What Bolster AI does

Bolster AI is a Santa Clara, California-based, venture-backed cybersecurity company founded in 2019 that provides AI-driven digital risk protection to large enterprises and global brands. The platform detects, investigates, and removes phishing sites, brand impersonations, fake apps, marketplace counterfeits, and dark web threats across the web, social media, app stores, marketplaces, email, and the dark web. Named customers span financial services (SoFi, Celesta Capital, Esusu, CaptivateIQ), travel and marketplaces (Booking.com, Uber), consumer brands (Made In Cookware, Tecovas, Blundstone, Eberjey, Blenders Eyewear, Daniel Defense, GoFundMe), SaaS/tech (Dropbox, Canva), and security/insurance (McAfee, AIA, Covanta). The company has raised more than $40 million in disclosed funding across four rounds, most recently a $14 million Series B led by M12 (Microsoft's Venture Fund) in May 2024.

The technical foundation is a patented AI detection engine that combines Large Language Models, Computer Vision, deep learning, and natural language processing into a unified pipeline trained on over 150 terabytes of structured data with six-plus years of model fine-tuning. The platform renders fraud verdicts in under 300 milliseconds with a 1-in-100,000 false positive rate, then executes automated zero-touch takedowns via direct API integrations with 1,500+ hosting providers, registrars, 18+ social media platforms, and 800+ app stores, achieving a 60-second mean time to response and a 95% automation rate. Product offerings are organized as a core platform plus modular add-ons (Domain Monitoring, Social Media Monitoring, App Store Monitoring, Marketplace Monitoring, Dark Web AI Monitoring, Customer Abuse Mailbox, Deepfake Detection, Bolster Signals, and Automated Takedowns), with co-branded solutions such as Brand Guardian co-developed with Akamai.

Bolster AI operates an enterprise SaaS business model with quote-based annual subscriptions, modular packaging, no per-takedown fees, and bundled 24/7/365 SOC-backed managed takedown services. Pricing is not publicly disclosed; Forrester TEI research cites 278% customer ROI, and the company claims up to 20x lower cost per takedown versus traditional UDRP methods. GTM motion is primarily enterprise field sales with demo-led conversion, supplemented by a self-serve freemium layer (CheckPhish URL scanning and community forums) for top-of-funnel lead generation, and an OEM/channel strategy through partnerships with Akamai, Microsoft, and a 46+ integration ecosystem spanning SIEM, SOAR, SSO, threat intelligence, and CRM platforms.

Name

Bolster AI

Legal name

Bolster, Inc.

Website

https://bolster.ai

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Bolster AI provides AI-driven digital risk protection that detects, investigates, and automatically removes phishing, brand impersonation, fake apps, marketplace counterfeits, and dark web threats. Its patented platform serves global enterprises and brands across financial services, e-commerce, SaaS, and consumer verticals.

Ownership category

akta.pro rank

Product category

Digital Risk Protection Software

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Prompt Security & Injection Defense (HDAAAKAE)

akta.pro secondary industries

Fraud Detection & Prevention (payments fraud, account takeover, scams) (FSAGAFAE), Content Authenticity, Watermarking & Deepfake Detection (HDAAAKAK), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Phishing detection platform
• Brand protection software
• Automated takedown services
• Digital risk protection
• Fraud detection platform

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise SaaS Subscription: Bolster AI monetizes primarily via enterprise SaaS subscriptions for its multi-channel digital risk protection platform. Pricing is quote-based ('Contact our sales team for pricing and packages'); modular packaging allows customers to start with required coverage and expand as attack surface grows. Predictable pricing with no per-takedown fees and no usage overages.
2. Managed Takedown / SOC Services: Recurring managed services component: Bolster provides SOC-backed takedown services (24/7, 365 days a year) with a global SOC team handling international regulations, geo-fencing challenges, and post-takedown monitoring, bundled with platform subscriptions.
3. Freemium Community Tools (Funnel Driver): Free CheckPhish URL scanning tool and CheckPhish Community forums act as freemium top-of-funnel acquisition assets that convert users into enterprise platform customers. Not a primary revenue stream but a lead-generation channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Bolster AI provides an AI-driven digital risk protection platform that detects, investigates, and automatically takes down phishing sites, brand impersonation, executive impersonation, fake apps, counterfeit marketplace listings, customer-reported phishing emails, and dark-web-credential exposures across the web, social media, app stores, marketplaces, email, and the dark web. The platform combines LLMs, Computer Vision, deep learning, and NLP and is delivered to enterprise customers as a subscription bundled with 24/7 SOC-backed managed takedown services.

Product overview

Bolster AI offers a single unified AI-driven platform — the Bolster AI Platform — combined with a portfolio of specialized modules and solutions that together deliver end-to-end digital risk protection. The core Bolster AI Platform is augmented by modules including Domain Monitoring & Takedowns, Social Media Monitoring & Takedowns, App Store Monitoring & Takedowns, Marketplace Monitoring & Takedowns, Dark Web AI Monitoring, Customer Abuse Mailbox, Deepfake Detection, Bolster Signals, and Automated Takedowns, all of which share Bolster's patented AI detection engine and LLM-driven takedown automation. On top of the platform sit use-case solutions (Phishing & Scam Protection, Brand Protection, Typosquatting Protection, Digital Risk Protection Services, and Executive Impersonation Protection), the AI Security for Email feature, the CheckPhish free community tool (also exposed via a Microsoft Security Copilot plugin), and the co-branded Brand Guardian solution developed with Akamai. This platform-plus-modules architecture lets customers start with one channel of coverage and expand across the external attack surface as their needs grow.

Differentiator

Problem solved

Functional benefit

Brands

• Bolster Signals: AI-driven intelligence platform providing CISOs with real-time external fraud and cyber risk intelligence, with comparative benchmarking and cross-functional threat visibility.
• CheckPhish

Products and services

• Bolster AI Platform Unified AI-driven digital risk protection platform that detects, investigates, and takes down phishing, scam, and impersonation threats across the web, social media, app stores, marketplaces, email, and the dark web, combining AI detection, threat intelligence, and automated takedowns in a single dashboard.
• Domain Monitoring and Takedowns
• Social Media Monitoring and Takedowns Detects and removes fake profiles, scam posts, executive impersonation, and fraudulent ads across 18+ social media platforms including Facebook, X, YouTube, Instagram, LinkedIn, TikTok, Reddit, Discord, and Telegram.
• Deepfake Detection Embedded directly into Bolster AI investigations and powered by Reality Defender, validates suspicious images, audio, and video as part of broader impersonation campaigns so analysts can move from detection to evidence-backed takedown within one workflow.
• App Store Monitoring and Takedowns Monitors 500+ app stores for fake, rogue, and brand-impersonating apps and submits automated takedowns, applying deep learning and NLP to detect brand misuse, phishing, and data-theft scams.
• Marketplace Monitoring and Takedowns Detects counterfeit listings, unauthorized sellers, and fraudulent digital goods across online marketplaces, packages evidence, files takedowns through marketplace trust and safety channels, and suppresses re-listings via seller-network tracking.
• Dark Web AI Monitoring Surfaces compromised credentials, stolen card data, phishing kits, breach data, and executive-targeted chatter across dark web marketplaces, criminal forums, Telegram channels, paste sites, ransomware services, and anonymized networks (TOR, I2P, IRC).
• Customer Abuse Mailbox Crowd-sourced abuse-reporting mailbox that lets customers report phishing emails, which Bolster's AI plus SOC team automatically triage and convert into takedown actions globally.
• Bolster Signals AI-driven intelligence layer that aggregates fraud, brand, and cyber data across domains, social, dark web, app stores, and email into a CISO-facing dashboard with Ask Bolster natural-language queries, comparative benchmarking, and executive-level reporting.
• Automated Takedowns LLM- and API-driven enforcement engine that issues unlimited zero-touch takedowns against phishing sites, scam ads, social impersonations, and rogue apps, with a reported 60-second mean time to response and 6.5-second submission to global blocklists.
• CheckPhish Free public URL-scanning and typosquat-insight tool that lets anyone analyze a suspicious link for phishing risk, powered by Bolster's community data.
• CheckPhish plugin for Microsoft Security Copilot Plugin that surfaces CheckPhish URL-scan capabilities inside Microsoft Security Copilot, enabling fast phishing-link scans within the Microsoft security ecosystem.
• Brand Guardian Co-developed with Akamai, Brand Guardian combines global internet infrastructure with Bolster AI's fraud-detection and automated-takedown technology to detect and disrupt brand-impersonation and phishing campaigns at scale.
• AI Security for Email Automated email-protection feature that combines crowdsourced customer abuse reports with Bolster's AI to detect and remediate phishing and impersonation emails at scale.

Quantifiable outcome

• 60-second mean time to response (MTTR); 2-minute average API-based takedown
• +9 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration40 records

AI capability15 records

Feature8 records

Partnerships

16 partnerships are on record, tiered core and flagship.

• Reality DefendercoreTechnology or Integration · 29 May 2026Integration that powers Deepfake Detection inside the Bolster AI platform. Reality Defender provides multimodal media verification across voice, video, and images; Bolster AI provides external threat intelligence, investigation workflows, and takedown operations.
• Akamai (global cybersecurity and cloud computing company)flagshipStrategic or Co-development Partner · 27 March 2026Co-developed Brand Guardian, a solution combining Akamai's global internet infrastructure with Bolster AI's AI-driven fraud detection and automated takedown technology to identify fraudulent domains, websites, and email infrastructure. Showcased at RSA Conference 2026 and available through Akamai to enterprises.
• MicrosoftcoreTechnology or Integration · 5 June 2025Launched the CheckPhish plugin for Microsoft Security Copilot, enabling phishing link scans within the Microsoft ecosystem. Bolster also integrates with Microsoft Exchange Defender, Microsoft Sentinel, Microsoft Teams, Microsoft Defender, and Microsoft Azure AD.
• CloudflarecoreTechnology or IntegrationHosting provider integration enabling API-based automated domain takedowns at scale; featured as a 'Built on Strong Technology Relationships' partner.
• GoDaddycoreTechnology or IntegrationRegistrar integration enabling automated domain takedowns via API; listed as a hosted technology relationship.
• Amazon Web Services (AWS)coreTechnology or IntegrationHosting provider integration enabling automated takedowns at scale.
• GooglecoreTechnology or IntegrationHosting provider / platform integration enabling automated takedowns.
• ThreatQcoreTechnology or IntegrationThreat intelligence integration; Bolster available on ThreatQ marketplace (marketplace.threatq.com/details/bolster-ai-cdf).
• SplunkcoreTechnology or IntegrationSIEM integration enabling threat intelligence feeds into Splunk environments.
• Cortex XSOAR (Palo Alto Networks)coreTechnology or IntegrationSOAR integration enabling automated takedown workflows.
• OktacoreTechnology or IntegrationSSO integration enabling single sign-on to the Bolster platform via SAML.
• Facebook / InstagramcoreTechnology or IntegrationSocial media platform integration enabling automated takedown of impersonating accounts and scam content.
• X (Twitter)coreTechnology or IntegrationSocial media platform integration enabling automated takedown of impersonating accounts and scam content.
• YouTubecoreTechnology or IntegrationSocial media platform integration enabling automated takedown of impersonating accounts and scam content.
• LinkedIncoreTechnology or IntegrationSocial media platform integration enabling automated takedown of impersonating accounts and scam content.
• TikTokcoreTechnology or IntegrationSocial media platform integration enabling automated takedown of impersonating accounts and scam content.

Scale indicators22 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• ZeroFox: ZeroFox is a direct competitor in the Digital Risk Protection category, offering external threat detection and takedown across web, social media, and dark web for enterprise brand protection — overlapping most directly with Bolster's core platform.
• Recorded Future (Mastercard): Recorded Future is a threat intelligence platform with a brand protection module that monitors phishing infrastructure and takedowns; comparable to Bolster in intelligence-led detection and takedown of external digital threats.
• PhishLabs (by Fortra): PhishLabs specializes in phishing detection, threat intelligence and takedown services for enterprise brands, directly competing with Bolster's phishing protection and SOC-backed takedown offerings.
• ReliaQuest (Digital Shadows): ReliaQuest acquired Digital Shadows to add external attack surface and digital risk monitoring including brand protection and threat-intel-led takedowns — directly comparable to Bolster's external threat intelligence and takedown platform.
• Axur: Axur is a digital risk protection platform offering external threat monitoring, phishing takedown, brand protection and dark web monitoring for enterprises in the Americas — a comparable mid-stage DRP peer.
• CyberInt (by Check Point): CyberInt, now part of Check Point, delivers external risk management, threat intelligence and digital brand protection including phishing takedown — directly comparable to Bolster's digital risk protection services.

Broad incumbents

• Proofpoint: Proofpoint is a large email security and human-centric security platform that includes phishing protection, brand fraud defense and threat intelligence; overlaps with Bolster's phishing/email and executive impersonation use cases as part of a much broader security portfolio.
• Microsoft Defender / Security Copilot: Microsoft's Defender and Security Copilot suite includes phishing defense, brand impersonation protection and threat intelligence across Defender, Sentinel and Exchange; as the lead investor in Bolster's Series B and a partner for the CheckPhish plugin, Microsoft is both a channel and a potential competitive incumbent.
• Mimecast: Mimecast provides email security and brand exploitation protection including phishing detection and impersonation defense; an adjacent incumbent that overlaps with Bolster's email abuse and phishing protection modules.

Emerging players

• Memcyco: Memcyco is an emerging digital risk protection vendor focused on real-time brand impersonation and phishing site takedown with a similar AI detection-plus-takedown thesis, targeting the same enterprise buyers as Bolster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BolsterAI
• LinkedInlinkedin.com/company/bolster-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds4 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bolster AI