Reborn Coffee
Reborn Coffee is a California-based specialty coffee retailer operating 10 company-owned cafes, an e-commerce subscription storefront, and a franchise program targeting 100+ U.S. outlets. It runs international flagship stores and a logistics subsidiary, differentiating through a proprietary green bean conditioning process.
- Company typePublic
- Founded2013
- HeadquartersBrea, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Reborn Coffee does
Reborn Coffee is a California-based specialty coffee company that operates a multi-channel retail and franchise platform centered on its proprietary Reborn Process — a green bean conditioning technology involving washing with magnetically treated water, controlled germination activation, precision drying to 10-13% moisture, and defect separation, developed over 20 years by Dr. KB Park. The company sells whole bean specialty coffee, cold brew packs, merchandise, and coffee subscriptions through an e-commerce storefront, while operating 10 company-owned cafes across Southern California and franchise locations. As of early 2026, the company has expanded internationally with flagship stores in Malaysia and within Tencent's headquarters campus in Shenzhen, China, and is pursuing a target of 100+ franchise outlets across the United States within three years.
The business model spans five revenue streams: company-owned retail (transaction-based beverage and merchandise sales), direct-to-consumer e-commerce with subscription recurring revenue, franchise fees and royalties, brand licensing ($1.1M in FY2025), and third-party logistics services through the Reborn Logistics subsidiary (established September 2025, targeting $15M revenue in 2026). The company serves discriminating specialty coffee consumers willing to pay premium prices ($24-$28 per 12oz bag), prospective franchise operators with $100K-$500K+ capital, and B2B wholesale customers. Distribution is supported by a strategic partnership with Sysco Corporation for franchise supply chain execution.
The company is publicly traded on NASDAQ under ticker REBN, founded in 2013, and headquartered in Brea, California. FY2025 revenue was $8.1M (37% YoY growth), but the company reported a net loss of $9.1M and a critically low current ratio of 0.08, entering forbearance agreements with Arena Investors to restructure debt. The company secured a $6.5M equity investment in January 2026 that restored Nasdaq listing compliance. Leadership transitioned in June 2026 with Jung Jae Lim assuming sole CEO responsibilities, bringing 20+ years of logistics and supply chain management experience.
Reborn Coffee firmographics
Firmographics- Name
- Reborn Coffee
- Legal name
- Reborn Coffee, Inc.
- Website
- https://reborncoffee.com
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reborn Coffee is a California-based specialty coffee retailer operating 10 company-owned cafes, an e-commerce subscription storefront, and a franchise program targeting 100+ U.S. outlets. It runs international flagship stores and a logistics subsidiary, differentiating through a proprietary green bean conditioning process.
- Ownership category
- akta.pro rank
Reborn Coffee industry classification
Industry- Product category
- Specialty Coffee Retail
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)
Keywords
Where Reborn Coffee is headquartered
LocationHeadquarters
- HQ city
- Brea
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Reborn Coffee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Specialty Coffee Retail (Company-Owned Stores): Revenue from company-owned specialty coffee retail locations in California, including in-store beverage sales, food, and merchandise. Covers 10 U.S. locations across Southern California.
- E-commerce / Direct-to-Consumer Coffee Sales: Online sales of whole bean coffee, cold brew packs, pour-over packs, and merchandise shipped directly to consumers. Subscription model offers 10% discount on whole beans with free shipping. One-time purchase also available.
- Reborn Logistics (Service Income): Logistics subsidiary established September 2025 providing supply chain and distribution services to third-party customers. Reported $0.9 million in service income for full-year 2025 and targets $15 million revenue in 2026 with monthly volumes exceeding 1,550 units. Partnerships established with companies in USA and Mexico representing ~$20 million in annual logistics revenue potential.
- Brand Licensing: License income from brand licensing agreements, generating $1.1 million for full-year 2025.
- Franchise Fees and Royalty Income: Franchise expansion program targeting 100+ outlets. Revenue from franchise fees, ongoing royalty payments, and support services to franchise operators. Supported by Sysco distribution partnership for supply chain standardization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Whole Bean Coffee — Regular Price |
| Subscription | Monthly | Coffee Subscription — 10% Discount |
| Unit Pricing | Pay-as-you-go | Cold Brew Coffee Packs |
| Unit Pricing | Pay-as-you-go | Merchandise |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| Other | Multi-year contract | Franchise Investment Levels |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Reborn Coffee product offering
Product offeringCore offering
Reborn Coffee is a California-based specialty coffee retailer that roasts, distributes, and serves premium coffee using its proprietary Reborn Process — a green bean conditioning technology involving washing with magnetically treated water, controlled germination, and precision drying. The company sells whole bean coffee, cold brew packs, merchandise, and subscriptions through its e-commerce site, while operating 10 company-owned cafe locations across Southern California plus international flagship stores. The business also operates a franchise program, a wholesale channel, and a logistics subsidiary.
Product overview
Reborn Coffee is a California-based specialty coffee retailer operating on a multi-channel platform model consisting of: (1) an e-commerce store selling whole bean coffees, cold brew packs, merchandise, and subscriptions; (2) physical cafe locations across California with international expansion; (3) a franchise program targeting 100+ US locations; (4) Reborn Logistics subsidiary for supply chain services; and (5) ancillary services including wholesale, catering, and consulting. The core product is specialty whole bean coffee featuring the proprietary 'Reborn Process' involving green bean conditioning with washing, germination, and drying. Key product lines include Valencia Signature Blend, Colombia Black Condor, Guatemala Huehuetenango, Ethiopia Ginjo, and Cold Brew Coffee Packs (winner of America's Best Cold Brew 2 years running). The company operates 10 US cafe locations with flagship stores in Shenzhen, China and Malaysia, and has a strategic distribution partnership with Sysco for franchise expansion.
Differentiator
Problem solved
Functional benefit
Products and services
- Whole Bean Coffee Premium specialty whole bean coffee line including single origins, signature blends, espresso blends, and decaf options, roasted fresh to order using the proprietary Reborn Process. Priced at $24.00 per 12oz bag for most varieties, with specialty offerings up to $28.00.
- Cold Brew Coffee Packs Pre-packaged cold brew packs containing 2 packs of 45g/1.6oz each, producing 1 liter of cold brew per pack. Priced at $12.00 per pack; recognized as America's Best Cold Brew for two consecutive years.
- Coffee Subscription Service Recurring home delivery subscription of freshly roasted whole bean coffee with 10% off all whole beans, 15% off first shipment (code SAVE15), free shipping, and skip/change/cancel flexibility.
- Physical Cafe Locations Specialty coffee cafe locations operating across Southern California (Brea, La Crescenta, Corona Del Mar, Laguna Woods, Manhattan Village, Huntington Beach, Riverside, Irvine, Diamond Bar, Anaheim), plus international flagships in Shenzhen, China and Malaysia.
- Franchise Program Franchise opportunity targeting 100+ outlets across the USA within three years, offering specialty coffee, premium teas, and bakery with site selection, store design, training, marketing, and Sysco-powered supply chain support. Multi-tier capital investment levels of $100K-$250K, $250K-$500K, and $500K+.
- Reborn Logistics Wholly-owned logistics subsidiary established September 2025 providing supply chain and distribution services to third-party customers. Reported $0.9M service income in FY2025 with a $15M 2026 revenue target and $20M annual logistics revenue potential from USA and Mexico partnerships.
- Merchandise Branded coffee accessories and merchandise including Fellow tumblers ($35), Fellow Atmos vacuum canisters, Timemore pour-over kettles ($50), Timemore Crystal Eye Drippers ($5.99), Hario V60 filters ($8.50), Reborn Coffee pint glasses ($10), and portable drip coffee filter bags ($9).
- Gift Cards In-store gift cards from $10.00 and online gift cards available for purchase, with online fulfillment via Square's platform.
- Catering Services Catering services for events and gatherings offered through a contact-based inquiry system.
- Consulting Services Professional consulting services offered by Reborn Coffee, accessible via contact-based inquiry.
Quantifiable outcome
- Revenue increased 37% year-over-year to $8.1 million in 2025, driven by new Reborn Logistics ($0.9M) and brand licensing ($1.1M) revenue streams.
- +4 more outcomes
Companies that use Reborn Coffee
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Reborn Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Reborn Coffee partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, minor and core.
- Tencent Holdings Ltd.flagshipReborn Coffee opened its flagship international store within Tencent's headquarters campus in Shenzhen, China, on March 18, 2026. The Shenzhen location serves as a foundation for broader regional growth, increasing brand visibility across China, and supports the company's global expansion strategy. The Tencent campus location represents a strategic anchor for entering the Chinese market.
- Sysco 'Home Grown by Sysco' ProgramminorSysco Corporation launched a pilot program called 'Home Grown by Sysco' to expand locally sourced food offerings, which could influence product mix, margins, and customer stickiness over time. The Reborn Coffee partnership operates alongside this broader Sysco initiative, enabling Reborn to leverage Sysco's local sourcing support alongside its distribution network.
- Sysco CorporationcoreReborn Coffee entered a strategic distribution partnership with Sysco Corporation to support nationwide franchise expansion in the United States. The partnership leverages Sysco's distribution network, ordering infrastructure, and service capabilities to improve supply chain execution, product consistency, and operational efficiency across franchise locations. Benefits include quality assurance resources, food safety protocols, and operational tools supporting franchise readiness. The company believes this relationship will enable more efficient expansion and better support for franchise operators nationwide.
- China-Japan Joint Venture Matcha ManufacturerminorReborn China established its Central China Supply Chain Headquarters in Dawu County and signed a strategic supply agreement with a China-Japan joint venture manufacturer to source matcha for distribution across Asia and the UAE. The partnership ensures a consistent supply of high-quality matcha from China and Japan, leveraging regional expertise to expand Reborn's market presence in tea/beverage categories.
- Bbang SsaemcoreReborn Coffee acquired a 58% stake in South Korean bakery chain Bbang Ssaem in November 2024. This acquisition represents a strategic move to expand into the bakery category and leverage synergies in the South Korean market as part of Reborn Coffee's international growth strategy.
Scale indicators15 records
Recent moves8 records
Expansion highlights6 records
Reborn Coffee competitors and assessment
Company assessmentDirect peers
- Peet's Coffee: Specialty coffee roaster and cafe operator with company-owned retail locations and DTC subscription coffee sales. Comparable business model combining roasted whole bean CPG with cafe retail, though at significantly larger scale and with deeper national footprint.
- Blue Bottle Coffee: Premium specialty coffee roaster with cafe locations, DTC e-commerce, and subscription service. Directly comparable in the third-wave/specialty positioning, product format (whole bean, subscription), and cafe-plus-e-commerce model.
- Philz Coffee: Specialty coffee chain with company-owned cafes across California and expanding DTC business. Closely comparable regional footprint (Bay Area vs. Reborn's SoCal), cafe-led model, and specialty positioning targeting premium coffee consumers.
- Stumptown Coffee Roasters: Specialty coffee roaster operating cafes, wholesale distribution, and DTC subscription. Comparable across the full spectrum: roastery-cafe model, subscription service, and premium third-wave positioning.
- Verve Coffee Roasters: Specialty coffee roaster with company-owned cafes and DTC sales. Closely mirrors Reborn's combination of roastery-cafe operations, single-origin sourcing, and direct-to-consumer whole bean subscription business.
- La Colombe Coffee Roasters: Specialty coffee roaster with cafe locations, DTC sales, and draft latte RTD products. Comparable as a roaster-cafe operator with packaged specialty coffee CPG and broader retail distribution.
- Dutch Bros Coffee: Public specialty coffee drive-thru chain with aggressive franchise expansion. Comparable as a public specialty coffee company pursuing rapid unit growth, though operating a different store format (drive-thru vs. cafe).
- Counter Culture Coffee: Specialty coffee roaster focused on sustainability and direct trade with cafes and wholesale accounts. Comparable in third-wave positioning, roasting craft, and commitment to single-origin specialty coffee.
Broad incumbents
- Starbucks: Global coffee chain with massive cafe footprint, packaged goods retail, and subscription program. Broader incumbent in the same category — premium coffee consumption — but Reborn targets the third-wave/specialty niche Starbucks does not serve directly.
Emerging players
- Trade Coffee: Online coffee subscription service matching consumers with curated roasters. Partial overlap with Reborn's subscription model and DTC channel, though Trade operates as a marketplace aggregator rather than a single-roaster brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Reborn Coffee social profiles
Digital presenceReborn Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reborn Coffee leadership team
Management profileNumber of profiles
Profiles4 records
Reborn Coffee subsidiaries and ownership
Company hierarchySubsidiaries2 records
Reborn Coffee funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reborn Coffee M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reborn Coffee
What does Reborn Coffee do?
Reborn Coffee is a California-based specialty coffee retailer that roasts, distributes, and serves premium coffee using its proprietary Reborn Process — a green bean conditioning technology involving washing with magnetically treated water, controlled germination, and precision drying. The company sells whole bean coffee, cold brew packs, merchandise, and subscriptions through its e-commerce site, while operating 10 company-owned cafe locations across Southern California plus international flagship stores. The business also operates a franchise program, a wholesale channel, and a logistics subsidiary.
Is Reborn Coffee a public or private company?
Reborn Coffee is a public company. It is classified as public and is currently operating.
When was Reborn Coffee founded?
Reborn Coffee was founded in 2013. It employs 11 to 50 people.
Where is Reborn Coffee based?
Reborn Coffee is headquartered in Brea, United States, in the North America region.
How does Reborn Coffee make money?
Five revenue lines are on record. Specialty Coffee Retail (Company-Owned Stores) is the primary driver. The others are E-commerce / Direct-to-Consumer Coffee Sales, reborn Logistics (Service Income), brand Licensing and franchise Fees and Royalty Income.
Who are Reborn Coffee's main competitors?
Direct peers on record are Peet's Coffee, Blue Bottle Coffee, Philz Coffee, Stumptown Coffee Roasters, Verve Coffee Roasters, La Colombe Coffee Roasters, Dutch Bros Coffee and Counter Culture Coffee. Starbucks is listed as a broad incumbent. Trade Coffee is listed as an emerging player.
Does Reborn Coffee have an API?
No public API is recorded for Reborn Coffee.
What industry is Reborn Coffee in?
Reborn Coffee's product category is Specialty Coffee Retail. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of CRADAHAG, Coffee (Roasted, Ground, Whole Bean). Its NAICS code is 31192 and its SIC code is 2080.