Doughlicious
Doughlicious is a London-based gluten-free frozen dessert CPG brand selling cookie dough and gelato bites, baked cookie dough skillets, and ready-to-bake dough through major UK and US grocery retailers, serving health-conscious and free-from dietary consumers.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Doughlicious does
Doughlicious, formally Doughlicious The London Dough Co., is a UK-based consumer packaged goods brand specialising in gluten-free frozen and chilled desserts, founded by Kathryn Bricken and officially launched in 2017 after an initial 2014 founding. The company manufactures from a 100% gluten-free, BRCGS-certified facility in West London powered by renewable electricity, producing over one million treats per week across three core product lines: cookie dough and gelato bites (a three-layer frozen snack of gelato wrapped in cookie dough and dusted in cookie crumb), baked cookie dough skillets (ready-to-bake portions with crumble topping), and ready-to-bake chilled cookie dough. Select gelato bite flavours are also vegan and non-dairy, addressing gluten-free, dairy-free, and vegan dietary segments under a single allergen-aware brand positioning that earned the Free From Awards 2026 Gold in Desserts and Puddings.
The business operates a wholesale-led CPG model, distributing primarily through major grocery and warehouse club retailers across the UK (Morrisons, Tesco, Waitrose, Ocado, Costco, Whole Foods Market) and the US (Target, Whole Foods Market, Kroger across more than 1,000 stores, Harris Teeter, HEB, Giant, Wegmans, Albertsons, Schnucks), with supplementary direct-to-consumer e-commerce through its own site and marketplaces including Amazon, Gopuff, Fresh Direct, and Instacart. The company has raised at least $9.4M in disclosed equity funding across rounds led by Triple B (May 2024), Rich Products Ventures and The Angel Group (August 2025, $5M), and Future Back Ventures by Bain & Company (November 2025), with stated use of proceeds centred on US market expansion and the establishment of domestic US production. Forbes (November 2025) referenced Doughlicious as a $13M cookie dough brand; the company has scaled from UK retail into a six-country footprint (UK, US, Australia, Saudi Arabia, Switzerland, Sweden) and 51-100 employees.
Doughlicious firmographics
Firmographics- Name
- Doughlicious
- Legal name
- Doughlicious The London Dough Co.
- Website
- https://doughlicious.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Doughlicious is a London-based gluten-free frozen dessert CPG brand selling cookie dough and gelato bites, baked cookie dough skillets, and ready-to-bake dough through major UK and US grocery retailers, serving health-conscious and free-from dietary consumers.
- Ownership category
- akta.pro rank
Doughlicious industry classification
Industry- Product category
- Frozen desserts
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (31152), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)
- SIC
- Ice Cream & Frozen Desserts (2024), Bakery Products (2050)
- akta.pro primary industry
- Ice Cream Cakes & Frozen Dessert Bakery Manufacturing (AFAHAEAH)
- akta.pro secondary industries
- Frozen Bakery Products Manufacturing (AFAKAAAF), Refrigerated Dough & Batters (Biscuits, Cookie Dough, Pie Crust) (CRADACAI), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
Keywords
Where Doughlicious is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Doughlicious business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail/Wholesale Distribution: Doughlicious sells its frozen cookie dough and gelato bite products through major UK and US retail chains including Tesco, Morrisons, Waitrose, Ocado, Costco, Whole Foods Market, Target, Kroger, and Harris Teeter. Products are sold through traditional grocery retail channels as well as specialty health food retailers.
- E-commerce Direct Sales: Products sold directly to consumers through the company's website and via online marketplaces including Amazon, Gopuff, Fresh Direct, and Instacart, both in the UK and US markets.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Doughlicious product offering
Product offeringCore offering
Doughlicious manufactures and sells hand-crafted frozen and chilled cookie dough products under three core formats: Cookie Dough & Gelato Bites (a three-layer frozen snack with a gelato center wrapped in cookie dough and dusted in cookie crumb), Baked Cookie Dough Skillets (pre-portioned ready-to-bake dough in oven-proof trays with crumble topping), and Ready to Bake Cookie Dough (chilled tubs that bake in 14-18 minutes). All products are 100% gluten-free using a proprietary flour blend, with select flavors offered as vegan/non-dairy, and are produced in a BRCGS-certified facility in West London powered by renewable electricity.
Product overview
Doughlicious is a London-based cookie dough and gelato brand offering three distinct frozen and chilled snacking formats: Cookie Dough & Gelato Bites (the flagship product featuring cookie dough wrapped around creamy gelato, dusted in cookie crumb), Baked Cookie Dough Skillet (ready-to-bake portions that bake to golden perfection with crumble topping), and Ready to Bake Cookie Dough (pre-portioned chilled dough for oven baking). All products are hand-crafted, gluten-free certified, and manufactured in a 100% gluten-free factory powered by renewable electricity. The brand emphasizes better-for-you ingredients with no artificial additives or preservatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Cookie Dough & Gelato Bites Hand-crafted frozen snack featuring cookie dough wrapped around creamy gelato and dusted in cookie crumb on the outside, sold in multiple flavors. All varieties are gluten-free, with select flavors also offered as non-dairy and vegan. Targets consumers seeking indulgent gluten-free and free-from frozen desserts at retail and online.
- Baked Cookie Dough Skillet Pre-portioned ready-to-bake cookie dough packaged in an oven-proof tray with crumble topping; bakes to golden perfection in the oven for a warm, gooey cookie. Available in Milk Chocolate, Cookies & Cream, and Chocolate Chip flavors. Designed for at-home baking convenience and portion control.
- Ready to Bake Cookie Dough Pre-made chilled cookie dough designed for home oven baking in 14-18 minutes to produce warm, gooey gourmet cookies. Available in Blondie, Chocolate Chip Twin Pack, and Salted Caramel & White Chocolate Twin Pack varieties. Sold at retail and via online channels for home bakers.
- Frozen Advent Countdown Calendar First-ever frozen advent calendar featuring 12 festive frozen cookie dough and gelato bites with limited-edition holiday flavors, hand-crafted in London and launched exclusively at Target stores in the US as a seasonal offering.
Quantifiable outcome
- Gold Award winner - Desserts & Puddings category at Free From Awards 2026
- +2 more outcomes
Companies that use Doughlicious
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Doughlicious technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Doughlicious partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights5 records
Doughlicious competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Doughlicious social profiles
Digital presenceDoughlicious financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doughlicious leadership team
Management profileNumber of profiles
Profiles1 record
Doughlicious funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doughlicious M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doughlicious
What does Doughlicious do?
Doughlicious manufactures and sells hand-crafted frozen and chilled cookie dough products under three core formats: Cookie Dough & Gelato Bites (a three-layer frozen snack with a gelato center wrapped in cookie dough and dusted in cookie crumb), Baked Cookie Dough Skillets (pre-portioned ready-to-bake dough in oven-proof trays with crumble topping), and Ready to Bake Cookie Dough (chilled tubs that bake in 14-18 minutes). All products are 100% gluten-free using a proprietary flour blend, with select flavors offered as vegan/non-dairy, and are produced in a BRCGS-certified facility in West London powered by renewable electricity.
Is Doughlicious a public or private company?
Doughlicious is a private company. It is classified as venture growth investor backed and is currently operating.
When was Doughlicious founded?
Doughlicious was founded in 2014. It employs 51 to 100 people.
Where is Doughlicious based?
Doughlicious is headquartered in London, United Kingdom, in the Europe region.
How does Doughlicious make money?
Two revenue lines are on record. Retail/Wholesale Distribution is the primary driver. The others are E-commerce Direct Sales.
Does Doughlicious have an API?
No public API is recorded for Doughlicious.
What industry is Doughlicious in?
Doughlicious's product category is Frozen desserts. Its primary akta.pro industry code is AFAHAEAH, Ice Cream Cakes & Frozen Dessert Bakery Manufacturing, with a secondary code of AFAKAAAF, Frozen Bakery Products Manufacturing. Its NAICS code is 31152 and its SIC code is 2024.