VYPR
Vypr is a data validation platform.
- Company typePrivate
- Founded2013
- HeadquartersManchester, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What VYPR does
Vypr is a data validation platform that enables manufacturers and retailers to understand what their customers want to see on shelves. This helps reduce the time and costs spent developing new products, which makes for better products, faster. Their industry-leading process combines their research into behavioural science with their well-segmented consumer panel. The client is in full control, testing every aspect of their product innovation, from packaging, pricing, naming, product claims, ranging, and more.
VYPR firmographics
Firmographics- Name
- VYPR
- Legal name
- Vypr Validation Technologies Ltd,
- Website
- http://www.vyprclients.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vypr is a data validation platform.
- Ownership category
- akta.pro rank
Where VYPR is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
VYPR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Vypr operates on a SaaS subscription model providing access to its product intelligence platform. Customers pay for access to conduct consumer research, access the Vypr Community panel, and use analytical tools. Pricing is likely tiered based on usage, team size, or feature access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-per-study starting from £500 per study |
| Other | Multi-year contract | Traditional agency research |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
VYPR product offering
Product offeringCore offering
VYPR provides an AI-powered product intelligence platform that enables consumer brands and retailers to conduct rapid consumer research, concept testing, and product validation through a self-serve SaaS platform supported by a proprietary mobile-first consumer community of 100,000+ members. The platform combines behavioral science methodology with AI features (sentiment analysis, predictive recommendations, video response capture) to deliver insights up to 60% faster and at a fraction of the cost of traditional research agencies, serving Category, Commercial, Insight, Innovation, Marketing, and Product teams.
Product overview
VYPR is an AI-powered product intelligence platform that enables consumer brands to rapidly understand changing consumer behavior through fast, cost-effective consumer insight. The platform operates as a unified system comprising core products: Vypr Predict (AI-powered self-serve research platform), Video Steers (video-based consumer feedback), Vypr Community (proprietary consumer panel of 100,000+ members), and VySafe (data quality framework with 28+ automated checks). Supporting capabilities include Brand Tracking, TURF Analysis, Conjoint Analysis, MaxDiff, and Advanced Segmentation. The platform is built on behavioral science principles and serves multiple team functions including Category, Commercial, Insight, Innovation, Marketing, and Product teams across consumer goods, retail, beauty, and tourism sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Vypr Predict: AI-powered self-serve research platform designed to help businesses make faster product decisions with predictive consumer insights.
- VySafe
- Vypr Community
- Video Insight
Products and services
- Vypr Predict AI-powered self-serve research platform that enables businesses to conduct rapid consumer testing and product validation. Combines behavioral science principles with AI to help teams make faster, evidence-based product decisions with up to 60% time savings versus traditional research.
- Video Steers (Video Insight) Video-based consumer feedback tool that captures authentic consumer reactions through 60-second video responses. Allows brands to see facial expressions, tone of voice, and body language to understand the emotional context behind consumer answers.
- Vypr Community Proprietary consumer panel/community exceeding 100,000 application downloads that provides access to vetted respondents for consumer research. Mobile-first app ensures data integrity through engaged community members actively using the platform.
- VySafe Data Quality Framework Always-on data quality framework that verifies every consumer response through 28+ automated quality checks, continuous respondent monitoring, and behavioral validation. Ensures data reliability by addressing bot attacks, offshore click farms, and industry fraud.
Quantifiable outcome
- Research time reduced by up to 60%
- +2 more outcomes
Companies that use VYPR
Customer profileNamed customers15 records
Segments9 records
Ideal customer profiles4 records
VYPR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature5 records
VYPR partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered key.
- Shop! ANZkeyJoint research partnership producing consumer insights reports on Australian beauty, confectionery, and retail trends. Multiple co-branded reports published including beauty influencer research, chocolate deals analysis, and home brand product surveys.
- UK Pet FoodkeyJoint research partnership with UK Pet Food trade association to produce the 'Gen Next' report examining how different generations approach pet nutrition, health, and care based on 1,000 UK consumer surveys.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
VYPR competitors and assessment
Company assessmentDirect peers
- Zappi: AI-powered consumer insights platform focused on CPG and retail brand decisions (concept testing, advertising, innovation). Directly named by VYPR as comparable; serves similar enterprise customers with self-serve SaaS model.
- Attest: Consumer research platform offering self-serve brand and product research to enterprises and SMBs. Competes head-to-head with VYPR on pay-per-study concept testing and brand tracking for CPG/retail.
- Suzy: Enterprise consumer insights platform combining a proprietary panel with on-demand research for CPG and enterprise brands. Similar SaaS + hybrid PLG/enterprise motion targeting CPG/retail buyers.
- Toluna: Global consumer insights platform operating a large proprietary panel plus automated research tools. Competes with VYPR across consumer research, panel access, and concept testing for enterprise brands.
- Prolific: Online research participant platform providing vetted respondents for academic and commercial studies. Comparable panel infrastructure layer that VYPR's Vypr Community competes with in the broader research tooling stack.
Emerging players
- SightX: AI-driven consumer insights platform with automated survey design, analysis, and concept testing. Niche overlap with VYPR's Vypr Predict AI capabilities, particularly for mid-market brands.
- discuss.io: Qualitative video research platform providing enterprise brands with consumer video feedback. Direct overlap with VYPR's Video Steers capability, focused on qualitative insight capture.
Broad incumbents
- Kantar: Global market research and insights giant serving CPG/retail with panels, brand tracking, and innovation testing. VYPR has hired from Kantar; competes broadly via traditional agency plus emerging digital offerings.
- NielsenIQ: Global consumer intelligence company providing CPG/retail measurement, panels, and innovation research. VYPR hired from NielsenIQ; competes on enterprise consumer insights at much larger scale and panel depth.
- Ipsos: Global market research and consumer insights firm with broad portfolio including innovation, brand tracking, and qualitative research. Established CPG relationships and growing digital offerings compete with VYPR's enterprise motion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
VYPR social profiles
Digital presenceVYPR compliance and trust
Trust signalCompliance2 records
VYPR financial estimates
Financial estimateRevenue estimate
Valuation estimate
VYPR leadership team
Management profileNumber of profiles
Profiles9 records
VYPR funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VYPR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VYPR
What does VYPR do?
VYPR provides an AI-powered product intelligence platform that enables consumer brands and retailers to conduct rapid consumer research, concept testing, and product validation through a self-serve SaaS platform supported by a proprietary mobile-first consumer community of 100,000+ members. The platform combines behavioral science methodology with AI features (sentiment analysis, predictive recommendations, video response capture) to deliver insights up to 60% faster and at a fraction of the cost of traditional research agencies, serving Category, Commercial, Insight, Innovation, Marketing, and Product teams.
Is VYPR a public or private company?
VYPR is a private company. It is classified as venture growth investor backed and is currently operating.
When was VYPR founded?
VYPR was founded in 2013. It employs 51 to 100 people.
Where is VYPR based?
VYPR is headquartered in Manchester, United Kingdom, in the Europe region.
How does VYPR make money?
One revenue line is on record: saaS Platform Subscription.
Who are VYPR's main competitors?
Direct peers on record are Zappi, Attest, Suzy, Toluna and Prolific. Emerging players are SightX and discuss.io. Broad incumbents are Kantar, NielsenIQ and Ipsos.
Does VYPR have an API?
No public API is recorded for VYPR.