Name

Perelel

Legal name

Perelel, Inc.

Website

https://perelelhealth.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Prenatal & Women's Health Supplements

NAICS

Food (Health) Supplement Retailers (456191), Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Prenatal, Postpartum & Fertility Nutrition (HSADAFAK), Obesity Medicine & Weight Management (HLAKADAL)

Keywords

• Prenatal vitamins
• Women's health supplements
• Fertility supplements
• Postpartum vitamins
• Doctor-formulated supplements

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Core offering

Perelel is a direct-to-consumer women's health company that sells OB/GYN-founded, doctor-formulated nutritional supplements organized around reproductive life stages. Its catalog spans stage-specific multivitamin packs (conception, 1st/2nd/3rd trimester, postpartum, motherhood, perimenopause, egg-freeze), daily powders (greens, hydration, protein, sleep, daily resilience), targeted supplements (fertility, hormonal balance, probiotic, choline, iron, omega, stress, libido), and curated bundles and duos. Products are available for individual or subscription purchase on perelelhealth.com, with a 60-second quiz recommending a regimen that auto-updates as the customer advances through life stages.

Product overview

Perelel is a direct-to-consumer women's health company selling a single portfolio of OB/GYN-founded, doctor-formulated supplements organized around life stages rather than a multi-brand platform. The catalog is grouped into four product lines that fit together as a stage-based regimen system: (1) Multivitamin Packs (stage-specific daily packs such as the Conception Support Pack, 1st/2nd/3rd Trimester Prenatal Packs, Mom Multi Support Pack, Women's Daily Vitamin Trio, Perimenopause Support Pack, Men's Multi Support Pack, Recovery Support Pack, and Egg Freeze Support Pack); (2) Daily Powders (Synbiotic Greens Powder, Cellular Hydration Powder, Triple-Support Protein, Sleep Support, Daily Resilience Complex, and Watermelon Mint Cellular Hydration); and (3) Targeted Supplements (Fertility+ Support, Hormonal Balance Support, Daily Probiotic, Gentle Prenatal Powder, Choline Boost, Daily Iron Ease, Libido Support, Stress Support, Omega DHA + EPA). Customers can either buy individual SKUs or pre-curated Bundles & Duos (e.g., Fertility Foundation Bundle, Early Pregnancy Support Bundle, 2nd Trimester Glow Bundle, Birth Prep Bundle, Postpartum Care Bundle, Motherhood Support Bundle, Perimenopause Bundle, Egg Freeze Support Bundle, Baby Making Duo, Workout & Recovery Duo, Superfood Smoothie Duo, Microbiome Support Duo, Hormone & Metabolic Support Duo, Glow Up Duo). A 60-second personalization quiz recommends a regimen across these lines and auto-updates subscriptions as the user advances through pregnancy or postpartum stages. Through the 2024 acquisition of LOOM, the offering also extends into reproductive health education. Purchases can be paid using HSA/FSA cards via a Sika Health integration at checkout.

Differentiator

Problem solved

Functional benefit

Products and services

• Conception Support Pack Complete preconception and fertility-focused prenatal nutrition pack designed for the "Trying to Conceive" life stage, sold to individual women and couples planning pregnancy.
• 1st Trimester Prenatal Pack Prenatal vitamin regimen covering weeks 0–13 of pregnancy, formulated to support the earliest stages of fetal development for pregnant women in their first trimester.
• 2nd Trimester Prenatal Pack Prenatal regimen for weeks 14–27 of pregnancy, designed to support baby's skeletal growth during the second trimester.
• 3rd Trimester Prenatal Pack Prenatal regimen for weeks 28–40+ of pregnancy, supporting the final weeks of gestation and birth preparation.
• Mom Multi Support Pack Postpartum multivitamin regimen designed to ease recovery and meet the nutritional demands of the postpartum period for new mothers.
• Women's Daily Vitamin Trio Three-product daily vitamin trio formulated for women's general health, supporting mood, hair and skin.
• Perimenopause Support Pack Clinically-proven perimenopause pack providing nutritional support for estrogen changes during the perimenopause transition for women.
• Men's Multi Support Pack Daily multivitamin pack formulated for men, supporting male reproductive and general health, including fertility scenarios for couples trying to conceive.
• Recovery Support Pack Daily multivitamin pack targeted at recovery support across life stages.
• Egg Freeze Support Pack Multivitamin regimen formulated to support the body throughout and leading up to the egg retrieval process for women pursuing egg freezing or IVF.
• Synbiotic Greens Powder Greens powder containing spirulina, spinach, kale and 10 additional greens; described as a Clean Label Project Certified greens powder for daily nutrition.
• Cellular Hydration Powder Hydration powder combining electrolytes, collagen and hyaluronic acid; Clean Label Project Purity Award winner for daily cellular hydration support.
• Triple-Support Protein Plant-based protein powder with fiber and creatine, formulated to support muscle and brain health as part of the daily powder line.
• Sleep Support Powder Powder formulated to support sleep, taken as part of the daily powder line.
• Daily Resilience Complex Research-backed daily powder combining precision-fermented animal-free lactoferrin and collagen peptides to support immune resilience, joint health, iron utilization and gut health; pregnancy- and breastfeeding-safe alternative to colostrum.
• Watermelon Mint Cellular Hydration Powder Watermelon-mint flavored variant of the Cellular Hydration Powder featuring electrolytes, collagen and hyaluronic acid for daily hydration.
• Fertility+ Support Targeted supplement supporting fertility, used in conjunction with the Conception Support Pack for those trying to conceive.
• Hormonal Balance Support Targeted supplement formulated to promote healthy ovulation and regular menstrual cycles, supporting hormonal balance.
• Daily Probiotic Daily probiotic supporting gut and vaginal health and a healthy immune system.
• Gentle Prenatal Powder Gentle powdered prenatal alternative designed for users who prefer or need a powder format during pregnancy.
• Choline Boost Targeted choline supplement added on top of prenatal regimens to help reach 450–550 mg/day choline intake during pregnancy.
• Daily Iron Ease Daily iron supplement formulated for easier digestion, addressing iron needs during pregnancy and postpartum.
• Libido Support Targeted supplement intended to support libido.
• Stress Support Targeted supplement formulated to support stress management, including during perimenopause.
• Omega DHA + EPA Omega-3 fish oil supplement providing DHA and EPA, taken during pregnancy and as a standalone add-on.
• Fertility Foundation Bundle Bundle of supplements forming a trying-to-conceive (TTC) regimen for her, anchored on the Conception Support Pack.
• Early Pregnancy Support Bundle Bundle providing a complete regimen for weeks 0–13 of pregnancy (1st trimester).
• 2nd Trimester Glow Bundle Bundle providing a complete regimen for weeks 14–27 of pregnancy (2nd trimester).
• Birth Prep Bundle Bundle providing a complete regimen for weeks 28+ of pregnancy, supporting birth preparation.
• Postpartum Care Bundle Bundle forming a postpartum regimen to support recovery and nutritional demands after birth.
• Motherhood Support Bundle Bundle supporting ongoing motherhood after the immediate postpartum window, including stress balance and nutrient demands.
• Perimenopause Bundle Bundle forming a perimenopause regimen combining the Peri Support Pack, Synbiotic Greens Powder and Stress Support.
• Egg Freeze Support Bundle Bundle forming an egg-freeze protocol regimen for users going through the egg retrieval process.
• Baby Making Duo His and hers trying-to-conceive duo combining Perelel's TTC products for both partners.
• Workout & Recovery Duo Two-product pre- and post-workout supplement regimen.
• Superfood Smoothie Duo Two-product macro-smoothie supplement regimen combining protein and greens powders.
• Microbiome Support Duo Two-product gut-health supplement regimen combining Perelel's probiotic and related products.
• Hormone & Metabolic Support Duo Two-product metabolic-support regimen targeting hormone and metabolic health.
• Glow Up Duo Two-product skin-health regimen combining Cellular Hydration Powder and Synbiotic Greens Powder.
• LOOM Reproductive Health Education Platform Educational platform for reproductive health acquired by Perelel in October 2024, expanding support for women's health topics and broadening access to reproductive health information alongside Perelel's supplement offerings.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ritual: DTC women's health and prenatal supplement brand with a science-led, transparent-ingredient positioning. Directly comparable to Perelel in target customer (health-conscious women, including those trying to conceive and pregnant), product format (daily vitamins and packs), and channel (DTC e-commerce).
• Needed: Practitioner-formulated prenatal and fertility nutrition brand with stage-based regimens and clinical credibility. Closest direct peer to Perelel — same customer, same life-stage framework, and similar expert-led brand narrative.
• HUM Nutrition: DTC women's wellness supplement brand covering beauty, gut, mood, sleep, and hormonal health. Comparable to Perelel's broader women's health portfolio and perimenopause-targeted SKUs; both brands target the same female wellness consumer via similar DTC channels.
• O Positiv: DTC women's health brand with a strong focus on hormonal balance, perimenopause, and menopause support. Directly comparable to Perelel's Perimenopause Support Pack and Hormonal Balance Support SKUs and its expansion into the women's hormonal-health category.
• Care/of: Personalized DTC vitamin brand with quiz-driven regimen recommendations. Comparable to Perelel on personalization mechanics (Perelel's 60-second quiz vs. Care/of's recommendation engine) and on subscription-based supplementation.

Broad incumbents

• Thorne: Premium practitioner-grade supplement brand with a women's health and prenatal line. Comparable on clinical positioning and product breadth, but operates as a broad incumbent across many categories rather than a women's-health specialist.
• MegaFood: Established whole-food prenatal and women's health supplement brand sold through both DTC and natural retail channels. Comparable to Perelel on target customer and product type, but operates as a multi-category incumbent rather than a digitally native specialist.
• Olly: Mass-market women's wellness supplement brand owned by Unilever — directly relevant as both a competitor and as a portfolio-company analog for the Unilever Ventures–backed Perelel. Comparable on product type (sleep, stress, hormonal) and target demographic.

Emerging players

• Bobbie: DTC infant formula brand with a strong female-founder, mom-led positioning. Comparable as a digitally native, mom-centric health brand expanding across the reproductive life cycle, though operating in a different (infant nutrition) category.
• AG1 (Athletic Greens): Single-product daily greens/nutrition powder positioned as a comprehensive daily routine. Comparable to Perelel's daily powder line (Synbiotic Greens Powder, Cellular Hydration Powder, Daily Resilience Complex) on product format and DTC subscription motion.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/perelelhealth
• Instagraminstagram.com/perelelhealth
• TikToktiktok.com/@perelelhealth
• Pinterestpinterest.com/perelelhealth
• LinkedInlinkedin.com/company/perelel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perelel