Umm Al Qura
Umm Al Qura for Development and Construction is a Tadawul-listed Saudi master developer that owns and operates the 1.2 million sqm Masar Destination in Makkah and the newly launched Masar Gardens, selling and reserving land plots to institutional developers and CMA-licensed real estate funds, with a 2025 revenue base of SAR 2.90 billion.
- Company typePublic
- Founded2012
- HeadquartersMakkah, Saudi Arabia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Umm Al Qura does
Umm Al Qura for Development and Construction (UAQ) is a Saudi public joint stock company listed on Tadawul (ticker 4325) following a SAR 2 billion IPO in 2024, headquartered in Makkah with a Jeddah office. The company owns, develops and operates Masar Destination — an integrated urban investment ecosystem located 550 meters from the Holy Mosque in Makkah and 100 meters from the Haramain station — comprising more than 1.2 million square meters of hospitality, residential, retail, entertainment and mobility infrastructure across 203 investment land plots, with an estimated SAR 100 billion total development cost upon completion. In June 2026 UAQ launched Masar Gardens, a 1.2 million sqm mixed-use destination in the adjacent Western and Southern Hindawiyah areas, backed by ~SAR 6 billion of initial infrastructure and land investment and structured through a consortium with Makkah Construction & Development Company and Rajhi United Real Estate Company.
UAQ's core technology stack combines a master-developer urban destination platform with a bilingual (Arabic/English) unified digital property ownership platform for developers, district cooling delivering ~20% energy reduction, automated waste collection with 100% reuse of construction-site rocks, an electric bus rapid transit fleet, and the first Saudi deployment of Schindler's R.I.S.E. robotic elevator installation system (44 Schindler 7000 elevators). The destination is LEED for Communities Gold certified (January 2026).
UAQ generates revenue primarily through one-time sale of land plots to institutional real estate developers and CMA-licensed closed-ended real estate investment funds inside Masar Destination (e.g., the June 2026 sale of three Zone 3 plots for SAR 239.8 million; ~SAR 1 billion Osus residential towers deal). It supplements this with a September 2025 Pre-Booking Land Sale Model allowing developers to reserve plots before final purchase, a recurring destination-management stream (Benchmark operates the commercial zone under a 9-year agreement at 20% of annual revenues), and fee/spread economics from structuring CMA-licensed real estate funds such as the ~SAR 6 billion Western and Southern Hindawiyah vehicles. UAQ reported SAR 2.90 billion in total revenues for 2025 with a +60% revenue CAGR and +45% net profit CAGR over the 2021-2026 strategy period and is now executing a 2026-2030 plan targeting GDV > SAR 50 billion across Makkah, Jeddah and Madinah.
Umm Al Qura firmographics
Firmographics- Name
- Umm Al Qura
- Legal name
- Umm Al Qura for Development and Construction Company (UAQ)
- Website
- https://ummalqura.com.sa
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Umm Al Qura for Development and Construction is a Tadawul-listed Saudi master developer that owns and operates the 1.2 million sqm Masar Destination in Makkah and the newly launched Masar Gardens, selling and reserving land plots to institutional developers and CMA-licensed real estate funds, with a 2025 revenue base of SAR 2.90 billion.
- Ownership category
- akta.pro rank
Umm Al Qura industry classification
Industry- Product category
- Master-planned urban real estate development
- NAICS
- Land Subdivision (2372), New Housing For-Sale Builders (236117), Commercial and Institutional Building Construction (23622)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Operative Builders (1531), General Bldg Contractors - Nonresidential Bldgs (1540)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
Keywords
Where Umm Al Qura is headquartered
LocationHeadquarters
- HQ city
- Makkah
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices2 records
Markets served
Umm Al Qura business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Land plot sales within Masar Destination: One-time sale of investment land plots to developers and funds inside Masar Destination (e.g., three Zone 3 plots of 6,904.62 sqm sold for SAR 239.8 million; SAR ~1 billion Osus residential towers deal of ~690 units). Generates non-recurring, project-based revenue tied to master-plan phases.
- Land pre-booking / reservation agreements: Pre-booking model introduced in 2025 allowing developers to reserve plots in advance, converting to land sale revenue upon completion of design, financing, and licensing. Provides earlier cash visibility.
- Destination management and operations revenue: Recurring/managed revenue from operating Masar Destination (commercial zone operations contracted to Benchmark for 9 years at 20% of annual revenues, mobility services, and visitor amenities).
- Real estate investment fund structuring fees: Fee/spread economics from structuring closed-ended real estate investment funds (CMA-licensed managers) for new developments such as Western and Southern Hindawiyah (~SAR 6 billion initial project cost), acting as exclusive developer and marketer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Land plot sale — Zone 3, Masar Destination |
| Unit Pricing | Pay-as-you-go | Macro benchmark — Makkah Grand Mosque-adjacent land |
| Other | Multi-year contract | Pre-booking land reservation model |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Umm Al Qura product offering
Product offeringCore offering
Umm Al Qura for Development and Construction is a publicly listed Saudi master-developer that owns, master-plans, and operates the Masar Destination urban project in central Makkah — 1.2 million sqm spanning residential, hotel, retail, commercial, mobility, and entertainment assets located 550 meters from the Holy Mosque. The company sells investment land plots to enterprise real estate developers and CMA-licensed closed-ended real estate investment funds, structures those funds, and operates destination infrastructure (district cooling, electric BRT, automated waste collection) under a LEED for Communities Gold-certified framework.
Product overview
Umm Al Qura for Development and Construction operates a unified master-developer platform centered on its flagship Masar Destination urban project in Makkah, with Masar Gardens newly added under its 2026-2030 Growth Strategy as a second mixed-use urban destination adjacent to Masar. The company has launched a Unified Digital Platform for Property Ownership within Masar Destination to deliver transparent, up-to-date developer information in Arabic and English, and operates a Pre-Booking Land Sale Model for reserved plot transactions. Together, Masar Destination, Masar Gardens, the Unified Digital Platform, the Pre-Booking Land Sale Model, and the company's master-developer services form a cohesive portfolio spanning urban planning, infrastructure delivery, digital property tooling, and investment facilitation for residents, pilgrims, and visitors of Makkah.
Differentiator
Problem solved
Functional benefit
Brands
- Masar Destination: Flagship urban destination in Makkah located 550 metres from the Holy Mosque, encompassing hospitality, residential, retail, entertainment, and mobility offerings across more than 1.2 million sq m.
- Masar Gardens
Products and services
- Masar Destination
Quantifiable outcome
- +60% CAGR in revenues and +45% CAGR in net profits under the 2021 strategy
- +4 more outcomes
Companies that use Umm Al Qura
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Umm Al Qura technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Umm Al Qura partnerships and signals
Strategic signalScale indicators22 records
Recent moves9 records
Expansion highlights7 records
Umm Al Qura competitors and assessment
Company assessmentDirect peers
- Jabal Omar Development Company: Saudi-listed master developer of large mixed-use real estate destinations in Makkah focused on hospitality, residential, and retail serving pilgrims. Directly comparable to UAQ as a Tadawul-listed Makkah-focused master developer with phased land/infrastructure sales to institutional developers.
- Emaar The Economic City (EEC / KAEC): Saudi-listed master developer of King Abdullah Economic City, a large planned urban destination. Shares UAQ's master-developer model of phased land parcel sales to sub-developers within an integrated mega-project with dedicated infrastructure and ESG standards.
- Rua Al Madinah Holding: PIF-backed master developer of large urban destinations in Madinah. Directly competes with UAQ for Holy Cities real estate mandates from the Royal Commission and similar sovereign bodies, with effectively unlimited sovereign capital backing.
Broad incumbents
- Dar Al Arkan Real Estate Development: Saudi-listed large-scale residential and mixed-use developer across major Saudi cities. Comparable as a publicly listed Saudi real estate developer operating at national scale, though broader in geographic and product mix than UAQ's Makkah-centric master-developer focus.
- ROSHN (Saudi Real Estate Infrastructure Company): PIF-backed national Saudi residential developer building master-planned communities at scale. Comparable in master-planning approach and ESG/sustainability alignment, though focused on residential rather than UAQ's mixed-use pilgrimage-driven model.
- Diriyah Company (Diriyah Gate Development Authority): PIF-owned developer of the Diriyah Gate mega-project near Riyadh, a mixed-use cultural and heritage destination. Comparable as a PIF-aligned master developer of a flagship Saudi urban destination, though not in the Holy Cities.
- Red Sea Global (RSG): PIF-backed Saudi developer of luxury regenerative tourism destinations including The Red Sea and AMAALA. Comparable in destination-scale master development and ESG positioning, though focused on tourism rather than UAQ's pilgrimage-focused urban core.
- Emaar Properties PJSC: UAE-listed global master developer of integrated urban destinations (Downtown Dubai, Dubai Creek Harbour). Comparable master-developer model and mixed-use destination approach, though internationally diversified versus UAQ's concentrated Makkah focus.
- Aldar Properties PJSC: Abu Dhabi-listed master developer of integrated mixed-use destinations in the UAE. Comparable master-developer model with ESG-aligned communities and recurring destination-management revenue streams similar to UAQ's Benchmark contract for Masar.
- NEOM Company: PIF-owned Saudi giga-project developer building The Line, Trojena, and Sindalah. Comparable as a sovereign-backed master developer executing at unprecedented scale in Saudi Arabia, though focused on greenfield innovation rather than UAQ's pilgrimage-heritage urban core.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Umm Al Qura social profiles
Digital presenceUmm Al Qura compliance and trust
Trust signalCompliance1 record
Umm Al Qura financial estimates
Financial estimateRevenue estimate
Valuation estimate
Umm Al Qura leadership team
Management profileNumber of profiles
Profiles10 records
Umm Al Qura subsidiaries and ownership
Company hierarchySubsidiaries2 records
Umm Al Qura funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Umm Al Qura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Umm Al Qura
What does Umm Al Qura do?
Umm Al Qura for Development and Construction is a publicly listed Saudi master-developer that owns, master-plans, and operates the Masar Destination urban project in central Makkah — 1.2 million sqm spanning residential, hotel, retail, commercial, mobility, and entertainment assets located 550 meters from the Holy Mosque. The company sells investment land plots to enterprise real estate developers and CMA-licensed closed-ended real estate investment funds, structures those funds, and operates destination infrastructure (district cooling, electric BRT, automated waste collection) under a LEED for Communities Gold-certified framework.
Is Umm Al Qura a public or private company?
Umm Al Qura is a public company. It is classified as public and is currently operating.
When was Umm Al Qura founded?
Umm Al Qura was founded in 2012. It employs 101 to 250 people.
Where is Umm Al Qura based?
Umm Al Qura is headquartered in Makkah, Saudi Arabia, in the Middle East region.
How does Umm Al Qura make money?
Four revenue lines are on record. Land plot sales within Masar Destination is the primary driver. The others are land pre-booking / reservation agreements, destination management and operations revenue and real estate investment fund structuring fees.
Who are Umm Al Qura's main competitors?
Direct peers on record are Jabal Omar Development Company, Emaar The Economic City (EEC / KAEC) and Rua Al Madinah Holding. Broad incumbents are Dar Al Arkan Real Estate Development, ROSHN (Saudi Real Estate Infrastructure Company), Diriyah Company (Diriyah Gate Development Authority), Red Sea Global (RSG), Emaar Properties PJSC, Aldar Properties PJSC and NEOM Company.
Does Umm Al Qura have an API?
No public API is recorded for Umm Al Qura.
What industry is Umm Al Qura in?
Umm Al Qura's product category is Master-planned urban real estate development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 2372 and its SIC code is 6552.