Spruce

What Spruce does

Spruce (operating commercially as SpruceID; legal entity Spruce Systems, Inc.) is a venture-backed private company headquartered at 228 Park Avenue S #28788, New York, NY, that builds digital trust infrastructure primarily for U.S. state and federal government agencies. The company's platform delivers verifiable digital credentials (including mobile driver's licenses and state-issued IDs), unified identity wallets supporting Apple, Google, Samsung, OEM, and custom state-controlled wallets, an Identity Gateway/SSO, document intake with OCR, form modernization, legacy systems integration, verification and fraud prevention, and a Zero Trust Exchange—all built on open standards including W3C Verifiable Credentials, ISO/IEC 18013-5/7 and 23220, SD-JWT, OID4VP, NIST SP 800-63-4, and FIPS 140-3 cryptography. The largest disclosed deployment is the California DMV mobile driver's license with 3.5M+ credentials issued, a 4.8-star app rating, and 100,000+ reviews; other named customers include the Utah Department of Government Operations and the U.S. Department of Homeland Security under the Silicon Valley Innovation Program.

SpruceID monetizes through a combination of professional services (embedded co-engineering), managed services and platform licensing for identity/wallet/SSO/verification deployments, and bespoke wallet and OEM integration work. Pricing is quote-based and not publicly disclosed, with engagements initiated via a "Request a Demo" / "Get in touch" funnel. The company is SOC 2 compliant and positions GDPR/CCPA-aligned data handling; secondary customer segments include regulated industries (financial institutions for KYC, age verification, mDL-based onboarding) and vital records/healthcare providers via NAPHSIS engagement.

The company has raised approximately $41.6M in disclosed venture funding, including a $7.5M round in November 2021 led by Ethereal Ventures and Electric Capital and a $34M Series A in April 2022 led by Andreessen Horowitz (a16z) with participation from Robot Ventures, Okta Ventures, OrangeDAO, and SCB 10X; additional backers include Y Combinator, Electric Capital, Ethereal Ventures, BITKRAFT, A Capital, SCB 10X, and the Gemini Frontier Fund. Leadership includes co-founder and CEO Wayne Chang and co-founder and CPO Gregory Rocco, with Wei Sun as VP and Head of Engineering and directors overseeing the credible platform and identity standards. The company has pivoted from an early Web3/decentralized identity focus (SpruceID, Kepler with Ethereum integration) toward a government-anchored go-to-market, supported by an open-source developer toolkit (SpruceKit / sprucekit.dev) and active participation in standards bodies including the OpenID Foundation and NAPHSIS.

Name

Spruce

Legal name

Spruce Systems, Inc.

Website

https://spruceid.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

SpruceID builds standards-based digital trust infrastructure—verifiable credentials, mobile driver's licenses, identity wallets, document intake, and identity gateways—for U.S. state and federal government agencies, anchored by a 3.5M+ credential California DMV deployment and DHS engagement.

Ownership category

akta.pro rank

Product category

Digital Identity Infrastructure

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Authentication (MFA/Passwordless/Biometrics) Platforms (BPAMAEAE)

akta.pro secondary industries

Single Sign-On (SSO) & Federation (SAML/OIDC, Identity Providers) (HDAEAJAB), Identity Governance & Administration (IGA) (BPAMAEAC)

Keywords

• Digital identity infrastructure
• Verifiable credentials
• Mobile driver's license
• Identity verification software
• Government identity modernization

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Professional Services (Implementation & Integration): SpruceID engineers work side-by-side with customer teams to design, prototype, and implement end-to-end workflows, including co-development, integration with legacy systems, and full deployment. The website lists 'Professional Services' explicitly as a solution area, indicating this is a primary revenue stream.
2. Managed Services / Platform Licensing (Identity, Wallet, SSO, Verification): Recurring/managed deployment of Identity Infrastructure (Digital IDs, Identity Wallets, Identity Gateway/SSO), Modernization (Document Intake, Form Modernization, Systems Integration, Verification), and Trust & Risk (Fraud Prevention, Compliance, Privacy-Preserving Data) offerings. Engagement includes ongoing compliance and security obligations aligned to SOC 2.
3. Custom Wallet & Solution Engineering: Bespoke wallet builds and OEM integrations for state-controlled wallets, plus deeper integrations with state agency systems (DMV, benefits, licensing, permitting). Billed as professional services plus ongoing platform licensing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Spruce (SpruceID) builds standards-based digital identity infrastructure for government agencies and regulated industries. Its platform enables issuance and verification of cryptographically secure digital credentials (including mobile driver's licenses), provides unified digital identity wallets, an Identity Gateway/SSO layer, document intake with OCR and zero-data-retention AI, and Zero Trust data exchange—anchored on W3C, ISO, SD-JWT, OID4VP, and NIST/FIPS standards. SpruceID also offers embedded professional services to co-design, prototype, and implement end-to-end identity and modernization workflows alongside customer engineering teams.

Product overview

SpruceID is a unified digital trust infrastructure platform for government and regulated industries, organized as a platform-plus-modules architecture anchored by Digital IDs (mobile driver's licenses and state-issued credentials). The platform layers Identity Wallets, an Identity Gateway (State SSO), Document Intake, Form Modernization, Digital Transformation, Legacy Systems Integration, Verification & Fraud Prevention, a Standards-Based Architecture, and a Zero Trust Exchange on top of shared W3C/ISO/NIST-compliant identity primitives. SpruceKit serves as the open-source developer toolkit for building credential applications, while Kepler (referenced in current privacy disclosures and historical funding announcements) extends the platform with decentralized data storage on the Ethereum blockchain.

Differentiator

Problem solved

Functional benefit

Brands

• SpruceID: Core product/brand for the company's digital identity and verifiable credential platform.
• Kepler

Products and services

• Digital IDs Cryptographically secure digital identity credentials (mobile driver's licenses and state-issued IDs) that allow residents to prove identity online or in person with privacy-preserving selective disclosure and real-time verification; built for state DMVs and federal agencies.
• Identity Wallets

Quantifiable outcome

• California has issued over 3.5 million mobile driver's licenses on SpruceID-built infrastructure, with a 4.8-star app rating and 100,000+ reviews.
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• U.S. Department of Homeland Security (DHS)flagshipStrategic or Co-development Partner · 4 October 2025DHS Science and Technology Directorate awarded Phase 1 funding to SpruceID under the Silicon Valley Innovation Program to co-develop privacy-preserving digital credential wallets and verifiers using W3C standards for cross-border travel, citizenship, and immigration verification. Earlier reporting (idtechwire, Oct 2024) confirmed the partnership scope to build interoperable tools across finance, healthcare, and other sectors.
• OpenID FoundationcoreTechnology or Integration · 5 May 2025SpruceID participated in the OpenID Foundation's May 5, 2025 landmark interoperability demonstration, achieving 153 of 224 wallet/verifier pairings (over 90% success) and contributing to OpenID4VP standards development. Government observers from US NIST, Japan Digital Agency, and California DMV assessed results.
• California Department of Motor Vehicles (CA DMV)flagshipStrategic or Co-development PartnerWorked with SpruceID to deliver an award-winning mobile driver's license — one of the largest digital ID deployments in the country with 3.5M+ mDLs issued, 4.8-star app rating, and 100,000+ reviews. Showcased as a flagship case study on SpruceID's Success Stories page.
• Utah Department of Government OperationscoreStrategic or Co-development PartnerUtah worked with SpruceID to issue secure, interoperable digital credentials for permits and passes modernization, replacing paper processes with paperless workflows and seamless verification across agencies. Featured as a Success Story.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Indicio: Indicio builds decentralized identity and verifiable credential infrastructure for government, with deployments in Hawaii and Maryland — directly comparable to SpruceID's state-government focus on mDLs and verifiable credentials.
• MATTR: MATTR provides a verifiable credentials platform aligned with W3C and ISO mDL standards, with strong government and regulated-industry use cases — directly overlapping SpruceID's verifiable credential issuance and verification stack.
• Trinsic: Trinsic is an API-first verifiable credential platform serving governments and enterprises with reusable ID infrastructure — comparable in product model (developer APIs + wallets + verifiers) to SpruceID's SpruceKit and issuance platform.

Broad incumbents

• IDEMIA: IDEMIA is a global leader in government-issued IDs, mobile driver's licenses, and biometric identity — a large incumbent competing for the same state and federal mDL and digital ID contracts SpruceID targets.
• Microsoft Entra Verified ID: Microsoft Entra Verified ID offers enterprise decentralized identity built on the same W3C/ISO standards SpruceID supports, with significantly larger distribution into government and enterprise buyers via the Microsoft cloud ecosystem.
• Okta: Okta is the dominant workforce SSO/IAM provider and a strategic SpruceID investor; its identity verification and decentralized identity roadmap overlaps directly with SpruceID's Identity Gateway, SSO, and verification offerings.
• Ping Identity: Ping Identity delivers enterprise and government identity, SSO, and federation at scale; its PingOne Neo and Verifiable Credentials offerings compete with SpruceID's identity wallet and gateway products in regulated markets.
• DigiCert: DigiCert is a leader in PKI, digital certificates, and trust infrastructure — a comparable foundational identity and cryptography layer used by governments for mDLs, e-signatures, and credentialing programs where SpruceID operates.

Emerging players

• Hushmesh: Hushmesh builds decentralized identity and verifiable credential infrastructure with a focus on passwordless authentication and standards-based identity — an emerging player addressing adjacent slices of the same verifiable identity market.
• Persona: Persona provides identity verification and KYC infrastructure used by regulated industries — an emerging player competing for the same downstream verification and fraud-prevention use cases SpruceID serves in government-adjacent markets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sprucesystems
• Facebookfacebook.com/sprucesystemsinc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spruce