IW Capital
IW Capital is a London-based, FCA-authorised venture capital firm that deploys EIS-structured capital into UK and international growth-stage technology companies on behalf of high-net-worth investors, family offices, and wealth managers via the IFA channel.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What IW Capital does
IW Capital is a London-based venture capital firm established around 2011 that specialises in Enterprise Investment Scheme (EIS)-structured investments into UK and international growth-stage technology companies. The firm deploys capital on behalf of high-net-worth individuals, family offices, and wealth managers, distributing exclusively through the UK IFA and wealth management channel and operating under FCA authorisation (FRN 692447). Its portfolio of 21+ companies has absorbed more than £185 million of cumulative investment across HealthTech, AI/ML, MedTech, Cleantech, and digital media, with 4 confirmed exits to date.\n\nThe firm's product set comprises regulated EIS fund vehicles and direct deal structures, supported by two proprietary platforms: IW Connect, an investor and promoter network that drives deal origination and capital formation, and IW Catalyst, a portfolio growth program that provides operational support to portfolio companies. Underlying economics follow the standard UK VC fund model, with revenue generated from annual management fees (typically 1.5-2% of committed or deployed capital) and carried interest on profitable exits. Ticket sizes in recent vintages range from £4m to £10.35m, indicating a mid-market growth-stage focus rather than seed.\n\nFollowing a 2024 management buyout by Tariq Attia and Alan Armstrong, the firm has accelerated deployment, executing at least five disclosed rounds totalling £30m+ between November 2024 and April 2026. Sifted has ranked IW Capital as the 36th most active VC in Europe. The small team (11-50 employees), FCA-regulated structure, and IFA-exclusive distribution model define both the firm's operating constraints and its defensible niche.
IW Capital firmographics
Firmographics- Name
- IW Capital
- Legal name
- IW Capital Limited
- Website
- https://iwcapital.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IW Capital is a London-based, FCA-authorised venture capital firm that deploys EIS-structured capital into UK and international growth-stage technology companies on behalf of high-net-worth investors, family offices, and wealth managers via the IFA channel.
- Ownership category
- akta.pro rank
IW Capital industry classification
Industry- Product category
- Venture Capital / Private Equity
- NAICS
- Portfolio Management and Investment Advice (52394), All Other Financial Investment Activities (52399), Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Equity Capital Advisory (Private Equity Placements, Growth Capital) (BPAHAOAE)
- akta.pro secondary industries
- Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC), Venture Capital Fund-of-Funds (FSANAGAC)
Keywords
Where IW Capital is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
IW Capital business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Management fees and carried interest from EIS funds: IW Capital generates revenue through management fees charged on funds under management, and carried interest (performance fees) from successful exits of portfolio companies. Their investor-facing model serves High Net Worth Individuals, wealth managers, family offices, and IFAs who invest through the EIS scheme.
- Portfolio company exits and capital gains: Returns realised through exits of portfolio companies (via M&A or IPO), generating carried interest for the firm and returns for investors. Their portfolio includes 4 confirmed exits including SaveMoneyCutCarbon (acquired by Haydale) and multiple other realised investments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | EIS investment tickets ranging from £2-5m per company per round |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
IW Capital product offering
Product offeringCore offering
IW Capital is a UK venture capital firm that deploys Enterprise Investment Scheme (EIS) structured capital of £2-5 million per round into UK high-growth technology companies at Series A stage, with follow-on funding available. The firm offers investors 30% income tax relief, capital gains tax exemption, loss relief, and inheritance tax relief, while providing portfolio companies with active board-level support, strategic introductions through the IW Connect network, and marketing/PR services through IW Catalyst.
Product overview
IW Capital is a UK venture capital firm operating an EIS investment platform that connects High Net Worth investors with high-growth technology companies. The core offering is a curated portfolio of 21+ technology businesses spanning AI/MedTech, SaaS, FinTech, and sustainability sectors. Key portfolio products include: Lucida Medical (AI prostate cancer diagnostics), Strolll (AR neurorehabilitation), MAGIC AI (AI fitness mirror with ReflectAI®), Navigator (travel data marketing platform), Alesi Surgical (surgical smoke elimination), Bezos.ai (e-commerce fulfillment automation), and Impact Recycling (plastic recycling technology). The firm differentiates through IW Connect (network access) and IW Catalyst (marketing/PR support) services for portfolio companies, while offering investors tax-efficient EIS returns including 30% income tax relief.
Differentiator
Problem solved
Functional benefit
Products and services
- IW Capital EIS Investment Platform
- IW Connect
- IW Catalyst
Quantifiable outcome
- £185m+ invested across portfolio companies
- +4 more outcomes
Companies that use IW Capital
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
IW Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature3 records
IW Capital partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- Paul Wright (Advisor)minorNavigator appointed Paul Wright, an experienced entrepreneur with senior leadership roles at Uber, Apple, Amazon, Sky, AOL, Omnicom and Bauer Media, as an adviser to its Board to provide strategic expertise and commercial experience during its growth phase.
- Good Things FoundationminorReconome and Good Things Foundation committed to delivering 85,000 devices to digitally excluded people, supporting digital equity and preventing surplus electronics from going to landfill.
- Rubicon (sustainable packaging supplier)minorTranscend Packaging introduced Rubicon as a plastic-free packaging solution, expanding its sustainable packaging portfolio.
- Cellnex UKminorReconome secured a partnership with Cellnex UK, expanding its network of corporate partnerships for its surplus electronic device management and digital equity programme.
- Northumbria NHS Foundation TrustcoreStrolll rolled out its AR-powered neurorehabilitation platform at Northumbria NHS Foundation Trust, extending its deployment across NHS hospitals in the UK alongside existing clinical programmes.
- Hobbs RehabilitationminorStrolll demonstrated its AR-powered neurorehabilitation technology at Hobbs Rehabilitation's Cheddington site, integrating with established rehabilitation programmes to showcase how AR can create more engaging therapy experiences.
- Wave ActiveminorStrolll brought AR-powered neurorehabilitation to Wave Active, expanding the reach of its digital therapeutic platform to additional rehabilitation providers.
- Jesse LingardminorFormer England footballer Jesse Lingard backed MAGIC AI, providing celebrity endorsement for the AI-powered fitness mirror brand.
- Santander UKminorSaveMoneyCutCarbon (IW Capital exited portfolio company) launched a Sustainability Hub for Santander UK, providing sustainability-focused products and consultancy services.
- Scrumconnect (for DWP)minorOlive Jar Digital partnered with Scrumconnect to support DWP (Department for Work and Pensions) data transformation, providing managed digital delivery services and expert talent.
- Go PrivilegeminorIW Capital hosted an investor golf day at The Grove in partnership with Go Privilege, demonstrating ongoing investor relations and networking activities.
- British Farmers (Daily Dose suppliers)minorDaily Dose partners directly with British farmers to take waste produce that would otherwise be thrown away and turn it into cold-pressed juice — a farm-to-fridge ethos supporting both sustainability and food waste reduction.
- Starbucks EMEAminorTranscend Packaging and Starbucks EMEA launched the first PE-free, compostable coffee cup, demonstrating sustainable packaging innovation through their partnership.
- Cleveland CliniccoreCleveland Clinic transferred IP to Strolll and became a shareholder as part of the Series A funding. The partnership enabled Strolll's US market entry and provided the clinical validation and institutional backing for the AR neurorehabilitation platform.
- SkinCeuticalsminorSimplyMeds signed a strategic deal with premium skincare brand SkinCeuticals, expanding its private prescription and OTC product offerings.
- Quick9minorPlayMoreGolf partnered with Quick9 to expand its flexible golf membership offering across additional UK golf clubs.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
IW Capital competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IW Capital social profiles
Digital presenceIW Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
IW Capital leadership team
Management profileNumber of profiles
Profiles9 records
IW Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IW Capital M&A and investment
M&A and investmentM&A2 records
Investments50 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IW Capital
What does IW Capital do?
IW Capital is a UK venture capital firm that deploys Enterprise Investment Scheme (EIS) structured capital of £2-5 million per round into UK high-growth technology companies at Series A stage, with follow-on funding available. The firm offers investors 30% income tax relief, capital gains tax exemption, loss relief, and inheritance tax relief, while providing portfolio companies with active board-level support, strategic introductions through the IW Connect network, and marketing/PR services through IW Catalyst.
Is IW Capital a public or private company?
IW Capital is a private company. It is classified as management employee owned and is currently operating.
When was IW Capital founded?
IW Capital was founded in 2011. It employs 11 to 50 people.
Where is IW Capital based?
IW Capital is headquartered in London, United Kingdom, in the Europe region.
How does IW Capital make money?
Two revenue lines are on record. Management fees and carried interest from EIS funds are the primary driver. The others are portfolio company exits and capital gains.
Does IW Capital have an API?
No public API is recorded for IW Capital.
What industry is IW Capital in?
IW Capital's product category is Venture Capital / Private Equity. Its primary akta.pro industry code is BPAHAOAE, Equity Capital Advisory (Private Equity Placements, Growth Capital), with a secondary code of FSAEAGAC, Capital Raising Advisory (Equity & Equity-Linked). Its NAICS code is 52394 and its SIC code is 6282.