Synovus

What Synovus does

Synovus was a southeastern US regional bank holding company founded in 1888 and headquartered in Columbus, Georgia, providing commercial banking, retail banking, investment, mortgage, and wealth management services across Alabama, Georgia, Florida, Tennessee, North Carolina, South Carolina, Kentucky, Virginia, Maryland, and Washington D.C. Its core product portfolio spans personal banking (checking, savings, mortgages, home equity, credit cards), small business banking (deposit services, SBA loans, merchant services, cash flow tools), corporate and commercial banking (asset-based lending, structured lending, capital markets, treasury and payment solutions, industry-specialized verticals including healthcare, technology, restaurant, franchise, and government banking), and private wealth management (investment management, trust and estate services, financial planning for high-net-worth clients). The technology stack centers on the My Synovus consumer digital banking platform, Synovus Gateway commercial online banking, Synovus Asset Navigator wealth platform, and the mobile applications distributed via Apple App Store and Google Play, with newer additions including the Gateway ERP banking solution (partnered with Koxa Corp.), the AFSVision commercial lending platform (partnered with Automated Financial Systems), and the Qualpay payments platform (60%-owned since April 2022) being integrated into the planned Maast embedded-banking platform.

Synovus's business model is a traditional spread-based regional bank model: net interest income from loans (commercial real estate, commercial lending, residential mortgages, consumer loans) less interest paid on deposits represents the primary revenue driver, supplemented by non-interest income from service charges on deposit accounts, wealth management and investment services fees, insurance commissions, merchant services income, ATM and debit card fees, and mortgage banking income. Pricing is not publicly disclosed for most products and varies by creditworthiness and relationship tenure; wealth management fees are based on assets under management. Distribution runs through a 246-branch physical network (pre-merger, expanding to 400+ post-merger), digital self-serve channels, and dedicated commercial relationship managers. On January 1, 2026, Pinnacle Financial Partners completed its $8.6 billion all-stock merger with Synovus Financial Corp., with Synovus Bank merging into Pinnacle Bank as the surviving entity; the combined company, now operating under the Pinnacle Financial Partners name with ticker PNFP, has approximately $117.2 billion in assets, $95.7 billion in deposits, and $80.4 billion in loans, with Synovus-branded operations continuing through 2026 ahead of full brand consolidation in early 2027.

Name

Synovus

Legal name

Pinnacle Bank, a Tennessee bank, dba Synovus Bank

Website

https://synovus.com

Company type

Public

Founded year

1888

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

Synovus was a southeastern US regional bank providing consumer, small business, corporate, and private wealth banking services across nine states; following its January 2026 merger with Pinnacle Financial Partners, it now operates as a division of Pinnacle Bank under the combined $117 billion-asset entity.

Ownership category

akta.pro rank

Product category

Regional Commercial Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221)

SIC

National Commercial Banks (6021), State Commercial Banks (6022)

akta.pro primary industry

Remittances & Retail FX (Consumer Cross-Border) (FSABAAAK)

akta.pro secondary industries

Neobank Core Platform (Retail/SME Digital Bank) (FSAGAAAA), Supranational, Sub-Sovereign & Agency (SSA) Bonds (FSACABAD), Private Banking Cross-Border & International Wealth Services (FSABADAL)

Keywords

• Commercial banking services
• Retail banking services
• Wealth management services
• Mortgage lending services
• Treasury management solutions

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Net Interest Income: Interest income from loans (commercial real estate, commercial lending, residential mortgages, consumer loans) minus interest paid on deposits. Primary revenue driver for the bank, generating the bulk of total revenue through the spread between loan yields and deposit costs.
2. Non-Interest Income / Fee-Based Revenue: Service charges on deposit accounts, wealth management and investment services fees, insurance commissions, merchant services income, ATM and debit card fees, mortgage banking income, and other banking service fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Synovus provides commercial banking, retail banking, investment, and mortgage services to consumer, small business, and corporate clients across nine southeastern and Atlantic coast states through its branch network, digital platforms, and relationship managers. Core offerings span consumer deposit and lending products, small business banking, middle-market and corporate commercial lending, capital markets, treasury management, and private wealth management services.

Product overview

Synovus offers a comprehensive banking and financial services portfolio organized around three core segments: Personal Banking (checking, savings, credit cards, home loans, and digital banking through My Synovus), Business Banking (deposit services, cash flow management, merchant services, and Synovus Gateway commercial online banking), and Corporate & Commercial Banking (commercial lending, capital markets, treasury & payment solutions, and specialized industry expertise). The company also operates a Wealth division providing Private Wealth Management, Trust Services, Investment Services, and Financial Planning for high-net-worth individuals. Following its January 2026 merger with Pinnacle Financial Partners, the combined entity operates under the Pinnacle Financial Partners name with approximately $117.2 billion in assets across nine Southeastern and Atlantic coast states. The company had previously acquired a majority stake in Qualpay payments platform in 2022, with plans to integrate that technology into the developing Maast platform for software vendors.

Differentiator

Problem solved

Functional benefit

Brands

• My Synovus: Digital banking platform for personal banking customers
• Synovus Gateway
• Synovus Inspire
• Synovus Private Wealth
• Gateway ERP

Products and services

• My Synovus Digital Banking Digital banking platform providing account management, bill pay, mobile check deposit, Zelle, digital wallet support, and real-time transaction monitoring for personal banking customers.
• Business Checking
• Corporate & Commercial Banking
• Synovus Private Wealth Management
• Personal Trust Services
• Investment Services
• Financial Planning
• Synovus Gateway
• Merchant Services
• Qualpay Payments Platform Integrated payments platform providing payment processing solutions for businesses, acquired as a majority-owned subsidiary to enhance merchant services and serve software vendors.
• Gateway ERP Banking Solution ERP-integrated banking solution developed in partnership with Koxa Corp. that embeds banking workflows (treasury, payments, cash flow) into enterprise resource planning software for commercial clients.
• Home Mortgages
• Home Equity Lines of Credit
• Credit Cards
• AFSVision Commercial Lending Platform Commercial lending platform from Automated Financial Systems (AFS) used to originate and manage commercial loans across Synovus's middle-market and corporate banking portfolio.

Quantifiable outcome

• Combined entity serves across nine southeastern and Atlantic coast states with 400+ locations
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Koxa Corp.coreTechnology or Integration · 9 October 2025Synovus Bank partnered with Koxa Corp. to deliver Gateway ERP, a new ERP banking solution that integrates banking workflows into enterprise resource planning software, streamlining treasury functions and improving financial operations for Synovus's commercial clients.
• QualpaycoreTechnology or Integration · 22 April 2022Synovus acquired a 60% majority stake in Qualpay, a payments platform provider based in California, in April 2022. The acquisition aimed to enhance Qualpay's offerings and integrate its technology into the upcoming Maast platform, which was designed to combine payments and banking services for software vendors.
• Prudential AdvisorsminorChannel Partner/ Reseller/ DistributorFormer Synovus Securities broker Brian Montalbano departed Synovus to join Prudential Advisors, opening an office in Florida. This represents a former employee transitioning rather than an active partnership.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Regions Financial Corporation: Direct regional bank peer with comparable deposit-gathering, consumer/commercial banking, and wealth management operations concentrated in the southeastern US, overlapping significantly in Georgia, Florida, Alabama, and Tennessee.
• First Horizon Corporation: Southeast-headquartered regional bank with comparable commercial and consumer banking focus, overlapping geographic presence in Tennessee, North Carolina, and Florida.
• Pinnacle Financial Partners: Direct peer and merger counterparty that combined with Synovus in January 2026; previously operated as a comparable Tennessee-based commercial and consumer bank with similar wealth management and treasury capabilities.
• Cadence Bank: Mid-sized regional bank serving commercial, consumer, and wealth segments across the southeastern US with comparable product mix and deposit-gathering franchise.
• United Community Banks: Southeast-focused regional bank offering comparable consumer, small business, and commercial banking services with significant overlap in Georgia, the Carolinas, Tennessee, and Florida markets.
• Renasant Corporation: Regional bank with community-banking roots in the Southeast operating consumer, commercial, and wealth management services in markets overlapping with Synovus's footprint.
• SouthState Corporation: Southeastern regional bank formed by mergers across Florida, Georgia, the Carolinas, and Virginia offering comparable commercial, consumer, and wealth products to Synovus's customer base.
• Atlantic Union Bankshares: Virginia-headquartered regional bank offering comparable commercial, consumer, and wealth services in adjacent southeastern markets to Synovus's footprint.

Broad incumbents

• Truist Financial Corporation: Large southeastern regional bank holding company formed by BB&T-SunTrust merger; offers overlapping retail, commercial, and wealth services with a significantly larger balance sheet and broader product set.

Regional players

• BankUnited: Regional bank with commercial and consumer banking capabilities in southeastern US markets; operates a comparable full-service model though with stronger Florida concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/synovus
• Facebookfacebook.com/synovus
• LinkedInlinkedin.com/company/synovus
• Instagraminstagram.com/synovusbank

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments18 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synovus