View

What View does

View, Inc. is a Milpitas/San Jose-based smart building technology company that designs, manufactures, and sells electrochromic "View Smart Windows" — glass panels that dynamically tint across four visible-light transmission states (52%, 30%, 6%, 1%) using a proprietary AI layer called View Intelligence that automatically adjusts tint based on sun position, heat, glare, cloud cover, and building-specific reflections. The core product is augmented by the Smart Building Cloud platform, which bundles View Secure Edge (converged secure network infrastructure acquired via the 2021 IoTium deal), View Building Performance analytics, View Workplace Experience, and the View Wellness App for occupant control, plus the newer View Immersive Display product that turns windows into transparent interactive surfaces.

The company generates revenue primarily through hardware sales of smart glass and Insulating Glass Units to commercial real estate developers, owners, and contractors for new construction and retrofit projects, supported by professional services for design consultation, energy modeling, installation, and commissioning, with a growing subscription layer for the Smart Building Cloud platform. Go-to-market is enterprise field sales targeting six primary verticals: corporate offices, life sciences, multifamily, healthcare, education, and aviation, distributed through direct enterprise sales, certified glazier and low-voltage electrician networks, architectural specification channels (HOK, Gensler, AECOM, SOM, Perkins+Will, Moody Nolan), and strategic developer partnerships (Schnitzer West, Greystar, Related, Hines, Longfellow, Trammell Crow). Named enterprise customers include Amazon, Google, Uber, Netflix, Regeneron, DFW Airport, SFO, Kaiser Permanente, Stanford Healthcare, and major REITs such as Kilroy Realty and RXR.

Founded in 2007 and headquartered in California with manufacturing in Olive Branch, Mississippi and a regional office in Chennai, India, View scaled on the back of more than $2.5 billion in cumulative funding including a $1.1 billion SoftBank Vision Fund investment in 2018 and a $500 million GIC round in 2021. After going public via a SPAC merger, the company agreed in April 2024 to be taken private by Cantor Fitzgerald and RXR, and as of 2026 faces going-concern warnings, reverse stock splits, and Nasdaq delisting risk following an SEC settlement involving $53 million in previously understated liabilities.

Name

View

Legal name

View, Inc.

Website

https://view.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

View, Inc. manufactures electrochromic smart windows and an integrated Smart Building Cloud platform for commercial buildings, serving developers, owners, and occupants across corporate, healthcare, aviation, multifamily, life sciences, and education verticals via direct enterprise sales and certified installer networks.

Ownership category

akta.pro rank

Product category

Smart Glass Windows

NAICS

Flat Glass Manufacturing (327211), Glass and Glass Product Manufacturing (32721)

SIC

Flat Glass (3211), Glass Products, Made Of Purchased Glass (3231)

akta.pro primary industry

Windows (IMADAIAC)

akta.pro secondary industries

Low‑E, Solar Control & Energy-Efficient Coated Glass (IMADAHAF), Decorative, Patterned & Privacy Glass (Frosted/Textured/Colored) (IMADAHAG)

Keywords

• Electrochromic smart glass
• Smart building windows
• Dynamic tinting glass
• Building energy management
• Commercial smart windows

Headquarters

HQ city

Milpitas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Smart Window Sales: Sale of electrochromic smart glass panels and Insulating Glass Units (IGUs) to building developers, owners, and contractors for new construction and retrofit projects.
2. Installation and Commissioning Services: End-to-end installation services including design consultation, energy modeling, bid process support, construction drawings, installation oversight, programming, and commissioning.
3. Smart Building Platform Subscriptions: Subscription-based access to View's Smart Building Cloud platform for building management, performance monitoring, and optimization. Includes View Secure Edge, Building Performance, and Workplace Experience modules.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

View designs, manufactures, and installs electrochromic smart glass windows that dynamically tint in response to sunlight, heat, and glare using AI-powered Intelligence software. The company sells its products and related Smart Building Cloud software platform to commercial building developers, owners, architects, and contractors, complemented by end-to-end design, installation, commissioning, and ongoing customer success services.

Product overview

View offers a portfolio of electrochromic smart glass products centered around three core offerings: View Smart Windows (the main product line using AI to automatically tint based on environmental conditions), View Immersive Display (which transforms smart windows into interactive digital surfaces), and the Smart Building Cloud platform (which unifies these components with secure network infrastructure and building management). The ecosystem includes supporting modules such as View Secure Edge (cybersecurity), View Remote Access, View Building Performance, and View Workplace Experience, plus the View Wellness mobile app for occupant control. The Intelligence software serves as the predictive AI layer across the entire system.

Differentiator

Problem solved

Functional benefit

Brands

• View Smart Windows: Electrochromic smart windows that automatically tint based on sunlight and occupancy to reduce HVAC costs by up to 20%.
• View Immersive Display
• Smart Building Cloud
• View Wellness App

Products and services

• View Smart Windows Electrochromic smart glass windows that use AI-driven View Intelligence software to automatically adjust tint across four states (52%, 30%, 6%, 1% VLT) based on sun position, heat, glare, and cloud cover. Sold to building developers, owners, and contractors for new construction and retrofit projects to reduce HVAC costs by up to 20% and block up to 99.5% of sunlight during peak glare.
• View Immersive Display Transforms View Smart Windows into transparent, digital, interactive surfaces for video conferencing, content creation, entertainment, and informational presentations without requiring stands or wires.
• Smart Building Cloud A unified smart building platform that continuously adjusts buildings to benefit occupants, improve productivity, and reduce energy consumption. Includes converged secure network infrastructure, Smart Glass panels, and end-to-end deployment services. Available as a subscription.
• View Gen 4 Smart Glass IGU Fourth-generation electrochromic smart glass technology offering improved performance specifications for standard and high-altitude applications, delivered as Insulated Glass Units.
• View Wellness App Mobile application (iOS and Android) for building occupants to control View Smart Windows tint levels, create schedules, manage personalized scenes, and use the Sleep In feature that automatically lightens windows based on sunrise times and wake-up preferences.
• View Net Control System Network-based control system for smart windows including Quad Network Window Controller, Control Panels (versions 5.0, 5.5, 6.0), and associated cabling infrastructure sold as part of the smart window system.

Quantifiable outcome

• 42% higher cognitive function scores (EVOLV study)
• +14 more outcomes

Named customers34 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• TridiumcoreTechnology or Integration · 30 October 2023View added Tridium's Niagara framework to the View Secure Edge Marketplace, enabling integration with Tridium's ecosystem of building automation systems and IoT devices. This integration extends View's smart building platform interoperability and allows customers to leverage existing building management infrastructure.
• IoTiumcoreStrategic or Co-development Partner · 8 July 2021View acquired IoTium, a provider of secure IoT networks for buildings, in July 2021. IoTium's technology provides edge-cloud solutions that reduce operational costs and increase security, deployed in over 800 buildings. This acquisition accelerated View's digital transformation capabilities for the real estate industry.

Scale indicators17 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SageGlass (Saint-Gobain): SageGlass, a Saint-Gobain brand, is the most direct competitor to View, manufacturing electrochromic glass for commercial buildings with similar dynamic tinting capabilities. They target the same architectural specification channel and compete head-to-head on energy performance and daylight control claims.
• Halio (AGC / Kinestral Technologies): Halio, originally from Kinestral Technologies and acquired by AGC, offers electrochromic smart glass directly competing with View in commercial real estate. AGC's global glass manufacturing scale gives Halio a major incumbent advantage, and they share View's focus on automated tinting for occupant comfort and energy savings.
• Gauzy: Gauzy is a smart glass manufacturer producing both suspended particle device (SPD) and liquid crystal-based dynamic glazing for architecture and automotive markets. While their underlying technology differs from View's electrochromics, they directly compete for the same dynamic-window specification in commercial buildings.

Emerging players

• Research Frontiers: Research Frontiers licenses SPD (suspended particle device) smart glass technology used in dynamic windows and sunroofs. They are an emerging/niche player in the same dynamic-glazing category as View, supplying a competing technology to architectural and transportation OEMs.
• Suntuitive (Pleotint): Pleotint's Suntuitive brand offers thermochromic self-tinting glass for commercial buildings, providing a passive alternative to View's active electrochromic technology. They compete for the daylight-control and energy-saving use case with a lower-cost, non-powered solution.

Regional players

• Smartglass International: Smartglass International manufactures switchable privacy glass primarily for the European and Middle Eastern markets. While focused on privacy/switchable applications rather than energy performance, they compete with View in the broader dynamic glazing category for architectural projects.

Broad incumbents

• Corning Incorporated: Corning is a major flat-glass and specialty materials incumbent that has been both an investor and partner of View across multiple funding rounds. Their deep R&D, manufacturing scale, and existing relationships with the architectural glass channel position them as a potential integrator or competitor in advanced dynamic glazing.
• Saint-Gobain: Saint-Gobain is a global building materials giant that owns SageGlass, View's most direct competitor. They are a broad incumbent in flat glass, glazing systems, and sustainable construction materials, with the scale to compete across pricing tiers and global markets.
• Guardian Glass: Guardian Glass is a major global float glass manufacturer producing architectural glass products for residential and commercial buildings. While not focused on electrochromic technology, their scale and channel presence position them as a broad incumbent that could enter or expand in dynamic glazing.

Others

• Tridium (Honeywell): Tridium, owned by Honeywell, provides the Niagara building automation framework that View integrates with via View Secure Edge Marketplace. They are an enabling technology partner and adjacent ecosystem player in the smart building management software category rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/view_inc_
• Facebookfacebook.com/Viewinc
• LinkedInlinkedin.com/company/viewinc

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds20 records

Investors23 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about View