What Farmley does

Farmley, operated by Connedit Business Solutions Private Limited, is an India-based direct-to-consumer healthy-snacking brand specializing in premium dry fruits, nuts, seeds, roasted makhana (fox nuts), and no-added-sugar date-bite desserts. The catalog spans 150+ SKUs across five categories — roasted and flavoured makhana, date bites, dry-fruit mixes (including a 7-in-1 trail mix and Panchmeva five-nut blend), seeds and berries, and single-nut SKUs such as roasted salted cashews and almonds — priced in Indian rupees from Rs. 89 to Rs. 1,999 per unit. The company's stated technological and operational backbone is a full-stack model: claimed direct backend linkages with 5,000+ farmers and producers, in-house processing units in Indore and Purnea that handle roasting and flavouring in-house, and a "roasted-not-fried, adulteration-free, clean-label" production promise that is positioned against traditional fried snacks and unbranded loose dry fruits.

Farmley operates a multi-channel go-to-market. It runs its own e-commerce storefront at farmley.com, distributes through quick-commerce platforms Blinkit, Zepto, and Swiggy Instamart (where it commits 10–15% of marketing spend), and is present on multiple online marketplaces and offline retail locations across India plus the US, Australia, and the Middle East, with pilots in Canada and Singapore. The company has also begun franchising physical retail stores, adding a third offline channel alongside company-operated and partner retail. Customer segments are explicitly hybrid — health-conscious urban Indian consumers, on-the-go snackers, and wellness-focused snackers — and pricing is per-SKU with frequent 5–29% discounts and free shipping above Rs. 5,000.

The business model is straightforward packaged-goods unit sales with no subscription or licensing component: revenue is one-time per unit across D2C, marketplace, offline, and franchise channels. Reported scale is INR 394 Cr in FY25 revenue (approximately $41–47M USD), up 71.2% year over year, with cumulative disclosed funding of roughly $56M+ across a 2022 Series A led by DSG Consumer Partners and Alkemi Growth Capital ($6M), a 2023 pre-Series B led by BC Jindal Group ($6.7M), and a May 2025 Series C led by L Catterton ($42M) with continuing DSG participation. The company was founded by Abhishek Agarwal and Akash Sharma and is headquartered in Noida with a registered office in Delhi.

Name

Farmley

Legal name

Connedit Business Solutions Private Limited

Website

https://farmley.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Farmley is an India-based D2C healthy snack brand offering 150+ premium dry fruits, nuts, seeds, makhana, and date bites. It sells through farmley.com, quick-commerce apps, offline retail, and franchise stores across India, the US, Australia, and the Middle East.

Ownership category

akta.pro rank

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales - D2C E-commerce: Direct-to-consumer sales through Farmley's own e-commerce platform (farmley.com), offering 150+ dry fruits, nuts, seeds, and healthy snack products.
2. Third-Party Online Platforms: Sales through multiple online platforms in India and internationally, including quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart.
3. Offline Retail Distribution: Expansion into offline retail presence across India and international markets.
4. Franchise Revenue: Revenue from franchisee partners who operate Farmley retail stores, with structured franchise fees and ongoing operational support.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Farmley is a full-stack premium dry fruits, nuts, seeds, and healthy snacks brand that sources directly from farmers and processes products in its own facilities. It sells a portfolio of 150+ products including roasted makhana, date bites, dry fruit mixes, seeds, berries, and roasted nuts through its own e-commerce site, quick commerce platforms, retail stores, and franchise outlets across India and select international markets.

Product overview

Farmley is a premium dry-fruits and nuts e-commerce brand operated by Connedit Business Solutions Private Limited, offering a full-stack portfolio of 150+ products. The company has built deep backend linkages with 5,000+ farmers and producers to provide adulteration-free products. The product portfolio is organized into five main categories: (1) Roasted Makhana - offering multiple flavoured fox nuts (peri peri, Himalayan salt, cheese, cream & onion, and more) in individual packs, combo packs, and limited edition boxes; (2) Date Bites - all-natural date-based desserts with no added sugar in various flavours like Apple Pie, Dark Choco Orange, and Coffee Rush; (3) Dry Fruit Mixes - including Panchmeva (5-nut blend), Trail Mix (7-in-1 nut/berry/seed blend), Berry Mix (8-in-1), and Peri Peri Snack Mix; (4) Seeds & Berries - single-ingredient offerings like Chia Seeds, Quinoa, Pumpkin Seeds, Sunflower Seeds, Flax Seeds, Basil Seeds, Cranberries, and Apricots; and (5) Nuts - individual and blended roasted almonds and cashews. All products emphasize clean ingredients, transparency, and health benefits while delivering flavour-first snacking experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Roasted Makhana (Flavoured Fox Nuts) Roasted, never-fried makhana (fox nuts) in multiple bold flavours, offered in 77g individual packs, combo packs, and limited edition boxes (55g x 8). Low-calorie, gluten-free, and rich in plant protein for health-conscious consumers seeking guilt-free snacking.
• Date Bites All-natural date-based desserts crafted from wet dates, cashews, almonds, pistachios, honey, and ghee with no added sugar. Available in multiple flavours (Apple Pie, Dark Choco Orange, Coffee Rush) in 200g jars (10 pieces x 20g each) with a 6-month shelf life.
• Panchmeva Dry Fruits Mix Five-signature dry fruits and nuts blend containing almonds, cashews, green raisins, black raisins, and dates. 100% adulteration-free, natural energy source without preservatives, available in 200g and 405g jars.
• 7-in-1 Trail Mix Handpicked blend of seven premium dry fruits, nuts, dried berries, and seeds including almonds, blackcurrant, cashews, sunflower seeds, blueberries, pumpkin seeds, and cranberries. Rich in protein and omega-3 for natural energy boost, available in 160g and 200g packs.
• Berry Mix (8-in-1) Fusion of eight dried berries and fruits including black raisins, blackcurrant, peach, papaya, mango, blueberry, strawberry, and cranberry. No additives or preservatives, rich in vitamin C and antioxidants, in 200g packs.
• Peri Peri Snack Mix Seasoned snack mix with peri peri seasoning composed of black raisins, pumpkin seeds, peanuts, almonds, cashews, and sunflower seeds. Contains 23% protein content, roasted in olive oil, in 325g jars.
• Classic Salted Cashews (Roasted) Premium-grade roasted cashews sourced from trusted farmers. Roasted rather than fried, seasoned with classic salt. Available in 150g-200g packs.
• Classic Salted Almonds (Roasted, Not Fried) Premium-grade roasted almonds sourced from trusted farmers. Roasted rather than fried, seasoned with classic salt. Rich in antioxidants, assists in blood sugar management and helps lower cholesterol, in 200g packs.
• Chia Seeds 100% natural chia seeds with 16% protein content, rich in omega-3 and fiber. Versatile for smoothies, desserts, meal bowls, and chia puddings. Available in 200g packs and 1kg jars.
• Quinoa (Ready To Cook) Ready-to-cook quinoa with 15% protein content and rich dietary fiber, gluten-free superfood. Suitable for soups, salads, and quinoa pulao, in 500g packs.
• Premium Pumpkin Seeds Healthy fats, magnesium, and nutrient-rich pumpkin seeds that enhance heart and bone health. Good source of antioxidants and helps regulate blood sugar levels, in 200g packs.
• Sunflower Seeds Raw sunflower seeds rich in proteins, fiber, vitamin E, zinc, and selenium. Immunity boosting, helps regulate cholesterol, aids weight loss, and good for skin, in 200g packs.
• Premium Flax Seeds (Alsi) Raw flax seeds high in soluble and insoluble fiber for digestive health. Good source of plant-based protein and lignans with antioxidant properties that may help prevent cancer, in 200g packs.
• Basil Seeds Premium basil seeds with 17% protein content and rich in fiber, sourced from trusted farmers. 100% natural quality in resealable pouches, in 300g packs.
• Premium Whole Dried Cranberry Dried cranberries rich in nutrients and antioxidants with no trans-fats, saturated fats, or cholesterol. Helps improve blood pressure and cholesterol. Country of origin: USA, in 200g packs.
• Dried Turkish Apricots Natural dried apricots without added colour. Packed with antioxidants, fiber, and vitamin C. Country of origin: Turkey, in 200g packs.
• Omani Fard Dates Natural sweetener dates sourced from UAE. Packed with fiber and antioxidants, suitable for direct consumption or culinary use, in 400g packs.

Quantifiable outcome

• 71.2% revenue growth to INR 394 Cr in FY25
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Happilo: Happilo is a leading Indian premium dry fruits, nuts, and healthy snack brand with a D2C and offline retail presence. It competes directly with Farmley in dry fruits, trail mixes, and makhana, targeting similar health-conscious urban consumers.
• Nutty Gritties: Nutty Gritties is an Indian healthy snacking brand offering flavored nuts, seeds, trail mixes, and dried fruits. Its product portfolio, target audience, and D2C plus retail model closely mirror Farmley's approach.
• Rostaa: Rostaa is an Indian premium dry fruits and nuts brand sold via D2C and modern retail. It overlaps heavily with Farmley on dry fruits, makhana, and trail mix SKUs and shares a similar adulteration-free positioning.
• True Elements: True Elements is an Indian clean-label healthy food brand with a strong portfolio of seeds, breakfast cereals, muesli, and snacking items. It shares Farmley's clean-label, health-focused positioning and D2C-led GTM.
• Yoga Bar: Yoga Bar is an Indian healthy snacking brand focused on protein bars, muesli, and nut-based snacks. While stronger in bars and breakfast, it competes with Farmley for the same health-conscious consumer wallet and modern retail shelf space.
• The Whole Truth Foods: The Whole Truth is an Indian clean-label snacks brand with a strong no-nasties, transparent-labeling philosophy. It directly competes with Farmley's clean-label positioning across bars, snacks, and adjacent healthy categories.
• Snackible: Snackible is an Indian premium healthy snacks brand selling nuts, seeds, khakhras, and snack mixes via D2C and offline channels. It competes with Farmley in the broader healthy snacking shelf and uses similar direct-to-consumer marketing tactics.
• Mason & Co: Mason & Co is an Indian premium dry fruits and healthy snack brand with curated gift packs and retail distribution. It overlaps with Farmley on dry fruits, makhana, and gifting occasions, targeting similar urban premium consumers.

Broad incumbents

• Haldiram's: Haldiram's is India's largest traditional snacks and namkeen company with extensive pan-India distribution. It is a broad incumbent that increasingly enters healthy snacking subcategories, posing a competitive threat to Farmley's expansion into mass-market Indian retail.
• Britannia Industries: Britannia is one of India's largest packaged food companies with broad grocery distribution. It has been expanding into adjacent health-focused categories and represents the kind of scaled incumbent that could enter the premium healthy snacking space Farmley currently leads.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/FarmleyIn
• Facebookfacebook.com/FarmleyIn
• LinkedInlinkedin.com/company/farmley

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds7 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmley