Knotch
Knotch operates an enterprise AI experience infrastructure platform (Ace) built on Google Cloud, atomizing brand content and recomposing it in real time for both human visitors and AI agents. It sells to enterprise brands (Google, Zillow, Ally, GEICO, Deloitte) via demo-based field sales.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Knotch does
Knotch is a New York-based enterprise software company that operates a dual-product platform: Knotch One, a Content Intelligence & Optimization Platform that measures and optimizes content performance, and Ace (Agentic Content Engine), an AI experience infrastructure product launched on June 16, 2026. Ace is built on Google Cloud Platform using Vertex AI and Gemini, and atomizes a brand's legacy content into modular knowledge units that are reassembled in real time around each visitor's intent — producing personalized, conversational experiences for human visitors and structured, citable content for AI agents and LLMs.
The company sells exclusively to enterprise brands through a demo-based field sales motion targeting CMOs, CDOs, CTOs, growth teams, and martech operations. Its named customer base includes Google, Zillow, Ally Financial, Cox Automotive, GEICO, Synchrony, Deloitte, Square, Dropbox, FOX, and Chime. Ace is positioned as a no-migration overlay that integrates with existing enterprise martech stacks and has reported beta customer outcomes of 20% bounce rate reduction, 5x engagement lift, and 3x conversion lift. The product is available immediately for enterprise brands, with the AI-agent-targeted feature set listed as 'Coming Soon.'
Knotch is a privately held corporation (Knotch, Inc.) founded in 2012, with 51–100 employees and cumulative disclosed venture funding of approximately $34.3 million across rounds dating to 2019. CEO and co-founder Anda Gansca leads the company. Pricing is not publicly disclosed, and the revenue model is not specified in the available data — though the enterprise sales motion and named Fortune-class logos are consistent with high-ACV contracts rather than volume-based distribution.
Knotch firmographics
Firmographics- Name
- Knotch
- Legal name
- Knotch, Inc.
- Website
- https://knotch.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Knotch operates an enterprise AI experience infrastructure platform (Ace) built on Google Cloud, atomizing brand content and recomposing it in real time for both human visitors and AI agents. It sells to enterprise brands (Google, Zillow, Ally, GEICO, Deloitte) via demo-based field sales.
- Ownership category
- akta.pro rank
Knotch industry classification
Industry- Product category
- AI Experience Infrastructure Software
- NAICS
- Software Publishers (5132), Software Publishers (51321), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)
Keywords
Where Knotch is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Knotch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Knotch product offering
Product offeringCore offering
Knotch sells enterprise software that enables large brands to deliver AI-native, personalized, conversational web experiences for both human visitors and AI agents. Its flagship product Ace atomizes a brand's existing content into modular knowledge and reassembles it in real time around each visitor's intent and decision stage, without requiring platform migration. The portfolio also includes Knotch One, a Content Intelligence & Optimization Platform for measuring content performance.
Product overview
Knotch offers a dual-product portfolio: Ace is the AI experience infrastructure for the conversational web, designed for enterprise brands to deliver personalized digital experiences to both human visitors and AI agents; Knotch One is the Content Intelligence & Optimization Platform that rounds out the company's content capabilities. Together, these products address the shift from traditional static websites to AI-native, conversational web experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Ace: The AI experience infrastructure for the conversational web. Built on Google Cloud Platform using Vertex AI and Gemini, it composes personalized experiences for humans and structured content for AI agents.
- Knotch One
Products and services
- Ace (Agentic Content Engine) AI experience infrastructure platform for enterprise brands that atomizes legacy content into modular knowledge and reassembles it in real time around each visitor's intent. Delivers personalized, conversational digital experiences for human visitors and structured, citable content for AI agents and LLMs, without requiring platform migration.
- Knotch One Content Intelligence & Optimization Platform that measures and optimizes content performance for enterprise brands.
Quantifiable outcome
- 20% reduction in bounce rates for beta customers
- +4 more outcomes
Companies that use Knotch
Customer profileNamed customers11 records
Segments8 records
Ideal customer profiles1 record
Knotch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Knotch partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- GoogleflagshipBuilt in partnership with Google - ACE is built on Google Cloud Platform using Vertex AI and Gemini. Live deployment on Think with Google demonstrating adaptive editorial at global scale. This is a flagship partnership demonstrating technical integration and customer deployment.
- ZillowcorePioneer customer using ACE for composed listings content. Live production deployment demonstrating personalized content composition for real estate listings.
- Ally FinancialcorePioneer customer using ACE for adaptive homepage. Beta customer demonstrating results including 20% reduction in bounce rates, 5x increase in engagement, and 3x increase in conversions.
- Cox AutomotivecorePioneer customer using ACE for Kelley Blue Book personalized vehicle matches. Demonstrates platform capability for automotive marketplace use cases.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
Knotch competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Knotch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knotch leadership team
Management profileNumber of profiles
Profiles7 records
Knotch funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knotch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knotch
What does Knotch do?
Knotch sells enterprise software that enables large brands to deliver AI-native, personalized, conversational web experiences for both human visitors and AI agents. Its flagship product Ace atomizes a brand's existing content into modular knowledge and reassembles it in real time around each visitor's intent and decision stage, without requiring platform migration. The portfolio also includes Knotch One, a Content Intelligence & Optimization Platform for measuring content performance.
Is Knotch a public or private company?
Knotch is a private company. It is classified as venture growth investor backed and is currently operating.
When was Knotch founded?
Knotch was founded in 2012. It employs 51 to 100 people.
Where is Knotch based?
Knotch is headquartered in New York, United States, in the North America region.
Does Knotch have an API?
No public API is recorded for Knotch.
What industry is Knotch in?
Knotch's product category is AI Experience Infrastructure Software. Its primary akta.pro industry code is MPAAAFAJ, Marketing Technology (MarTech) Strategy & Stack Advisory. Its NAICS code is 5132 and its SIC code is 7372.