FlipGive
FlipGive is a Toronto-based cashback rewards and fundraising platform enabling youth sports teams, schools, and community organizations to earn funds through everyday purchases at 900+ partner brands via gift cards, online shopping, and card-linked programs.
- Company typePrivate
- Founded2013
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FlipGive does
FlipGive is a Toronto-based cashback rewards and fundraising platform that enables community organizations—primarily youth sports teams, schools, and youth programs—to raise funds through everyday consumer purchases. Founded in 2012/2013, the platform aggregates 900+ partner brands across retail, restaurants, travel, and fuel, and exposes participants to multiple earning mechanisms: gift card purchases (scrip), online shopping via tracked affiliate links, a browser extension, dedicated iOS and Android mobile apps, a card-link program powered by Rewards Network that credits qualifying in-store transactions automatically, and a travel booking portal operated by Access Development.
The revenue model is affiliate-driven: FlipGive earns transaction rebates and commissions from partner brands on qualifying purchases made by participants, while organizations retain 100% of the rebates they generate. Pricing is freemium—free to enroll with no commitment, minimums, or fees—with small payment-processing fees disclosed at checkout within the Card Link program. Distribution is product-led and community-led: volunteer coordinators (typically parents) self-enroll their organizations and drive participation internally, supported by coordinator and participant resource centers, an earnings calculator, and impact-story content. A white-label offering, first deployed with TeamLinkt, extends the platform through other community software providers.
FlipGive raised a CAD 5 million round in September 2023 led by Thrive Venture Fund at BDC Capital and Framework Venture Partners to fund North American expansion and white-label development. In September 2025, RaiseRight, LLC—a portfolio company of Mountaingate Capital—acquired FlipGive's assets, with the FlipGive brand and Canadian team continuing to operate in Toronto under RaiseRight's ownership and the US market served directly by RaiseRight.
FlipGive firmographics
Firmographics- Name
- FlipGive
- Legal name
- FlipGive Corporation
- Website
- https://flipgive.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- FlipGive is a Toronto-based cashback rewards and fundraising platform enabling youth sports teams, schools, and community organizations to earn funds through everyday purchases at 900+ partner brands via gift cards, online shopping, and card-linked programs.
- Ownership category
- akta.pro rank
FlipGive industry classification
Industry- Product category
- Fundraising Software
- NAICS
- Grantmaking and Giving Services (81321)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Prepaid, Gift Cards & Voucher-Based Payments (MPAEALAE)
Keywords
Where FlipGive is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
FlipGive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate / Transaction Rebate Revenue: FlipGive earns a percentage of sales from partner brands (retailers, restaurants, travel providers) when users make qualifying purchases through the platform. Brands share a portion of each purchase to help lower costs for organizations. This is the core revenue mechanism — the company acts as an affiliate network, earning commissions on tracked transactions that are then shared with the fundraising organization.
- Gift Card Sales Revenue: Organizations purchase physical or digital gift cards at face value; FlipGive earns a rebate from the brand on each gift card sold. Organizations keep 100% of the earnings earned through the program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Program — No cost to enroll or participate |
| Transaction based/ take rate | Pay-as-you-go | Card Link Program — Fee-based payment processing |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
FlipGive product offering
Product offeringCore offering
FlipGive operates a cashback rewards and fundraising platform that enables youth sports teams, schools, scouts, churches, and non-profits to earn funds through everyday purchases. Organizations enroll for free, and participants earn rebates via three mechanisms: purchasing physical or digital gift cards from hundreds of brands, shopping online at 900+ partner brands through affiliate links, and linking payment cards for automatic in-store earnings. FlipGive also licenses its cashback technology as a white-label platform to partners such as TeamLinkt.
Product overview
FlipGive is a cashback rewards and fundraising platform that operates as a unified system with multiple integrated earning methods. The core platform enables organizations to raise funds through everyday shopping, while the main earning mechanisms include Gift Card (Scrip) Fundraising for purchasing physical or digital gift cards, Shop Online for earning through partner brand websites, the Browser Extension for automatic tracking, and the Mobile App for on-the-go management. Additional modules include the Card Link Program (automatic earnings via linked payment cards), Travel Booking Platform (for booking travel with earnings), and White-Label Platform (for partner deployment). Organizations use the Coordinator Dashboard to manage programs while participants track their activity through Personal Dashboards. The platform was acquired by RaiseRight, LLC in September 2025 and continues operating under the FlipGive brand in Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- FlipGive Core Platform A cashback rewards and fundraising platform that allows youth sports teams, schools, and community organizations to earn funds through everyday purchases by buying gift cards or shopping online with partner brands.
- Gift Card (Scrip) Fundraising Users purchase physical or digital gift cards for everyday purchases or meals at hundreds of partner brands, with a percentage of each purchase rebated back to their fundraising organization.
- Shop Online Users shop directly on partner brand websites through FlipGive links and earn cashback on qualifying purchases, tracked via browser cookies and the FlipGive browser extension.
- White-Label Cashback Shopping Platform A white-label solution that allows partners such as TeamLinkt to offer FlipGive's cashback shopping technology under their own brand for fundraising purposes.
Quantifiable outcome
- Organizations can earn up to 5x more than traditional fundraisers, per FlipGive's own claims on platform pages.
- +3 more outcomes
Companies that use FlipGive
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
FlipGive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
FlipGive partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- TeamLinktcoreFirst named partner for FlipGive's white-label cashback shopping platform. TeamLinkt integrates FlipGive's technology to offer fundraising capabilities to its own user base.
- Rewards NetworkcoreThird-party service provider that powers FlipGive's Card Link Program by monitoring payment card transactions and sharing data needed to track qualifying purchases at participating merchants.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
FlipGive competitors and assessment
Company assessmentDirect peers
- RaiseRight: RaiseRight is the direct US-market counterpart to FlipGive, offering scrip gift card fundraising to schools, sports teams, and nonprofits. RaiseRight acquired FlipGive in September 2025 and the two platforms now operate as sister brands serving Canada and the US respectively, sharing nearly identical product, audience, and business model.
- ShopWithScrip (Great Lakes Scrip Center): ShopWithScrip is the largest scrip-based fundraising platform in the US, serving K-12 schools, churches, and nonprofits with gift card and online shopping earnings. It is the most direct competitor to FlipGive/RaiseRight in the community fundraising category with a comparable gift card + online cashback model.
- FundScrip: FundScrip is a Canadian gift card fundraising platform serving schools, sports teams, and community organizations. It is a direct peer to FlipGive in the Canadian market with overlapping product (gift card scrip) and target customer (coordinators at schools and youth sports groups).
- eScrip: eScrip is a community fundraising platform that enables schools and nonprofits to earn funds through shopping at participating merchants. It is a direct peer to FlipGive with the same merchant-rebate model and similar customer base of schools and community organizations.
Broad incumbents
- Rakuten: Rakuten is the largest consumer cashback shopping platform globally, offering rebates on online purchases at thousands of merchants. It serves the same consumer cashback behavior that FlipGive relies on, though without the community-fundraising framing, making it a broader incumbent in the same transactional cashback space.
- Capital One Shopping (formerly Wikibuy): Capital One Shopping is a browser extension and shopping comparison platform offering cashback and price tracking, owned by Capital One. It competes for the same online-shopping transaction-attribution layer that FlipGive's browser extension and online shopping product depend on, but at far greater scale as a free consumer tool.
- Honey (PayPal): Honey is a browser-based coupon and cashback tool acquired by PayPal for ~$4B. It serves the same affiliate-linked online shopping behavior as FlipGive and represents a well-funded incumbent competing for transaction attribution at the browser level.
- TopCashback: TopCashback is one of the largest cashback portals globally, paying consumers cash back on online purchases at partner retailers. It competes in the same online cashback space as FlipGive, with comparable browser extension functionality and merchant relationships, though without the community-fundraising wrapper.
Emerging players
- Gift of College: Gift of College is a 529 plan-focused gift card platform that lets families contribute to education savings through gift card purchases. It uses a similar gift card + rebate mechanic as FlipGive but targets a narrower use case (college savings) rather than general community fundraising.
- Bonterra (Network for Good / Givebutter): Bonterra (parent of Network for Good and Givebutter) provides fundraising software for nonprofits including donation forms, event management, and peer-to-peer campaigns. It is an adjacent peer to FlipGive serving the same nonprofit and community fundraising customer base, but with a different product surface (donation workflows vs. cashback shopping).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FlipGive social profiles
Digital presenceFlipGive compliance and trust
Trust signalCompliance1 record
FlipGive financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlipGive leadership team
Management profileNumber of profiles
Profiles4 records
FlipGive funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlipGive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlipGive
What does FlipGive do?
FlipGive operates a cashback rewards and fundraising platform that enables youth sports teams, schools, scouts, churches, and non-profits to earn funds through everyday purchases. Organizations enroll for free, and participants earn rebates via three mechanisms: purchasing physical or digital gift cards from hundreds of brands, shopping online at 900+ partner brands through affiliate links, and linking payment cards for automatic in-store earnings. FlipGive also licenses its cashback technology as a white-label platform to partners such as TeamLinkt.
Is FlipGive a public or private company?
FlipGive is a private company. It is classified as private equity controlled and is currently acquired.
When was FlipGive founded?
FlipGive was founded in 2013. It employs 11 to 50 people.
Where is FlipGive based?
FlipGive is headquartered in Toronto, Canada, in the North America region.
How does FlipGive make money?
Two revenue lines are on record. Affiliate / Transaction Rebate Revenue is the primary driver. The others are gift Card Sales Revenue.
Who are FlipGive's main competitors?
Direct peers on record are RaiseRight, ShopWithScrip (Great Lakes Scrip Center), FundScrip and eScrip. Broad incumbents are Rakuten, Capital One Shopping (formerly Wikibuy), Honey (PayPal) and TopCashback. Emerging players are Gift of College and Bonterra (Network for Good / Givebutter).
Does FlipGive have an API?
No public API is recorded for FlipGive.
What industry is FlipGive in?
FlipGive's product category is Fundraising Software. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of MPAEALAE, Prepaid, Gift Cards & Voucher-Based Payments. Its NAICS code is 81321 and its SIC code is 7900.