Funko
- Company typePublic
- Founded1998
- HeadquartersEverett, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Funko firmographics
Firmographics- Name
- Funko
- Legal name
- Funko, LLC
- Website
- https://funko.com
- Company type
- Public
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Funko industry classification
Industry- Product category
- Pop Culture Collectibles & Licensed Merchandise
- NAICS
- Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (339930)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.) (CRALAGAK)
- akta.pro secondary industries
- Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK), Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI), Miniatures & Figurines (Display/Collectible) (CRALAKAB)
Keywords
Where Funko is headquartered
LocationHeadquarters
- HQ city
- Everett
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Funko business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others, Technology or R&D
Revenue model
- Product Sales - Pop! Vinyl and Collectibles: Primary revenue stream from manufacturing and selling Pop! Vinyl figures, Loungefly bags and accessories, Mystery Minis, Bitty Pop!, plush toys, and apparel. Products sold through retail partners (Amazon, Target, Walmart, GameStop) and direct-to-consumer via Funko.com and flagship stores. Revenue of $908.2 million in FY2025, down 13.5% from $1.05 billion in FY2024.
- Licensing Royalties: Revenue from licensing Funko's pop culture brand and manufacturing capabilities to entertainment companies for co-branded products. Includes partnerships with Warner Bros. Discovery (Supergirl, DC), Netflix (KPop Demon Hunters, Stranger Things), Disney/Pixar (Toy Story 5), BBC Studios (Bluey), and sports leagues (NFL, MLB, NBA, WNBA).
- Direct-to-Consumer E-Commerce: Sales through Funko.com with promotions like 3 for $39.99, Fan Rewards loyalty points, limited edition drops, and Disney+ subscriber discounts (15% off). Also includes flagship store retail in Hollywood and Everett, WA.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Pop! Vinyl Figures |
| Unit Pricing | Pay-as-you-go | Convention/Limited Edition Exclusives |
| Unit Pricing | Pay-as-you-go | Multi-Buy Bundle Promotions |
| Subscription | Monthly | Disney+ Subscriber Discount |
| Freemium | Pay-as-you-go | Fan Rewards Loyalty Program |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels9 records
Funko product offering
Product offeringCore offering
Funko designs, manufactures, and sells licensed pop culture collectibles, with the Pop! Vinyl figure line as its core product spanning more than 25,000 unique characters across entertainment, sports, gaming, anime, music, and horror franchises. The portfolio is rounded out by Loungefly bags and accessories, Bitty Pop! miniatures, Pop! Mystery blind boxes, Pop! Yourself customizable figures, Funko Gear apparel, and the Mondo subsidiary's vinyl records and posters, sold via mass retailers, specialty stores, owned e-commerce, and flagship stores in 30+ countries.
Product overview
Funko is a pop culture lifestyle brand offering a diverse portfolio of collectible products. The core offering consists of Pop! Vinyl Figures (over 25,000 unique characters), complemented by the customizable Pop! Yourself platform, Bitty Pop! miniatures, and Pop! Mystery blind box products. The company operates through multiple sub-brands including Loungefly (bags/accessories) and acquired subsidiary Mondo (vinyl records, posters). Key product categories span Pop! Keychains, Mini Figures, Funko Gear apparel, and Funko Fusion video games. The portfolio spans major entertainment franchises including Disney/Pixar, Marvel, DC Comics, Star Wars, Anime properties (One Piece, Dragon Ball, Demon Slayer, Naruto), Sports leagues (MLB, NBA, NFL, WNBA, MLS), Video Games, Music, Horror, and Books. The company also operates a Fan Rewards loyalty program and Limited Edition Drops for exclusive releases.
Differentiator
Problem solved
Functional benefit
Brands
- Pop!: Vinyl collectible figures featuring stylized characters from movies, TV, anime, video games, sports, music, and entertainment
- Pop! Yourself
- Bitty Pop!
- Mystery Mini
- Loungefly
- Fan Rewards
- Premium Blind Box
- Funko Fusion
- Merch Lab
- From the Vault
Products and services
- Pop! Vinyl Figures Vinyl collectible figures featuring Funko's signature oversized-head stylized character designs across pop culture franchises including Disney, Marvel, Star Wars, DC Comics, anime, sports, gaming, music, horror, and books.
- Pop! Yourself Customizable personalized Funko Pop figures with configurable clothing, accessories, and branding; NFL partnership offers 32 team apparel options at $35 for t-shirts and hoodies.
- Bitty Pop! Miniature-scale collectible figures in various franchises including Bluey; retail-distributed at Walmart as part of Funko's mass-market collectibles expansion.
- Pop! Mystery / Mystery Minis Blind box-style mystery collectible series including Mystery Minis (12-character packs at $6.99-$7) and Mystery Pins in randomized packaging.
- Loungefly Bags and Accessories Funko-owned sub-brand specializing in bags, backpacks, and lifestyle accessories featuring pop culture designs; sold through loungefly.com and retail partners.
- Funko Fusion (Video Game) Video game featuring crossover Funko characters across multiple entertainment franchises; Deluxe Edition available as a physical Nintendo Switch version.
- Premium Blind Box Artist-driven premium collectible blind box series debuted at New York Comic Con with Kiguzoomies and Funko Fun Squad in limited quantities.
- Pop! Keychains Miniature keychain versions of Pop! characters sold as collectible accessories.
- Funko Gear Apparel Apparel and accessories featuring Funko character designs including t-shirts, hoodies, and branded merchandise.
- Mondo Vinyl Records and Posters Vinyl records, posters, and other pop culture collectibles from Mondo, a wholly-owned Funko subsidiary based in Austin since its June 2022 acquisition.
- Fan Rewards Loyalty Program Free customer loyalty program spanning US, UK, and EU; members earn points on qualifying purchases and promotional activities, redeemable for Fan Rewards with double points on promotional items and one-year inactivity expiration.
- Kinder Joy x Stranger Things Funko Pop Collection Limited-edition collaboration between Kinder Joy and Funko featuring 24 Stranger Things Funko figures hidden inside Kinder Joy eggs, available at major U.S. retailers spring 2026.
- Toy Story 5 Funko Pop Collectibles Funko Pop figures and Mystery Mini Packs tied to Disney/Pixar's Toy Story 5, including updated versions of Woody, Buzz Lightyear, Jessie, and new character Lilypad; standard vinyl figures priced at $14.88 each.
- Star Wars Mandalorian and Grogu POP! Collection POP! figures and Mystery Minis tied to Star Wars' The Mandalorian and Grogu; standard POP! figures at $14.99, larger POP! Moment at $34.99, Mystery Minis at $6.99.
- Bluey Funko Pop Collection Bluey-themed Funko Pop figurines including regular Pops, Jumbo Pops, and Mystery Mini packs priced $6.99-$39.99, developed under license from BBC Studios.
- KPop Demon Hunters Collection Funko and Loungefly collectibles tied to Netflix's KPop Demon Hunters series, launched with a free mystery pin and double Fan Rewards points promotion.
- Knight of the Seven Kingdoms POP! Collection Pop! Vinyl figurines based on HBO's Knight of the Seven Kingdoms series featuring Dunk, Egg, Tanselle, and Lyonel Baratheon at $15 each.
- SDCC 2026 Invincible Exclusives San Diego Comic-Con 2026 exclusive Pop! Animation: Invincible collectible figures featuring seven variants of Mark Grayson, priced $40-$60 with unit limits 400-2,000.
- Astro Bot Funko Pop Collection Six Astro Bot Funko Pop collectible figures including a 13-inch Jumbo Astro Bot at $39.99 and five smaller models at $14.99 each, featuring Astro disguised as PlayStation characters.
- Supergirl Funko Product Collection Funko products within the Warner Bros. Discovery global Supergirl merchandise collection, available through major retailers ahead of the June 26, 2026 film release.
Quantifiable outcome
- Record gross margin of 44% in Q1 2026 vs 41-43% guidance
- +2 more outcomes
Companies that use Funko
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Funko technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Funko partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Nike Virtual StudiosminorNewly appointed SVP Nik Rupp joins Funko from Nike Virtual Studios where he led initiatives including Nike's .SWOOSH virtual products platform, NIKELAND on Roblox, and collaborations with Fortnite and Yu-Gi-Oh!, bringing digital innovation and fan engagement experience to Funko.
- Disney+ PerksminorFunko offers 15% off eligible items on funko.com for Disney+ subscribers enrolled in the Disney+ Perks program. Single-use discount code per account per transaction; subscribers must have active Disney+ subscription.
- NFLcoreFunko partnered with the NFL to unveil Pop! Yourself customizable collectibles with 32 NFL team apparel options. Products priced at $35 for t-shirts and hoodies with NFL-branded packaging debuted at NFL kickoff game in Kansas City. Also launched Funko Legends Pops! and NFL Series 12 Pops! collectibles targeting 200M+ NFL fans.
- MondocoreFunko acquired Mondo from Alamo Drafthouse in June 2022, making Mondo a subsidiary. Mondo specializes in vinyl records, posters, and pop culture collectibles, based in Austin. The deal was announced without disclosed terms as Alamo Drafthouse shifted focus to expanding its cinema chain.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Funko competitors and assessment
Company assessmentDirect peers
- Mattel: Mattel is a global toy and collectibles company with deep licensing relationships (Disney, WWE, Masters of the Universe). It is one of Funko's most direct competitors in licensed collectibles and was even named alongside Funko as a Supergirl film licensee.
- Hasbro: Hasbro is a major toy and games manufacturer with collectible lines (Star Wars, Marvel via license, Funko-adjacent premium products). Both companies chase the same adult collector and kidult segments through licensed IP.
- McFarlane Toys: McFarlane Toys is a collectible figure manufacturer with strong DC, NFL, and entertainment IP ties. It competes directly with Funko for shelf space and collector dollars on premium licensed figures.
- Spin Master: Spin Master is a global children's entertainment and toy company producing collectibles and licensed character products. It overlaps with Funko in toy retail channels and kid/collector licensing strategies.
- Bandai Namco: Bandai Namco is a Japanese toymaker dominant in anime collectibles (Dragon Ball, One Piece, Naruto) that directly competes with Funko's Pop! anime lines across global retail.
- Hot Toys: Hot Toys produces high-end 1/6 scale collectible figures from Marvel, DC, and Star Wars. It competes for the premium collector wallet alongside Funko Pop! figures.
- NECA: NECA is a collectibles manufacturer with strong entertainment and horror IP lines. It competes with Funko in the specialty collectibles space carried by retailers like FYE and GameStop.
Emerging players
- Kidrobot: Kidrobot produces designer vinyl and art collectibles, including Dunny and Munny lines. It overlaps with Funko's vinyl figure aesthetic and serves a similar collector demographic.
- Medicom Toy (Bearbrick): Medicom Toy produces Be@rbrick and other designer collectible figures with strong crossover licensing (Star Wars, Marvel). It competes with Funko in the premium designer-toy collector market.
Broad incumbents
- The Lego Group: Lego is a dominant toy and collectibles company with extensive licensed themes (Star Wars, Marvel, Harry Potter). While its products are construction-based rather than vinyl figures, it competes for the same kid and adult collector discretionary spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Funko social profiles
Digital presenceFunko financial estimates
Financial estimateRevenue estimate
Valuation estimate
Funko leadership team
Management profileNumber of profiles
Profiles4 records
Funko subsidiaries and ownership
Company hierarchySubsidiaries1 record
Funko funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Funko M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Funko
What does Funko do?
Funko designs, manufactures, and sells licensed pop culture collectibles, with the Pop! Vinyl figure line as its core product spanning more than 25,000 unique characters across entertainment, sports, gaming, anime, music, and horror franchises. The portfolio is rounded out by Loungefly bags and accessories, Bitty Pop! miniatures, Pop! Mystery blind boxes, Pop! Yourself customizable figures, Funko Gear apparel, and the Mondo subsidiary's vinyl records and posters, sold via mass retailers, specialty stores, owned e-commerce, and flagship stores in 30+ countries.
Is Funko a public or private company?
Funko is a public company. It is classified as public and is currently operating.
When was Funko founded?
Funko was founded in 1998. It employs 1,001 to 5,000 people.
Where is Funko based?
Funko is headquartered in Everett, United States, in the North America region.
How does Funko make money?
Three revenue lines are on record. Product Sales - Pop! Vinyl and Collectibles are the primary driver. The others are licensing Royalties and direct-to-Consumer E-Commerce.
Who are Funko's main competitors?
Direct peers on record are Mattel, Hasbro, McFarlane Toys, Spin Master, Bandai Namco, Hot Toys and NECA. Emerging players are Kidrobot and Medicom Toy (Bearbrick). The Lego Group is listed as a broad incumbent.
Does Funko have an API?
No public API is recorded for Funko.
What industry is Funko in?
Funko's product category is Pop Culture Collectibles & Licensed Merchandise. Its primary akta.pro industry code is CRALAGAK, Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.), with a secondary code of CRALAJAK, Pop Culture, Licensed & Fandom Gifts Retail. Its NAICS code is 45912 and its SIC code is 3944.