GBM
GBM is a Mexican regulated brokerage (Casa de Bolsa) operating a digital investment platform with 6,000+ instruments, tiered advisory, asset management, and institutional services for retail, high-net-worth, and corporate clients across Mexico.
- Company typePublic
- Founded1985
- HeadquartersMexico City, Mexico
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What GBM does
GBM (Grupo Bursátil Mexicano, S.A. de C.V., Casa de Bolsa) is a Mexican regulated brokerage firm listed on the Bolsa Mexicana de Valores under the ticker GBM (trading as Corporativo GBM) and headquartered in Mexico City with a regional office in Monterrey. Founded in 1985 (per company history) and undergoing a corporate restructuring in 2022, the firm operates across retail, high-net-worth, and institutional segments. Its core product set spans Smart Cash (daily-yield MXN/USD accounts), thematic accounts (Cuentas Temáticas), investment funds (Fondos GBM plus 300+ external funds), tax-advantaged retirement plans (Plan Personal de Retiro), structured notes, alternative investments (including a real estate venture via a partnership with Contact Development Company), and a trading platform offering access to over 6,000 instruments across Mexican and US markets. Tiered service — Plus, Personal, Premium, and Private — scales from no-minimum self-serve digital investing to MX$20M+ Private wealth management with dedicated relationship managers.
Technology and distribution center on a digital-first stack: native iOS and Android apps (GBM and GBM+), a web trading platform, a Pro platform for active investors, a 100% digital advisory tool, and a free Open Banking API compliant with Mexican FinTech Law Article 76. Distribution combines self-serve digital channels, what GBM describes as Mexico's largest network of affiliate financial advisors (Asesores Financieros Afiliados), direct institutional sales, and physical offices in Mexico City and Monterrey. Content and education are delivered through GBM Media, including podcasts El Arte de Invertir and Dinero más Inteligente.
Revenue is generated from a diversified mix: trading commissions across Mexican and US markets, recurring asset management and advisory fees across tiers, transaction-based revenue from structured notes and alternatives, and institutional services (treasury management, currency exchange, international payments, pension fund administration). Capital structure includes a 2021 minority investment from SOFTBANK Latin America Ventures and multiple 2025 debt issuances (GBM21, GBM22, GBM25) on the BMV. AI is used in a limited, assistive capacity — primarily predictive analytics for risk, fraud, and personalization — with no disclosed proprietary models or research pipeline.
GBM firmographics
Firmographics- Name
- GBM
- Legal name
- Grupo Bursátil Mexicano, S.A. de C.V., Casa de Bolsa
- Website
- https://gbm.com
- Company type
- Public
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- GBM is a Mexican regulated brokerage (Casa de Bolsa) operating a digital investment platform with 6,000+ instruments, tiered advisory, asset management, and institutional services for retail, high-net-worth, and corporate clients across Mexico.
- Ownership category
- akta.pro rank
GBM industry classification
Industry- Product category
- Investment Brokerage Services
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Other Investment Pools and Funds (5259)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)
- akta.pro primary industry
- Digital Asset Custody & Key Management (MPC, HSM, Wallet Infra) (FSAGAMAB)
- akta.pro secondary industry
- Securitized Products & Mortgage Credit (RMBS/CMBS/Non-Agency) (FSAHAGAD)
Keywords
Where GBM is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
GBM business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Trading Commissions: Transaction-based fees from buying and selling securities including stocks, ETFs, bonds, and funds on Mexican and US markets
- Asset Management Fees: Fees from managing investment funds (Fondos GBM), themed accounts, and retirement plans (Plan Personal de Retiro)
- Advisory Services: Fees from personalized financial advisory services across tiered service levels (Personal, Premium, Private)
- Structured Notes and Alternatives: Revenue from structured products and alternative investments including real estate investments and hedge funds
- Institutional Services: Treasury management, currency exchange, international payments, and pension fund administration for corporate clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Plus: Basic digital services with no minimum balance. Includes Smart Cash, 6,000+ stocks/ETFs, US market access, and digital advisory tools. |
| Subscription | Monthly | Personal: Full service with $300,000+ MXN minimum. Includes all Plus features plus retirement plans, bonds, CETEs, themed accounts, structured notes, USD investment accounts, and dedicated advisory. |
| Subscription | Monthly | Premium: High-net-worth service at $2M+ MXN minimum. Adds margin credit, exclusive research, and premium advisory with dedicated relationship manager. |
| Subscription | Monthly | Private: Ultra-high-net-worth service at $20M+ MXN minimum. Includes all Premium features plus custom financial instruments, alternatives, and private banking. |
| Freemium | Pay-as-you-go | Open Banking API: Free access to standardized financial data APIs for third-party integrators |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
GBM product offering
Product offeringCore offering
GBM is a Mexican Casa de Bolsa (investment brokerage) that intermediates and administers securities trading for retail, high-net-worth and institutional clients. It distributes and manages investment products including mutual funds, structured notes, retirement plans (PPR), thematic investment accounts, alternative investments and FX operations, delivered through the GBM+ mobile app, a trading platform, an affiliated advisor network, and an institutional desk. Complementary services include financial advisory tiers, proprietary research, asset management (GBMfondos), and an Open Banking API for third-party account aggregation.
Product overview
GBM (Grupo Bursátil Mexicano) is a Mexican financial services company operating as a Casa de Bolsa (stockbroker) that offers a comprehensive ecosystem of investment products and services. The platform provides a unified digital experience through its mobile apps (GBM App and GBM+) and web platform. The core product portfolio includes Smart Cash (pesos and dollars investment accounts), Cuentas Temáticas (thematic investment accounts), Fondos de Inversión (managed investment funds), Plan Personal para el Retiro (PPR retirement accounts), Notas Estructuradas (structured notes), and Inversiones Alternativas (alternative investments). The trading platform enables access to over 6,000 financial instruments including stocks, ETFs, bonds, and crypto exposure across Mexican and US markets. GBM Advisory provides both digital and personalized financial advisory services. Institutional services include GBM Asset Management, GBM Research, GBM Ventures, and treasury management. GBM Media extends the ecosystem with financial education content including podcasts (El Arte de Invertir, Dinero Más Inteligente), news, investment ideas (The Idea), and market stories (The Story). The company also offers an Open Banking API for third-party integration compliant with Mexican fintech regulations.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Cash Cash management product available through the GBM+ mobile app that allows clients to invest idle cash balances and earn returns within their brokerage account. Targeted at Mexican retail investors seeking higher yields than traditional bank deposits.
- Cuentas Temáticas Thematic investment accounts that bundle a curated basket of securities around specific themes (e.g., trends, sectors) for retail investors seeking diversified exposure with a defined narrative.
- Fondos de Inversión (GBMfondos) Proprietary mutual fund family managed by GBMfondos offering a diversified shelf of collective investment vehicles for retail and institutional investors in Mexico.
- Plan Personal de Retiro (PPR) Personal Retirement Plan providing long-term retirement savings and tax-advantaged investing vehicles for Mexican individuals.
- Notas Estructuradas Structured notes that combine principal protection features with market-linked upside, designed for retail and high-net-worth clients seeking tailored risk/return profiles.
- Inversiones Alternativas Alternative investment vehicles providing access to non-traditional assets such as private equity, venture, and real estate for qualified investors.
- Trading Self-directed brokerage execution allowing retail and institutional clients to buy and sell equities, ETFs and other listed securities on Mexican and international markets.
- GBM Trading Pro Professional-grade trading service offering advanced tools, analytics and execution capabilities for active traders and sophisticated investors.
- GBM Advisory
Companies that use GBM
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
GBM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
GBM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GBM Real Estate and Contact Development CompanyminorGBM partnered with Contact Development Company on the Litibú Bay Club real estate development project in Punta de Mita, Mexico. GBM Real Estate exceeded $60 million in sales with 75% of Phase I residences sold, and is unveiling Phase II of Golf Villas with first deliveries expected winter 2026.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
GBM competitors and assessment
Company assessmentDirect peers
- Kuspit: Kuspit is a Mexican digital broker offering retail investors access to stocks, ETFs, and funds via mobile and web apps. It is the closest direct competitor to GBM in Mexican online self-directed investing, targeting a similar retail audience with comparable product breadth.
- Actinver: Actinver is a Mexican independent financial group operating a Casa de Bolsa, asset management arm, and private banking business. It directly competes with GBM across trading, mutual funds, and wealth advisory for Mexican retail, HNW, and institutional clients.
- Punto Casa de Bolsa: Punto Casa de Bolsa is an independent Mexican brokerage offering trading, mutual funds, and advisory services to retail and institutional clients. It competes head-to-head with GBM in the same Casa de Bolsa category with overlapping product suites.
- Interactive Brokers: Interactive Brokers is a global digital broker providing access to 150+ markets in 33 countries, with a platform model very similar to GBM's Trading Pro offering for active investors. Comparable as a multi-asset, technology-led broker serving self-directed clients across geographies.
- Robinhood: Robinhood is a US mobile-first retail broker offering commission-free stocks, ETFs, options, and crypto trading through a digital-first funnel. Its product-led growth motion, free trading tier, and content strategy closely mirror GBM's Plus tier and digital onboarding model.
Emerging players
- Fintual: Fintual is a LATAM digital wealth management platform operating in Mexico and Chile with automated investment funds and advisory. It overlaps with GBM on retail digital investing and mutual funds but focuses on automated portfolios rather than trading breadth.
- eToro: eToro is a global multi-asset retail platform offering stocks, ETFs, crypto, and social/copy trading. It overlaps with GBM on retail digital trading and crypto exposure but differentiates with social trading features and broader geographic reach.
Broad incumbents
- Bursanet (Santander Mexico): Bursanet is the brokerage arm of Santander Mexico, offering online trading and mutual funds to the bank's massive deposit base. It competes with GBM in Mexican retail trading but as part of a much larger banking franchise with broader product distribution.
- Casa de Bolsa Banorte: Casa de Bolsa Banorte is the brokerage arm of Grupo Financiero Banorte, one of Mexico's largest banks. It directly competes with GBM in brokerage, asset management, and advisory but operates from a much larger balance sheet and deposit-funded distribution.
- Charles Schwab: Charles Schwab is a US-established full-service broker and asset manager offering trading, mutual funds, ETFs, and wealth advisory. It is broadly comparable to GBM's integrated trading + advisory + asset management model but at vastly greater scale and with US/global diversification.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
GBM social profiles
Digital presenceGBM financial estimates
Financial estimateRevenue estimate
Valuation estimate
GBM leadership team
Management profileNumber of profiles
Profiles4 records
GBM subsidiaries and ownership
Company hierarchySubsidiaries1 record
GBM funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GBM M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GBM
What does GBM do?
GBM is a Mexican Casa de Bolsa (investment brokerage) that intermediates and administers securities trading for retail, high-net-worth and institutional clients. It distributes and manages investment products including mutual funds, structured notes, retirement plans (PPR), thematic investment accounts, alternative investments and FX operations, delivered through the GBM+ mobile app, a trading platform, an affiliated advisor network, and an institutional desk. Complementary services include financial advisory tiers, proprietary research, asset management (GBMfondos), and an Open Banking API for third-party account aggregation.
Is GBM a public or private company?
GBM is a public company. It is classified as public and is currently operating.
When was GBM founded?
GBM was founded in 1985. It employs 251 to 500 people.
Where is GBM based?
GBM is headquartered in Mexico City, Mexico, in the Latin America region.
How does GBM make money?
Five revenue lines are on record. Trading Commissions are the primary driver. The others are asset Management Fees, advisory Services, structured Notes and Alternatives and institutional Services.
Who are GBM's main competitors?
Direct peers on record are Kuspit, Actinver, Punto Casa de Bolsa, Interactive Brokers and Robinhood. Emerging players are Fintual and eToro. Broad incumbents are Bursanet (Santander Mexico), Casa de Bolsa Banorte and Charles Schwab.
Does GBM have an API?
Yes. GBM offers Open Banking APIs (APIs de Banca Abierta) that enable interoperability between systems for third parties to access and integrate with GBM's financial information. The API complies with Article 76 of the Ley para Regular las Instituciones de Tecnología Financiera (Ley Fintech), following security, encryption, architecture and structure guidelines. Access is requested via email to [email protected] with full name, email, and intended use. Documentation available via PDF manual. Developer documentation is at global.gbm.com/prd/wp-content/uploads/2024/09/APIOpenBanking.pdf.
What industry is GBM in?
GBM's product category is Investment Brokerage Services. Its primary akta.pro industry code is FSAGAMAB, Digital Asset Custody & Key Management (MPC, HSM, Wallet Infra), with a secondary code of FSAHAGAD, Securitized Products & Mortgage Credit (RMBS/CMBS/Non-Agency). Its NAICS code is 523940 and its SIC code is 6211.