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Rock Content

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uuid0000a7z

Namestring
Rock Content
Legal namestring
Rock Content
Websiteurl
rockcontent.com
Company typeenum
Private
Founded yearint
1998
Descriptiontext

Rock Content is a content marketing solutions provider headquartered in Miami, Florida, with operational origins in Brazil. Founded in 2013, the company delivers end-to-end content marketing services to medium and large enterprises and marketing agencies, spanning strategic planning, content production (writing, design, video), web experiences, SEO, social media, email marketing, paid media, and marketing automation. Its service portfolio is structured around five modules — Planejamento Estratégico (Strategic Planning), Escrita e Storytelling (Writing and Storytelling), Experiências Web (Web Experiences), Design Gráfico (Graphic Design), and Vídeo (Video Production) — delivered through a combination of internal teams and an external professional network accessed via a core partnership with Pingback.

The business operates on a sales-led, consultative go-to-market model. Pricing is not publicly disclosed; all engagements are initiated through a 'Fale com um consultor' (Talk to a consultant) free consultation CTA and converted into custom subscription contracts billed annually. The company claims trust of more than 2,000 leading brands, with publicly named enterprise clients including Oracle, FedEx, DHL, Pitney Bowes, iFood, Kroton, and Anhanguera across logistics, education, food delivery, and technology verticals. Rock Content markets its methodology as 'based on market trends and analysis,' and reports customer outcomes such as millions of organic accesses (iFood), 100% improvement in lead conversion (Kroton), and 2,900% ROI (Anhanguera).

Rock Content has scaled through a combination of venture funding and acquisitions. The company has raised approximately $34M+ across multiple rounds, including a $30 million Series B in October 2021 led by Unbox Capital with participation from Provence Capital, BTG High Growth Opportunities Fund, and Crescera Capital. It executed three acquisitions between November 2019 and April 2022 — iClips (Nov 2019), ScribbleLive (Dec 2019), and WriterAccess (Apr 2022) — the latter of which established its North American footprint. The company operates across Brazil and the United States with a headcount of 251-500 employees.

Short descriptiontext

Rock Content is a Miami-headquartered content marketing solutions provider serving medium and large enterprises and marketing agencies with end-to-end services spanning strategy, SEO, content production, design, video, and paid media, delivered through its professional network and Pingback technology partnership.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersBoca Raton, United States
HQ citystring
Boca Raton
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
content marketing services, digital marketing strategy, content production, SEO services, marketing agency services
Industry1 code
PRIMARYBPAMALAH
Creator Monetization Tools (Subscriptions, Tips, Merch)
Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms
NAICS code1 code
  • Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers51621
SIC code2 codes
  • Services-Advertising7310
  • Services-Mailing, Reproduction, Commercial Art & Photography7330
Product category
Content Marketing Services
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Content Marketing Services
TypeSubscription Recurring
Description

Rock Content provides a comprehensive suite of content marketing services including strategic planning, content production (writing, design, video, web experiences), SEO, social media, email marketing, paid media, and marketing automation. Services are delivered through a combination of technology and high-performance professionals, positioning the company as a full-service content marketing agency.

rockcontent.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Marketing or Sales, Technology or R&D, Operations
Pricing details1 tier
1Custom enterprise pricing — tailored to client scope and needs
ModelSubscriptionBilling cadenceAnnual
Notes

No standard pricing tiers are published. The company drives prospects through a 'Fale com um consultor' (talk to a consultant) CTA, indicating a consultative, quote-based sales motion. A free initial consultation is offered.

rockcontent.com
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Rock Content provides end-to-end content marketing solutions, combining a technology platform (in partnership with Pingback) with a network of high-performance professionals to deliver strategic planning, content production (writing, design, video, web experiences), SEO, social media, email marketing, paid media, and marketing automation services. The company serves medium and large enterprises and marketing agencies with customized, data-driven strategies designed to scale content production, generate qualified leads, and accelerate sales.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Rock Content operates as a content marketing solutions provider offering a platform combined with professional services. The company provides end-to-end content marketing services including strategic planning, writing and storytelling, web experiences, graphic design, and video production. Solutions are delivered in partnership with Pingback, combining technology with high-performance professionals. The portfolio also includes WriterAccess, a US-based writing services marketplace acquired in 2022 to expand Rock Content's footprint in North America. The service offerings span multiple acquisition channels including SEO, social media, email marketing, WhatsApp, Telegram, and paid media advertising.

Product and service6 records
1Planejamento Estratégico (Strategic Planning)
CategoryContent Strategy Services
Description

Content strategy services including keyword research and campaign planning, delivered by industry strategists.

2Escrita e Storytelling (Writing and Storytelling)
CategoryContent Production Services
Description

Copywriting services ranging from short articles and blog posts to comprehensive ebooks, created by professional writers.

3Experiências Web (Web Experiences)
CategoryWeb Design and Development Services
Description

Design and development of websites, content hubs, landing pages, and microsites by professional designers and developers.

4Design Gráfico (Graphic Design)
CategoryGraphic Design Services
Description

Visual content creation including ebooks, infographics, logos, and comprehensive brand style guides.

5Vídeo (Video Production)
CategoryVideo Production Services
Description

Video content creation services leveraging a talent network to tell company stories through engaging video content.

6WriterAccess
CategoryWriting Services Marketplace
Description

US-based writing services marketplace acquired by Rock Content to expand presence in the North American market and enhance content marketing offerings.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Pingback
Strategic tierCoreTypeTechnology or Integration
Description

Rock Content partners with Pingback to deliver content creation technology and managed services. The company's solutions page explicitly states 'As soluções da Rock Content, em parceria com a Pingback, unem o melhor da tecnologia com profissionais de alta performance para facilitar o alcance dos seus objetivos.' The partnership enables Rock Content to combine its content marketing expertise with Pingback's technology platform to deliver content at scale.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers7 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds5 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors13 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Rock Content

Content Marketing Servicesrockcontent.com

Rock Content is a Miami-headquartered content marketing solutions provider serving medium and large enterprises and marketing agencies with end-to-end services spanning strategy, SEO, content production, design, video, and paid media, delivered through its professional network and Pingback technology partnership.

What Rock Content does

Rock Content is a content marketing solutions provider headquartered in Miami, Florida, with operational origins in Brazil. Founded in 2013, the company delivers end-to-end content marketing services to medium and large enterprises and marketing agencies, spanning strategic planning, content production (writing, design, video), web experiences, SEO, social media, email marketing, paid media, and marketing automation. Its service portfolio is structured around five modules — Planejamento Estratégico (Strategic Planning), Escrita e Storytelling (Writing and Storytelling), Experiências Web (Web Experiences), Design Gráfico (Graphic Design), and Vídeo (Video Production) — delivered through a combination of internal teams and an external professional network accessed via a core partnership with Pingback.

The business operates on a sales-led, consultative go-to-market model. Pricing is not publicly disclosed; all engagements are initiated through a 'Fale com um consultor' (Talk to a consultant) free consultation CTA and converted into custom subscription contracts billed annually. The company claims trust of more than 2,000 leading brands, with publicly named enterprise clients including Oracle, FedEx, DHL, Pitney Bowes, iFood, Kroton, and Anhanguera across logistics, education, food delivery, and technology verticals. Rock Content markets its methodology as 'based on market trends and analysis,' and reports customer outcomes such as millions of organic accesses (iFood), 100% improvement in lead conversion (Kroton), and 2,900% ROI (Anhanguera).

Rock Content has scaled through a combination of venture funding and acquisitions. The company has raised approximately $34M+ across multiple rounds, including a $30 million Series B in October 2021 led by Unbox Capital with participation from Provence Capital, BTG High Growth Opportunities Fund, and Crescera Capital. It executed three acquisitions between November 2019 and April 2022 — iClips (Nov 2019), ScribbleLive (Dec 2019), and WriterAccess (Apr 2022) — the latter of which established its North American footprint. The company operates across Brazil and the United States with a headcount of 251-500 employees.

Rock Content firmographics

Firmographics
Name
Rock Content
Legal name
Rock Content
Website
https://rockcontent.com
Company type
Private
Founded year
1998
Operating status
Operating
Headcount range
11–50 employees
Short description
Rock Content is a Miami-headquartered content marketing solutions provider serving medium and large enterprises and marketing agencies with end-to-end services spanning strategy, SEO, content production, design, video, and paid media, delivered through its professional network and Pingback technology partnership.
Ownership category
akta.pro rank

Rock Content industry classification

Industry
Product category
Content Marketing Services
NAICS
Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
SIC
Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
akta.pro industry
PRIMARYBPAMALAH
Creator Monetization Tools (Subscriptions, Tips, Merch)
Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

Keywords

  • Content marketing services
  • Digital marketing strategy
  • Content production
  • SEO services
  • Marketing agency services

Where Rock Content is headquartered

Location

Headquarters

HQ city
Boca Raton
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Rock Content business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

  1. Content Marketing Services: Rock Content provides a comprehensive suite of content marketing services including strategic planning, content production (writing, design, video, web experiences), SEO, social media, email marketing, paid media, and marketing automation. Services are delivered through a combination of technology and high-performance professionals, positioning the company as a full-service content marketing agency.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualCustom enterprise pricing — tailored to client scope and needs

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Rock Content product offering

Product offering

Core offering

Rock Content provides end-to-end content marketing solutions, combining a technology platform (in partnership with Pingback) with a network of high-performance professionals to deliver strategic planning, content production (writing, design, video, web experiences), SEO, social media, email marketing, paid media, and marketing automation services. The company serves medium and large enterprises and marketing agencies with customized, data-driven strategies designed to scale content production, generate qualified leads, and accelerate sales.

Product overview

Rock Content operates as a content marketing solutions provider offering a platform combined with professional services. The company provides end-to-end content marketing services including strategic planning, writing and storytelling, web experiences, graphic design, and video production. Solutions are delivered in partnership with Pingback, combining technology with high-performance professionals. The portfolio also includes WriterAccess, a US-based writing services marketplace acquired in 2022 to expand Rock Content's footprint in North America. The service offerings span multiple acquisition channels including SEO, social media, email marketing, WhatsApp, Telegram, and paid media advertising.

Differentiator

Problem solved

Functional benefit

Products and services

  • Planejamento Estratégico (Strategic Planning) Content strategy services including keyword research and campaign planning, delivered by industry strategists.
  • Escrita e Storytelling (Writing and Storytelling) Copywriting services ranging from short articles and blog posts to comprehensive ebooks, created by professional writers.
  • Experiências Web (Web Experiences) Design and development of websites, content hubs, landing pages, and microsites by professional designers and developers.
  • Design Gráfico (Graphic Design) Visual content creation including ebooks, infographics, logos, and comprehensive brand style guides.
  • Vídeo (Video Production) Video content creation services leveraging a talent network to tell company stories through engaging video content.
  • WriterAccess US-based writing services marketplace acquired by Rock Content to expand presence in the North American market and enhance content marketing offerings.

Companies that use Rock Content

Customer profile

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Rock Content technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Rock Content partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • PingbackcoreTechnology or IntegrationRock Content partners with Pingback to deliver content creation technology and managed services. The company's solutions page explicitly states 'As soluções da Rock Content, em parceria com a Pingback, unem o melhor da tecnologia com profissionais de alta performance para facilitar o alcance dos seus objetivos.' The partnership enables Rock Content to combine its content marketing expertise with Pingback's technology platform to deliver content at scale.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Rock Content competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Rock Content social profiles

Digital presence

Rock Content financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Rock Content leadership team

Management profile

Number of profiles

Profiles4 records

Rock Content subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Rock Content funding detail

Funding detail

Funding overview

Funding rounds5 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Rock Content M&A and investment

M&A and investment

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock Content

What does Rock Content do?

Rock Content provides end-to-end content marketing solutions, combining a technology platform (in partnership with Pingback) with a network of high-performance professionals to deliver strategic planning, content production (writing, design, video, web experiences), SEO, social media, email marketing, paid media, and marketing automation services. The company serves medium and large enterprises and marketing agencies with customized, data-driven strategies designed to scale content production, generate qualified leads, and accelerate sales.

Is Rock Content a public or private company?

Rock Content is a private company. It is classified as venture growth investor backed and is currently operating.

When was Rock Content founded?

Rock Content was founded in 1998. It employs 11 to 50 people.

Where is Rock Content based?

Rock Content is headquartered in Boca Raton, United States, in the North America region.

How does Rock Content make money?

One revenue line is on record: content Marketing Services.

Does Rock Content have an API?

No public API is recorded for Rock Content.

What industry is Rock Content in?

Rock Content's product category is Content Marketing Services. Its primary akta.pro industry code is BPAMALAH, Creator Monetization Tools (Subscriptions, Tips, Merch). Its NAICS code is 51621 and its SIC code is 7310.

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Live signals
WikipediaRock Content – Wikipédia, a enciclopédia livreRock Content was founded in March 2013 by Edmar Ferreira, Diego Gomes, and Vitor Peçanha in Belo Horizonte, Brazil, from the merger of EverWrite and TextCorner. It received investments from Grupo Abril, Digital News Ventures, and eBricks Ventures, and acquired Scribble Technologies in December 2019. In October 2021, it raised a $30 million Series B led by UnBox Capital.TracxnTop startups in Marketing Services in Brazil (Dec, 2025)This article presents a list of top Marketing Services startups in Brazil, highlighting ReclameAQUI, Rock Content, Hive Marketing Technology, and Neooh. It provides background data on the sector's growth, noting an average of 91 new companies launched annually over the past decade. The content serves as a directory of key players with their founding years, locations, and funding status.ForbesBrazil’s Rock Content Acquires WriterAccess In Content Marketing Consolidation MoveBrazilian content marketing startup Rock Content has acquired US writing services marketplace WriterAccess to consolidate its offerings and expand its footprint in the Americas. This transaction follows a $30 million Series B funding round and builds upon Rock Content's previous acquisition of ScribbleLive in 2019.ForbesBrazil’s Rock Content Acquires WriterAccess In Content Marketing Consolidation MoveBrazilian startup Rock Content acquired US writing services marketplace WriterAccess to expand its content marketing offerings in the Americas. The deal is part of Rock Content's broader strategy to increase its presence in the US market through multiple acquisitions and product integration.Demand Gen ReportRock Content Raises $30M Series B FundingRock Content has successfully raised $30 million in Series B funding, aimed at scaling its operations and enhancing its product offerings. This funding round signifies strong investor confidence in the company's potential for growth in the content marketing sector. Moving forward, the additional capital is expected to support expansion plans and product innovation.The SaaS NewsRock Content Raises $30 Million in Series BRock Content announced the closing of a $30 million Series B funding round led by Unbox Capital with participation from Provence Capital, BTG High Growth Opportunities Fund, and Crescera Capital. The company intends to use the capital to expand its marketing, sales, and product innovation efforts to support its global customer base. This investment reinforces Rock Content's position as a provider of content marketing solutions serving enterprise brands worldwide.Grit Daily NewsRock Content Closes $30 mln Series B Round To Help Companies Generate BusinessRock Content, a Florida-based content management startup, has closed a $30 million Series B funding round led by Unbox Capital. This investment brings the company's total funding to $34 million and will support its efforts in marketing, sales, and product innovation. The company aims to expand its global footprint among its 2,000+ customers to solidify its leadership in the content marketing industry.FinSMEsRock Content Raises $30M in Series B FundingRock Content, a Miami-based provider of content marketing solutions, raised $30 million in Series B funding. The funding round was led by existing investor Unbox Capital and included participation from Provence Capital, BTG High Growth Opportunities Fund, and Crescera Capital. The company plans to utilize the funds for marketing, sales, product innovation, and enhancing its content marketing solutions.PR NewswireAdvetorial: entenda o porquê você deve começar a aplicar a estratégia agora nas suas campanhas de marketing digitalThis article is an advertisement for advertorial marketing strategies, using Lego and Red Bull as examples of brands that successfully increased sales through content marketing. It cites statistics from Rock Content and Digital News Report regarding user behavior on search engines and news platforms to argue for the effectiveness of this approach.PR NewswireRock Content Ranks on SaaS Mag's 2020 SaaS 1000 ListRock Content has been included in SaaS Mag's 2020 SaaS 1000 list, which honors rapidly growing Software-as-a-Service companies. The ranking is determined by a proprietary algorithm analyzing hiring trends and employee size growth over a six-month period. This recognition coincides with the company's ongoing global expansion efforts.