Barfresh Food Group
Barfresh Food Group (NASDAQ: BRFH) manufactures and distributes premeasured frozen smoothies, shakes, and frappes using its patented Whirl Class system, selling to K-12 schools, universities, restaurants, convenience stores, and other foodservice operators across the United States.
- Company typePublic
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Barfresh Food Group does
Barfresh Food Group Inc. (NASDAQ: BRFH) is a Los Angeles-based publicly traded food and beverage company that manufactures and distributes premeasured, prepackaged frozen beverages under its proprietary patented "Whirl Class" system invented by CEO Riccardo Delle Coste in 2005. The company sells ready-to-blend smoothies, shakes, frappes, mocktails, and cocktails through five product lines — Single Serve Packs, Easy Pour Bulk, Juice Concentrates, Twist & Go ready-to-drink smoothies, and Pop & Go ice pops — to educational institutions (K-12 and colleges/universities), restaurants, convenience stores, travel/leisure venues, sports/amusement operators, military bases, hospitals, and business/industry cafeterias. All products carry Kosher, Non-GMO, Gluten-Free, and (where applicable) USDA Smart Snack certifications, and are sold through a B2B quotation-based model via direct sales specialists, cooperative purchasing contracts (Choice Partners), and school district bid processes. Following the 2025 acquisition of Arps Dairy, approximately 90% of revenue is produced in-house, transitioning Barfresh from a marketing/distribution company into a vertically integrated manufacturer with production facilities in Ohio and Miami and a new Ohio facility under construction supported by a $2.4M government grant. Revenue reached a record $14.2 million in fiscal 2025, with Q4 2025 up 94% year-over-year, and management is guiding to $28-32 million for fiscal 2026.
Barfresh Food Group firmographics
Firmographics- Name
- Barfresh Food Group
- Legal name
- Barfresh Food Group Inc.
- Website
- https://barfresh.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Barfresh Food Group (NASDAQ: BRFH) manufactures and distributes premeasured frozen smoothies, shakes, and frappes using its patented Whirl Class system, selling to K-12 schools, universities, restaurants, convenience stores, and other foodservice operators across the United States.
- Ownership category
- akta.pro rank
Barfresh Food Group industry classification
Industry- Product category
- Frozen Beverage Manufacturing
- NAICS
- Beverage Manufacturing (3121), Food Manufacturing (311)
- SIC
- Beverages (2080), Food And Kindred Products (2000), Dairy Products (2020)
- akta.pro primary industry
- Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK)
- akta.pro secondary industries
- Powdered & Instant Beverage Mixes (Drink Mixes, Instant Coffee/Tea, Electrolytes) (CRADAHAN), Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB)
Keywords
Where Barfresh Food Group is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Barfresh Food Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Single Serve & Bulk): Sale of premeasured, prepackaged frozen beverage concentrates and ready-to-blend products (smoothies, shakes, frappes) through foodservice distribution. Revenue generated from direct product sales to educational institutions, restaurants, convenience stores, and other foodservice operators. The company transitioned to vertically integrated manufacturing following Arps Dairy acquisition, with approximately 90% of revenue now coming from in-house production.
- Ready-to-Drink Products (Twist & Go): Sale of pre-bottled ready-to-drink smoothies for grab-and-go and convenience channels. Five flavors marketed to K-12 schools and on-the-go consumers.
- Ice Pop Products (Pop & Go): Sale of frozen ice pop products to K-12 schools, providing portion-controlled fruit juice servings meeting school nutrition requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B quotation-based pricing for all product lines |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Barfresh Food Group product offering
Product offeringCore offering
Barfresh Food Group manufactures and distributes premeasured, prepackaged frozen beverages — including smoothies, shakes, frappes, ready-to-drink bottled smoothies, and ice pops — using its proprietary patented "whirl class" technology. The company's products are sold primarily to K-12 schools, colleges and universities, restaurants, convenience stores, military bases, hospitals, and business & industry foodservice operators. Following the Arps Dairy acquisition, approximately 90% of products are manufactured in-house, enabling vertical integration and capacity expansion to over $200 million in annual revenue.
Product overview
Barfresh Food Group is a manufacturer and distributor of frozen, ready-to-blend and ready-to-drink beverages. The company offers a portfolio of five core product lines: Single Serve Packs (portion-controlled, ready-to-blend smoothies, shakes, and frappes), Easy Pour Bulk (frozen concentrate for high-volume foodservice operations), Juice Concentrates (100% juice frozen refreshers for K-12 schools), Twist & Go (ready-to-drink bottled smoothies), and Pop & Go (frozen juice ice pops). The company also acquired Arps Dairy to vertically integrate manufacturing. Products are distributed primarily to education (K-12 and universities), commercial foodservice (restaurants, convenience stores, travel/leisure, sports/amusement), and non-commercial segments (military, healthcare, business/industry). All products are made with real fruit, no artificial ingredients, and are Non-GMO, Gluten-Free, and Kosher Certified.
Differentiator
Problem solved
Functional benefit
Brands
- Twist & Go: Ready-to-drink smoothies in portable bottles available in five flavors: Strawberry Banana, Peach, Mango Pineapple, Berry Berry, and Tropical.
- Pop & Go
- Single Serve Packs
- Easy Pour Bulk
- Juice Concentrates
Products and services
- Single Serve Packs Ready-to-blend individual, portion-controlled smoothies, shakes, frappes, mocktails, and cocktails requiring only water and a blender. Designed for single-serve foodservice operations.
- Easy Pour Bulk Frozen beverage concentrate that simplifies high-traffic, high-volume preparation of smoothies, shakes, frappes, mocktails, and cocktails using a frozen beverage dispenser. Uses a 1:1 mix of Barfresh concentrate and water.
- Juice Concentrates 100% juice frozen refreshers with no added sugar and no artificial ingredients, compliant with Smart Snack regulations for K-12 schools. Available in flavors including Green Watermelon, Blue Raspberry, Sour Apple, Cherry, and Strawberry Kiwi.
- Twist & Go Ready-to-Drink Smoothies Ready-to-drink smoothies in portable bottles featuring sweet fruit and creamy yogurt smoothies available in five flavors: Strawberry Banana, Peach, Mango Pineapple, Berry Berry, and Tropical. Targeted at K-12 schools and on-the-go consumers.
- Pop & Go Ice Pops Frozen ice pops made with 100% real fruit juice, providing 1/2 cup of real fruit per serving with no sugar added and no artificial ingredients. Targeted at K-12 school students and staff, Smart Snack compliant.
Quantifiable outcome
- 94% year-over-year revenue growth in Q4 2025
- +4 more outcomes
Companies that use Barfresh Food Group
Customer profileNamed customers5 records
Segments9 records
Ideal customer profiles4 records
Barfresh Food Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Barfresh Food Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Tim TrantminorAppointed to Board of Directors as CEO of G&J Pepsi-Cola Bottler. Brings background in beverage sales and customer development to support Barfresh's growth during expansion phase.
- Nevada's Largest School DistrictcoreMulti-year contract to supply Twist & Go Smoothies to Nevada's largest school district, the 5th largest school district in the United States serving over 300,000 students. CEO Riccardo Delle Coste stated the win validates the company's product portfolio and sales execution, and enhanced manufacturing capabilities through Arps Dairy acquisition position them well to support the district's needs.
- Choice PartnerscoreListed as a vendor on Choice Partners cooperative purchasing contract. Choice Partners is a purchasing cooperative for educational institutions and government agencies, enabling Barfresh products to be procured through established vendor contracts.
- Ohio Government (Government Grant)coreReceived final approval for $2.4 million government grant to support construction of new manufacturing facility in Defiance, Ohio. The grant enables significant capacity expansion for the company's vertically integrated manufacturing operations.
- Arps DairycoreAcquisition of Arps Dairy transitioned Barfresh to a vertically integrated manufacturing model with in-house production capability. The acquired facility now accounts for approximately 90% of company revenue and provides manufacturing control essential to supporting growth and new contracts.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
Barfresh Food Group competitors and assessment
Company assessmentDirect peers
- Island Oasis: Island Oasis (owned by Kerry Group) manufactures frozen beverage mixes and concentrates — smoothies, frappes, and cocktails — sold primarily through foodservice channels. Directly comparable to Barfresh's single-serve, easy-pour-bulk, and Twist & Go formats serving restaurants, c-stores, and schools.
- Dr. Smoothie Brands: Dr. Smoothie produces flash-pasteurized frozen fruit concentrates and smoothie mixes for foodservice operators and schools. Closest direct competitor to Barfresh in the premeasured frozen smoothie concentrate category with overlapping K-12 and foodservice customer base.
- Jones Soda Co. Jones Soda is a small-cap public beverage company (OTC/JONES) with a similar Better-For-You positioning and comparable micro-cap public profile (analyst comparisons are made directly to BRFH). Overlaps in craft-style beverage manufacturing and foodservice channel exposure despite different core categories (sodas vs. smoothies).
Emerging players
- Maui Wowi Hawaiian Coffees & Smoothies: Maui Wowi offers smoothie concentrates and ready-to-blend products alongside a franchise model. Comparable in product format (frozen smoothie bases) and in targeting on-the-go and foodservice consumption, though franchise-led distribution differs from Barfresh's direct sales approach.
Broad incumbents
- Bolthouse Farms: Bolthouse Farms (owned by Butterfly Equity, ex-Campbell Soup) is a major producer of refrigerated juices, smoothies, and dressings sold through retail and foodservice. Comparable in better-for-you fruit beverage manufacturing with smoothies as a key category, but at significantly larger scale and retail-led rather than foodservice-led.
- Naked Juice (PepsiCo): Naked Juice is PepsiCo's premium juice and smoothie brand sold through retail and select foodservice. Overlaps with Barfresh's better-for-you fruit beverage positioning and Twist & Go ready-to-drink format, but operates at massive retail scale with a different distribution model.
- Odwalla (Coca-Cola): Odwalla, a Coca-Cola brand, produces smoothies, juices, and juice blends. Comparable in smoothie and juice product category and better-for-you positioning, but distributed primarily through retail and at significantly larger scale than Barfresh.
Regional players
- Tropical Smoothie Cafe: Tropical Smoothie Cafe is the largest US smoothie-focused franchise chain with hundreds of US locations. Comparable as a smoothie consumer brand in the same end market, though operates as a retail franchise rather than a B2B ingredient supplier like Barfresh.
- Smoothie King: Smoothie King is a major US smoothie franchise chain operating as a retail brand. Comparable smoothie consumer category but competes indirectly through downstream retail rather than supplying ingredients to the foodservice channel the way Barfresh does.
Others
- Celestial Seasonings (Hain Celestial): Celestial Seasonings produces powdered and instant beverage mixes (teas, drink mixes) for retail and foodservice. Comparable as a packaged beverage mix manufacturer with similar premeasured/concentrate product format, though Barfresh is frozen rather than powdered.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Barfresh Food Group social profiles
Digital presenceBarfresh Food Group compliance and trust
Trust signalCompliance4 records
Barfresh Food Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barfresh Food Group leadership team
Management profileNumber of profiles
Profiles4 records
Barfresh Food Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Barfresh Food Group funding detail
Funding detailFunding overview
Funding rounds6 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barfresh Food Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barfresh Food Group
What does Barfresh Food Group do?
Barfresh Food Group manufactures and distributes premeasured, prepackaged frozen beverages — including smoothies, shakes, frappes, ready-to-drink bottled smoothies, and ice pops — using its proprietary patented "whirl class" technology. The company's products are sold primarily to K-12 schools, colleges and universities, restaurants, convenience stores, military bases, hospitals, and business & industry foodservice operators. Following the Arps Dairy acquisition, approximately 90% of products are manufactured in-house, enabling vertical integration and capacity expansion to over $200 million in annual revenue.
Is Barfresh Food Group a public or private company?
Barfresh Food Group is a public company. It is classified as public and is currently operating.
When was Barfresh Food Group founded?
Barfresh Food Group was founded in 2012. It employs 11 to 50 people.
Where is Barfresh Food Group based?
Barfresh Food Group is headquartered in Los Angeles, United States, in the North America region.
How does Barfresh Food Group make money?
Three revenue lines are on record. Product Sales (Single Serve & Bulk) is the primary driver. The others are ready-to-Drink Products (Twist & Go) and ice Pop Products (Pop & Go).
Who are Barfresh Food Group's main competitors?
Direct peers on record are Island Oasis, Dr. Smoothie Brands and Jones Soda Co.. Maui Wowi Hawaiian Coffees & Smoothies is listed as an emerging player. Broad incumbents are Bolthouse Farms, Naked Juice (PepsiCo) and Odwalla (Coca-Cola). Regional players are Tropical Smoothie Cafe and Smoothie King. Celestial Seasonings (Hain Celestial) is listed as an others.
Does Barfresh Food Group have an API?
No public API is recorded for Barfresh Food Group.
What industry is Barfresh Food Group in?
Barfresh Food Group's product category is Frozen Beverage Manufacturing. Its primary akta.pro industry code is AFAFABAK, Kombucha & Other Fermented Non-Alcoholic Beverages, with a secondary code of CRADAHAN, Powdered & Instant Beverage Mixes (Drink Mixes, Instant Coffee/Tea, Electrolytes). Its NAICS code is 3121 and its SIC code is 2080.