Oportun
- Company typePublic
- Founded2005
- HeadquartersSan Carlos, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Oportun does
Oportun, Inc. (NASDAQ: OPRT) is a San Mateo-headquartered digital banking platform founded in 2005 (originally as Progresso) that delivers affordable installment loans, secured personal loans, and an AI-powered automated savings app to non-prime consumers across 47 U.S. states plus Washington D.C. The company's core products are unsecured personal loans ranging from $300 to $10,000 (with administrative fees of up to 10% of principal and fixed APRs, capped at 36% on secured loans) and vehicle-title-backed secured personal loans of $2,525 to $18,500 in eight states. Loan underwriting relies on a proprietary AI-driven model that evaluates non-traditional inputs — income, spending patterns, rent, utilities, and personal references — to approve borrowers with limited or no credit history, including post-bankruptcy applicants.
Beyond lending, Oportun operates Set & Save, an automated savings app acquired via the 2021 Digit purchase (~$213M), which uses AI to read linked bank-account behavior and route small, safe transfers to user-defined goals; the app carries a $5.99/month or $47.88/year subscription and was named the #1 savings app of 2025 by Bankrate. The company is a U.S. Department of the Treasury-certified Community Development Financial Institution (CDFI) and distributes products through a hybrid omnichannel model: digital self-serve (website, iOS/Android app), in-person retail storefronts, phone applications, and cash-payment partners including Walmart, CVS, 7-Eleven, Dollar General, and Family Dollar. Underlying bank infrastructure (FDIC pass-through deposits, originating lender relationships) is provided by Wells Fargo, JPMorgan Chase, Citibank, and Pathward.
Revenue is generated primarily through interest, fees, and a small recurring subscription stream. FY2025 revenue was nearly $1 billion, Q4 2025 revenue was approximately $248 million, and Q1 2026 revenue was $229 million. The company achieved GAAP profitability in FY2025 with $25 million of net income (a $104 million YoY improvement from a $79 million loss in 2024) and reported six consecutive GAAP-profitable quarters through Q1 2026. Funding is sourced from multiple warehouse facilities (Goldman Sachs, Deutsche Bank, Jefferies, Citizens, Community Investment Management) and a now-active asset-backed securitization program that placed $1.9 billion+ of notes across four deals in nine months at sub-6% weighted-average yields.
Oportun firmographics
Firmographics- Name
- Oportun
- Legal name
- Oportun, Inc.
- Website
- https://oportun.com
- Company type
- Public
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Oportun industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK)
- akta.pro secondary industry
- Subprime Auto Title Lending (FSAKAOAB)
Keywords
Where Oportun is headquartered
LocationHeadquarters
- HQ city
- San Carlos
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Oportun business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Interest Income from Personal Loans: Oportun earns interest income from unsecured personal loans ($300-$10,000) and secured personal loans ($2,525-$18,500) extended to non-prime borrowers. Loans are subject to an Administrative Fee up to 10% of principal and fixed APRs (capped at 36% APR for secured loans). Revenue is generated through origination fees and ongoing interest charges over the loan repayment period.
- Set & Save Subscription: Monthly subscription fee of $5.99/month for Set & Save automated savings app, with annual plan option at $47.88/year (effectively $3.99/month). Free 30-day trial available. Oportun loan members receive 12 months free access. The subscription covers the cost of providing the automated savings product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Set & Save Monthly Plan |
| Subscription | Annual | Set & Save Annual Plan |
| Transaction based/ take rate | Pay-as-you-go | Personal Loans ($300-$10,000) |
| Transaction based/ take rate | Pay-as-you-go | Secured Personal Loans ($2,525-$18,500) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Oportun product offering
Product offeringCore offering
Oportun is a digital banking platform that extends unsecured personal loans of $300 to $10,000 and secured (vehicle-titled) personal loans of $2,525 to $18,500 to non-prime consumers with limited or no credit history, helping them build credit through on-time payment reporting to nationwide bureaus. It also offers the Set & Save subscription app that uses AI to analyze income and spending patterns and automatically transfer money into savings goals. The company operates across 47 states plus Washington D.C. via digital channels, physical retail stores, and phone applications.
Product overview
Oportun is a mission-driven financial services company offering personal loans, secured personal loans, and AI-powered savings tools. The core product portfolio consists of Personal Loans ($300-$10,000 unsecured installment loans), Secured Personal Loans ($2,525-$18,500 vehicle title-backed loans in select states), and Set & Save (an automated savings app that uses AI to analyze spending patterns and automatically transfer funds to savings goals). Oportun operates in 45 states and D.C., leveraging technology to serve consumers with limited or no credit history and helping members build credit through on-time payment reporting to nationwide credit bureaus.
Differentiator
Problem solved
Functional benefit
Brands
- Set & Save: Automated savings app that learns income and spending habits to automatically save money for users toward their goals.
Products and services
- Personal Loan Unsecured personal installment loans ranging from $300 to $10,000 designed for non-prime consumers with limited or no credit history. Features affordable fixed payments, prequalification without credit-score impact, fast funding via direct deposit, and credit building through on-time payment reporting to nationwide credit bureaus.
- Secured Personal Loan
Quantifiable outcome
- Members save over $1,800 per year on average through Set & Save
- +4 more outcomes
Companies that use Oportun
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Oportun technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Oportun partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major and support.
- DigitmajorOportun announced acquisition of Digit for approximately $213 million to expand its digital and AI-driven financial services platform. The combined platform would serve 1.4 million members with enhanced savings, investing, and banking capabilities. Note: Digit founder Ethan Bloch subsequently launched a new venture called Hiro.
- UnidosUSsupportOportun partnered with UnidosUS to offer free financial coaching to members. Trained coaches help with understanding credit reports, setting financial goals, and establishing budgets.
- SpringFoursupportSpringFour helps Oportun members save time and money by connecting them to local nonprofit and government resources. Services include help with monthly bills, food and childcare costs, and free or low-cost healthcare access.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Oportun competitors and assessment
Company assessmentDirect peers
- OneMain Financial: OneMain is the largest U.S. installment lender to non-prime consumers, offering personal loans of $1,500-$20,000 plus secured auto title loans through a multi-state branch network. It is the closest direct comparable to Oportun's combination of unsecured personal loans, secured title loans, and physical retail distribution serving subprime borrowers.
- LendingClub: LendingClub operates a D2C personal loan marketplace with bank partnerships (LendingClub Bank) and has expanded into a full digital banking platform. It directly competes with Oportun in unsecured personal installment lending to near-prime and credit-building consumers.
- Upstart Holdings: Upstart is an AI-driven lending platform that uses non-traditional variables (education, employment) to underwrite personal loans. Its core technology overlap with Oportun's AI underwriting makes it a direct peer, though Upstart is more focused on bank-channel partnerships than D2C.
- Best Egg: Best Egg is a D2C personal loan brand owned by Marlette Funding that offers unsecured installment loans of $2,000-$50,000 to near-prime consumers. It competes in the same unsecured personal loan category as Oportun's core product with similar bank-partner origination.
- Prosper Marketplace: Prosper is a peer-to-peer lending marketplace offering personal installment loans of $2,000-$50,000 through WebBank. It competes in the same unsecured consumer installment loan category as Oportun's core personal loan product.
- World Finance: World Finance (a subsidiary of World Acceptance Corporation) provides personal installment and secured loans to subprime borrowers through a 1,000+ branch retail network across the U.S. South and Midwest. Its subprime focus and physical branch model closely mirror Oportun's strategy.
Broad incumbents
- SoFi Technologies: SoFi offers personal loans, savings, checking, and investing through a full-stack digital bank. While broader than Oportun, SoFi's personal loan business targets a similar near-prime to prime consumer and benefits from materially stronger funding and brand.
- Marcus by Goldman Sachs: Marcus is Goldman Sachs' consumer banking arm offering unsecured personal loans ($3,500-$40,000) and high-yield savings. As a broad incumbent, it overlaps with Oportun's personal loan product but serves a more prime-skewed borrower with much deeper funding access.
Emerging players
- Figure Technologies: Figure is a blockchain-enabled consumer finance platform offering HELOCs, personal loans, and home equity lines through its own lending subsidiaries. It overlaps with Oportun in personal installment credit and shares a fintech-leaning approach to credit underwriting.
- Affirm Holdings: Affirm provides point-of-sale installment lending and now offers a savings product. While primarily merchant-channel rather than D2C, Affirm's installment credit product competes for the same consumer spend occasions (large purchases, unexpected expenses) as Oportun's personal loans.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Oportun social profiles
Digital presenceOportun compliance and trust
Trust signalCompliance2 records
Oportun financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oportun leadership team
Management profileNumber of profiles
Profiles9 records
Oportun funding detail
Funding detailFunding overview
Funding rounds20 records
Investors22 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oportun M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oportun
What does Oportun do?
Oportun is a digital banking platform that extends unsecured personal loans of $300 to $10,000 and secured (vehicle-titled) personal loans of $2,525 to $18,500 to non-prime consumers with limited or no credit history, helping them build credit through on-time payment reporting to nationwide bureaus. It also offers the Set & Save subscription app that uses AI to analyze income and spending patterns and automatically transfer money into savings goals. The company operates across 47 states plus Washington D.C. via digital channels, physical retail stores, and phone applications.
Is Oportun a public or private company?
Oportun is a public company. It is classified as public and is currently operating.
When was Oportun founded?
Oportun was founded in 2005. It employs 1,001 to 5,000 people.
Where is Oportun based?
Oportun is headquartered in San Carlos, United States, in the North America region.
How does Oportun make money?
Two revenue lines are on record. Interest Income from Personal Loans are the primary driver. The others are set & Save Subscription.
Who are Oportun's main competitors?
Direct peers on record are OneMain Financial, LendingClub, Upstart Holdings, Best Egg, Prosper Marketplace and World Finance. Broad incumbents are SoFi Technologies and Marcus by Goldman Sachs. Emerging players are Figure Technologies and Affirm Holdings.
Does Oportun have an API?
No public API is recorded for Oportun.
What industry is Oportun in?
Oportun's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAAAK, Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment), with a secondary code of FSAKAOAB, Subprime Auto Title Lending. Its NAICS code is 522 and its SIC code is 6141.