Spruce
SpruceID builds standards-based digital trust infrastructure—verifiable credentials, mobile driver's licenses, identity wallets, document intake, and identity gateways—for U.S. state and federal government agencies, anchored by a 3.5M+ credential California DMV deployment and DHS engagement.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Spruce does
Spruce (operating commercially as SpruceID; legal entity Spruce Systems, Inc.) is a venture-backed private company headquartered at 228 Park Avenue S #28788, New York, NY, that builds digital trust infrastructure primarily for U.S. state and federal government agencies. The company's platform delivers verifiable digital credentials (including mobile driver's licenses and state-issued IDs), unified identity wallets supporting Apple, Google, Samsung, OEM, and custom state-controlled wallets, an Identity Gateway/SSO, document intake with OCR, form modernization, legacy systems integration, verification and fraud prevention, and a Zero Trust Exchange—all built on open standards including W3C Verifiable Credentials, ISO/IEC 18013-5/7 and 23220, SD-JWT, OID4VP, NIST SP 800-63-4, and FIPS 140-3 cryptography. The largest disclosed deployment is the California DMV mobile driver's license with 3.5M+ credentials issued, a 4.8-star app rating, and 100,000+ reviews; other named customers include the Utah Department of Government Operations and the U.S. Department of Homeland Security under the Silicon Valley Innovation Program.
SpruceID monetizes through a combination of professional services (embedded co-engineering), managed services and platform licensing for identity/wallet/SSO/verification deployments, and bespoke wallet and OEM integration work. Pricing is quote-based and not publicly disclosed, with engagements initiated via a "Request a Demo" / "Get in touch" funnel. The company is SOC 2 compliant and positions GDPR/CCPA-aligned data handling; secondary customer segments include regulated industries (financial institutions for KYC, age verification, mDL-based onboarding) and vital records/healthcare providers via NAPHSIS engagement.
The company has raised approximately $41.6M in disclosed venture funding, including a $7.5M round in November 2021 led by Ethereal Ventures and Electric Capital and a $34M Series A in April 2022 led by Andreessen Horowitz (a16z) with participation from Robot Ventures, Okta Ventures, OrangeDAO, and SCB 10X; additional backers include Y Combinator, Electric Capital, Ethereal Ventures, BITKRAFT, A Capital, SCB 10X, and the Gemini Frontier Fund. Leadership includes co-founder and CEO Wayne Chang and co-founder and CPO Gregory Rocco, with Wei Sun as VP and Head of Engineering and directors overseeing the credible platform and identity standards. The company has pivoted from an early Web3/decentralized identity focus (SpruceID, Kepler with Ethereum integration) toward a government-anchored go-to-market, supported by an open-source developer toolkit (SpruceKit / sprucekit.dev) and active participation in standards bodies including the OpenID Foundation and NAPHSIS.
Spruce firmographics
Firmographics- Name
- Spruce
- Legal name
- Spruce Systems, Inc.
- Website
- https://spruceid.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SpruceID builds standards-based digital trust infrastructure—verifiable credentials, mobile driver's licenses, identity wallets, document intake, and identity gateways—for U.S. state and federal government agencies, anchored by a 3.5M+ credential California DMV deployment and DHS engagement.
- Ownership category
- akta.pro rank
Spruce industry classification
Industry- Product category
- Digital Identity Infrastructure
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Authentication (MFA/Passwordless/Biometrics) Platforms (BPAMAEAE)
- akta.pro secondary industries
- Single Sign-On (SSO) & Federation (SAML/OIDC, Identity Providers) (HDAEAJAB), Identity Governance & Administration (IGA) (BPAMAEAC)
Keywords
Where Spruce is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Spruce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Professional Services (Implementation & Integration): SpruceID engineers work side-by-side with customer teams to design, prototype, and implement end-to-end workflows, including co-development, integration with legacy systems, and full deployment. The website lists 'Professional Services' explicitly as a solution area, indicating this is a primary revenue stream.
- Managed Services / Platform Licensing (Identity, Wallet, SSO, Verification): Recurring/managed deployment of Identity Infrastructure (Digital IDs, Identity Wallets, Identity Gateway/SSO), Modernization (Document Intake, Form Modernization, Systems Integration, Verification), and Trust & Risk (Fraud Prevention, Compliance, Privacy-Preserving Data) offerings. Engagement includes ongoing compliance and security obligations aligned to SOC 2.
- Custom Wallet & Solution Engineering: Bespoke wallet builds and OEM integrations for state-controlled wallets, plus deeper integrations with state agency systems (DMV, benefits, licensing, permitting). Billed as professional services plus ongoing platform licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based enterprise/government engagement (Demo required) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Spruce product offering
Product offeringCore offering
Spruce (SpruceID) builds standards-based digital identity infrastructure for government agencies and regulated industries. Its platform enables issuance and verification of cryptographically secure digital credentials (including mobile driver's licenses), provides unified digital identity wallets, an Identity Gateway/SSO layer, document intake with OCR and zero-data-retention AI, and Zero Trust data exchange—anchored on W3C, ISO, SD-JWT, OID4VP, and NIST/FIPS standards. SpruceID also offers embedded professional services to co-design, prototype, and implement end-to-end identity and modernization workflows alongside customer engineering teams.
Product overview
SpruceID is a unified digital trust infrastructure platform for government and regulated industries, organized as a platform-plus-modules architecture anchored by Digital IDs (mobile driver's licenses and state-issued credentials). The platform layers Identity Wallets, an Identity Gateway (State SSO), Document Intake, Form Modernization, Digital Transformation, Legacy Systems Integration, Verification & Fraud Prevention, a Standards-Based Architecture, and a Zero Trust Exchange on top of shared W3C/ISO/NIST-compliant identity primitives. SpruceKit serves as the open-source developer toolkit for building credential applications, while Kepler (referenced in current privacy disclosures and historical funding announcements) extends the platform with decentralized data storage on the Ethereum blockchain.
Differentiator
Problem solved
Functional benefit
Brands
- SpruceID: Core product/brand for the company's digital identity and verifiable credential platform.
- Kepler
Products and services
- Digital IDs Cryptographically secure digital identity credentials (mobile driver's licenses and state-issued IDs) that allow residents to prove identity online or in person with privacy-preserving selective disclosure and real-time verification; built for state DMVs and federal agencies.
- Identity Wallets
Quantifiable outcome
- California has issued over 3.5 million mobile driver's licenses on SpruceID-built infrastructure, with a 4.8-star app rating and 100,000+ reviews.
- +2 more outcomes
Companies that use Spruce
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Spruce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature6 records
Spruce partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- U.S. Department of Homeland Security (DHS)flagshipDHS Science and Technology Directorate awarded Phase 1 funding to SpruceID under the Silicon Valley Innovation Program to co-develop privacy-preserving digital credential wallets and verifiers using W3C standards for cross-border travel, citizenship, and immigration verification. Earlier reporting (idtechwire, Oct 2024) confirmed the partnership scope to build interoperable tools across finance, healthcare, and other sectors.
- OpenID FoundationcoreSpruceID participated in the OpenID Foundation's May 5, 2025 landmark interoperability demonstration, achieving 153 of 224 wallet/verifier pairings (over 90% success) and contributing to OpenID4VP standards development. Government observers from US NIST, Japan Digital Agency, and California DMV assessed results.
- California Department of Motor Vehicles (CA DMV)flagshipWorked with SpruceID to deliver an award-winning mobile driver's license — one of the largest digital ID deployments in the country with 3.5M+ mDLs issued, 4.8-star app rating, and 100,000+ reviews. Showcased as a flagship case study on SpruceID's Success Stories page.
- Utah Department of Government OperationscoreUtah worked with SpruceID to issue secure, interoperable digital credentials for permits and passes modernization, replacing paper processes with paperless workflows and seamless verification across agencies. Featured as a Success Story.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Spruce competitors and assessment
Company assessmentDirect peers
- Indicio: Indicio builds decentralized identity and verifiable credential infrastructure for government, with deployments in Hawaii and Maryland — directly comparable to SpruceID's state-government focus on mDLs and verifiable credentials.
- MATTR: MATTR provides a verifiable credentials platform aligned with W3C and ISO mDL standards, with strong government and regulated-industry use cases — directly overlapping SpruceID's verifiable credential issuance and verification stack.
- Trinsic: Trinsic is an API-first verifiable credential platform serving governments and enterprises with reusable ID infrastructure — comparable in product model (developer APIs + wallets + verifiers) to SpruceID's SpruceKit and issuance platform.
Broad incumbents
- IDEMIA: IDEMIA is a global leader in government-issued IDs, mobile driver's licenses, and biometric identity — a large incumbent competing for the same state and federal mDL and digital ID contracts SpruceID targets.
- Microsoft Entra Verified ID: Microsoft Entra Verified ID offers enterprise decentralized identity built on the same W3C/ISO standards SpruceID supports, with significantly larger distribution into government and enterprise buyers via the Microsoft cloud ecosystem.
- Okta: Okta is the dominant workforce SSO/IAM provider and a strategic SpruceID investor; its identity verification and decentralized identity roadmap overlaps directly with SpruceID's Identity Gateway, SSO, and verification offerings.
- Ping Identity: Ping Identity delivers enterprise and government identity, SSO, and federation at scale; its PingOne Neo and Verifiable Credentials offerings compete with SpruceID's identity wallet and gateway products in regulated markets.
- DigiCert: DigiCert is a leader in PKI, digital certificates, and trust infrastructure — a comparable foundational identity and cryptography layer used by governments for mDLs, e-signatures, and credentialing programs where SpruceID operates.
Emerging players
- Hushmesh: Hushmesh builds decentralized identity and verifiable credential infrastructure with a focus on passwordless authentication and standards-based identity — an emerging player addressing adjacent slices of the same verifiable identity market.
- Persona: Persona provides identity verification and KYC infrastructure used by regulated industries — an emerging player competing for the same downstream verification and fraud-prevention use cases SpruceID serves in government-adjacent markets.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Spruce social profiles
Digital presenceSpruce compliance and trust
Trust signalCompliance4 records
Spruce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spruce leadership team
Management profileNumber of profiles
Profiles5 records
Spruce funding detail
Funding detailFunding overview
Funding rounds4 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spruce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spruce
What does Spruce do?
Spruce (SpruceID) builds standards-based digital identity infrastructure for government agencies and regulated industries. Its platform enables issuance and verification of cryptographically secure digital credentials (including mobile driver's licenses), provides unified digital identity wallets, an Identity Gateway/SSO layer, document intake with OCR and zero-data-retention AI, and Zero Trust data exchange—anchored on W3C, ISO, SD-JWT, OID4VP, and NIST/FIPS standards. SpruceID also offers embedded professional services to co-design, prototype, and implement end-to-end identity and modernization workflows alongside customer engineering teams.
Is Spruce a public or private company?
Spruce is a private company. It is classified as venture growth investor backed and is currently operating.
When was Spruce founded?
Spruce was founded in 2020. It employs 11 to 50 people.
Where is Spruce based?
Spruce is headquartered in New York, United States, in the North America region.
How does Spruce make money?
Three revenue lines are on record. Professional Services (Implementation & Integration) is the primary driver. The others are managed Services / Platform Licensing (Identity, Wallet, SSO, Verification) and custom Wallet & Solution Engineering.
Who are Spruce's main competitors?
Direct peers on record are Indicio, MATTR and Trinsic. Broad incumbents are IDEMIA, Microsoft Entra Verified ID, Okta, Ping Identity and DigiCert. Emerging players are Hushmesh and Persona.
Does Spruce have an API?
Yes. SpruceID offers SpruceKit, an open-source developer toolkit providing libraries for building verifiable digital credential applications, along with APIs used for integrations with legacy systems, document intake, and credential verification. The libraries are aligned with W3C standards including W3C Verifiable Credentials, SD-JWTs, and OID4VP protocols. They support issuance, verification, and zero-knowledge proof flows. Developer documentation is at www.sprucekit.dev.
What industry is Spruce in?
Spruce's product category is Digital Identity Infrastructure. Its primary akta.pro industry code is BPAMAEAE, Authentication (MFA/Passwordless/Biometrics) Platforms, with a secondary code of HDAEAJAB, Single Sign-On (SSO) & Federation (SAML/OIDC, Identity Providers). Its NAICS code is 518 and its SIC code is 7371.