RPM Ventures
RPM Ventures is an early-stage venture capital firm founded in 2000 in Ann Arbor, Michigan, investing in B2B and B2B2C technology startups across fintech, insurance, real estate, and new space, with 9 active portfolio companies and 30+ exits.
- Company typePrivate
- Founded2000
- HeadquartersAnn Arbor, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What RPM Ventures does
RPM Ventures is an early-stage venture capital firm founded in 2000 and headquartered in Ann Arbor, Michigan, investing in B2B and B2B2C technology startups across the Fintech and Mobility sectors, with additional thematic focus on insurance, real estate, and new space. The firm is relationship-driven and partner-led, with five partners (Adam Boyden, Tony Grover, M. Weiser, Brad Lichota, and Adriana Motte-Hassan) who are themselves former entrepreneurs and who collectively serve as the firm's largest investors, aligning LP and founder incentives.
The firm sources and leads direct equity investments in portfolio companies, typically at Series A through Series D. Active portfolio companies span insurance technology (Coterie, Players Health), earned wage access (DailyPay), AI-native residential leasing (Findigs), satellite-powered Bluetooth IoT connectivity (Hubble Network), and adjacent verticals (Family First, Mobi, Overalls, Roost). Notable exited investments include SoFi, Hippo, and Firefly Aerospace, the last of which RPM led at Series D with a $175 million round that valued the company above $2 billion.
RPM Ventures generates returns through equity ownership in portfolio companies, realizing gains via IPOs, acquisitions, and secondary transactions, and operates on the carried interest and management fee structure typical of VC funds. Distribution is direct-to-founder (regional scope), with deal sourcing driven by industry networks, founder referrals, and thought leadership positioning in the firm's focus sectors. The firm maintains a small team (1-10 employees), a LinkedIn and Twitter presence for industry engagement, and an LP portal for investor relations.
RPM Ventures firmographics
Firmographics- Name
- RPM Ventures
- Legal name
- RPM Ventures
- Website
- http://www.rpmvc.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RPM Ventures is an early-stage venture capital firm founded in 2000 in Ann Arbor, Michigan, investing in B2B and B2B2C technology startups across fintech, insurance, real estate, and new space, with 9 active portfolio companies and 30+ exits.
- Ownership category
- akta.pro rank
RPM Ventures industry classification
Industry- Product category
- Venture Capital
- NAICS
- Funds, Trusts, and Other Financial Vehicles (525), Other Financial Vehicles (52599), Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)
Keywords
Where RPM Ventures is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RPM Ventures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Venture Capital Returns: RPM Ventures generates returns through equity ownership in portfolio companies, realizing gains through IPOs, acquisitions, and secondary transactions. The firm takes ownership stakes in early-stage and growth companies across focus sectors including financial services, insurance, real estate, and new space.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
RPM Ventures product offering
Product offeringCore offering
RPM Ventures is an early-stage venture capital firm that invests in B2B and B2B2C technology startups, typically leading Series A through Series D funding rounds in financial services, insurance, real estate, and new space sectors. The firm provides equity capital, strategic guidance, and operational mentorship to portfolio companies through a relationship-driven, partner-led model.
Product overview
RPM Ventures is a venture capital firm that invests in revolutionary businesses across financial services, insurance, real estate, and new space sectors. The firm does not offer its own product or service offerings; rather, it provides capital and strategic support to portfolio companies. The portfolio includes active investments such as Coterie, DailyPay, Family First, Findigs, Hubble, Mobi, Overalls, Players Health, and Roost, as well as numerous exited investments including Able, Amava, Applimation, Arbor Photonics, Automatic, Biproxi, BountyJobs, Carlypso, Convey, Deepfield, Deliv, Entropic, Figure, Firefly Aerospace, Giftly, Give and Take, Haul, Hippo, Infochimps, Janrain, Kontextual, Luvocracy, Mobius, OpenLane, Oxlo, PolySync, R4 Global Solutions, RiverGlass, SoFi, Symwave, TetraVitae Bioscience, and Xtime.
Differentiator
Problem solved
Functional benefit
Companies that use RPM Ventures
Customer profileSegments1 record
Ideal customer profiles1 record
RPM Ventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RPM Ventures partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
RPM Ventures competitors and assessment
Company assessmentDirect peers
- Nyca Partners: Sector-focused venture firm investing in financial services and insurance technology. Direct peer given shared fintech/insurtech vertical focus and documented co-investment with RPM in Findigs Series C.
- Anthemis: Venture firm exclusively focused on financial services and fintech infrastructure. Comparable in vertical specialization and stage of investments to RPM's fintech orientation.
- IA Capital Group: Early-stage venture firm specializing in insurtech and financial services. Comparable given RPM's coterie/Players Health portfolio focus in insurance technology.
- Lerer Hippeau: Early-stage, sector-agnostic venture firm of similar vintage and team size. Comparable in operational style, seed-to-Series A orientation, and relationship-driven sourcing.
- Compound: Early-stage venture firm focused on financial services, real estate, and commerce — overlapping with RPM's vertical focus areas and early-stage orientation.
- Clocktower Technology Ventures: Early-stage fintech-focused venture firm. Comparable in vertical specialization (financial services), early-stage orientation, and relationship-driven approach to founders.
Broad incumbents
- QED Investors: Larger, established fintech-focused venture firm. While broader AUM and more specialized than RPM, it competes for the same founder pool in financial services.
- Forerunner Ventures: Larger consumer-focused venture firm with fintech overlap. Comparable given shared investment in DailyPay-adjacent consumer financial services, though broader in scope.
Regional players
- Detroit Venture Partners: Michigan-based early-stage venture firm. Geographic peer operating from the same regional ecosystem (Ann Arbor/Detroit) with comparable deal-flow access to Midwest founders.
Emerging players
- Western Technology Investment: Venture debt and equity investor documented as co-investor with RPM in Findigs Series C. Comparable as a financial partner active in the same funding rounds and fintech/real estate sectors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RPM Ventures social profiles
Digital presenceRPM Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
RPM Ventures leadership team
Management profileNumber of profiles
Profiles5 records
RPM Ventures funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RPM Ventures M&A and investment
M&A and investmentM&A
Investments101 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RPM Ventures
What does RPM Ventures do?
RPM Ventures is an early-stage venture capital firm that invests in B2B and B2B2C technology startups, typically leading Series A through Series D funding rounds in financial services, insurance, real estate, and new space sectors. The firm provides equity capital, strategic guidance, and operational mentorship to portfolio companies through a relationship-driven, partner-led model.
Is RPM Ventures a public or private company?
RPM Ventures is a private company. It is classified as management employee owned and is currently operating.
When was RPM Ventures founded?
RPM Ventures was founded in 2000. It employs 1 to 10 people.
Where is RPM Ventures based?
RPM Ventures is headquartered in Ann Arbor, United States, in the North America region.
How does RPM Ventures make money?
One revenue line is on record: venture Capital Returns.
Who are RPM Ventures's main competitors?
Direct peers on record are Nyca Partners, Anthemis, IA Capital Group, Lerer Hippeau, Compound and Clocktower Technology Ventures. Broad incumbents are QED Investors and Forerunner Ventures. Detroit Venture Partners is listed as a regional player. Western Technology Investment is listed as an emerging player.
Does RPM Ventures have an API?
No public API is recorded for RPM Ventures.
What industry is RPM Ventures in?
RPM Ventures's product category is Venture Capital. Its primary akta.pro industry code is FSANAAAD, Sector-Focused Venture Capital (Vertical Specialists). Its NAICS code is 525 and its SIC code is 6282.