SplashLearn
SplashLearn is a private EdTech company (founded 2010, operated by StudyPad, Inc.) that delivers game-based, curriculum-aligned math and English language arts programs for preschool through Grade 5 students, serving parents, homeschool families, elementary teachers, and school districts via web, iOS, and Android platforms under a freemium-plus-subscription revenue model.
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What SplashLearn does
SplashLearn, operated by StudyPad, Inc. and headquartered in San Francisco, is a private EdTech company founded in 2010 that delivers game-based math and English language arts (ELA) learning programs to children from preschool through Grade 5. Originally launched as SplashMath, the platform rebranded to SplashLearn following its expansion from a math-only application into a full ELA curriculum. The product is built as a cross-platform web and native mobile (iOS and Android) learning environment anchored by an extensive proprietary content library of more than 15,000 educational games, 450+ lesson plans, 2,000+ math vocabulary definitions, and a suite of interactive teaching tools (Math Facts, Multiplication Tool, Telling Time Tool, Fractions Tool, Number Line Tool, Coordinate Graph Tool, Virtual Manipulatives). Additional offerings include a Homeschool Program, Summer Program, SpringBoard for teachers, and Monthly Mash-up live classes. The platform emphasizes curriculum-aligned, adaptive content designed to increase engagement and time-on-task for elementary students.
SplashLearn runs a hybrid go-to-market. The core acquisition engine is product-led growth: teachers receive free accounts with full platform access, parents can sign up for a free tier, and users authenticate through Google, Facebook, or — for school environments — Clever single sign-on. Monetization comes from parent premium subscriptions, homeschool program subscriptions, and quote-based school and district licensing backed by Data Protection Addendum agreements for student data privacy compliance. Customer segments are split between long-tail consumers (parents of PreK–Grade 5 students), individual educators (free), homeschool families, and institutional buyers (elementary schools and districts). The company has disclosed approximately $25 million in cumulative venture funding across rounds in 2019 ($7M, Accel) and February 2021 ($18M Series C led by Owl Ventures with Accel), and employs 101–250 people. Co-founders Arpit Jain (CEO), Joy Deep Nath, Mayank Jain, and Umang Jain (CPTO) lead the company.
SplashLearn firmographics
Firmographics- Name
- SplashLearn
- Legal name
- StudyPad, Inc.
- Website
- https://splashlearn.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SplashLearn is a private EdTech company (founded 2010, operated by StudyPad, Inc.) that delivers game-based, curriculum-aligned math and English language arts programs for preschool through Grade 5 students, serving parents, homeschool families, elementary teachers, and school districts via web, iOS, and Android platforms under a freemium-plus-subscription revenue model.
- Ownership category
- akta.pro rank
SplashLearn industry classification
Industry- Product category
- Elementary EdTech Software
- NAICS
- Educational Support Services (611710), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
- akta.pro secondary industries
- Adaptive Learning & Personalized Instruction Software (EDAJAMAE), Microlearning Content Libraries (Bite-Sized Lessons) (EDAFACAI), Digital/Blended K–12 Courseware & Interactive Textbooks (EDAGAAAJ), K–12 Instructional Video & Multimedia (EDAGALAA), Parent-Facing Home Learning & Family Engagement Apps (EDACANAK)
Keywords
Where SplashLearn is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
SplashLearn business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Parent Subscriptions: Premium subscriptions for parents to access enhanced features and content for their children's learning at home.
- School and District Licenses: Paid licensing for schools and districts to provide platform access to teachers and students, with data privacy agreements.
- Homeschool Program: Dedicated homeschool curriculum program with specialized content and tracking for homeschool families.
- Core Free Access: Free access for teachers with full platform features; free parent basic tier with premium upgrades available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Teacher Account |
| Freemium | Free | Free Parent Account |
| Subscription | Annual | School/District Licensing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
SplashLearn product offering
Product offeringCore offering
SplashLearn provides a game-based learning platform offering separate Math and English Language Arts programs for children from preschool (age 2) through grade 5. The platform delivers adaptive, curriculum-aligned educational games, worksheets, lesson plans, and interactive teaching tools accessible via web, iOS, and Android, serving parents at home, teachers in classrooms, and schools/districts under enterprise licensing.
Product overview
SplashLearn is a game-based learning platform offering separate Math and English (ELA) programs for children from preschool (age 2) through grade 5. The core offerings consist of the Math Program and ELA Program, both featuring adaptive gameplay. These are complemented by an extensive library of over 15,000 games, printable worksheets, free lesson plans, interactive teaching tools (Math Facts, Multiplication Tool, Telling Time Tool, Fractions Tool, Number Line Tool, Coordinate Graph Tool, Virtual Manipulatives), and a math vocabulary resource with 2,000+ definitions. Additional programs include Homeschool Program, Summer Program, SpringBoard for teachers, and Monthly Mash-up live classes. The platform serves both parents (for home use) and educators (for classroom/school use).
Differentiator
Problem solved
Functional benefit
Products and services
- SplashLearn Math Program A comprehensive game-based math learning program covering counting, addition, subtraction, multiplication, fractions, and geometry for children from preschool (age 2-5) through grade 5, featuring adaptive difficulty and progress tracking. Sold via parent subscriptions and school/district licenses.
- SplashLearn English (ELA) Program An English language arts program for preschool to grade 5 covering phonics, alphabet, vowels, sight words, reading, grammar, and vocabulary through interactive games and activities. Sold via parent subscriptions and school/district licenses.
- SplashLearn Homeschool Program A specialized program designed for homeschooling families providing structured curriculum-aligned math and ELA content with progress tracking for preschool through grade 5.
- SpringBoard A program for teachers providing additional resources and tools to supplement classroom instruction, with free teacher registration.
- Summer Program A seasonal learning program to prevent summer learning loss through fun math and reading games for children during summer break.
- Monthly Mash-up (Live Class) Live interactive online classes offering monthly themed educational content for children.
Companies that use SplashLearn
Customer profileSegments4 records
Ideal customer profiles4 records
SplashLearn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
SplashLearn partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
SplashLearn competitors and assessment
Company assessmentEmerging players
- Zearn: Zearn offers free, adaptive K-5 math curriculum aligned to Eureka/EngageNY with school/district licensing for premium features. Comparable to SplashLearn Math for the K-5 buyer, with strong curriculum alignment focus.
Direct peers
- Sumdog: Sumdog offers adaptive, game-based math and reading practice for K-8 with freemium consumer access and school subscriptions. Closely aligned with SplashLearn's gamified, adaptive approach for elementary math and ELA.
- IXL Learning: IXL offers adaptive, curriculum-aligned math, ELA, science, and social studies practice for PreK-12 with subscription-based individual, classroom, and school/district licensing. Direct competitor to SplashLearn's adaptive math/ELA platform for the same K-5 segment and buyer personas.
- ABCmouse (Age of Learning): ABCmouse offers a subscription-based, game-driven early learning curriculum covering math, reading, science, and art for ages 2-8. Competes with SplashLearn on parent subscriptions and PreK-Grade 2 curriculum, though with broader subject coverage.
- Prodigy Education: Prodigy provides a game-based, adaptive math learning platform for grades 1-8 with a freemium model and school/district licensing. Closely matches SplashLearn's gamified math approach and product-led growth strategy targeting both parents and schools.
- DreamBox Learning: DreamBox offers adaptive, game-based math instruction for K-8 with strong school/district sales motion. Competes directly with SplashLearn's math curriculum-aligned adaptive learning for the same elementary buyer segment.
- Starfall: Starfall provides free and member-based phonics and early literacy games for PreK through Grade 3, with curriculum-aligned content. A direct competitor in the early reading and phonics space, particularly via its freemium model.
- Reading Eggs / Reading Eggspress: Reading Eggs provides gamified reading and literacy instruction for ages 2-13 with parent subscriptions and school licensing. Overlaps directly with SplashLearn's ELA program for early elementary grades.
Broad incumbents
- BrainPOP / BrainPOP Jr. BrainPOP and BrainPOP Jr. provide animated, curriculum-aligned educational content across STEM, ELA, and social studies for K-12 with school subscriptions. Comparable to SplashLearn in K-5 multimedia educational content and school sales motion, with broader subject coverage.
- Khan Academy: Khan Academy provides free, comprehensive K-12 educational content including math, ELA, and more, with a nonprofit model and Khan Academy Kids for younger learners. A direct substitute for SplashLearn's free teacher tier and broad content, though SplashLearn offers deeper gamification.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SplashLearn social profiles
Digital presenceSplashLearn compliance and trust
Trust signalCompliance1 record
SplashLearn financial estimates
Financial estimateRevenue estimate
Valuation estimate
SplashLearn leadership team
Management profileNumber of profiles
Profiles4 records
SplashLearn funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SplashLearn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SplashLearn
What does SplashLearn do?
SplashLearn provides a game-based learning platform offering separate Math and English Language Arts programs for children from preschool (age 2) through grade 5. The platform delivers adaptive, curriculum-aligned educational games, worksheets, lesson plans, and interactive teaching tools accessible via web, iOS, and Android, serving parents at home, teachers in classrooms, and schools/districts under enterprise licensing.
Is SplashLearn a public or private company?
SplashLearn is a private company. It is classified as venture growth investor backed and is currently operating.
When was SplashLearn founded?
SplashLearn was founded in 2010. It employs 101 to 250 people.
Where is SplashLearn based?
SplashLearn is headquartered in San Francisco, United States, in the North America region.
How does SplashLearn make money?
Four revenue lines are on record. Parent Subscriptions are the primary driver. The others are school and District Licenses, homeschool Program and core Free Access.
Who are SplashLearn's main competitors?
Zearn is listed as an emerging player. Direct peers are Sumdog, IXL Learning, ABCmouse (Age of Learning), Prodigy Education, DreamBox Learning, Starfall and Reading Eggs / Reading Eggspress. Broad incumbents are BrainPOP / BrainPOP Jr. and Khan Academy.
Does SplashLearn have an API?
No public API is recorded for SplashLearn.
What industry is SplashLearn in?
SplashLearn's product category is Elementary EdTech Software. Its primary akta.pro industry code is EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms, with a secondary code of EDAJAMAE, Adaptive Learning & Personalized Instruction Software. Its NAICS code is 611710 and its SIC code is 8200.