capitalise.ai
Capitalise is the innovative way that lets you use natural language to make your investment ideas come to life.
- Company typePrivate
- Founded2015
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What capitalise.ai does
Capitalise is the innovative and magical way that lets you use natural language to make your investment ideas come to life. Capitalise simplifies the investment process by taking simple words and converting them into executable and optimized investments. We bridge between the simplicity of common words and the complex world of automated trading. Capitalise delivers portfolio management automation based on written investment scenarios. With Capitalise you can instantly optimize your investment ideas to analyze, predict and improve investment performance.
capitalise.ai firmographics
Firmographics- Name
- capitalise.ai
- Legal name
- Capitalise LTD
- Website
- https://www.capitalise.ai/
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Capitalise is the innovative way that lets you use natural language to make your investment ideas come to life.
- Ownership category
- akta.pro rank
capitalise.ai industry classification
Industry- Product category
- Algorithmic Trading Software
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Securities and Commodity Exchanges (5232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Algorithmic Trading & Execution Platforms (FSAFANAN)
Keywords
Where capitalise.ai is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
capitalise.ai business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Broker Partnership / B2B Licensing: Capitalise.ai is offered free to individual traders via its partner brokers and exchanges. Revenue is generated through B2B licensing arrangements with brokerage firms and exchanges (FXCM, AvaTrade, Eightcap, etc.) who embed the platform to attract and retain clients. This white-label/embedded model creates recurring licensing revenue from broker partners.
- B2B Brokerage Solutions (White-label): Full brokerage solutions offering including automation, research & analysis, and smart notifications, marketed to brokerages to amplify their performance. Revenue generated through commercial partnerships with brokerages globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for end users via partner brokers and exchanges |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
capitalise.ai product offering
Product offeringCore offering
Capitalise.ai provides a no-code, AI-powered trading automation platform that converts plain English text into executable algorithmic trading strategies for retail traders. The platform supports multiple asset classes including stocks, cryptocurrencies, options, forex, and commodities, and is offered both directly to end users and as a white-label Brokerage Solutions integration for partner brokers and exchanges.
Product overview
Capitalise.ai is a no-code trading automation platform (single unified product with modular capabilities) that enables traders to automate strategies using plain English. The core Capitalise.ai Platform handles strategy creation, backtesting, simulation, and live execution. Three integrated modules extend the platform: Trading Automation (the core execution engine), Research & Analysis (backtesting and simulation tools), and Smart Notifications (real-time market alerting). The company also offers a Brokerage Solutions B2B white-label program enabling brokerages to embed these capabilities for their clients. A native mobile app (iOS/Android) provides on-the-go strategy management. Founded in 2015 and headquartered in Tel Aviv, the company was acquired by Kraken in August 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Capitalise.ai Platform No-code AI-powered trading automation platform that converts plain English text into algorithmic trading strategies, with backtesting, real-time monitoring, and TradingView integration for retail traders.
- Brokerage Solutions White-label trading automation offering that enables brokerage firms and cryptocurrency exchanges to embed no-code natural language algorithmic trading capabilities into their own platforms via API and licensing partnerships.
- Capitalise.ai Mobile App Mobile application for iOS and Android that lets users build, backtest, monitor, and execute automated trading strategies described in natural language on the go.
Quantifiable outcome
- Capitalise.ai enables traders to automate trading strategies without coding, eliminating emotional trading decisions and enabling 24/7 market monitoring
- +1 more outcomes
Companies that use capitalise.ai
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
capitalise.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature9 records
capitalise.ai partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- KrakenflagshipKraken, a major US-based cryptocurrency exchange, acquired Capitalise.ai in August 2025. The acquisition was one of several Kraken made in 2025 (alongside NinjaTrader, Breakout, Small Exchange) as part of its strategy to build a multi-asset platform similar to Bloomberg for digital markets. Capitalise.ai's technology was to be integrated into Kraken Pro to enable users to automate trading strategies without coding. The co-founders and engineering team joined Kraken's product division. Kraken's $2.2 billion revenue in 2025 and confidential SEC IPO filing indicate this acquisition is part of major strategic expansion.
- MicrosoftcoreCapitalise.ai established a collaboration with Microsoft in January 2024 to change the way people interact with financial data. The nature of the collaboration was not detailed in available sources but was highlighted as a significant partnership announcement on the company's news page and blog.
- FXCMcoreFXCM partnered with Capitalise.ai to offer advanced trading automation tools to its clients. FXCM traders can access Capitalise.ai's platform for free. FXCM is a major global forex and CFD broker. The partnership was announced in November 2020 and remains active as FXCM continues to feature on Capitalise.ai's partner page.
- AvaTradecoreCapitalise.ai and AvaTrade announced a strategic partnership in November 2022, making Capitalise.ai's no-code automation available to AvaTrade clients trading crypto, forex, equities, indices, and commodities.
- EightcapcoreEightcap, a forex and cryptocurrency broker, partnered with Capitalise.ai in April 2021 to provide its clients with a revolutionary AI-driven CFD & FX trading experience. Eightcap appears on Capitalise.ai's current partner page.
- PepperstonecoreCapitalise.ai and Pepperstone announced a strategic partnership in September 2022 to enhance the trading experience for Pepperstone's clients using Capitalise.ai's automation tools.
- ACY SecuritiescoreCapitalise.ai and ACY Securities announced a partnership in March 2022, allowing professional traders to enjoy a no-code auto-trading experience driven by AI.
- FOREX.comcoreFOREX.com (parent: Rock Leveraged Markets) announced a new offering with Capitalise.ai in October 2022, expanding Capitalise.ai services globally following a successful year with Forex.com US.
- BinancecoreCapitalise.ai is integrated with Binance, enabling Binance users to automate crypto trading strategies using the platform. Binance is the world's largest cryptocurrency exchange. The partnership is listed on Capitalise.ai's partner page.
- InteractiveBrokerscoreCapitalise.ai is integrated with InteractiveBrokers, requiring an InteractiveBrokers trading account. Users subscribe via the IB client portal. Supports forex and equities trading automation.
- TradingViewcoreCapitalise.ai integrates with TradingView via webhook alerts, enabling users to trigger automated strategies using any technical indicator or chart condition available on TradingView. This extends the platform's capabilities significantly by connecting to TradingView's large user base and technical analysis ecosystem.
- Blueberry MarketsminorBlueberry Markets, a forex and CFD broker, is listed as a partner on Capitalise.ai's platform, offering Capitalise.ai automation to its clients.
- TickmillminorTickmill, a forex broker, is listed as a partner on Capitalise.ai's platform, offering Capitalise.ai automation to its clients.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
capitalise.ai competitors and assessment
Company assessmentDirect peers
- Composer: No-code algorithmic trading platform that lets retail users build, backtest, and deploy automated trading strategies without writing code. Directly competes with Capitalise.ai in the same retail algo-automation category with overlapping target users and broker connectivity.
- Kryll: Crypto-focused no-code algo trading platform with visual strategy builder and marketplace. Closely comparable to Capitalise.ai in target market (retail crypto traders) and core functionality (automated strategy execution without coding), though Crypto-only.
- Streak (by Zerodha): No-code algo trading platform integrated with Zerodha for Indian retail traders. Comparable no-code automation focus, though regionally concentrated to India while Capitalise.ai operates globally.
Broad incumbents
- MetaTrader (MetaQuotes): The dominant retail forex/CFD algorithmic trading platform with built-in scripting (MQL5) and marketplace. A broad incumbent with far larger scale; Capitalise.ai competes by removing the coding requirement that MetaTrader imposes on retail users.
- TradingView: Leading charting and social trading platform with Pine Script automation language. Capitalise.ai integrates with TradingView via webhooks but TradingView itself is an adjacent automation provider; brokerages increasingly use it as an alternative automation layer.
Emerging players
- QuantConnect: Algorithmic trading platform with cloud-based strategy development in Python/C#. Targets more technical quant users but overlaps with Capitalise.ai in algorithmic strategy creation, backtesting, and multi-asset broker connectivity.
- Alpaca: Commission-free API-first brokerage with algo trading tools and paper trading. Competes in the automated trading space with developer-friendly APIs; partial overlap with Capitalise.ai's algorithmic execution focus, but more technical/developer-oriented.
- WunderTrading: Crypto-focused algorithmic and copy-trading platform offering automation, signals, and DeFi integrations. Comparable no-code automation functionality with crypto emphasis, targeting retail crypto traders similar to Capitalise.ai.
- Bitsgap: Multi-exchange crypto trading automation platform with bots, grid trading, and arbitrage. Comparable retail-facing automated crypto trading focus with exchange connectivity, competing for the same crypto-trader persona Capitalise.ai serves.
Others
- Tradier: Brokerage API platform enabling developers to build trading apps and automated strategies. Functions more as infrastructure/enabler rather than direct competitor, but provides the kind of algorithmic execution backbone Capitalise.ai integrates with via brokers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
capitalise.ai social profiles
Digital presencecapitalise.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
capitalise.ai leadership team
Management profileNumber of profiles
Profiles2 records
capitalise.ai funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
capitalise.ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about capitalise.ai
What does capitalise.ai do?
Capitalise.ai provides a no-code, AI-powered trading automation platform that converts plain English text into executable algorithmic trading strategies for retail traders. The platform supports multiple asset classes including stocks, cryptocurrencies, options, forex, and commodities, and is offered both directly to end users and as a white-label Brokerage Solutions integration for partner brokers and exchanges.
Is capitalise.ai a public or private company?
capitalise.ai is a private company. It is classified as corporate owned and is currently acquired.
When was capitalise.ai founded?
capitalise.ai was founded in 2015. It employs 11 to 50 people.
Where is capitalise.ai based?
capitalise.ai is headquartered in Tel Aviv, Israel, in the Middle East region.
How does capitalise.ai make money?
Two revenue lines are on record. Broker Partnership / B2B Licensing is the primary driver. The others are B2B Brokerage Solutions (White-label).
Who are capitalise.ai's main competitors?
Direct peers on record are Composer, Kryll and Streak (by Zerodha). Broad incumbents are MetaTrader (MetaQuotes) and TradingView. Emerging players are QuantConnect, Alpaca, WunderTrading and Bitsgap. Tradier is listed as an others.
Does capitalise.ai have an API?
No public API is recorded for capitalise.ai.
What industry is capitalise.ai in?
capitalise.ai's product category is Algorithmic Trading Software. Its primary akta.pro industry code is FSAFANAN, Algorithmic Trading & Execution Platforms. Its NAICS code is 523 and its SIC code is 6200.