StorMagic
StorMagic provides lightweight hyperconverged infrastructure (SvHCI) and virtual SAN (SvSAN) software for edge, ROBO, and small datacenter environments. The company serves mid-market and enterprise customers across retail, manufacturing, healthcare, financial services, and government in 70+ countries via subscription licensing and a channel-first go-to-market model.
- Company typePrivate
- Founded2006
- HeadquartersBristol, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What StorMagic does
StorMagic is a privately held UK-based software company founded in 2006 that provides lightweight hyperconverged infrastructure (HCI) and virtual SAN software for edge computing, remote office/branch office (ROBO), and small datacenter environments. The company sells two core products: SvHCI, a full-stack HCI combining hypervisor, storage, and networking on open-source Linux KVM, QEMU, and Open vSwitch, and SvSAN, a virtual SAN that delivers high availability starting at two servers and is compatible with VMware vSphere, Microsoft Hyper-V, and Proxmox VE. The platform is differentiated by a two-node high-availability architecture (versus the typical three-node configuration) that runs on commodity x86 hardware, with claimed cost reductions of up to 62% relative to VMware and a documented installed base of more than 50,000 sites across over 70 countries. Supporting modules include Edge Control fleet management, SvKMS encryption key management (FIPS 140-2 Level 1 certified), KMaaS cloud key management, Witness-as-a-Service, Predictive Storage Caching, CSI driver support, and a purpose-built VMware VM Import utility released in SvHCI 2.1.
StorMagic serves a diverse mix of mid-market and enterprise customers across retail, manufacturing, healthcare, financial services, government, and aerospace and defense verticals, with publicly cited customers including Giant Eagle, Sheetz, Aaron's, Ontex, MeDirect Bank, St. Josefshaus, and City of Süßen. The company monetizes through subscription licensing (SvHCI, SvSAN subscription, Witness-as-a-Service, and KMaaS), a dual perpetual-plus-maintenance model for SvSAN, and separately priced add-ons such as Data Encryption and Predictive Storage Caching. Distribution is channel-first, with deep OEM relationships (HPE, Dell, Lenovo, Supermicro, SNUC) and global resellers, supplemented by a direct enterprise sales motion scaled by the February 2026 appointment of Scott Mann as Global SVP of Sales. The company is privately held, has received growth investment from Palatine Private Equity (June 2024, ~$3.79M), and has executed two bolt-on acquisitions: Keynexus (April 2020) and SoleraTec (March 2021).
StorMagic firmographics
Firmographics- Name
- StorMagic
- Legal name
- StorMagic
- Website
- https://stormagic.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- StorMagic provides lightweight hyperconverged infrastructure (SvHCI) and virtual SAN (SvSAN) software for edge, ROBO, and small datacenter environments. The company serves mid-market and enterprise customers across retail, manufacturing, healthcare, financial services, and government in 70+ countries via subscription licensing and a channel-first go-to-market model.
- Ownership category
- akta.pro rank
StorMagic industry classification
Industry- Product category
- Hyperconverged Infrastructure Software
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- HCI & Integrated Systems (Compute + Storage) (HDABADAD)
- akta.pro secondary industries
- Virtualization & Hyperconverged Infrastructure (HCI) Management (HDABABAB), Key Management Systems (KMS) & Key Lifecycle (HDADAFAC)
Keywords
Where StorMagic is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
StorMagic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SvHCI Subscription Licenses: Subscription-based licensing for SvHCI hyperconverged infrastructure software. Includes StorMagic 24/7 Platinum support. Capacity-based pricing with options from 2TB to unlimited TB. Term options of 1, 3, or 5 years.
- SvSAN Licenses (Perpetual and Subscription): Dual licensing model for SvSAN virtual SAN software. Perpetual licenses with optional maintenance tiers. Subscription licenses include all base features plus Platinum support. Add-on features priced separately.
- Witness-as-a-Service (WaaS): Cloud-based witness service extending SvSAN functionality. Each WaaS instance provides quorum for up to 1,000 SvSAN clusters. Available as 1, 3, or 5 year terms.
- KMaaS (Key Management-as-a-Service): Cloud-based key management service with enterprise-grade features including key lifecycle management, KMIP server, and REST API access. Sold as subscription service.
- Add-on Features: Optional add-ons for SvHCI and SvSAN including Data Encryption and Predictive Storage Caching, priced separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SvHCI Subscription - Entry Tier |
| One time/ perpetual license | Multi-year contract | SvSAN Perpetual License |
| Subscription | Annual | SvSAN Subscription License |
| Subscription | Annual | Witness-as-a-Service (WaaS) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
StorMagic product offering
Product offeringCore offering
StorMagic develops and sells virtualization software for edge, ROBO, and small datacenter environments, anchored by two core products: SvHCI, a full-stack hyperconverged infrastructure combining hypervisor, storage, and networking on open-source Linux KVM; and SvSAN, a virtual SAN delivering high availability starting at two servers. The portfolio is sold via subscription and perpetual licenses with 1, 3, or 5 year terms and supplemented by SvKMS key management, KMaaS, and Data Encryption add-ons.
Product overview
StorMagic offers a virtualization software portfolio consisting of two core products: SvHCI (full-stack hyperconverged infrastructure) and SvSAN (virtual SAN software). SvHCI provides complete HCI with hypervisor, storage, and networking built on Linux KVM and Open vSwitch, while SvSAN delivers high-availability shared storage for VMware, Hyper-V, and Proxmox environments starting at just two nodes. The products share common add-on modules including Edge Control (cloud-based fleet management), Data Encryption (FIPS 140-2 compliant), SvKMS (key management), KMaaS (cloud-based key management), Remote Witness (HA quorum), Predictive Storage Caching, and Container Storage Interface support. The portfolio is designed specifically for edge, ROBO, and small datacenter environments where simplicity, cost-effectiveness, and high availability on minimal hardware are critical requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- SvHCI (Hyperconverged Infrastructure) Full-stack hyperconverged infrastructure software that combines hypervisor, storage, and networking on open-source Linux KVM and Open vSwitch. Deploys on one or two nodes, provides synchronous mirroring-based high availability, and is designed for edge, ROBO, and small datacenter environments. Sold as a subscription license (1, 3, or 5 year terms) with capacity-based pricing from 2TB to unlimited TB and optional add-ons such as Data Encryption and Predictive Storage Caching.
- SvSAN (Virtual SAN) Virtual SAN software that provides high-availability shared storage starting at two servers with synchronous mirroring. Compatible with VMware vSphere, Microsoft Hyper-V, and Proxmox VE hypervisors. Each witness supports up to 1,000 clusters. Available as perpetual license (with optional maintenance) or subscription license (1, 3, or 5 year terms) with capacity-based pricing.
- KMaaS (Key Management-as-a-Service)
- SvKMS (Encryption Key Management) Complete key lifecycle management software providing full key lifecycle operations including create, maintain, protect, and control cryptographic keys. FIPS 140-2 Level 1 certified, the highest level for a software-based key management solution. Supports symmetric and asymmetric key types, KMIP server, and REST API.
- Witness-as-a-Service (WaaS) Cloud-based witness service that extends SvSAN high-availability functionality by providing quorum for two-node clusters. Each WaaS instance can provide quorum for up to 1,000 SvSAN clusters. Available as 1, 3, or 5 year subscription terms.
- Edge Control Cloud-based, web-based fleet management dashboard that enables centralized monitoring, management, and action on HCI infrastructure from any device. Works through an orchestrator installed on the network to connect to clusters.
- SvHCI 2.0 with VM Snapshots
Quantifiable outcome
- Up to 62% cost savings compared to VMware
- +7 more outcomes
Companies that use StorMagic
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
StorMagic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature10 records
StorMagic partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SupermicrocoreStrategic collaboration to bundle Supermicro's compact edge systems with StorMagic's SvHCI virtualization software for edge, ROBO, and small datacenter environments. The combined solution provides bundled virtualized infrastructure with high availability using a cost-effective two-node architecture instead of traditional three-node configurations, targeting retail, manufacturing, and healthcare industries.
- HiveRadarcorePartnership to deliver mobile edge computing solution combining StorMagic's SvHCI software with HiveRadar's Portable Edge Data Center (P-EDC). Joint product targets defense, emergency response, energy, retail, entertainment, and industrial operations with features including data-at-rest encryption, VM import, real-time health monitoring, and 5G/satellite connectivity.
- SNUC (SNUC Systems)coreOEM agreement with StorMagic SvHCI software pre-installed on SNUC's extremeEDGE Servers. Fanless, compact edge servers designed for silent operation in demanding edge environments. Partnership targets extreme edge deployments with purpose-built hardware-software solutions.
- HPE (Hewlett Packard Enterprise)coreTechnology partnership providing versatile rack servers and rugged edge systems built for performance, scalability, and extreme environments. Integrated solutions include HPE DL-145 Gen11 with pre-installed HCI solution, HPE ProLiant servers, and HPE GreenLake integrations.
- LenovocoreEnterprise-class servers and ruggedized edge solutions delivering reliability for modern workloads. Joint solutions verified to work seamlessly with SvHCI and SvSAN.
- DellcoreHighly available, software-defined infrastructure for edge locations, remote sites, and small data centers. Dell PowerEdge T160 offered as pre-installed HCI solution through Partner Solutions Hub.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
StorMagic competitors and assessment
Company assessmentDirect peers
- Scale Computing: Scale Computing is the most direct competitor, offering edge and ROBO hyperconverged infrastructure with similar two/three-node HA architecture. Direct overlap in target customers (retail, manufacturing, healthcare), pricing model, and product positioning — StorMagic's new SVP of Sales, Scott Mann, came from Scale Computing after 11 years.
- StarWind Software: StarWind Virtual SAN provides synchronous storage replication for two-node clusters across VMware, Hyper-V, and KVM hypervisors, directly mirroring StorMagic SvSAN's architecture and target edge/ROBO customers.
Broad incumbents
- Nutanix: Nutanix is a leading HCI incumbent expanding from core datacenter into edge with Nutanix Cloud Clusters (NC2) and Xi Edge. Broader portfolio and enterprise focus, but increasingly competing for the same VMware-displacement budget.
- VMware vSAN (Broadcom): VMware vSAN is the incumbent StorMagic is explicitly displacing following Broadcom's acquisition and the reported 400% renewal price increases. The aggressive pricing reset by Broadcom created the market opportunity StorMagic is monetizing.
- Microsoft Azure Stack HCI: Azure Stack HCI is Microsoft's hyperconverged solution for hybrid and edge environments, competing with StorMagic where customers prefer Microsoft-based stacks and Azure integration over best-of-breed two-node HCI.
- HPE SimpliVity: HPE SimpliVity is HPE's HCI offering, bundled with HPE ProLiant and Apollo servers — overlapping with StorMagic's HPE-integrated solutions but with deeper enterprise feature sets and HPE's global sales channel.
- Dell VxRail: Dell VxRail is the flagship HCI appliance jointly engineered with VMware, representing both a partner and competitor to StorMagic in the same Dell-powered hardware channels and ROBO edge deployments.
Regional players
- Sangfor Technologies: Sangfor offers hyperconverged infrastructure with strong traction across APAC and EMEA. Direct product overlap in edge and SME HCI, though StorMagic's channel and OEM relationships are deeper in Western markets.
Emerging players
- DataCore Software: DataCore provides storage virtualization and software-defined storage with comparable use cases in edge and ROBO environments. Direct overlap in storage-layer virtualization, though DataCore focuses on heterogeneous storage rather than full HCI stacks.
- Proxmox VE: Proxmox VE is an open-source virtualization platform for which StorMagic SvSAN provides HA storage — making Proxmox both a partner integration and a competitive open-source alternative for budget-constrained edge customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
StorMagic social profiles
Digital presenceStorMagic compliance and trust
Trust signalCompliance1 record
StorMagic financial estimates
Financial estimateRevenue estimate
Valuation estimate
StorMagic leadership team
Management profileNumber of profiles
Profiles7 records
StorMagic funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StorMagic M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StorMagic
What does StorMagic do?
StorMagic develops and sells virtualization software for edge, ROBO, and small datacenter environments, anchored by two core products: SvHCI, a full-stack hyperconverged infrastructure combining hypervisor, storage, and networking on open-source Linux KVM; and SvSAN, a virtual SAN delivering high availability starting at two servers. The portfolio is sold via subscription and perpetual licenses with 1, 3, or 5 year terms and supplemented by SvKMS key management, KMaaS, and Data Encryption add-ons.
Is StorMagic a public or private company?
StorMagic is a private company. It is classified as private equity controlled and is currently operating.
When was StorMagic founded?
StorMagic was founded in 2006. It employs 51 to 100 people.
Where is StorMagic based?
StorMagic is headquartered in Bristol, United Kingdom, in the Europe region.
How does StorMagic make money?
Five revenue lines are on record. SvHCI Subscription Licenses are the primary driver. The others are svSAN Licenses (Perpetual and Subscription), witness-as-a-Service (WaaS), KMaaS (Key Management-as-a-Service) and add-on Features.
Who are StorMagic's main competitors?
Direct peers on record are Scale Computing and StarWind Software. Broad incumbents are Nutanix, VMware vSAN (Broadcom), Microsoft Azure Stack HCI, HPE SimpliVity and Dell VxRail. Sangfor Technologies is listed as a regional player. Emerging players are DataCore Software and Proxmox VE.
Does StorMagic have an API?
Yes. StorMagic SvKMS provides a REST API for key management operations including get, fetch, rotate, and other key lifecycle operations. Applications can connect, interact and integrate directly with SvKMS through this API. A common interface for key management operations enables users to build automation workflows and integrate with use cases previously limited by standards like PKCS#11. Developer documentation is at stormagic.com/encryption-key-management/features/rest-api.
What industry is StorMagic in?
StorMagic's product category is Hyperconverged Infrastructure Software. Its primary akta.pro industry code is HDABADAD, HCI & Integrated Systems (Compute + Storage), with a secondary code of HDABABAB, Virtualization & Hyperconverged Infrastructure (HCI) Management. Its NAICS code is 513210 and its SIC code is 7372.