Elliptic Labs
Elliptic Labs is a Norwegian Edge AI company that licenses its AI Virtual Smart Sensor Platform — software-only proximity, presence, and gesture detection — to smartphone and laptop OEMs including Lenovo, Xiaomi, vivo, Honor, and Transsion, with nearly 1 billion devices deployed globally.
- Company typePublic
- Founded2006
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Elliptic Labs does
Elliptic Laboratories ASA is a Norwegian Edge AI company founded in 2006 as a spin-off from the University of Oslo, headquartered in Oslo and listed on the Oslo Stock Exchange (OSE: ELABS). The company develops the AI Virtual Smart Sensor Platform, a software-only stack that uses proprietary deep neural networks, ultrasound signal processing, and sensor fusion to deliver proximity, presence, and gesture detection on consumer devices — replacing dedicated hardware sensors such as infrared proximity components. Its three commercial product lines are the AI Virtual Proximity Sensor (branded INNER BEAUTY) for smartphones, the AI Virtual Human Presence Sensor for laptops, and the AI Virtual Tap Sensor for laptops, with supporting MLaaS (Machine Learning as a Service) infrastructure built under the EU Horizon 2020 IMIR-UP program.
The platform is pre-integrated across the three dominant mobile and PC chipset families — Qualcomm Snapdragon, MediaTek Dimensity/Helio, and Intel Core Ultra/Series 3 (plus ARM architectures) — and is deployed across a customer base that includes Lenovo, Xiaomi, vivo, Honor, Transsion (TECNO/Infinix), Motorola, OPPO, Black Shark, and OnePlus, with the company claiming a footprint on nearly 1 billion devices globally. Reported scale metrics include 65 smartphone and 25 laptop model launches across full-year 2025, and an accelerated YTD 2026 pace of 36 smartphones and 32 laptops launched through May 2026, alongside a 41% year-over-year increase in laptop shipment volumes in Q1 2026.
The commercial model is B2B technology licensing: Elliptic Labs signs multi-year, per-device-model license agreements with OEMs (with minimum commitment thresholds and per-unit royalties above minimums), and generates revenue primarily through these license fees and royalties. Q1 2026 disclosed revenue was NOK 17 million (~USD 1.6M), with a NOK 60 million private placement completed in May 2026 alongside ~15% annualized operating cost reductions as part of a strategic review. The company has ~70 employees, a global footprint spanning Norway, the United States, China (Shanghai, Beijing, Shenzhen), Taiwan, Japan, and South Korea, and is currently led by CEO Ola Sandstad (succeeding Laila Danielsen) and Interim CFO Mathias Norderud.
Elliptic Labs firmographics
Firmographics- Name
- Elliptic Labs
- Legal name
- Elliptic Laboratories ASA
- Website
- https://ellipticlabs.com
- Company type
- Public
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Elliptic Labs is a Norwegian Edge AI company that licenses its AI Virtual Smart Sensor Platform — software-only proximity, presence, and gesture detection — to smartphone and laptop OEMs including Lenovo, Xiaomi, vivo, Honor, and Transsion, with nearly 1 billion devices deployed globally.
- Ownership category
- akta.pro rank
Elliptic Labs industry classification
Industry- Product category
- AI Sensor Software for Devices
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC)
- akta.pro secondary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Elliptic Labs is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices6 records
Markets served
Elliptic Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Technology Licensing: Elliptic Labs generates revenue through licensing its AI Virtual Smart Sensor Platform to OEM manufacturers. Contracts typically include minimum license fees per device model, with royalties based on shipment volumes. The company signs multi-year agreements with major smartphone and PC OEMs covering multiple device generations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Per device model licensing with minimum commitment fees |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Elliptic Labs product offering
Product offeringCore offering
Elliptic Labs develops and licenses an AI Virtual Smart Sensor Platform that delivers software-only contextual intelligence to smartphones, laptops, IoT, and automotive devices. The platform's flagship products are the AI Virtual Proximity Sensor (branded INNER BEAUTY for smartphones), the AI Virtual Human Presence Sensor, and the AI Virtual Tap Sensor, all built on proprietary deep neural networks and ultrasound technology that replace traditional hardware sensors. The technology is licensed to OEMs under multi-year agreements with per-device model fees and volume-based royalties.
Product overview
Elliptic Labs offers the AI Virtual Smart Sensor Platform, a unified software platform that delivers contextual intelligence through multiple virtual sensor products. The core platform includes the AI Virtual Proximity Sensor (INNER BEAUTY for smartphones), AI Virtual Human Presence Sensor (for laptops), and AI Virtual Tap Sensor (for laptops). All products use proprietary deep neural networks to create AI-powered virtual sensors that replace traditional hardware sensors, reducing device cost and design complexity while enabling touchless gestures, proximity detection, and presence awareness. The software-only approach requires no additional hardware and works across all operating systems, platforms, and applications. The platform is deployed on nearly 1 billion devices worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- INNER BEAUTY: AI Virtual Proximity Sensor brand name used in smartphone deployments
- AI Virtual Smart Sensor Platform
- AI Virtual Proximity Sensor
- AI Virtual Human Presence Sensor
- AI Virtual Tap Sensor
Products and services
- AI Virtual Smart Sensor Platform The flagship AI-powered software platform delivering contextual intelligence to devices through virtual sensors. Uses proprietary deep neural networks to create AI-powered Virtual Smart Sensors that improve personalization, privacy, and productivity. Deployed on nearly 1 billion devices across smartphones, laptops, and IoT.
- AI Virtual Proximity Sensor (INNER BEAUTY) Software-only proximity detection solution for smartphones that replaces traditional hardware proximity sensors. Detects when a user holds a phone to their ear during a call, automatically turning off the display and disabling touch functionality to prevent accidental actions and conserve battery. Licensed to smartphone OEMs.
- AI Virtual Human Presence Sensor Virtual sensor for laptops and PCs that detects user presence for security (auto-lock when user walks away) and power management (wake/sleep based on presence). Enables automatic screen dimming and security features. Licensed to PC OEMs.
- AI Virtual Tap Sensor Virtual sensor for laptops enabling touchless tap detection and interaction, allowing users to interact with devices through hand gestures above the screen surface. Licensed to PC OEMs.
- Machine Learning as a Service (MLaaS) Platform Cloud-based platform enabling device manufacturers to integrate Elliptic Labs' virtual sensors. OEMs define their product's operating environment (memory, storage, computation, power, mechanical setup) and select desired sensor range and sensitivity. Elliptic Labs provides customized software integration packages and machine learning classifiers.
Quantifiable outcome
- 41% year-over-year growth in laptop shipment volumes in Q1 2026
- +2 more outcomes
Companies that use Elliptic Labs
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Elliptic Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature5 records
Elliptic Labs partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- QualcommcoreChipset integration partner enabling Elliptic Labs' AI software to run on Qualcomm Snapdragon platforms including Snapdragon 7 Gen 4, 8 Gen 3, 8 Gen 5, and Snapdragon 8 Elite processors across smartphone deployments.
- MediaTekcoreChipset integration partner for MediaTek Dimensity and Helio platforms including Dimensity 7100, 7400, 8400, 8500, 9500, and Helio G100/G200 processors used in Elliptic Labs' smartphone sensor deployments.
- IntelcorePlatform partner for laptop and PC deployments, with Elliptic Labs' AI Virtual Human Presence Sensor and AI Virtual Tap Sensor running on Intel Core Ultra and Core Series 3 processors.
- ARMcoreTechnology ecosystem partner as shown in partner logos section, enabling broad compatibility across ARM-based mobile platforms.
- LenovocoreMajor laptop OEM customer deploying AI Virtual Human Presence Sensor and AI Virtual Tap Sensor across Yoga, ThinkPad, and IdeaPad product lines. Multiple multi-year agreements covering consumer and commercial laptop segments.
- XiaomicoreMajor smartphone OEM customer licensing AI Virtual Proximity Sensor for Redmi smartphone models including Turbo 5 and Note 15 series.
- vivocoreSmartphone OEM customer deploying AI Virtual Proximity Sensor across vivo and iQOO sub-brand devices.
- HonorcoreSmartphone OEM customer licensing AI Virtual Proximity Sensor for Honor Win, Power 2, and X8d series devices.
- TranssioncoreSmartphone OEM customer (parent of TECNO, Infinix, itel brands) deploying AI Virtual Proximity Sensor on multiple device models across brands.
- EU Horizon 2020 (IMIR-UP Project)minorEU research funding program (grant agreement No 849692) supporting the IMIR-UP cloud-based MLaaS platform development from February 2019 to May 2020.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Elliptic Labs competitors and assessment
Company assessmentDirect peers
- Synaptics: Public semiconductor and sensing company providing touch controllers, biometrics, proximity sensors, and AI-driven sensing for smartphones, PCs, and IoT. Directly comparable to Elliptic Labs' proximity and presence sensing offerings for the same OEM customer base.
- Knowles Corporation: Specializes in micro-acoustic microphones, speakers, and audio-sensing components for smartphones, hearables, and IoT. Comparable because Elliptic Labs' ultrasound-based virtual sensors rely on off-the-shelf microphones and speakers from this category of supplier/competitor.
- TDK InvenSense (Chirp Microsystems): Acquired Chirp Microsystems, a pioneer in ultrasonic MEMS sensing. Provides MEMS motion and ultrasonic sensor solutions directly comparable to Elliptic Labs' ultrasound-based virtual sensing platform.
- Cirrus Logic: Acquired Qeexo, a machine-learning touchless gesture and sensing vendor, and provides low-power audio ICs for smartphones and laptops. Comparable to Elliptic Labs on gesture-sensing capability and on the audio/sensor hardware components underpinning virtual sensors.
Broad incumbents
- Apple: Operates an extensive proprietary sensor stack (TrueDepth, attention-aware Face ID, proximity) on iPhones and MacBooks. Represents the broad incumbent whose in-house capability is both a benchmark and a competitive threat to Elliptic Labs' OEM customers.
- Google: Developed Project Soli radar-based gesture sensing and embeds presence/attention features in Pixel devices and Android. A broad incumbent in contextual sensing whose platform moves can shape OEM demand for third-party solutions like Elliptic Labs'.
- Qualcomm: Chipset vendor and key Elliptic Labs integration partner; also develops sensing, audio, and AI software on Snapdragon platforms. A broad incumbent whose reference designs and bundling decisions can either amplify or displace Elliptic Labs' software layer.
- Intel: Platform partner running Elliptic Labs' presence and tap sensors on Intel Core Ultra and Core Series 3 processors. A broad incumbent in PC silicon whose roadmap and bundled sensing features shape the addressable opportunity for Elliptic Labs in laptops.
- STMicroelectronics: Major supplier of MEMS sensors and proximity/ToF solutions used in smartphones and IoT devices. Broad incumbent whose hardware-sensor alternatives compete against Elliptic Labs' software-only replacement value proposition.
- Infineon Technologies: Supplies radar, ToF, and acoustic sensor ICs for smartphones, laptops, and automotive applications. Broad incumbent in the hardware-sensor market that Elliptic Labs' software-only virtual sensors seek to displace or complement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Elliptic Labs social profiles
Digital presenceElliptic Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elliptic Labs leadership team
Management profileNumber of profiles
Profiles3 records
Elliptic Labs funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elliptic Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elliptic Labs
What does Elliptic Labs do?
Elliptic Labs develops and licenses an AI Virtual Smart Sensor Platform that delivers software-only contextual intelligence to smartphones, laptops, IoT, and automotive devices. The platform's flagship products are the AI Virtual Proximity Sensor (branded INNER BEAUTY for smartphones), the AI Virtual Human Presence Sensor, and the AI Virtual Tap Sensor, all built on proprietary deep neural networks and ultrasound technology that replace traditional hardware sensors. The technology is licensed to OEMs under multi-year agreements with per-device model fees and volume-based royalties.
Is Elliptic Labs a public or private company?
Elliptic Labs is a public company. It is classified as public and is currently operating.
When was Elliptic Labs founded?
Elliptic Labs was founded in 2006. It employs 51 to 100 people.
Where is Elliptic Labs based?
Elliptic Labs is headquartered in Oslo, Norway, in the Europe region.
How does Elliptic Labs make money?
One revenue line is on record: technology Licensing.
Who are Elliptic Labs's main competitors?
Direct peers on record are Synaptics, Knowles Corporation, TDK InvenSense (Chirp Microsystems) and Cirrus Logic. Broad incumbents are Apple, Google, Qualcomm, Intel, STMicroelectronics and Infineon Technologies.
Does Elliptic Labs have an API?
No public API is recorded for Elliptic Labs.
What industry is Elliptic Labs in?
Elliptic Labs's product category is AI Sensor Software for Devices. Its primary akta.pro industry code is HDAEANAC, Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 3345 and its SIC code is 7373.