What Hozon does

Hozon New Energy Automobile Co., Ltd. (合众新能源汽车股份有限公司), operating commercially as NETA Auto (哪吒汽车), is a Shanghai-headquartered Chinese intelligent electric vehicle manufacturer founded in October 2014. The company designs, develops, and sells passenger EVs through the NETA brand across six model lines — the AYA compact SUV (from RMB 69,800), new X compact SUV, L extended-range family SUV, S sedan (extended-range and pure EV variants), S Shooting Brake wagon, and GT sports car — targeting the mass-market under-RMB-300,000 segment with both pure-EV and range-extended powertrains. Core technology is developed under the proprietary 浩智科技 (HZ Technology) umbrella covering range-extender systems, thermal management (HEPT 4.0 heat pump), 180kW/400V and 250kW/800V SiC electric drive, cell-to-body (CTB) battery integration, skateboard chassis, and next-generation domain/zonal electrical architecture; intelligent driving is delivered via NETA PILOT/NETA AD (leveraging NVIDIA DRIVE Orin, Horizon Robotics Journey3, and Hesai LiDAR), with an in-vehicle NETA GPT conversational AI assistant.

Revenue is generated primarily through one-time vehicle unit sales, supplemented by corporate/fleet sales with C2F customization, an in-house 哪吒加电 (NETA Power-Up) charging network (356 cities, ~48,000 stations, 520,000+ piles), 哪吒Care+ aftermarket services across 400+ centers in 227+ cities, financing partnerships with major Chinese banks, and international distribution across 30+ countries via 184 overseas points and localized assembly in Thailand, Indonesia, and Malaysia. In 2023, Hozon delivered 124,189 vehicles and reported revenue of approximately RMB 13.6 billion (~$1.87 billion), up 4% year-on-year, but posted a net loss of RMB 4.84 billion with a gross margin of -14.9%, and cumulative funding of roughly RMB 11.25 billion (~$1.76 billion) has been raised across multiple rounds at a post-Series-D valuation of approximately RMB 25 billion (~$3.5 billion). By early 2025 the company entered bankruptcy proceedings with unpaid debts approaching RMB 10 billion, mass layoffs, idle factories, and CEO resignation, while pursuing debt-to-equity swaps with suppliers CATL and Gotion High-Tech and a Series E round of RMB 4–4.5 billion to support restructuring and a stated two-to-three-year path to profitability.

Name

Hozon

Legal name

合众新能源汽车股份有限公司

Website

https://hozonauto.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hozon (NETA Auto) is a Shanghai-headquartered Chinese intelligent EV manufacturer founded in 2014 that designs, produces, and sells mass-market passenger electric and range-extended vehicles (six NETA-branded model lines under RMB 300,000) through direct sales, franchised dealers, corporate fleet channels, and an expanding international distributor network across 30+ countries.

Ownership category

akta.pro rank

Product category

Electric Vehicles

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Motor Vehicle Transmission and Power Train Parts Manufacturing (33635)

SIC

Motor Vehicles & Passenger Car Bodies (3711), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

EV Platform/Skateboard & Chassis Integration Manufacturing (IMACACAI)

akta.pro secondary industries

Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ), Automotive E/E Architecture Components Manufacturing (Domain/Zonal Controllers, Gateways, Network Switches) (IMACAJAI), Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH), Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA)

Keywords

• Electric vehicles
• Smart EV manufacturing
• Extended-range vehicles
• Automotive charging services
• Intelligent driving systems

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Electric Vehicle Sales: Primary revenue stream from sale of smart electric vehicles including pure EV and range-extended models across six product lines targeting mass market under RMB 300,000. Revenue slightly increased 4% YoY to nearly RMB 13.6 billion in 2023, though company posted loss of RMB 4.84 billion.
2. Automotive Financing Services: Battery and vehicle financing programs through partnerships with financial institutions offering installment payment options including 2-year interest-free programs, vehicle and battery separate financing with varying tenures.
3. Corporate Fleet Sales: Enterprise customer support including fleet procurement, C2F (Customer-to-Factory) customized products, priority order processing, charging infrastructure support for corporate customers.
4. Charging Services: Nezha Charging (哪吒加电) service brand providing comprehensive charging solutions including public charging network access, home charging桩 sales, and valet charging services.
5. Aftermarket Services: After-sales services including maintenance, repair, roadside assistance, and official merchandise through integrated service network covering 227+ cities with 400+ service centers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Hozon New Energy Automobile (合众新能源汽车) designs, manufactures, and sells intelligent electric vehicles under the NETA Auto (哪吒汽车) brand. Its product portfolio spans six vehicle models including sedans, SUVs, sports cars, and shooting brake wagons in both pure-electric and extended-range powertrain variants. The company also offers supporting charging services (NETA Power-Up), after-sales service (NETA Care+), and proprietary EV technology platforms covering batteries, electric drive, thermal management, intelligent driving, and in-vehicle AI.

Product overview

Hozon (合众新能源汽车股份有限公司) operates the NETA (哪吒汽车) brand of intelligent electric vehicles. The product portfolio includes six distinct models spanning sedans, SUVs, and sports cars: 哪吒S (sedan in extended-range and pure electric variants), 哪吒S猎装 (shooting brake wagon), 哪吒L (family SUV with dual-screen entertainment and refrigerator), 新哪吒X (compact SUV), 哪吒GT (electric sports car), and 哪吒AYA (affordable compact SUV). Technology offerings include NETA GPT AI assistant, NETA AD autonomous driving system, 浩智科技 proprietary powertrain and thermal management technology, and comprehensive safety systems. The company also provides charging infrastructure (哪吒加电), after-sales service (哪吒Care+), and a mobile app for vehicle management. Pricing ranges from ¥69,800 to ¥226,800, targeting the mass-market segment under ¥300,000.

Differentiator

Problem solved

Functional benefit

Brands

• 浩智科技 (HoZhi Technology): Proprietary technology brand encompassing range extender, thermal control, electric drive, computing platform, and skateboard chassis technologies.
• NETA GPT
• 哪吒加电 (Neta Power-Up)
• 哪吒Care+

Products and services

• NETA S (哪吒S) Mid-to-large intelligent sedan available in extended-range and pure electric variants, targeting the premium mass-market segment under RMB 300,000 with advanced intelligent driving and connected services.
• NETA S Shooting Brake (哪吒S猎装) Extended-range and pure electric shooting brake wagon combining sedan dynamics with wagon cargo capacity, featuring 800V architecture, 5C fast charging (200km in 10 minutes), and 1200km total range.

Quantifiable outcome

• Up to 1300km total driving range on extended-range models
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature12 records

Partnerships

Seven partnerships are on record, tiered core.

• CATL (宁德时代)coreTechnology or Integration · 1 January 2025Battery supplier involved in debt-equity swap negotiations as part of Hozon's restructuring plan. CATL is the world's largest EV battery manufacturer.
• Gotion High-Tech (国轩高科)coreTechnology or Integration · 1 January 2025Battery supplier involved in debt-equity swap negotiations as part of Hozon's restructuring plan.
• Ningde Times (宁德时代神行长寿命系列电芯)coreTechnology or Integration · 1 January 2024Battery cell supplier for 哪吒S猎装 510 pure electric version, providing Shenxing long-life series battery cells with 3C charging rate enabling 200km range in 10 minutes of charging.
• NVIDIA (英伟达)coreTechnology or Integration · 1 January 2024Provides DRIVE Orin-X high-performance autonomous driving chip (254 TOPS) for NETA AD MAX system in top-spec models, enabling high-definition map-based navigation pilot and advanced ADAS features.
• Hesai (禾赛)coreTechnology or Integration · 1 January 2024Provides AT128 ultra-high-definition solid-state LiDAR for advanced driver assistance systems, with 210-meter detection range enabling safer autonomous driving.
• Horizon Robotics (地平线机器人)coreTechnology or Integration · 1 January 2023Provides Journey®3 automotive-grade AI chips for NETA PILOT intelligent driving systems across multiple vehicle models. Journey3 chip offers 5-10 TOPS AI computing performance.
• Qualcomm (高通)coreTechnology or Integration · 1 January 2023Provides Snapdragon 8155 automotive-grade chip powering intelligent cockpit systems across vehicle lineup, enabling responsive in-vehicle infotainment, voice assistants, and connected services.

Scale indicators15 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• NIO: Shanghai-based smart EV OEM selling sedans and SUVs in the premium segment with battery-swap infrastructure and autonomous-driving stack. Directly comparable as a Chinese EV startup targeting tech-forward buyers, with overlapping intelligent-driving (NOP/NOA) and in-cabin AI assistant strategies.
• XPeng: Guangzhou-headquartered smart EV maker focused on ADAS (XNGP city navigation pilot) and mass-market pricing. Comparable product positioning, software-defined vehicle roadmap, and reliance on Qualcomm/NVIDIA silicon for cockpit and AD stacks.
• Li Auto: Beijing-based EV maker that pioneered the Chinese EREV (range-extended) category with family SUVs. Closest powertrain-strategy peer to NETA, since Li Auto's product logic—pure EV plus range extender to address range anxiety—mirrors NETA's dual-powertrain approach with NETA L/S.
• Leapmotor: Hangzhou-based EV startup (NYSE-listed via Stellantis JV) selling affordable C-segment EVs and EREVs in the under-RMB 300,000 segment. Most direct head-to-head competitor to NETA AYA/X/L on price and segment; Stellantis partnership provides an analogue to NETA's overseas-factory strategy.
• WM Motor: Shanghai-based EV startup (now in restructuring) that targeted affordable smart EVs—an early direct peer to NETA's AYA/X positioning. Provides a cautionary analogue on the solvency path Chinese EV startups can follow if scale and unit economics do not materialize in time.

Broad incumbents

• BYD: Largest Chinese NEV maker with verticalized battery, motor, and SiC supply chain spanning mass-market to premium. NETA's affordable segment is directly contested by BYD's Dynasty/Ocean lines; BYD's profitability benchmarks the unit-economics outcome NETA must achieve.
• Geely Auto / Zeekr: Hangzhou-headquartered Chinese OEM group with mass-market Geely, premium Zeekr, and Galaxy EV sub-brands. Competes with NETA across mass-market and premium EV segments and is also pushing European/global expansion through Zeekr—comparable internationalization benchmark.
• Changan Automobile: State-backed Chongqing-based OEM with NEV sub-brands Deepal, Avatr, and Qiyuan competing across mass-market and mid-premium segments. Comparable on broad EV portfolio breadth, B2B/fleet channel strength, and Chinese state-affiliated investor base.
• Chery: Wuhu-based Chinese OEM with rapidly growing EV exports, especially to Russia, Middle East, and Latin America. Comparable international expansion playbook to NETA's ASEAN/South America push and direct competitor in the affordable SUV segment.
• GAC Aion: State-backed GAC Group's EV sub-brand selling mass-market and mid-premium EVs (AION S/Y/V) with proprietary battery technology. Comparable on Chinese OEM scale, broad EV lineup, and overseas export ambitions into ASEAN and Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds11 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hozon