ReUp Education
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
ReUp Education firmographics
Firmographics- Name
- ReUp Education
- Legal name
- ReUp Education, Inc.
- Website
- https://reupeducation.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where ReUp Education is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
ReUp Education business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Institutional Partnership Revenue: ReUp partners with educational institutions (colleges and universities) to provide re-enrollment services. The company generates revenue by helping institutions re-engage stopped-out students, which results in recaptured tuition revenue for the institutions. ReUp has helped partner institutions realize more than $275 million in additional revenue.
- State Government Partnerships: ReUp partners with state agencies and systems to implement statewide re-enrollment initiatives. These programs help states meet workforce demands and increase credential attainment, with ReUp providing the platform, coaching, and data analytics services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Institutional Partnership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ReUp Education product offering
Product offeringCore offering
ReUp Education provides a re-enrollment platform that uses patented predictive scoring and one-on-one success coaching to re-engage adult learners who have stopped out of college. The company contracts with colleges, universities, and state agencies to identify, contact, enroll, and support learners through to graduation, helping institutions recapture lost tuition revenue. ReUp also operates statewide re-enrollment marketplaces that coordinate multiple public institutions and learners through a central platform.
Differentiator
Problem solved
Functional benefit
Products and services
- ReUp Re-Enrollment Platform with Patented Predictive Scoring Software platform that uses USPTO-patented persona and predictive scoring technology to identify, prioritize, and engage adult learners who have stopped out of college. Delivered to colleges, universities, and state agencies as a subscription-based partnership; reports re-enrollment rates twice the industry average and $275M+ in additional revenue generated for partner institutions.
- Success Coaching Service One-on-one success coaching delivered by phone, email, or text by highly trained Success Coaches who support adult learners from initial re-enrollment questions through overcoming major barriers, persistence, and graduation. Offered as part of ReUp's institutional and state partnerships.
- Illinois Re-Enrollment Marketplace Statewide re-enrollment marketplace infrastructure connecting public institutions and adult learners through a central platform with live coaching. Provides comprehensive support across the entire student journey from initial outreach through graduation. Deployed for the State of Illinois with 200,000+ residents gaining access.
Quantifiable outcome
- Re-enrolls twice as many learners as the industry average
- +3 more outcomes
Companies that use ReUp Education
Customer profileNamed customers29 records
Segments3 records
Ideal customer profiles2 records
ReUp Education technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ReUp Education partnerships and signals
Strategic signalPartnerships
33 partnerships are on record, tiered flagship and core.
- State of MichiganflagshipMichigan statewide re-enrollment initiative has successfully re-enrolled over 13,900 adult learners and produced more than 1,700 graduates, generating approximately $57 million in recaptured tuition revenue. The program aims to increase educational attainment among residents with some college experience but no degree, aligning with Michigan's Sixty by 30 goal.
- State of New JerseyflagshipNew Jersey's Some College, No Degree initiative, in partnership with ReUp Education, has helped re-enroll over 13,500 adults and graduate more than 1,400. The program focuses on reducing barriers to college completion and aligning re-enrolled students with in-demand sectors.
- State of IllinoisflagshipIllinois statewide initiative to reengage residents who have some college but no credential. More than 200,000 Illinois residents will have access to ReUp's platform and coaching. ReUp will engage students through its new Illinois re-enrollment marketplace providing comprehensive support across the entire student journey.
- Black Hawk CollegecoreIllinois statewide initiative partner institution.
- Carl Sandburg CollegecoreIllinois statewide initiative partner institution.
- College of DuPagecoreIllinois statewide initiative partner institution.
- Eastern Illinois UniversitycoreIllinois statewide initiative partner institution.
- Heartland Community CollegecoreIllinois statewide initiative partner institution.
- Illinois State UniversitycoreIllinois statewide initiative partner institution.
- Kishwaukee CollegecoreIllinois statewide initiative partner institution.
- McHenry County CollegecoreIllinois statewide initiative partner institution.
- Northeastern Illinois UniversitycoreIllinois statewide initiative partner institution; existing ReUp partner.
- Parkland CollegecoreIllinois statewide initiative partner institution.
- Rend Lake CollegecoreIllinois statewide initiative partner institution.
- Rock Valley CollegecoreIllinois statewide initiative partner institution.
- South Suburban CollegecoreIllinois statewide initiative partner institution.
- Southern Illinois University-EdwardsvillecoreIllinois statewide initiative partner institution.
- Western Illinois UniversitycoreIllinois statewide initiative partner institution.
- Chicago State UniversitycoreExisting ReUp partner joining Illinois statewide initiative. Over the past three years, ReUp has re-enrolled more than 2,300 stopped-out learners at these schools, and 265 of them have completed their degree.
- Oakton Community CollegecoreExisting ReUp partner joining Illinois statewide initiative.
- Northern Illinois UniversitycoreExisting ReUp partner joining Illinois statewide initiative.
- Triton CollegecoreExisting ReUp partner joining Illinois statewide initiative.
- American International CollegecorePartnership to help the region's adult learners return to college, complete their degrees, and unlock new career opportunities. ReUp provides market-leading data analytics, technology, dedicated outreach, and live coaching to support learners who have stopped out.
- Springfield CollegecoreExisting Massachusetts partnership serving adult learners since 2021.
- Salem State UniversitycoreExisting Massachusetts partnership serving adult learners since 2021.
- Framingham State UniversitycoreExisting Massachusetts partnership serving adult learners since 2021.
- UMass BostoncoreExisting Massachusetts partnership serving adult learners since 2021. Together with other Massachusetts partners, has served over 24,000 learners.
- Kalamazoo Valley Community CollegecorePartnership since 2018 to reenroll stopout students. The college reports a 73% retention rate for ReUp-reenrolled students compared to its 62% overall full-time retention rate, demonstrating the effectiveness of targeted outreach, financial support, and wraparound services.
- University of Alaska FairbankscorePartnership to expand opportunities to engage and support adult learners.
- Montgomery County Community CollegecorePartnership to expand opportunities to engage and support adult learners.
- Mineral Area CollegecorePartnership to expand opportunities to engage and support adult learners.
- Re:Degree SpartanburgcorePartnership to expand opportunities to engage and support adult learners.
- State of MassachusettsflagshipStatewide pilot with Massachusetts to re-engage adult learners and strengthen workforce.
Scale indicators22 records
Recent moves7 records
Expansion highlights4 records
ReUp Education competitors and assessment
Company assessmentDirect peers
- InsideTrack: InsideTrack is a national nonprofit that provides one-on-one coaching and student-success services to colleges and universities, with a focus on adult and non-traditional learners. It is the closest direct peer to ReUp, having previously employed ReUp's Senior Director of Learner Services; both companies compete for institutional student-success contracts in higher education.
- Guild Education: Guild Education partners with employers to fund and deliver education benefits to working adults, including college completion programs. While Guild's buyer is the employer (vs. ReUp's institutional/state buyer), both target the same adult-learner re-enrollment problem with a combination of technology and human coaching, making it a highly comparable business model.
- InStride: InStride partners with employers to provide funded education pathways, including degree completion for working adults. Comparable to ReUp in adult-learner focus and coaching-enabled technology stack, though its primary GTM is enterprise employer sales rather than institutional and state partnerships.
Broad incumbents
- EAB: EAB (formerly Advisory Board Company) provides research, consulting, and technology (including Navigate and Starfish) to higher education institutions for student success, enrollment, and retention. It is a broad incumbent offering overlapping student-success analytics and outreach tooling, but as part of a wider portfolio serving multiple higher-ed functions beyond re-enrollment.
- Anthology: Anthology (formerly Blackboard) is a large higher-ed software platform offering SIS, CRM, and student-success modules. It competes with ReUp indirectly through institution-wide student-success suites that universities may prefer over a point solution. Broad incumbent rather than a direct niche competitor.
- 2U: 2U operates online degree programs in partnership with universities via its Online Program Management model. While not focused on re-enrollment, 2U addresses a related higher-ed completion need (online program delivery for adult learners) and is a relevant incumbent in the broader adult-learner higher-ed ecosystem.
- Pearson: Pearson is a global education company with higher-ed assessment, content, and digital learning products. It serves similar institutional buyers and overlaps with ReUp in adult-learner pathways, particularly through Pearson Pathways and workforce credentials, though Pearson is much broader and offers packaged content rather than coaching-led re-enrollment services.
- Cengage Group: Cengage provides higher-ed course materials, digital learning platforms, and workforce-skills training. It serves the same institutional buyers and overlaps in adult-learner educational services, but as a broad content and curriculum incumbent rather than a re-enrollment specialist.
Emerging players
- StraighterLine: StraighterLine offers low-cost online general education and workforce courses that articulate into partner colleges. It targets a similar adult-learner affordability and re-entry problem from the credit-acceptance side rather than the coaching-driven re-enrollment side, making it a partial-overlap emerging player.
- Opportunity@Work: Opportunity@Work is a nonprofit focused on connecting STARs (workers with some college but no degree) to better job opportunities. It addresses the same "some college, no credential" population ReUp serves but from the labor-market demand side rather than the re-enrollment side, making it a thematically adjacent emerging player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ReUp Education social profiles
Digital presenceReUp Education financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReUp Education leadership team
Management profileNumber of profiles
Profiles14 records
ReUp Education funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReUp Education M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReUp Education
What does ReUp Education do?
ReUp Education provides a re-enrollment platform that uses patented predictive scoring and one-on-one success coaching to re-engage adult learners who have stopped out of college. The company contracts with colleges, universities, and state agencies to identify, contact, enroll, and support learners through to graduation, helping institutions recapture lost tuition revenue. ReUp also operates statewide re-enrollment marketplaces that coordinate multiple public institutions and learners through a central platform.
Is ReUp Education a public or private company?
ReUp Education is a private company. It is classified as venture growth investor backed and is currently operating.
When was ReUp Education founded?
ReUp Education was founded in 2015. It employs 101 to 250 people.
Where is ReUp Education based?
ReUp Education is headquartered in San Francisco, United States, in the North America region.
How does ReUp Education make money?
Two revenue lines are on record. Institutional Partnership Revenue is the primary driver. The others are state Government Partnerships.
Who are ReUp Education's main competitors?
Direct peers on record are InsideTrack, Guild Education and InStride. Broad incumbents are EAB, Anthology, 2U, Pearson and Cengage Group. Emerging players are StraighterLine and Opportunity@Work.
Does ReUp Education have an API?
No public API is recorded for ReUp Education.