LifeBio
LifeBio operates a HIPAA-compliant reminiscence therapy platform that captures older adults' life stories in their own voice to support person-centered care in senior living and healthcare settings. It licenses the platform to organizations and serves individual consumers through subscriptions and legacy book products.
- Company typePrivate
- Founded2001
- HeadquartersMarysville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What LifeBio does
LifeBio is a privately held, founder-led company founded in 2001 by Beth Sanders and headquartered in Marysville, Ohio. The company operates a clinically-informed reminiscence therapy platform, branded as LifeBio Memory, that captures the life stories, personal history, goals, interests, and care preferences of older adults in their own voice through guided prompts, interviews, and photo memories. Content is stored in HIPAA-compliant cloud infrastructure and refined by a dedicated Story Team into professional Life Story Books, Care Planning Snapshots, and Action Plans that serve both as operational tools for caregivers and clinicians and as legacy keepsakes for families.
The company's core product is the LifeBio Memory platform, which is delivered through three go-to-market surfaces: a licensed organizational product (LifeBio Health, with MemoryBio as the specialized memory-care variant) targeting senior living communities, skilled nursing, hospice, health systems, home care, health plans, and area agencies on aging; an individual/family-facing platform at my.lifebio.com for direct consumer self-service; and an e-commerce shop selling physical and digital Life Story Book products. Revenue is generated through subscription-based organizational licensing, individual/family accounts, and one-time product purchases. The platform is grounded in decades of reminiscence therapy research, with ongoing clinical validation supported by NIH-funded studies.
LifeBio employs a sales-led go-to-market motion combining inbound lead capture via a web form, phone-based inside sales, and self-serve consumer sign-up. The company has raised approximately $5.48M cumulatively across its history, primarily through non-dilutive grants including a $2.9M award from the National Institute on Aging in September 2025, and operates with an 11-50 employee footprint. It remains founder-owned and independent with no disclosed institutional venture capital backing.
LifeBio firmographics
Firmographics- Name
- LifeBio
- Legal name
- LifeBio
- Website
- https://lifebio.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LifeBio operates a HIPAA-compliant reminiscence therapy platform that captures older adults' life stories in their own voice to support person-centered care in senior living and healthcare settings. It licenses the platform to organizations and serves individual consumers through subscriptions and legacy book products.
- Ownership category
- akta.pro rank
LifeBio industry classification
Industry- Product category
- Reminiscence Therapy / Senior Care Software
- NAICS
- Software Publishers (5132), Other Individual and Family Services (624190)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)
Keywords
Where LifeBio is headquartered
LocationHeadquarters
- HQ city
- Marysville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LifeBio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Organization Licensing: LifeBio licenses its platform to healthcare providers, senior living communities, and aging-services organizations. Licensing provides access to LifeBio Memory for capturing resident/client life stories, care planning Snapshots, and HIPAA-compliant storage. The company offers a dedicated 'Licensing for Organizations' page (memorybio) and a Health portal (lifebio.com/Health/GO) for authorized organizational accounts.
- Individual / Family Accounts: Individual consumers and families can create accounts on LifeBio.com / my.lifebio.com to record and preserve memories. A shop (lifebio.azurewebsites.net) offers products including Life Story Books, with both self-service and supported recording options available.
- Life Story Book Products: Physical and digital Life Story Books and legacy products are sold through the LifeBio shop, with options for group classes (in-person or via Zoom) that can be offered by senior living communities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual / Family accounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
LifeBio product offering
Product offeringCore offering
LifeBio operates the LifeBio Memory reminiscence therapy platform, which captures life stories, personal history, goals, interests, and care preferences in the user's own voice through guided prompts, interviews, and photo memories. A dedicated Story Team refines the captured content into professional Life Story Books, care planning Snapshots, and Action Plans, with all data stored in HIPAA-compliant cloud storage. The platform is licensed to senior living communities, healthcare providers, and aging-services organizations (LifeBio Health / MemoryBio), and is also offered directly to individuals and families via LifeBio.com accounts and an e-commerce shop.
Product overview
LifeBio is an evidence-based reminiscence therapy platform designed for healthcare providers, senior living communities, and aging services organizations. The core product is LifeBio Memory, which captures life stories and care preferences through guided prompts, interviews, and photo memories in a person's own voice. Additional outputs include professional Life Story Books, Care Planning Snapshots, and Action Plans created by the Story Team. The company offers separate platforms for individuals and families (LifeBio.com) and licensed organizations (LifeBio Health), with MemoryBio serving as the specialized version for memory care settings. All content is stored in HIPAA-compliant cloud storage.
Differentiator
Problem solved
Functional benefit
Products and services
- LifeBio Memory Clinically-informed reminiscence therapy platform that captures resident/client life stories, personal history, goals, interests, and care preferences in the person's own voice through guided prompts, interviews, and photo memories, and transforms them into actionable care insights. Used by senior living communities, healthcare providers, aging-services organizations, individuals, and families.
- MemoryBio
Quantifiable outcome
- Reduces loneliness, depression, and behavioral incidents in senior living and care settings
- +2 more outcomes
Companies that use LifeBio
Customer profileSegments6 records
Ideal customer profiles3 records
LifeBio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LifeBio partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights6 records
LifeBio competitors and assessment
Company assessmentDirect peers
- MemoryWell: MemoryWell is a life-story platform that pairs older adults and their families with professional writers to capture personal narratives used by senior living, hospice, and healthcare providers — a directly comparable storytelling-for-care model to LifeBio.
- Linked Senior: Linked Senior is a resident engagement platform purpose-built for senior living communities, offering person-centered content, activities, and digital tools — directly comparable as a digital engagement vendor selling into the same LifeBio buyer base.
- It's Never 2 Late (iN2L): iN2L provides engagement technology for senior living, including person-centered content, reminiscence, and wellness programming — overlapping with LifeBio Memory on reminiscence and person-centered engagement use cases in senior living.
- Generations Online: Generations Online has offered reminiscence and life-review digital tools for older adults and care providers, historically positioning itself as a direct competitor in the reminiscence therapy software niche that LifeBio Memory occupies.
Emerging players
- Aiva Health: Aiva Health is a voice-first care platform for senior living that enables hands-free resident engagement and caregiver support — adjacent technology competing for the same resident-engagement and person-centered care budgets as LifeBio Memory.
- Intuition Robotics (ElliQ): Intuition Robotics markets ElliQ, an AI-driven companion device for older adults focused on reducing loneliness and supporting aging in place — a thematic competitor targeting similar loneliness, depression, and engagement outcomes in older adults.
- CaringBridge: CaringBridge is a nonprofit-supported personal health update and storytelling platform used during health journeys — adjacent to LifeBio's individual/family life story capture use case, particularly among family caregivers.
Broad incumbents
- PointClickCare: PointClickCare is the dominant EHR and care coordination platform for skilled nursing and senior living in North America — a broad incumbent whose expansion into engagement and person-centered care could subsume point solutions like LifeBio.
- MatrixCare: MatrixCare provides EHR, care planning, and operational software across the post-acute and senior living continuum, overlapping with LifeBio's care planning and clinical workflow ambitions at a much broader scale.
- WellSky: WellSky offers care coordination, hospice, home health, and senior living software suites, positioning it as a broad incumbent that competes for the same health system, hospice, and aging services IT budgets LifeBio targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
LifeBio social profiles
Digital presenceLifeBio compliance and trust
Trust signalCompliance1 record
LifeBio financial estimates
Financial estimateRevenue estimate
Valuation estimate
LifeBio leadership team
Management profileNumber of profiles
Profiles3 records
LifeBio funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LifeBio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LifeBio
What does LifeBio do?
LifeBio operates the LifeBio Memory reminiscence therapy platform, which captures life stories, personal history, goals, interests, and care preferences in the user's own voice through guided prompts, interviews, and photo memories. A dedicated Story Team refines the captured content into professional Life Story Books, care planning Snapshots, and Action Plans, with all data stored in HIPAA-compliant cloud storage. The platform is licensed to senior living communities, healthcare providers, and aging-services organizations (LifeBio Health / MemoryBio), and is also offered directly to individuals and families via LifeBio.com accounts and an e-commerce shop.
Is LifeBio a public or private company?
LifeBio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LifeBio founded?
LifeBio was founded in 2001. It employs 11 to 50 people.
Where is LifeBio based?
LifeBio is headquartered in Marysville, United States, in the North America region.
How does LifeBio make money?
Three revenue lines are on record. Organization Licensing is the primary driver. The others are individual / Family Accounts and life Story Book Products.
Who are LifeBio's main competitors?
Direct peers on record are MemoryWell, Linked Senior, It's Never 2 Late (iN2L) and Generations Online. Emerging players are Aiva Health, Intuition Robotics (ElliQ) and CaringBridge. Broad incumbents are PointClickCare, MatrixCare and WellSky.
Does LifeBio have an API?
No public API is recorded for LifeBio.
What industry is LifeBio in?
LifeBio's product category is Reminiscence Therapy / Senior Care Software. Its primary akta.pro industry code is HLACAEAE, Patient Education, Content & Personalized Journey Orchestration. Its NAICS code is 5132 and its SIC code is 7372.