery-integrated induction cooktop with four 10 kW elements, integrated 3 kWh LFP battery, single-degree closed-loop temperature control, 12.8" touchscreen with magnetic knobs, OTA updates, and 120V/240V auto-sensing. First U.S.-certified battery-integrated household electric range (UL 858). Priced at $6,999.
• Impulse Battery (replacement) 3 kWh lithium iron phosphate (LFP) replacement battery pack purpose-built for the Impulse Cooktop, with intelligent BMS monitoring, daily charge-discharge cycle design, and a 10-year warranty. Requires ownership of an Impulse appliance. Priced at $999.
• Metal Cooktop Cabinet Heavy-gauge steel standalone cabinet that enables installation of a 30" Impulse Cooktop without a kitchen renovation. Features leveling casters, three-panel enclosure, and open front for cookware storage. Priced at $499.
• Impulse Wok Ring Aluminum ring enabling round-bottom wok cooking on Impulse burners, supporting standard 14" round-bottom woks on the 9" induction coil for achieving wok hei. Available for pre-order.
• Impulse Core Platform Modular, pre-certified battery-integrated power platform licensed to appliance OEMs for integration into cooktops, ranges, ovens, and other appliances. Six subsystems: Bi-Directional Inverter, High-Density LFP Battery Pack, Power Electronics & Controls, Induction Coil, Temperature Sensor, and Magnetic Knobs, plus cloud telemetry, OTA updates, and demand-response/time-of-use software.

Quantifiable outcome

• 10 kW per element (72,000 BTU equivalent) — 5x more powerful than the best gas stoves and 3x more powerful than standard induction.
• +8 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• BS Service Group (BSSG) / UniqaflagshipStrategic or Co-development Partner · 20 April 2026BS Service Group is Impulse's first European manufacturing partner, announced April 20, 2026 at EuroCucina in Milan. Together the companies created Eximius, a four-zone flat-top induction cooktop built on the Impulse Core platform that delivers 10 kW per zone and is the first Impulse Core product to integrate downdraft ventilation. BSSG manufactures Eximius under the Uniqa brand at its factory in Fabriano, Italy. European pre-orders are expected later in 2026, with a planned U.S. expansion afterwards. The partnership gives Impulse access to the European premium kitchen market and a more resilient supply chain.
• ZephyrflagshipOEM/ Whitelabel/ Licensing Partner · 11 February 2026Zephyr is the first licensee to ship a "Powered by Impulse" product at retail scale. The HyperCore™ Induction Cooktop, unveiled February 11, 2026, features four 10 kW elements, a 3 kWh integrated LFP battery, single-degree precision, 12.8" touchscreen, and Wi-Fi + OTA updates. The 30" model launched in February 2026 with a 36" version in March 2026. As of April 2026, the HyperCore is in 300+ showrooms nationwide, serving the U.S. premium and design segment. Distribution occurs via Zephyr's showroom and dealer network, with certification to UL 858 (first cooktop with a battery).
• Thor KitchenflagshipOEM/ Whitelabel/ Licensing Partner · 1 February 2026Thor Kitchen is the first major appliance brand to integrate Impulse Core into a nationally distributed product line, debuting the first full-size professional range Powered by Impulse at KBIS 2026 in February 2026. Initial collaboration was announced at KBIS 2025 (Feb 2025). Thor Kitchen's Impulse-powered range will distribute through Lowe's, The Home Depot, Amazon, and independent dealers nationwide, targeting the broad U.S. consumer market. Certification is to UL 858 via the Impulse platform.
• Impulse Industry Partner Program members (designers, architects, builders, solar installers, electricians, HVAC)coreChannel Partner/ Reseller/ DistributorThe Impulse Industry Partner Program is a referral/commission channel that recruits contractors, architects, designers, custom builders, solar installers, electricians, and HVAC professionals to specify and sell Impulse products. Partners earn top industry commission per unit sold, receive free sales training and printed/digital sales collateral, and benefit from Impulse team support for inbound customer questions introduced by the partner. Enables partners to expand their offering without extra training, certification, or new wiring.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Copper: Direct competitor in battery-integrated induction cooking. Copper is the named plaintiff in the April 2026 patent infringement suit against Impulse, sells a competing battery-embedded induction stove, and targets the same electrification-from-gas premium consumer segment.
• Thor Kitchen: Impulse's first major Powered by Impulse licensee and a fast-growing professional-grade range brand selling at Lowe's, Home Depot, and Amazon. Comparable as both a partner and a direct competitor in the mass-market pro-range segment.

Broad incumbents

• Thermador: Premium U.S. appliance brand owned by BSH, a leading induction-cooktop manufacturer. Competes in the same high-end kitchen showroom channel where Zephyr HyperCore is now distributed, and serves as a benchmark for premium induction performance and pricing.
• Bosch Home Appliances: Parent brand of Thermador and a global induction-cooktop leader. Comparable as a broad incumbent that ships high-volume, certified induction appliances across mass-market and premium channels in the U.S. and Europe.
• Miele: Premium European appliance brand with a strong induction-cooktop line and a presence in the same designer/specifier channel as the Uniqa/Eximius launch. Comparable as a premium incumbent targeting design-conscious European and U.S. consumers.
• Sub-Zero Group (Wolf): U.S. premium appliance group combining Sub-Zero refrigeration and Wolf cooking. Competes head-to-head with Zephyr HyperCore in designer showrooms and represents the kind of OEM partner Impulse Core could license in a future wave of expansion.
• Samsung (Bespoke / Smart Appliances): Major connected-appliance incumbent with induction cooktops, smart ovens, and a global software/OTA ecosystem. Comparable as a broad incumbent pursuing the connected, app-enabled appliance platform model that Impulse Core aspires to be.
• LG Appliances: Global appliance incumbent with induction ranges and connected-cooktop features. Comparable as a broad incumbent competing for the same electrification-conscious consumer and large-format retail shelf space.

Emerging players

• Tovala: Connected countertop cooking appliance with cloud software and over-the-air updates. Comparable as an emerging player that pioneered the connected, OTA-updated appliance category and validates the platform-plus-software model Impulse is extending to battery-integrated full-size ranges.
• FranklinWH: Residential battery and energy management company targeting distributed home storage. Comparable as an emerging player addressing the same household distributed-battery thesis that Impulse positions its managed fleet around.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/impulselabs_
• Instagraminstagram.com/impulse_labs
• LinkedInlinkedin.com/company/impulselabs

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impulse