Seven Sundays
Seven Sundays is a Minneapolis-based, founder-owned CPG brand that makes high-protein, low-sugar, gluten-free cereals, granolas, mueslis, and oats using proprietary upcycled ingredients, selling through DTC, Target, Walmart, Amazon, and major grocery retailers nationwide.
- Company typePrivate
- Founded2011
- HeadquartersMinneapolis, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Seven Sundays does
Seven Sundays is a privately held, founder-led better-for-you CPG company founded in 2011 in Minneapolis, Minnesota, that manufactures and sells high-protein, low-sugar, gluten-free breakfast cereals, granolas, mueslis, and hot oats. Its core technical differentiator is a proprietary upcycled ingredient platform that converts surplus streams from oat milk production and sunflower processing into protein- and fiber-rich cereal inputs, claimed to deliver 3x protein and 2x fiber versus whole grains. The portfolio spans five core categories — Oat Protein Cereal, Sunflower Cereal, Protein Oats, Granola/Nut Granola, and Muesli — plus Little Crispies (sorghum-based), PB Puffs (peanut-butter cereal launched 2026), Cereal Snackies, and seasonal SKUs; products are certified B Corp, Non-GMO Project Verified, GFCO Gluten-Free, and Glyphosate Residue Free, with beet-root and other natural colorings enabling participation in Target's 'Ditch the Dye' campaign.
The business operates a hybrid distribution model. Direct-to-consumer sales run through sevensundays.com with a Cereal Club subscription at a 15% recurring discount, free shipping over $50, and bundle/case options. Wholesale distribution covers Target (including exclusive launches in approximately 200 locations), Walmart, Amazon, and major grocery chains nationwide, with pricing spanning roughly $7 for a 12oz muesli to $40 for variety packs, and most single-serve items at $9-$10 per 8-12oz bag. In June 2025, Seven Sundays acquired its manufacturing partner Birch Packaging in St. Peter, Minnesota, verticalizing production to support growth. The company has raised approximately $8M in disclosed funding to date, including a 2023 SEC-registered $6M exempt offering and a reported 2025 round involving Stripes; co-founders Hannah Barnstable (CEO) and Brady Barnstable (COO) remain actively involved in operations.
Seven Sundays firmographics
Firmographics- Name
- Seven Sundays
- Legal name
- Seven Sundays, LLC
- Website
- https://sevensundays.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Seven Sundays is a Minneapolis-based, founder-owned CPG brand that makes high-protein, low-sugar, gluten-free cereals, granolas, mueslis, and oats using proprietary upcycled ingredients, selling through DTC, Target, Walmart, Amazon, and major grocery retailers nationwide.
- Ownership category
- akta.pro rank
Seven Sundays industry classification
Industry- Product category
- Better-for-You Breakfast Cereals
- NAICS
- Breakfast Cereal Manufacturing (31123), Other Snack Food Manufacturing (311919), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Food And Kindred Products (2000), Cookies & Crackers (2052), Bakery Products (2050)
- akta.pro primary industry
- Breakfast Cereal Manufacturing (RTE, hot cereals, granola) (AFAKABAA)
- akta.pro secondary industries
- Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK), Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI), Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)
Keywords
Where Seven Sundays is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Seven Sundays business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online retail sales through sevensundays.com with subscription options via Cereal Club offering 15% recurring discounts. Customers can purchase individual products, bundles, and variety packs.
- Retail Distribution: Sales through major retail partners including Target, Walmart, and Amazon, as well as grocery stores nationwide. Products positioned in health-conscious and better-for-you breakfast aisles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cereal Club Subscription - 15% recurring discount |
| Unit Pricing | Pay-as-you-go | Individual Product Pricing |
| Unit Pricing | Pay-as-you-go | Bundle and Variety Pack Pricing |
| Unit Pricing | Pay-as-you-go | Bulk Case Pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Seven Sundays product offering
Product offeringCore offering
Seven Sundays manufactures and sells a portfolio of high-protein, low-sugar, gluten-free breakfast cereals, granolas, oats, and muesli built on proprietary upcycled ingredient technology (upcycled oat protein and upcycled sunflower protein). Products are sold directly to U.S. consumers through the company's e-commerce site and Cereal Club subscription, and through major retailers including Target, Walmart, Amazon, and grocery stores nationwide. The company also operates its own manufacturing facility (acquired in 2025) to support vertical integration.
Product overview
Seven Sundays is a family-owned cereal and breakfast food company offering a portfolio of high-protein, low-sugar, gluten-free cereals, granolas, and oats. The product line centers on five core product categories: Oat Protein Cereal (the flagship upcycled oat product), Sunflower Cereal (grain-free alternative), Protein Oats (hot cereal), Granola/Nut Granola, and Muesli (New Zealand-inspired). Supporting products include Little Crispies (sorghum-based), PB Puffs (new peanut butter cereal launched 2025-2026), Cereal Snackies (on-the-go format), and seasonal offerings like Pumpkin Spice. The company operates a Cereal Club subscription service for recurring deliveries. All products emphasize clean, real-food ingredients with no artificial flavors, dyes, or refined sugars, and feature upcycled ingredients for sustainability.
Differentiator
Problem solved
Functional benefit
Brands
- Cereal Club: Subscription service for recurring cereal deliveries with 15% discount for members
- The Pantry Purge
Products and services
- Oat Protein Cereal High-protein, low-sugar cereal made with upcycled oats sourced from oat milk production, offering 3x the protein and 2x the fiber of whole oats. Sweetened naturally with maple syrup and real fruit. Available in Maple Cinnamon, Super Fruity, Simply Honey, and seasonal Pumpkin Spice flavors, plus a variety pack.
- PB Puffs Reimagined childhood peanut butter cereal amped with 10g of plant protein per serving, made with clean ingredients tumbled in a salty-sweet peanut buttery coating and natural sweeteners such as dates and maple syrup. Available in Peanut Butter, Chocolate Peanut Butter, and a variety pack.
- Sunflower Cereal Grain-free cereal made with upcycled sunflower seeds, high in protein and fiber, with no artificial ingredients. Available in Real Cocoa, Real Berry, and Real Maple flavors, plus a variety pack.
- Protein Oats High-protein oatmeal with over twice the protein and fiber of traditional oatmeal, made with upcycled oat protein, flax and chia seeds, and lightly sweetened with real maple syrup. Available in Maple Almond, Wildberry, and Apple Cinnamon flavors, for warm or overnight-oats preparation.
- Granola Low-sugar brown-cluster granola subtly sweetened with dates and maple syrup, amped with upcycled oat protein and featuring crispy freeze-dried fruits. Varieties include Bright Side (Triple Berry), Good Day (Peanut Butter Chocolate Banana), Rise & Shine (Strawberry Banana), and Day Dream (Dark Chocolate Raspberry).
- Nut Granola Grain-free granola made with almonds, coconut, sunflower seeds, dates, pecans, pumpkin seeds, coconut oil, and dark chocolate. Includes Day Dream Dark Chocolate Raspberry and Rise & Shine Strawberry Banana varieties.
- Muesli New Zealand-inspired muesli cereals in Early Riser Dark Chocolate, Classic Bircher Apple Cinnamon, Wild & Free Blueberry Chia, and Organic Farmer's Market Almond Date varieties. Available in 12oz standard and 32oz eco-pack sizes.
- Little Crispies Gluten-free cereal made with sorghum, a drought-tolerant super grain with more protein than quinoa and rich in antioxidants. Available in Cocoa Crunch, Honey Almond, and Cinnamon Toast flavors, plus a variety pack. Certified Gluten Free and 100% plant-based.
- Cereal Snackies On-the-go cereal snacks amped with plant protein and made with 100% real food. Available in Simply Honey (coated in wildflower honey, toasted in coconut oil) and as a multi-pack including Real Cocoa Sunflower Cereal.
- Red Velvet Oat Protein Cereal (Target Exclusive) Target-exclusive oat protein cereal variant naturally colored with beet root powder instead of synthetic dyes, with 5g protein and 3g fiber per serving and made with upcycled oats from oat milk production.
Quantifiable outcome
- 3x protein and 2x fiber compared to whole oats in upcycled oat protein products
- +1 more outcomes
Companies that use Seven Sundays
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Seven Sundays technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Seven Sundays partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TargetcoreSeven Sundays launched its Red Velvet Oat Protein Cereal exclusively at Target in the US as part of Target's 'Ditch the Dye' campaign, which highlights the retailer's commitment to removing synthetic dyes from its food and beverage offerings. The partnership includes exclusive products and in-store merchandising support.
- Birch PackagingcoreSeven Sundays acquired its manufacturing partner Birch Packaging, located in St. Peter, Minnesota, bringing manufacturing in-house to support its growth strategy. The acquisition included the facility and company previously owned by Mike Steele, enabling vertical integration.
- RidwellminorPartnership with Ridwell for packaging recycling. Customers can now recycle Seven Sundays bags through Ridwell's recycling program, closing the loop on packaging sustainability.
- Soil & Climate InitiativeminorPartnership with Soil & Climate Initiative supporting regenerative agriculture and soil health. The company is thinking outside the box to restore people and planet health through sustainable food production.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Seven Sundays competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Seven Sundays social profiles
Digital presenceSeven Sundays compliance and trust
Trust signalCompliance5 records
Seven Sundays financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seven Sundays leadership team
Management profileNumber of profiles
Profiles2 records
Seven Sundays subsidiaries and ownership
Company hierarchySubsidiaries1 record
Seven Sundays funding detail
Funding detailFunding overview
Funding rounds6 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seven Sundays M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seven Sundays
What does Seven Sundays do?
Seven Sundays manufactures and sells a portfolio of high-protein, low-sugar, gluten-free breakfast cereals, granolas, oats, and muesli built on proprietary upcycled ingredient technology (upcycled oat protein and upcycled sunflower protein). Products are sold directly to U.S. consumers through the company's e-commerce site and Cereal Club subscription, and through major retailers including Target, Walmart, Amazon, and grocery stores nationwide. The company also operates its own manufacturing facility (acquired in 2025) to support vertical integration.
Is Seven Sundays a public or private company?
Seven Sundays is a private company. It is classified as venture growth investor backed and is currently operating.
When was Seven Sundays founded?
Seven Sundays was founded in 2011. It employs 51 to 100 people.
Where is Seven Sundays based?
Seven Sundays is headquartered in Minneapolis, United States, in the North America region.
How does Seven Sundays make money?
Two revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution.
Does Seven Sundays have an API?
No public API is recorded for Seven Sundays.
What industry is Seven Sundays in?
Seven Sundays's product category is Better-for-You Breakfast Cereals. Its primary akta.pro industry code is AFAKABAA, Breakfast Cereal Manufacturing (RTE, hot cereals, granola), with a secondary code of AFAKABAK, Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains). Its NAICS code is 31123 and its SIC code is 2000.