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SheMedia

Full company profile

uuid0000auw

Namestring
SheMedia
Legal namestring
SheMedia, LLC
Websiteurl
sheknows.com
Company typeenum
Private
Founded yearint
2003
Descriptiontext

SheMedia, LLC operates SheKnows, a digital media platform delivering parenting advice, entertainment news, health and wellness content, food and recipes, and shopping guides primarily to women and families. The company is headquartered in Scottsdale, Arizona, and operates as a wholly-owned subsidiary of Penske Media Corporation (PMC), the diversified media conglomerate that also owns Rolling Stone, Variety, Billboard, The Hollywood Reporter, and WWD. Beyond the flagship SheKnows brand, the portfolio includes StyleCaster (entertainment and style), Soaps (daytime television coverage), and BlogHer (a women-focused blogger and influencer network), plus vertical sub-brands such as SheKnows Baby Names, SheKnows Parenting, and SheKnows Living.

The platform is built on WordPress VIP as its core content management system and distributes content through its owned website, social channels (Facebook, Instagram, Pinterest, Twitter/X, Flipboard), and email newsletters. The Baby Names Database is a notable specialized product, providing searchable, alphabetized and thematic name discovery content that drives evergreen SEO traffic. Content is organized across Parenting, Entertainment, Health, Food, and Shopping verticals, with dedicated editorial series covering topics such as maternal health, raising adolescents, and cultural conversations.

The business model is advertising-led, monetized through display advertising, sponsored content, and affiliate marketing partnerships (e.g., product reviews with tracked purchase links), supplemented by newsletter subscriptions as a retention and first-party data channel. The audience is primarily parents and families, with a secondary audience of women aged 25–54 seeking lifestyle and entertainment content. SheMedia does not disclose revenue or funding details beyond a 2016 debt facility from Ally Corporate Finance, and it does not report separate financials as a subsidiary of PMC.

Short descriptiontext

SheMedia operates SheKnows and sister brands StyleCaster, BlogHer, and Soaps, delivering advertising-supported parenting, lifestyle, and entertainment content to women and families as a wholly-owned subsidiary of Penske Media Corporation.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersScottsdale, United States
HQ citystring
Scottsdale
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
women's lifestyle media, digital publishing, parenting content, affiliate marketing, entertainment news
Industry4 codes
1Community-Integrated Publishing Platforms
CodeMPACAIAIPrimaryYes
2Women’s Interest & Parenting Magazines
CodeMPAJAEABPrimaryNo
3Publishing Networks & Multi-Author Publications
CodeMPACAIAGPrimaryNo
4Online Article & Blog Publishing Platforms
CodeMPAJAMAFPrimaryNo
NAICS code2 codes
  • Periodical Publishers51312
  • Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers51621
SIC code2 codes
  • Periodicals: Publishing Or Publishing & Printing2721
  • Services-Advertising7310
Product category
Women's Lifestyle Digital Media
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Advertising
TypeAdvertising
Description

Display advertising and sponsored content throughout the website, including affiliate marketing partnerships with brands like Grüns Kids vitamins

sheknows.com
2Newsletter Subscription
TypeSubscription Recurring
Description

Email newsletter subscriptions for daily content updates and personalized recommendations

sheknows.com
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Brand1 of 4 records shown
1SheKnows Baby Names
Description

Baby names database and naming guide platform

sheknows.com
+3 more records
Core offering1 text field

SheMedia operates a portfolio of digital media properties targeted at women and families. The core brand, SheKnows, publishes parenting advice, entertainment news, health and wellness articles, food and recipes, shopping guides, and lifestyle content, supplemented by a searchable Baby Names Database and email newsletters. Sister brands StyleCaster, Soaps, and BlogHer extend coverage into fashion/celebrity, soap opera/TV, and women-blogger community content respectively.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

SheMedia operates a portfolio of digital media properties focused on women's lifestyle content. The core product is SheKnows, a comprehensive digital media website offering parenting advice, entertainment news, health and wellness, food and recipes, and shopping guides. The company also maintains sub-brands including StyleCaster (entertainment and style), Soaps (soap opera coverage), and BlogHer (women's blogger community). SheKnows features specialized content areas including a Baby Names Database for name discovery and Special Series editorial packages on topics like parenting, health, and lifestyle. The company offers newsletter subscriptions as a consumer engagement service. SheMedia is owned by Penske Media Corporation.

Product and service2 records
1SheKnows
CategoryDigital media / parenting and lifestyle content
Description

SheKnows is a digital media website providing parenting advice, entertainment news, health and wellness content, food and recipes, shopping guides, and lifestyle content targeted at women and families.

2Baby Names Database
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership3 partners
1StyleCaster
Strategic tierCoreTypeOthers
Description

Sister property within the SheKnows/Penske Media Corporation portfolio, cross-promoted on the SheKnows site through the 'Newswire' section and footer links.

2BlogHer
Strategic tierCoreTypeOthers
Description

Women's media network brand under SheKnows family, mentioned in contact form options and footer as part of the SheKnows family of properties.

3Soaps
Strategic tierMinorTypeOthers
Description

Sister property within SheKnows family focused on soap opera and television content, cross-promoted through site footer and family links.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries4 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A10 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

SheMedia

Women's Lifestyle Digital Mediasheknows.com

SheMedia operates SheKnows and sister brands StyleCaster, BlogHer, and Soaps, delivering advertising-supported parenting, lifestyle, and entertainment content to women and families as a wholly-owned subsidiary of Penske Media Corporation.

What SheMedia does

SheMedia, LLC operates SheKnows, a digital media platform delivering parenting advice, entertainment news, health and wellness content, food and recipes, and shopping guides primarily to women and families. The company is headquartered in Scottsdale, Arizona, and operates as a wholly-owned subsidiary of Penske Media Corporation (PMC), the diversified media conglomerate that also owns Rolling Stone, Variety, Billboard, The Hollywood Reporter, and WWD. Beyond the flagship SheKnows brand, the portfolio includes StyleCaster (entertainment and style), Soaps (daytime television coverage), and BlogHer (a women-focused blogger and influencer network), plus vertical sub-brands such as SheKnows Baby Names, SheKnows Parenting, and SheKnows Living.

The platform is built on WordPress VIP as its core content management system and distributes content through its owned website, social channels (Facebook, Instagram, Pinterest, Twitter/X, Flipboard), and email newsletters. The Baby Names Database is a notable specialized product, providing searchable, alphabetized and thematic name discovery content that drives evergreen SEO traffic. Content is organized across Parenting, Entertainment, Health, Food, and Shopping verticals, with dedicated editorial series covering topics such as maternal health, raising adolescents, and cultural conversations.

The business model is advertising-led, monetized through display advertising, sponsored content, and affiliate marketing partnerships (e.g., product reviews with tracked purchase links), supplemented by newsletter subscriptions as a retention and first-party data channel. The audience is primarily parents and families, with a secondary audience of women aged 25–54 seeking lifestyle and entertainment content. SheMedia does not disclose revenue or funding details beyond a 2016 debt facility from Ally Corporate Finance, and it does not report separate financials as a subsidiary of PMC.

SheMedia firmographics

Firmographics
Name
SheMedia
Legal name
SheMedia, LLC
Website
https://sheknows.com
Company type
Private
Founded year
2003
Operating status
Operating
Headcount range
101–250 employees
Short description
SheMedia operates SheKnows and sister brands StyleCaster, BlogHer, and Soaps, delivering advertising-supported parenting, lifestyle, and entertainment content to women and families as a wholly-owned subsidiary of Penske Media Corporation.
Ownership category
akta.pro rank

SheMedia industry classification

Industry
Product category
Women's Lifestyle Digital Media
NAICS
Periodical Publishers (51312), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
SIC
Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)
akta.pro primary industry
Community-Integrated Publishing Platforms (MPACAIAI)
akta.pro secondary industries
Women’s Interest & Parenting Magazines (MPAJAEAB), Publishing Networks & Multi-Author Publications (MPACAIAG), Online Article & Blog Publishing Platforms (MPAJAMAF)

Keywords

  • Women's lifestyle media
  • Digital publishing
  • Parenting content
  • Affiliate marketing
  • Entertainment news

Where SheMedia is headquartered

Location

Headquarters

HQ city
Scottsdale
HQ country
United States
HQ region
North America

Markets served

SheMedia business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

  1. Advertising: Display advertising and sponsored content throughout the website, including affiliate marketing partnerships with brands like Grüns Kids vitamins
  2. Newsletter Subscription: Email newsletter subscriptions for daily content updates and personalized recommendations

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

SheMedia product offering

Product offering

Core offering

SheMedia operates a portfolio of digital media properties targeted at women and families. The core brand, SheKnows, publishes parenting advice, entertainment news, health and wellness articles, food and recipes, shopping guides, and lifestyle content, supplemented by a searchable Baby Names Database and email newsletters. Sister brands StyleCaster, Soaps, and BlogHer extend coverage into fashion/celebrity, soap opera/TV, and women-blogger community content respectively.

Product overview

SheMedia operates a portfolio of digital media properties focused on women's lifestyle content. The core product is SheKnows, a comprehensive digital media website offering parenting advice, entertainment news, health and wellness, food and recipes, and shopping guides. The company also maintains sub-brands including StyleCaster (entertainment and style), Soaps (soap opera coverage), and BlogHer (women's blogger community). SheKnows features specialized content areas including a Baby Names Database for name discovery and Special Series editorial packages on topics like parenting, health, and lifestyle. The company offers newsletter subscriptions as a consumer engagement service. SheMedia is owned by Penske Media Corporation.

Differentiator

Problem solved

Functional benefit

Brands

  • SheKnows Baby Names: Baby names database and naming guide platform
  • Alpha Babies
  • SheKnows Parenting
  • SheKnows Living

Products and services

  • SheKnows SheKnows is a digital media website providing parenting advice, entertainment news, health and wellness content, food and recipes, shopping guides, and lifestyle content targeted at women and families.
  • Baby Names Database

Companies that use SheMedia

Customer profile

Segments2 records

Ideal customer profiles2 records

SheMedia technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

SheMedia partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

  • StyleCastercoreOthersSister property within the SheKnows/Penske Media Corporation portfolio, cross-promoted on the SheKnows site through the 'Newswire' section and footer links.
  • BlogHercoreOthersWomen's media network brand under SheKnows family, mentioned in contact form options and footer as part of the SheKnows family of properties.
  • SoapsminorOthersSister property within SheKnows family focused on soap opera and television content, cross-promoted through site footer and family links.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

SheMedia competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

SheMedia social profiles

Digital presence

SheMedia financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SheMedia leadership team

Management profile

Number of profiles

Profiles1 record

SheMedia subsidiaries and ownership

Company hierarchy

Subsidiaries4 records

SheMedia funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SheMedia M&A and investment

M&A and investment

M&A10 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SheMedia

What does SheMedia do?

SheMedia operates a portfolio of digital media properties targeted at women and families. The core brand, SheKnows, publishes parenting advice, entertainment news, health and wellness articles, food and recipes, shopping guides, and lifestyle content, supplemented by a searchable Baby Names Database and email newsletters. Sister brands StyleCaster, Soaps, and BlogHer extend coverage into fashion/celebrity, soap opera/TV, and women-blogger community content respectively.

Is SheMedia a public or private company?

SheMedia is a private company. It is classified as corporate owned and is currently operating.

When was SheMedia founded?

SheMedia was founded in 2003. It employs 101 to 250 people.

Where is SheMedia based?

SheMedia is headquartered in Scottsdale, United States, in the North America region.

How does SheMedia make money?

Two revenue lines are on record. Advertising is the primary driver. The others are newsletter Subscription.

Does SheMedia have an API?

No public API is recorded for SheMedia.

What industry is SheMedia in?

SheMedia's product category is Women's Lifestyle Digital Media. Its primary akta.pro industry code is MPACAIAI, Community-Integrated Publishing Platforms, with a secondary code of MPAJAEAB, Women’s Interest & Parenting Magazines. Its NAICS code is 51312 and its SIC code is 2721.

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Live signals
Page SixJodie Sweetin shares heartbreaking update on the ‘Full House’ group chat after Bob Saget’s deathJodie Sweetin told SheKnows that the "Full House" cast's group chat has been "very quiet" since Bob Saget's death in January 2022, describing him as one of the first to wish others happy birthday or plan something. Saget, 65, died from blunt head trauma causing a brain bleed at the Ritz-Carlton Orlando, Grande Lakes. The cast released a joint statement grieving as a family.SheKnows20 Best Sunscreens for Sensitive Skin, Derm-Approved & Editor Tested 2026SheKnows published a curated list of dermatologist-approved sunscreens specifically formulated for sensitive skin, highlighting products from brands such as EltaMD, Saint Jane, and Beauty of Joseon. The article explains that mineral sunscreens containing zinc oxide or titanium dioxide are recommended by the American Academy of Dermatology to minimize irritation compared to chemical filters. It provides detailed reviews and expert insights on ingredients to look for and avoid when selecting protective skincare.SheKnowsHow to Interpret the Teen Slang in SNL’s ‘Snack Homiez’ SkitSheKnows published an article decoding teen slang terms used in the "Snack Homiez" sketch from Saturday Night Live's January 17, 2026 episode. The piece analyzes specific jargon such as "looksmaxxing," "gigachad," and "gooning" to help parents understand the humor featuring host Finn Wolfhard and guest Sabrina Carpenter. This cultural analysis serves to bridge the generational gap regarding current internet and youth vernacular.SheKnowsThe Best Organic Baby Formulas for Fussy Eaters, Sensitive Tummies & MoreSheKnows publishes a curated list of recommended organic baby formulas, highlighting products from brands such as ByHeart, Bobbie, and Similac for various infant needs. The article features expert commentary from pediatricians stating that while organic formulas avoid synthetic additives, their nutritional value is comparable to conventional options under U.S. regulations. It provides detailed reviews and pricing for specific items ranging from starter formulas to plant-based toddler drinks.SheKnowsThe 21 Best Kid-Friendly All-Inclusive Resorts That Are Packed With Adventure (& Convenience)SheKnows published a curated list of 20 best kid-friendly all-inclusive resorts, featuring properties from major hospitality brands such as Hilton, Wyndham, and Club Med across various global destinations. The article provides detailed comparisons of amenities, pricing, and family-specific activities to assist travelers in selecting suitable vacation packages.SheKnowsThe Best All-Inclusive Resorts in the Caribbean for Families with TeensSheKnows published a curated list of the best all-inclusive resorts in the Caribbean for families with teenagers, highlighting properties such as Hilton La Romana and Dreams Macao Beach Punta Cana. The article details specific amenities including teen clubs, water parks, and various activities designed to entertain younger visitors while allowing parents relaxation time.SheKnowsGiada De Laurentiis Revealed Her Go-To Hostess Gift & It’s the Perfect Present for Every Foodie On Your ListGiada De Laurentiis promoted her Giadzy food subscription boxes as ideal hostess gifts for the holiday season in an interview with SheKnows. The article details specific box varieties, such as the La Dolce Vita pasta adventure and Everything But the Formaggio antipasto box, which feature ingredients sourced from Italy.PR NewswireSailthru Decreases Acquisition Costs and Increases Revenue from New Customers for Rent the Runway, SheKnows Media and BetabrandSailthru, a customer retention platform, announced that its data science-driven product suite helped three brand clients reduce new customer acquisition costs and increase expected lifetime value, with results including up to 45 percent cost reduction and over 50 percent increase in lifetime value for brands including Rent the Runway, SheKnows Media, and Betabrand. The platform uses omnichannel customer profiles and prediction capabilities to enable marketers to connect retention data with acquisition programs, with clients reporting significant improvements in mobile subscriber acquisition costs, pageviews per user, and projected revenue per customer. The announcement includes testimonials from client marketing executives and positions Sailthru's technology as an alternative to traditional time-intensive segmentation frameworks.SELFAunt Flo Comes To Life In This Hilarious Video About PeriodsHelloFlo released a video ad personifying Aunt Flo to illustrate how women's relationship with periods evolves across ages. The ad shows a 20-something, a tween, and a middle-aged woman interacting with Aunt Flo, and HelloFlo is soon to be acquired by SheKnows Media.AdweekFishbowl Five With Lisa Stone, Co-Founder of BlogHer and Chief Community Officer at SheKnows MediaLisa Stone, co-founder of BlogHer, is featured in an interview discussing her career trajectory from early web roles to leading digital media initiatives. The article highlights that BlogHer was acquired by SheKnows Media, creating a combined entity recognized as the leading women’s digital lifestyle brand with significant audience reach.