Beyond
Beyond, operated by Farewill Ltd, is a London-based digital will-writing and estate-planning service offering Online Wills, Telephone Wills, Probate, and Funeral Planning to UK consumers; it is announcing service cessation with a customer deadline of 30 June 2025.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Beyond does
Beyond, operated by Farewill Ltd, is a UK-based digital estate-planning service headquartered in London and founded in 2015. The firm targets UK consumers seeking to write wills and administer estates, positioning itself as a faster, lower-cost alternative to traditional high-street solicitors. Its offering centres on two flagship products: an Online Wills service (a self-service step-by-step tool reviewed by a human will specialist, priced at £100 for individuals and £160 for couples) and a Telephone Wills service (specialist-guided phone support at £240 / £380 couples), each including a professionally printed will and an unlimited annual update subscription at £10/year.
The business has layered ancillary services onto this core, including Probate Services (administration of estates after death), Funeral Planning, and Farewill Trustees (a professional executor add-on). Customer acquisition is direct-to-consumer via a digital funnel and paid TV advertising; the brand reports a 4.9 rating across 18,000+ Trustpilot reviews and has been named National Will Writing Firm of the Year at the British Wills and Probate Awards every year since 2019. Underlying technology is a standard consumer web application with human-in-the-loop review rather than a proprietary AI or ML platform.
The company is privately held and has raised approximately $4.09M across four disclosed funding rounds between 2015 and 2018 from Luminous Ventures, Talis Capital and Let's Go Holdings. Beyond is led by founder and CEO Ian Strang, with Milosz Naworski serving as Head of Engineering, and is reported to operate with 1–10 employees. Critically, Beyond has publicly announced it is ceasing to offer will-writing, probate and funeral services, with current customers and charity partners instructed to contact the company by 30 June 2025.
Beyond firmographics
Firmographics- Name
- Beyond
- Legal name
- BEYOND
- Website
- https://beyond.life
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Beyond, operated by Farewill Ltd, is a London-based digital will-writing and estate-planning service offering Online Wills, Telephone Wills, Probate, and Funeral Planning to UK consumers; it is announcing service cessation with a customer deadline of 30 June 2025.
- Ownership category
- akta.pro rank
Beyond industry classification
Industry- Product category
- Estate Planning and Will Writing Services
- NAICS
- Professional, Scientific, and Technical Services (54)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Notary & Signing Agent Services (Remote/Onsite) (BPAJAOAF)
Keywords
Where Beyond is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Beyond business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- AI Training Contracts: Cloud-based AI training contracts that enable global participation in AI and cryptocurrency markets, offering stable daily returns based on AI model training workloads. Transforms traditional high-tech resource allocation into an inclusive digital economy opportunity.
- Computing Power Investment: Platform allows global users to invest in high-quality computing power starting from $15 minimum investment, generating returns through AI model training workloads.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic computing power investment tier |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Beyond product offering
Product offeringCore offering
Beyond (operated by Farewill Ltd, trading as "Beyond Life") is a UK digital will writing and estate planning service. It sells Online Wills (a step-by-step self-service tool) and Telephone Wills (specialist-guided phone service), alongside related Probate, Funeral Planning, and professional executor (Farewill Trustees) offerings, primarily to individual consumers in the United Kingdom. The company is in the process of ceasing to offer will writing services, with current customers and charity partners required to make contact by 30 June 2025.
Product overview
Beyond is a digital will writing and estate planning service operated by Farewill Ltd, offering two primary products: Online Wills (a self-service, step-by-step digital tool priced at £100 for individuals or £160 for couples) and Telephone Wills (a specialist-guided phone service priced at £240 for individuals or £380 for couples). Both products include a professionally printed will and access to unlimited annual updates for £10/year. The service also provides related probate, funeral planning, and professional executor (Farewill Trustees) offerings. The platform positions itself as a replacement for slow, expensive, and inconvenient traditional solicitor-based will writing, having been crowned National Will Writing Firm of the Year every year since 2019 at the British Wills and Probate Awards.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Wills
Quantifiable outcome
- Stable daily returns based on AI model training workloads
Companies that use Beyond
Customer profileSegments2 records
Ideal customer profiles1 record
Beyond technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Beyond partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Beyond competitors and assessment
Company assessmentDirect peers
- Simplicity Wills: UK online will writing provider offering a low-cost self-service model similar in positioning to Beyond's £100 Online Wills product.
- Pure Cremation: UK direct cremation specialist, directly comparable to the direct cremation / funeral service dimension referenced in Beyond's firmographic description.
- Co-op Legal Services: Major UK provider of wills, probate, and estate planning services with both online and telephone channels, directly competing in Beyond's core UK will-writing market with a much larger consumer brand behind it.
- Free Wills (UK): UK online will writing service offering free simple wills (sponsored by partner charities), directly competing with Beyond's free-entry / low-friction online wills proposition.
- Which? Wills (Tabtree): UK consumer-affairs-affiliated will writing platform offering a similar online/telephone will writing proposition to Beyond, with comparable regulated-wills customer base.
Regional players
- Trust & Will: US-focused online estate planning platform - comparable digital model and product structure to Beyond, but serves a different (US) geography rather than competing directly in the UK.
Emerging players
- Apricity Solutions: Emerging UK-based tech-enabled wills and estate planning service targeting modern families - partially overlapping with Beyond's digital will writing proposition at an earlier growth stage.
Broad incumbents
- Slater and Gordon (UK): National UK law firm offering wills and estate planning alongside a broad consumer legal services portfolio - overlapping capability at significantly larger scale and brand recognition.
- Dignity Funerals: UK's largest funeral services provider offering pre-paid funeral plans and ancillary services - overlaps with the funeral planning component referenced in Beyond's firmographic description at much broader scale.
- LegalZoom: Large US online legal services platform offering wills as part of a broader document and legal services portfolio - reference point for the digital legal services category, though US-geographic and far broader in scope.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Beyond social profiles
Digital presenceBeyond financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beyond leadership team
Management profileNumber of profiles
Profiles2 records
Beyond funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beyond M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beyond
What does Beyond do?
Beyond (operated by Farewill Ltd, trading as "Beyond Life") is a UK digital will writing and estate planning service. It sells Online Wills (a step-by-step self-service tool) and Telephone Wills (specialist-guided phone service), alongside related Probate, Funeral Planning, and professional executor (Farewill Trustees) offerings, primarily to individual consumers in the United Kingdom. The company is in the process of ceasing to offer will writing services, with current customers and charity partners required to make contact by 30 June 2025.
Is Beyond a public or private company?
Beyond is a private company. It is classified as venture growth investor backed and is currently operating.
When was Beyond founded?
Beyond was founded in 2015. It employs 1 to 10 people.
Where is Beyond based?
Beyond is headquartered in London, United Kingdom, in the Europe region.
How does Beyond make money?
Two revenue lines are on record. AI Training Contracts are the primary driver. The others are computing Power Investment.
Who are Beyond's main competitors?
Direct peers on record are Simplicity Wills, Pure Cremation, Co-op Legal Services, Free Wills (UK) and Which? Wills (Tabtree). Trust & Will is listed as a regional player. Apricity Solutions is listed as an emerging player. Broad incumbents are Slater and Gordon (UK), Dignity Funerals and LegalZoom.
Does Beyond have an API?
No public API is recorded for Beyond.
What industry is Beyond in?
Beyond's product category is Estate Planning and Will Writing Services. Its primary akta.pro industry code is BPAJAOAF, Notary & Signing Agent Services (Remote/Onsite). Its NAICS code is 54 and its SIC code is 8700.