Senco Gold and Diamonds

What Senco Gold and Diamonds does

Senco Gold and Diamonds is a publicly listed (NSE: SENCO) Indian jewellery retailer headquartered in Kolkata, founded in 1994 and led by MD & CEO Suvankar Sen. The company operates 201 owned showrooms across 17 Indian states with two international outlets in Dubai, complemented by a fully integrated omni-channel stack comprising its e-commerce site, the mySenco mobile app, WhatsApp and video-call shopping, and a toll-free contact centre. Its portfolio spans BIS Hallmarked gold (18KT/22KT/24KT), certified diamond and platinum jewellery, silver coins/bars/utensils, and investment products — organised around the sub-brands Vivaah (wedding), Aham (men's), Everlite (everyday wear), and Perfect Love Solitaires. Underlying technology includes an AI-powered Virtual Try-On (computer vision/AR) tool, the myDigiGold and myDigiSilver digital precious-metals platforms, the Swarna Yojana monthly savings scheme, gift cards, and an astrology-based styling service, all connected through a single customer ecosystem.

The business makes money primarily through retail jewellery transactions: gold remains the dominant revenue stream, with diamond at 10–11% of revenue (targeted to rise to 14–15%), platinum, and silver; the old gold exchange programme alone contributes roughly 50% of quarterly revenue, creating a recurring upgrade-driven revenue base. Pricing follows unit pricing based on gold weight plus making charges and wastage, with gift cards ranging ₹500–₹1,00,000 and all transactions settled as one-time purchases, exchanges, or scheme redemptions. Distribution is fully owned-direct with no third-party resellers. The customer base spans bridal/wedding buyers across regional Indian styles, festive occasion shoppers (Akshaya Tritiya contributes 15–20% of annual sales), daily-wear consumers, men's jewellery buyers, and digital precious-metals investors — primarily individual retail consumers rather than enterprise accounts.

Senco reported FY26 revenue of ₹8,430 crore (33% YoY), Q4 FY26 revenue of ₹1,997 crore (45% YoY), FY26 PAT of ₹574 crore (261% YoY surge), and a Q4 FY26 EBITDA margin of 13.7% (up 450 bps). Management has guided to 20–25% revenue growth in FY27 alongside 18–20 new showroom openings. The company is certified PCI DSS and ISO 27001 (LRQA) on the digital side, BIS Hallmarked for gold, and Great Place to Work certified, and has been ranked India's 2nd most trusted jewellery brand by TRA for four consecutive years (2020–2023).

Name

Senco Gold and Diamonds

Legal name

Senco Gold Limited

Website

https://sencogoldanddiamonds.com

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Senco Gold and Diamonds is a publicly listed Indian jewellery retailer operating 201 owned showrooms across 17 states and Dubai, selling BIS Hallmarked gold, diamond, and platinum jewellery to retail consumers through physical stores, e-commerce, and digital gold/silver investment platforms.

Ownership category

akta.pro rank

Product category

Jewellery Retail

NAICS

Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industry

Custom Religious, Cultural & Ceremonial Jewelry (CRAKAHAK)

Keywords

• Gold jewellery retail
• Diamond jewellery stores
• Precious metal jewellery
• Wedding jewellery collections
• Digital gold platform

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Jewellery Sales: Core revenue from selling gold, diamond, and platinum jewellery through owned retail showrooms and e-commerce platform. Revenue mix includes gold (majority), diamond (10-11% of revenue, targeted to grow to 14-15%), platinum, and silver jewellery. Old gold exchange programme contributes approximately 50% of quarterly revenue.
2. Gold and Silver Coins/Bars: Sale of gold and silver coins and bars for investment purposes. Ranges from 0.5 gram to 500 gram silver coins and 0.5 to 20 gram gold coins.
3. myDigiGold: Digital gold investment platform enabling customers to purchase gold digitally with buyback guarantee
4. myDigiSilver: Digital silver investment platform for silver accumulation and redemption

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Senco Gold and Diamonds is an Indian omnichannel jewellery retailer selling gold, diamond, platinum and silver jewellery through 185+ owned showrooms across 17 Indian states plus two Dubai stores. The retail footprint is complemented by an e-commerce website, mobile apps, video call shopping, AI-powered virtual try-on, and digital gold/silver accumulation platforms (myDigiGold, myDigiSilver), with a Swarna Yojana savings scheme for accumulating gold through monthly instalments.

Product overview

Senco Gold & Diamonds is a Kolkata-based jewellery retailer offering a multi-category, omni-channel platform centred on physical showroom showrooms (185+ across India and internationally) supported by an e-commerce website, mobile app, and digital investment platforms. The core offering spans gold (18KT/22KT/24KT BIS Hallmarked), diamond (certified, across gold and platinum settings), and platinum jewellery, supplemented by silver coins/bars/utensils and religious idols. The portfolio is organized around named sub-brands — Everlite (everyday wear), Aham (men's), Vivaah (wedding), and Elements of Nature/Expressions of Love collections — alongside digital products myDigiGold and myDigiSilver for gold and silver investment. Services include a monthly savings scheme (Swarna Yojana), gift cards, virtual try-on powered by AI, and astrology-based styling. The company operates over 201 showrooms across 17 Indian states and internationally in Dubai, projecting over ₹8,430 crore revenue in FY26.

Differentiator

Problem solved

Functional benefit

Brands

• Aham: Men's jewellery collection featuring gold, diamond, platinum and silver pieces including bracelets, kadas, rings, chains, cufflinks and pendants designed for the modern man.
• Everlite
• Vivaah
• myDigiGold
• myDigiSilver
• Aham (Father's Day Collection)

Products and services

• Gold Jewellery BIS Hallmarked gold jewellery across traditional, contemporary and bridal designs, sold through owned showrooms and digital channels to Indian consumers.
• Diamond Jewellery GIA- and IGI-certified diamond jewellery with buyback guarantee and insurance, available across bridal, festive and everyday collections.
• Platinum Jewellery Platinum jewellery for occasion and bridal wear, sold alongside gold and diamond lines at Senco showrooms.
• 9KT and 14KT Jewellery Lower-purity 9KT and 14KT gold jewellery offering affordable everyday options for price-sensitive consumers.
• Coins, Bars and Beans Investment-grade gold coins, bars and bean formats for wealth accumulation and gifting purposes.
• Everlite Collection Everyday-wear lightweight jewellery sub-brand designed for daily and office use, targeted at routine jewellery buyers.
• Aham Men's Jewellery Dedicated sub-brand for men's jewellery including rings, chains, bracelets and kadas, offering contemporary male-oriented designs.
• Vivaah Wedding Collection Curated wedding and bridal jewellery sub-brand catering specifically to Indian wedding and bridal purchases.
• Silver Utensils and Idols Silver articles including utensils and religious idols sold for home use and gifting purposes.
• myDigiGold Digital gold accumulation platform allowing customers to buy, sell and accumulate fractional digital gold online.
• myDigiSilver Digital silver accumulation platform allowing customers to buy, sell and accumulate fractional digital silver online.
• Swarna Yojana Savings Scheme Precious metal savings scheme enabling customers to accumulate gold through monthly instalments that are redeemable for jewellery.
• Senco Gold Gift Cards Stored-value gift cards available in denominations from ₹1,000 to ₹1 lakh, redeemable across Senco showrooms.
• Senco Astrology Service Astrology consultation service offered as a complementary offering to jewellery customers.

Quantifiable outcome

• 151% YoY net profit growth in Q4 FY26
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature4 records

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Titan Company (Tanishq): India's largest listed jewellery retailer through its Tanishq brand, with national showroom coverage, strong diamond and bridal positioning, and significantly larger scale than Senco across gold, diamond and platinum jewellery.
• Malabar Gold & Diamonds: Leading Indian jewellery retailer with showroom networks across India, the Middle East and other international markets, offering gold, diamond and platinum jewellery with strong regional and bridal focus directly comparable to Senco.
• Kalyan Jewellers: Listed Indian jewellery retailer with pan-India and international showrooms, comparable product mix across gold, diamond and bridal jewellery, and a similar multi-brand, multi-format strategy to Senco.
• Joyalukkas: Privately held global Indian jewellery retailer with extensive showroom presence in India and the Middle East, directly competing with Senco in gold, diamond and bridal jewellery across similar customer segments.
• PC Jeweller: Listed Indian jewellery retailer focused on gold and diamond jewellery through owned showrooms across northern and western India, competing in the same mass-premium segment as Senco.
• Tribhovandas Bhimji Zaveri (TBZ): Heritage Indian jewellery retailer listed in India, with strong gold and diamond jewellery assortment and a comparable trusted-brand positioning targeting bridal and occasion-led buyers.
• Thangamayil Jewellery: Listed South-India based jewellery retailer with regional showroom strength in gold and diamond, broadly comparable in scale and product mix to Senco, providing a regional peer reference.

Broad incumbents

• Reliance Jewels: Jewellery retail arm of Reliance Retail, offering gold and diamond jewellery across India as part of a much larger retail conglomerate; competes with Senco in physical retail but is part of a broader retail portfolio.

Emerging players

• CaratLane (Titan subsidiary): Digital-first omnichannel jewellery brand owned by Titan, targeting younger consumers with lightweight gold and diamond jewellery online; overlaps with Senco's mySenco and Melorra digital initiatives and pressures online share.
• Melorra: Digital-native lightweight gold and diamond jewellery brand acquired by Senco in January 2025; directly comparable as an online-first jewellery proposition targeting younger Indian consumers and now part of the Senco ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/sencogoldindia
• Facebookfacebook.com/sencogoldanddiamonds
• LinkedInlinkedin.com/company/senco-gold-ltd
• Instagraminstagram.com/sencogoldanddiamonds

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senco Gold and Diamonds