What f7 Ventures does

f7 Ventures is a private, operator-led venture capital firm founded in 2018 and domiciled in San Francisco, California as F7 Ventures LLC. The firm identifies and backs "exceptional operators" transitioning into founders, focusing investment activity on Future of Work and Consumer Utility sectors during periods of rapid behavioral and technological change. The partnership is led by co-founder and general partner Joanna Lee Shevelenko, co-founder Kirthiga Reddy, and founder and general partner Kelly Graziadei, all positioned as former operators who provide hands-on partnership to portfolio companies through operational guidance, customer introductions, talent connections, and milestone support including Series A rounds.

The firm has assembled a portfolio of 40+ companies spanning AI infrastructure (Dagster, Memori Labs, Lanai), AI-powered productivity tools (Fireflies.ai, Billables AI, Clueso, Aircover), future of work platforms (WorkWhile, Flockjay, Codi), consumer utility products (Poppy, Forage, Hangout.fm), healthcare (Midi Health, Andy AI), and financial services (Equi, Mahila Money). The portfolio demonstrates heavy AI modality coverage including text, audio, multimodal, generative AI, computer vision, predictive analytics, recommendation engines, and autonomous agents across portfolio companies.

The business model is conventional early-stage venture capital: f7 deploys capital in seed and pre-seed rounds in exchange for equity stakes, with returns realized through portfolio company acquisitions, IPOs, or secondary transactions. The firm does not publicly disclose fund size, AUM, or fee structures. Notable portfolio exits include companies acquired by Microsoft (Smash.gg), Roblox (Hamul), Amplitude (Kraftful), Perplexity (Read.cv), Samba (Bestever), StayTuned (Moonfish), and Wellthy (Lantern). Co-investment relationships span Wing VC, SignalFire, Reach Capital, Alumni Ventures, Perplexity Fund, and strategic industry investors including Ingram Content Group, Naver Corp, and Pearson Publishing. Distribution channels are limited to digital brand presence via LinkedIn, Twitter/X, and a Substack/TikTok channel for sourcing and thought leadership.

Name

f7 Ventures

Legal name

F7 Ventures LLC

Website

https://f7ventures.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

f7 Ventures is a San Francisco-based, operator-led seed and pre-seed venture capital firm founded in 2018 that invests in former operators becoming founders across Future of Work, Consumer Utility, and AI-native sectors, with 40+ portfolio companies and multiple exits to tier-1 acquirers.

Ownership category

akta.pro rank

Product category

Venture Capital

NAICS

All Other Financial Investment Activities (52399), Miscellaneous Financial Investment Activities (523999)

SIC

Investment Advice (6282)

akta.pro primary industry

Early-Stage Venture Capital (Series A/B) (FSANAAAB)

akta.pro secondary industry

Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)

Keywords

• Venture capital
• Seed stage investing
• Early stage funding
• Startup investing
• Private equity

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Investment Returns / Fund Management: f7 Ventures generates returns through equity ownership in portfolio companies. As an investor in seed and early-stage startups, the firm provides capital to founders in exchange for equity stakes, with returns realized through acquisitions, IPOs, or secondary transactions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

f7 Ventures is a venture capital firm that invests seed and early-stage capital in startups led by exceptional operators transitioning into founders. The firm focuses on Future of Work and Consumer Utility sectors, providing capital along with hands-on operational partnership, customer introductions, and talent connections to help portfolio companies reach key milestones including Series A rounds.

Product overview

f7 Ventures is a venture capital firm that identifies exceptional operators and catalyzes their transformation into future-defining founders. The portfolio consists of approximately 34 distinct portfolio companies across various stages (active companies and acquired exits), primarily focused on AI-powered products and services. The portfolio spans multiple sectors including Future of Work (Billables AI, WorkWhile, Flockjay), Consumer Utility (Poppy, Forage, Hangout.fm), Sales Technology (Aircover, Checkmate, Seam AI), Healthcare (Andy AI, Arya Health, Midi Health), Data & AI Infrastructure (Dagster, Memori Labs, Lanai, CloudEagle), Financial Services (Atlas, Mahila Money, Equi), and Social/Content platforms (Fireflies.ai, Rosebud, Forum AI, Castro Labs). The portfolio includes both operating companies and notable exits acquired by major technology companies including Amplitude (Kraftful), Microsoft (Smash.gg), Roblox (Hamul), Perplexity (Read.cv), Samba (Bestever), StayTuned (Moonfish), and Wellthy (Lantern).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Portfolio companies report successful milestone achievements including Series A funding

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Partnerships

Three partnerships are on record, tiered minor.

• Ingram Content GroupminorStrategic or Co-development Partner · 1 May 2025Strategic industry investor in Cashmere's $5M seed round. Ingram Content Group is a premium publisher that provides content for Cashmere's data infrastructure platform connecting publishers with the AI ecosystem.
• Naver CorpminorStrategic or Co-development Partner · 1 May 2025Strategic industry investor in Cashmere's $5M seed round. Naver Corp is a South Korean internet platform company that invested as a strategic industry investor seeking to connect premium content with AI developers.
• Pearson PublishingminorStrategic or Co-development Partner · 1 May 2025Strategic industry investor in Cashmere's $5M seed round. Pearson Publishing invested to enable rights management and data delivery for verified, authoritative content in the academic and professional publishing sectors.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Maveron: Consumer-only early-stage VC; comparable thematic concentration on consumer utility with similar founder-support orientation to f7 Ventures.
• Wing VC: Early-stage venture firm led by operators; directly comparable as co-lead investor with f7 on Billables AI and similarly focused on backing experienced operators building AI-enabled companies.
• Cowboy Ventures: Operator-led seed/early-stage VC founded by Aileen Lee; comparable thematic focus on Future of Work and consumer, with similar hands-on partnership model for first-time founder-operators.
• Uncork Capital: Operator-led seed-stage firm with similar focus on backing experienced operators; comparable check size, stage, and pre-seed/seed orientation to f7 Ventures.
• Homebrew: Operator-led early-stage VC focused on infrastructure and consumer; similar operator-founder sourcing model and seed-stage orientation to f7 Ventures.
• Forerunner Ventures: Early-stage consumer-focused VC with thematic depth in consumer utility and behavior-change theses; comparable portfolio focus area to f7 Ventures' Consumer Utility vertical.
• Lerer Hippeau: Seed/early-stage VC focused on consumer and enterprise; comparable stage and thematic breadth across Future of Work and consumer categories where f7 invests.
• SignalFire: Data-driven early-stage VC; directly comparable as co-investor in Billables AI and similar seed-stage AI-focused deal flow to f7 Ventures.
• Reach Capital: Early-stage VC focused on the future of work, learning, and finance; directly comparable as lead investor alongside f7 in Cashmere and similar thematic overlap on Future of Work.
• Shasta Ventures: Early-stage VC investing across enterprise and consumer with deep operator network; comparable stage, check size, and founder-support approach to f7 Ventures.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/f7ventures
• Facebookfacebook.com/F7Ventures
• LinkedInlinkedin.com/company/f7ventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments45 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about f7 Ventures