GBM

What GBM does

GBM (Grupo Bursátil Mexicano, S.A. de C.V., Casa de Bolsa) is a Mexican regulated brokerage firm listed on the Bolsa Mexicana de Valores under the ticker GBM (trading as Corporativo GBM) and headquartered in Mexico City with a regional office in Monterrey. Founded in 1985 (per company history) and undergoing a corporate restructuring in 2022, the firm operates across retail, high-net-worth, and institutional segments. Its core product set spans Smart Cash (daily-yield MXN/USD accounts), thematic accounts (Cuentas Temáticas), investment funds (Fondos GBM plus 300+ external funds), tax-advantaged retirement plans (Plan Personal de Retiro), structured notes, alternative investments (including a real estate venture via a partnership with Contact Development Company), and a trading platform offering access to over 6,000 instruments across Mexican and US markets. Tiered service — Plus, Personal, Premium, and Private — scales from no-minimum self-serve digital investing to MX$20M+ Private wealth management with dedicated relationship managers.

Technology and distribution center on a digital-first stack: native iOS and Android apps (GBM and GBM+), a web trading platform, a Pro platform for active investors, a 100% digital advisory tool, and a free Open Banking API compliant with Mexican FinTech Law Article 76. Distribution combines self-serve digital channels, what GBM describes as Mexico's largest network of affiliate financial advisors (Asesores Financieros Afiliados), direct institutional sales, and physical offices in Mexico City and Monterrey. Content and education are delivered through GBM Media, including podcasts El Arte de Invertir and Dinero más Inteligente.

Revenue is generated from a diversified mix: trading commissions across Mexican and US markets, recurring asset management and advisory fees across tiers, transaction-based revenue from structured notes and alternatives, and institutional services (treasury management, currency exchange, international payments, pension fund administration). Capital structure includes a 2021 minority investment from SOFTBANK Latin America Ventures and multiple 2025 debt issuances (GBM21, GBM22, GBM25) on the BMV. AI is used in a limited, assistive capacity — primarily predictive analytics for risk, fraud, and personalization — with no disclosed proprietary models or research pipeline.

Name

GBM

Legal name

Grupo Bursátil Mexicano, S.A. de C.V., Casa de Bolsa

Website

https://gbm.com

Company type

Public

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

GBM is a Mexican regulated brokerage (Casa de Bolsa) operating a digital investment platform with 6,000+ instruments, tiered advisory, asset management, and institutional services for retail, high-net-worth, and corporate clients across Mexico.

Ownership category

akta.pro rank

Product category

Investment Brokerage Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Other Investment Pools and Funds (5259)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Digital Asset Custody & Key Management (MPC, HSM, Wallet Infra) (FSAGAMAB)

akta.pro secondary industry

Securitized Products & Mortgage Credit (RMBS/CMBS/Non-Agency) (FSAHAGAD)

Keywords

• Investment brokerage services
• Asset management
• Wealth advisory
• Retirement planning
• Stock trading platform

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Trading Commissions: Transaction-based fees from buying and selling securities including stocks, ETFs, bonds, and funds on Mexican and US markets
2. Asset Management Fees: Fees from managing investment funds (Fondos GBM), themed accounts, and retirement plans (Plan Personal de Retiro)
3. Advisory Services: Fees from personalized financial advisory services across tiered service levels (Personal, Premium, Private)
4. Structured Notes and Alternatives: Revenue from structured products and alternative investments including real estate investments and hedge funds
5. Institutional Services: Treasury management, currency exchange, international payments, and pension fund administration for corporate clients

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

GBM is a Mexican Casa de Bolsa (investment brokerage) that intermediates and administers securities trading for retail, high-net-worth and institutional clients. It distributes and manages investment products including mutual funds, structured notes, retirement plans (PPR), thematic investment accounts, alternative investments and FX operations, delivered through the GBM+ mobile app, a trading platform, an affiliated advisor network, and an institutional desk. Complementary services include financial advisory tiers, proprietary research, asset management (GBMfondos), and an Open Banking API for third-party account aggregation.

Product overview

GBM (Grupo Bursátil Mexicano) is a Mexican financial services company operating as a Casa de Bolsa (stockbroker) that offers a comprehensive ecosystem of investment products and services. The platform provides a unified digital experience through its mobile apps (GBM App and GBM+) and web platform. The core product portfolio includes Smart Cash (pesos and dollars investment accounts), Cuentas Temáticas (thematic investment accounts), Fondos de Inversión (managed investment funds), Plan Personal para el Retiro (PPR retirement accounts), Notas Estructuradas (structured notes), and Inversiones Alternativas (alternative investments). The trading platform enables access to over 6,000 financial instruments including stocks, ETFs, bonds, and crypto exposure across Mexican and US markets. GBM Advisory provides both digital and personalized financial advisory services. Institutional services include GBM Asset Management, GBM Research, GBM Ventures, and treasury management. GBM Media extends the ecosystem with financial education content including podcasts (El Arte de Invertir, Dinero Más Inteligente), news, investment ideas (The Idea), and market stories (The Story). The company also offers an Open Banking API for third-party integration compliant with Mexican fintech regulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Cash Cash management product available through the GBM+ mobile app that allows clients to invest idle cash balances and earn returns within their brokerage account. Targeted at Mexican retail investors seeking higher yields than traditional bank deposits.
• Cuentas Temáticas Thematic investment accounts that bundle a curated basket of securities around specific themes (e.g., trends, sectors) for retail investors seeking diversified exposure with a defined narrative.
• Fondos de Inversión (GBMfondos) Proprietary mutual fund family managed by GBMfondos offering a diversified shelf of collective investment vehicles for retail and institutional investors in Mexico.
• Plan Personal de Retiro (PPR) Personal Retirement Plan providing long-term retirement savings and tax-advantaged investing vehicles for Mexican individuals.
• Notas Estructuradas Structured notes that combine principal protection features with market-linked upside, designed for retail and high-net-worth clients seeking tailored risk/return profiles.
• Inversiones Alternativas Alternative investment vehicles providing access to non-traditional assets such as private equity, venture, and real estate for qualified investors.
• Trading Self-directed brokerage execution allowing retail and institutional clients to buy and sell equities, ETFs and other listed securities on Mexican and international markets.
• GBM Trading Pro Professional-grade trading service offering advanced tools, analytics and execution capabilities for active traders and sophisticated investors.
• GBM Advisory

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

One partnership is on record.

• GBM Real Estate and Contact Development CompanyminorStrategic or Co-development Partner · 28 April 2026GBM partnered with Contact Development Company on the Litibú Bay Club real estate development project in Punta de Mita, Mexico. GBM Real Estate exceeded $60 million in sales with 75% of Phase I residences sold, and is unveiling Phase II of Golf Villas with first deliveries expected winter 2026.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kuspit: Kuspit is a Mexican digital broker offering retail investors access to stocks, ETFs, and funds via mobile and web apps. It is the closest direct competitor to GBM in Mexican online self-directed investing, targeting a similar retail audience with comparable product breadth.
• Actinver: Actinver is a Mexican independent financial group operating a Casa de Bolsa, asset management arm, and private banking business. It directly competes with GBM across trading, mutual funds, and wealth advisory for Mexican retail, HNW, and institutional clients.
• Punto Casa de Bolsa: Punto Casa de Bolsa is an independent Mexican brokerage offering trading, mutual funds, and advisory services to retail and institutional clients. It competes head-to-head with GBM in the same Casa de Bolsa category with overlapping product suites.
• Interactive Brokers: Interactive Brokers is a global digital broker providing access to 150+ markets in 33 countries, with a platform model very similar to GBM's Trading Pro offering for active investors. Comparable as a multi-asset, technology-led broker serving self-directed clients across geographies.
• Robinhood: Robinhood is a US mobile-first retail broker offering commission-free stocks, ETFs, options, and crypto trading through a digital-first funnel. Its product-led growth motion, free trading tier, and content strategy closely mirror GBM's Plus tier and digital onboarding model.

Emerging players

• Fintual: Fintual is a LATAM digital wealth management platform operating in Mexico and Chile with automated investment funds and advisory. It overlaps with GBM on retail digital investing and mutual funds but focuses on automated portfolios rather than trading breadth.
• eToro: eToro is a global multi-asset retail platform offering stocks, ETFs, crypto, and social/copy trading. It overlaps with GBM on retail digital trading and crypto exposure but differentiates with social trading features and broader geographic reach.

Broad incumbents

• Bursanet (Santander Mexico): Bursanet is the brokerage arm of Santander Mexico, offering online trading and mutual funds to the bank's massive deposit base. It competes with GBM in Mexican retail trading but as part of a much larger banking franchise with broader product distribution.
• Casa de Bolsa Banorte: Casa de Bolsa Banorte is the brokerage arm of Grupo Financiero Banorte, one of Mexico's largest banks. It directly competes with GBM in brokerage, asset management, and advisory but operates from a much larger balance sheet and deposit-funded distribution.
• Charles Schwab: Charles Schwab is a US-established full-service broker and asset manager offering trading, mutual funds, ETFs, and wealth advisory. It is broadly comparable to GBM's integrated trading + advisory + asset management model but at vastly greater scale and with US/global diversification.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GBMplus
• YouTubeyoutube.com/@GBM-mx
• Facebookfacebook.com/gbmplus
• LinkedInlinkedin.com/company/gbm-mx
• Instagraminstagram.com/gbmplus_

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GBM