What SofWave Medical does

SofWave Medical Ltd. is a publicly traded (NASDAQ: SFBX) Israeli medical aesthetics company founded in 2015 and headquartered in Yokne'am Illit, Israel, with a UK representative office in London. The company develops and commercializes non-invasive, FDA-cleared energy-based devices for dermatologists, plastic surgeons, medical spas, and aesthetic clinics. Its core product, the Sofwave™ system, uses proprietary SUPERB™ (Synchronous Ultrasound Parallel Beam) technology to deliver ultrasound energy through parallel beams that stimulate production of collagen, elastin, and hyaluronic acid in the skin. An integrated SofCool™ mechanism protects the epidermis during treatment. The company complements the ultrasound platform with PureImpact VIP, an FDA-cleared electrical muscle stimulation device that uses 3-directional stimulation to emulate plyometric exercise for muscle toning, and the liftHD™ Body Applicator, a redesigned ergonomic handpiece optimized for body contouring treatments.

Sofwave generates revenue through two complementary streams: capital equipment sales of its Sofwave and PureImpact systems to aesthetic providers, and recurring usage-based revenue from consumable "pulses" purchased through the Sofwave E-Store that providers consume during patient treatments. The company sells and supports its installed base via a direct sales force, practice development managers, and clinical education programs, and operates a Peak Advantage Partners ecosystem that includes the PulsePal patient loyalty program and a mobile app for provider training, marketing assets, and pulse purchasing. Q4 2025 revenue reached $28.9 million (+58% year-over-year) and full-year 2025 revenue totaled $87.6 million, marking the company's first full year of net profitability. Sofwave positions itself around the GLP-1 weight loss patient cohort, where rapid weight loss creates downstream demand for skin tightening and body contouring.

Name

SofWave Medical

Legal name

Sofwave Medical Ltd.

Website

https://sofwave.com

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

SofWave Medical is an Israeli medical aesthetics company that develops and sells FDA-cleared, non-invasive ultrasound and EMS devices (Sofwave, PureImpact VIP) to dermatologists, plastic surgeons, and med-spas for skin lifting, wrinkle reduction, body contouring, and muscle toning.

Ownership category

akta.pro rank

Product category

Aesthetic Medical Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical and Medical Instrument Manufacturing (339112), Medical Equipment and Supplies Manufacturing (3391)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Laser & Energy-Based Dermatology (HLAKACAF)

akta.pro secondary industries

Energy-Based Surgical Devices (Electrosurgery, RF, Ultrasonic, Laser) (HLAHADAC), Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI)

Keywords

• Aesthetic medical devices
• Non-invasive skin rejuvenation
• Ultrasound aesthetic technology
• EMS muscle stimulation
• Energy-based aesthetics

Headquarters

HQ city

Yoqne`am `illit

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Device/System Sales: Sofwave sells its ultrasound and EMS devices to aesthetic medical providers including dermatologists, plastic surgeons, and med-spas. The company generates revenue from initial system placements to clinics.
2. Consumables (Pulses): Revenue from consumable 'pulses' used during treatments. Providers purchase pulses through the Sofwave e-store. This creates a recurring revenue stream tied to treatment volume.
3. Treatment Utilization Fees: Q4 2025 revenue growth driven by increased treatment utilization and ongoing usage fees, indicating recurring revenue from clinical usage of installed systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

SofWave Medical designs, manufactures, and sells FDA-cleared, non-invasive energy-based aesthetic medical devices — primarily the Sofwave™ ultrasound platform (using proprietary SUPERB™ technology for skin lifting, tightening, wrinkle reduction, cellulitis, and acne scar treatment) and the PureImpact VIP electrical muscle stimulation device for body muscle toning. The company sells devices directly to dermatologists, plastic surgeons, medical spas, and aesthetic clinics, and generates recurring revenue through consumable "pulses" purchased by providers for each treatment.

Product overview

SofWave Medical operates as a medical aesthetic device company offering a unified platform of non-invasive energy-based solutions. The core portfolio consists of two FDA-cleared technology systems: Sofwave™ using proprietary SUPERB™ ultrasound technology for skin lifting, tightening, and rejuvenation; and PureImpact VIP using electrical muscle stimulation (EMS) for body toning and muscle strengthening. These core systems are supported by the liftHD™ Body Applicator (body treatment handpiece), the Peak Advantage Partners mobile app (provider portal with marketing, training, and support tools), the PulsePal loyalty program, and the Sofwave E-Store for purchasing treatment consumables. The company positions itself as 'The Regenerative Aesthetics Company™,' targeting aesthetic clinics, dermatologists, and medical spas seeking non-invasive face and body treatment solutions.

Differentiator

Problem solved

Functional benefit

Brands

• SUPERB™: Proprietary synchronous ultrasound parallel beam technology for non-invasive skin treatments that stimulates collagen, elastin, and hyaluronic acid production.
• PureImpact VIP
• liftHD™
• Plyopulse
• Peak Advantage Partners

Products and services

• Sofwave™ Ultrasound System (SUPERB™ Technology) Non-invasive ultrasound platform using proprietary SUPERB™ technology to stimulate collagen, elastin, and hyaluronic acid production for skin lifting, tightening, and rejuvenation. FDA-cleared for facial lines and wrinkles, eyebrow lift, submental/neck tissue laxity, upper arms, short-term improvement in appearance of cellulitis, and treatment of acne scars in subjects aged 22 and older. Sold to aesthetic medical providers including dermatologists, plastic surgeons, and med-spas.
• PureImpact VIP EMS Device FDA-cleared electrical muscle stimulation (EMS) device for strengthening, toning, and firming muscles in the abdomen, thighs, buttocks, and arms. Uses proprietary 3-directional stimulation technology designed to emulate real plyometric exercises and support long-term muscle progress. Sold to aesthetic medical providers for use in body contouring and muscle toning treatments.
• liftHD™ Body Applicator Redesigned ergonomic handpiece accessory for the Sofwave ultrasound system designed for body treatments beyond the face. Features increased transducer size for enhanced heating efficiency with larger thermal zones and integrated SofCool™ technology for patient comfort and safety. Sold to existing Sofwave provider customers.
• Sofwave E-Store Online commerce storefront at estore.sofwave.com through which contracted providers purchase consumable pulse packages (treatment credits) and electrode pads for PureImpact devices. Provides the recurring usage-based revenue stream tied to clinical treatment volume.

Named customers13 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Pure Impact (Sofwave Product Line)coreOthers · 4 April 2026Pure Impact VIP is Sofwave's proprietary electrical muscle stimulation (EMS) technology product line. Sofwave hosts the PEAK Advantage Partnership Summit featuring Pure Impact technology alongside Sofwave ultrasound treatments for the provider network.
• Peak Advantage Partner ProviderscoreChannel Partner/ Reseller/ Distributor · 4 April 2026Network of aesthetic medical providers (dermatologists, plastic surgeons, med-spas) who are contracted to provide Sofwave treatments. The company hosts annual partnership summit to train and support these providers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cutera: Cutera is a direct peer in the energy-based aesthetic device space, offering laser, IPL, and RF systems (e.g., truSculpt, Secret RF) to dermatologists and med-spas. Both companies compete for the same provider budget and patient indications around skin rejuvenation and body contouring.
• InMode Ltd. InMode is a direct peer in non-invasive aesthetic devices, with platforms (BodyTite, Morpheus8, Evoke) covering face and body contouring. Both companies sell energy-based systems to aesthetic providers with similar recurring consumable economics.
• BTL Industries (Emsculpt): BTL is a direct peer in non-invasive body contouring with the Emsculpt EMS device family, directly overlapping Sofwave's PureImpact VIP product line. Both target the same muscle-toning/body-contouring use case for med-spas and aesthetic clinics.

Broad incumbents

• Solta Medical (Bausch Health): Solta Medical, part of Bausch Health, is a broad incumbent in energy-based aesthetics with Thermage (RF) and Fraxel (laser) platforms. Competes with Sofwave's ultrasound approach across skin tightening and rejuvenation indications.
• Cynosure (HEALEON): Cynosure is a broad incumbent offering laser, RF, and body contouring devices (TempSure, Mona Lisa Touch) to the same aesthetic provider base as Sofwave, with overlapping skin and body treatment indications.
• Alma Lasers: Alma Lasers is a broad incumbent in energy-based aesthetic devices, offering Accent, Soprano, and Harmony platforms covering skin tightening, body contouring, and hair removal—competing with Sofwave across multiple provider indications.
• Sciton: Sciton is a broad incumbent offering laser and light-based platforms (BBL, Halo, Profractional) targeting dermatologists and plastic surgeons. Competes with Sofwave on skin rejuvenation and resurfacing indications in the same provider channel.
• Merz Aesthetics: Merz Aesthetics is a broad incumbent in medical aesthetics (Ultherapy HIFU, Radiesse fillers, Xeomin). Ultherapy directly competes with Sofwave in non-invasive skin lifting, while Merz's broader portfolio targets the same provider customers.
• Candela Medical: Candela Medical is a broad incumbent in energy-based aesthetic and medical devices (GentleLase, Profound, PicoWay), selling laser and RF platforms to the same aesthetic provider base as Sofwave.

Emerging players

• Evolus: Evolus is an emerging player in aesthetics focused on injectable neurotoxins (Jeuveau), serving the same med-spa and dermatology channels as Sofwave. While the modality differs, Evolus competes for the same provider relationship and patient wallet share for non-invasive aesthetic treatments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SofWave Medical