Embodied
Embodied is a Pasadena-based AI company that developed Moxie, a conversational companion robot using proprietary AI to support social-emotional learning in children and families through direct-to-consumer hardware sales.
- Company typePrivate
- Founded2016
- HeadquartersPasadena, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Embodied does
Embodied, Inc. is a Pasadena, California-based artificial intelligence company founded in 2016 that developed Moxie, a social-emotional learning companion robot designed for children. The company built Moxie around conversational AI capable of engaging children in natural spoken dialogue with persistent memory of past interactions and emotionally expressive responses, targeting the problems of childhood loneliness and social skill development. In May 2021, Embodied acquired Kami Computing to integrate proprietary conversational AI technology into the Moxie platform, strengthening the core product's ability to conduct human-like interactions with memory and emotional nuance.
Embodied monetized through direct-to-consumer hardware sales of the Moxie robot, with the children and families segment identified as primary and education identified as a secondary vertical. Pricing was not publicly disclosed in available source data, and the company did not appear to operate a software-as-a-service or subscription revenue stream beyond the hardware unit sale. The company was venture-backed, raising approximately $25 million cumulatively through multiple Regulation D exempt securities offerings between 2016 and 2022, with named strategic investors including Intel Capital (lead on the 2016 seed), Amazon Alexa Fund, Calibrate Ventures (lead on the 2018 round), Sony Innovation Fund, Toyota Ventures, Grishin Robotics, Jazz Venture Partners, OUP, HIVE Ventures, and Lakewood & Company. Headcount was reported at 11-50 employees, consistent with an early-stage hardware startup.
By 2025, Embodied was cited as a failure case in the humanoid robot industry, and operating status was reported as closed, suggesting the company was unable to scale Moxie commercially or secure a follow-on financing round sufficient to sustain operations amid competitive pressure from better-capitalized AI robotics entrants.
Embodied firmographics
Firmographics- Name
- Embodied
- Legal name
- Embodied, Inc.
- Website
- https://embodied.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Embodied is a Pasadena-based AI company that developed Moxie, a conversational companion robot using proprietary AI to support social-emotional learning in children and families through direct-to-consumer hardware sales.
- Ownership category
- akta.pro rank
Embodied industry classification
Industry- Product category
- Consumer Companion Robotics
- NAICS
- Doll, Toy, and Game Manufacturing (33993)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Home Companion & Social Robots (CRACARAE)
- akta.pro secondary industries
- Social-Emotional Learning (SEL) & Behavior Support Apps (EDACANAD), Robotics Learning Platforms (EDAFANAB)
Keywords
Where Embodied is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Embodied business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Social Robot Hardware Sales: Embodied generates revenue through the sale of its social-emotional learning robot Moxie, a consumer-facing hardware product targeting children and families.
Embodied product offering
Product offeringCore offering
Embodied designs and sells Moxie, an AI-powered companion robot for children that uses proprietary conversational AI to engage kids in social-emotional learning interactions, with memory of past conversations and emotionally expressive responses. The robot is sold directly to families and educational users to combat childhood loneliness and develop social skills.
Product overview
Embodied offers a single unified product: the Moxie social-emotional learning robot for children. Moxie is an AI-powered robot designed to combat loneliness and improve children's social skills through engaging, human-like conversations. The product was enhanced in 2021 through the acquisition of Kami Computing, which added advanced conversational AI capabilities including memory and emotional expression features.
Differentiator
Problem solved
Functional benefit
Brands
- Moxie: Social-emotional learning robot designed for children to combat loneliness and improve social skills
Products and services
- Moxie Moxie is a social-emotional learning companion robot for children that uses conversational AI with memory and emotional expression to engage kids in interactions that combat loneliness and develop social skills. It is sold to families and educational users for home and classroom use.
Companies that use Embodied
Customer profileSegments2 records
Ideal customer profiles1 record
Embodied technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
Embodied partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kami ComputingcoreEmbodied acquired Kami Computing, a startup specializing in conversational AI, to enhance its social-emotional learning robot Moxie. The acquisition brought Kami's technology enabling Moxie to conduct more human-like conversations with children, including memory and emotional expression capabilities. This was a strategic technology acquisition to strengthen Embodied's core product offering.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Embodied competitors and assessment
Company assessmentDirect peers
- Miko: Miko develops AI-powered companion robots for children that focus on education, play, and social interaction. It is the most direct comparable to Embodied's Moxie—both target children/families with conversational AI robots marketed as educational and developmental companions.
- Anki (defunct): Anki produced consumer social robots (Cozmo, Vector) targeting children and families with AI-driven personality and interaction. Highly comparable business model and target market to Embodied; serves as the cautionary precedent for capital-intensive consumer robotics.
- LOVOT (Groove X): Groove X's LOVOT is a premium home companion robot designed for emotional bonding and combating loneliness. Closely comparable to Moxie in positioning around emotional companionship and social wellness, though marketed to adults and primarily sold in Japan.
- Jibo (defunct): Jibo was a social companion robot for the home with conversational AI and emotional expression. Comparable to Moxie as a household companion robot emphasizing social interaction, though targeted at general consumers rather than children specifically.
- Roybi Robot (Roybi Inc.): Roybi created an AI educational companion robot for children delivering personalized content and social-emotional learning. Closely comparable to Moxie in target customer, price-sensitive hardware form factor, and educational content layer.
Broad incumbents
- Aeolus Robotics: Aeolus Robotics develops home and service robots with AI-driven social interaction capabilities. Comparable in targeting the home companion robotics market, though positioned as a broader home assistance platform.
- Sony AIBO: Sony's AIBO is an iconic consumer companion robot for the home, featuring AI-driven personality and interaction. Comparable as a mass-market home companion robot, but is part of Sony's broad consumer electronics portfolio and is a more mature, premium product.
- SoftBank Robotics (Pepper, NAO): SoftBank Robotics produces Pepper and NAO, social humanoid robots used in retail, education, and healthcare. Comparable in human-robot interaction technology, though primarily deployed in commercial/enterprise settings rather than the home.
Emerging players
- LuxAI (QTrobot): LuxAI makes QTrobot, a socially assistive robot designed for autism therapy and special education. Comparable to Moxie in using a companion robot form factor for child social-emotional development, though focused on the clinical/autism segment.
- Catalia Health (Mabu): Catalia Health's Mabu is a personal health companion robot using conversational AI to engage patients in care plans. Comparable in companion-robot form factor with conversational AI, though focused on adult chronic care rather than children's social development.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Embodied social profiles
Digital presenceEmbodied financial estimates
Financial estimateRevenue estimate
Valuation estimate
Embodied leadership team
Management profileNumber of profiles
Profiles5 records
Embodied subsidiaries and ownership
Company hierarchySubsidiaries1 record
Embodied funding detail
Funding detailFunding overview
Funding rounds8 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Embodied M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Embodied
What does Embodied do?
Embodied designs and sells Moxie, an AI-powered companion robot for children that uses proprietary conversational AI to engage kids in social-emotional learning interactions, with memory of past conversations and emotionally expressive responses. The robot is sold directly to families and educational users to combat childhood loneliness and develop social skills.
Is Embodied a public or private company?
Embodied is a private company. It is classified as venture growth investor backed and is currently closed.
When was Embodied founded?
Embodied was founded in 2016. It employs 11 to 50 people.
Where is Embodied based?
Embodied is headquartered in Pasadena, United States, in the North America region.
How does Embodied make money?
One revenue line is on record: social Robot Hardware Sales.
Who are Embodied's main competitors?
Direct peers on record are Miko, Anki (defunct), LOVOT (Groove X), Jibo (defunct) and Roybi Robot (Roybi Inc.). Broad incumbents are Aeolus Robotics, Sony AIBO and SoftBank Robotics (Pepper, NAO). Emerging players are LuxAI (QTrobot) and Catalia Health (Mabu).
Does Embodied have an API?
No public API is recorded for Embodied.
What industry is Embodied in?
Embodied's product category is Consumer Companion Robotics. Its primary akta.pro industry code is CRACARAE, Home Companion & Social Robots, with a secondary code of EDACANAD, Social-Emotional Learning (SEL) & Behavior Support Apps. Its NAICS code is 33993 and its SIC code is 3944.