ESET
- Company typePrivate
- Founded1992
- HeadquartersBratislava
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingSoftware
ESET firmographics
Firmographics- Name
- ESET
- Legal name
- ESET, spol. s r. o.
- Website
- https://eset.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
ESET industry classification
Industry- Product category
- Cybersecurity Software (Endpoint Protection Platform)
- NAICS
- Other Computer Related Services (541519), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Endpoint Protection Platforms (EPP/NGAV) (HDADAEAD)
- akta.pro secondary industries
- Endpoint Deception & Anti-Ransomware (HDADAEAL), Endpoint Security Managed Services (EDR/XDR) (BPAEADAH), Endpoint Security for End Users (EDR/XDR, Patch/Vuln, Zero Trust Endpoint) (BPAEAIAG)
Keywords
Where ESET is headquartered
LocationHeadquarters
- HQ city
- Bratislava
Offices10 records
Markets served
ESET business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Consumer/SMB Security Subscriptions: Annual and multi-year subscription licensing for endpoint security products ranging from basic antivirus to comprehensive security suites for home, small office, and SMB customers. Products include ESET HOME Security (Essential, Premium, Ultimate tiers), Small Business Security, and NOD32 Antivirus.
- Enterprise Endpoint Protection (ESET PROTECT): Tiered subscription platform (Entry, Advanced, Complete, Elite, Enterprise) providing unified endpoint protection, EDR, XDR, MDR services, server security, cloud workload protection, and threat intelligence for medium to large enterprises.
- Managed Detection and Response (MDR): 24/7 managed detection and response services combining AI automation with human threat hunting, offered as subscription tiers including ESET PROTECT MDR and MDR Ultimate with industry-leading 6-minute average response time.
- Threat Intelligence Services: Strategic threat intelligence offerings including eCrime Reports (standard and advanced tiers), APT Reports, Threat Intel Feeds in STIX/TAXII format, and dedicated threat research publications for enterprise customers.
- Professional Services: Premium support services, deployment and upgrade services, healthcheck assessments, threat hunting services, authorized training programs, and micro updates for enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | ESET HOME Security Essential - Basic antivirus, anti-phishing, Wi-Fi protection, and secure browsing for essential protection |
| Subscription | Annual | ESET HOME Security Premium - Essential features plus unlimited VPN traffic and proactive identity protection |
| Subscription | Annual | ESET HOME Security Ultimate - Complete protection with VPN router, identity protection, and ransomware remediation |
| Subscription | Annual | ESET PROTECT Entry - Basic endpoint protection with cloud management console |
| Subscription | Annual | ESET PROTECT Advanced - Multi-layered endpoint security with advanced threat defense |
| Subscription | Annual | ESET PROTECT Complete - Full security suite including EDR and cloud application protection |
| Subscription | Annual | ESET PROTECT Elite - Advanced protection with MDR service included |
| Subscription | Annual | ESET PROTECT MDR Ultimate - Full MDR service with comprehensive security coverage |
| Subscription | Annual | ESET PROTECT Enterprise - Enterprise-grade security for large organizations |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels8 records
ESET product offering
Product offeringCore offering
ESET develops and sells multi-layered cybersecurity software that protects endpoints, servers, cloud workloads, and mobile devices from malware, ransomware, phishing, and advanced persistent threats. The company offers the ESET PROTECT unified platform for businesses (with endpoint protection, EDR, XDR, MDR, cloud workload protection, and threat intelligence) and ESET HOME Security consumer products with antivirus, VPN, identity protection, and ransomware remediation. The offering is powered by proprietary LiveSense technology combining machine learning, behavioral analysis, DNA detections, and cloud sandboxing.
Product overview
ESET offers a comprehensive cybersecurity portfolio structured as a platform-plus-modules architecture. The ESET PROTECT Platform serves as the unified core offering available in multiple tiers (Entry, Advanced, Complete, Elite, Enterprise) plus specialized MDR services, providing centralized security management with multilayered endpoint protection powered by ESET LiveSense technology combining machine learning, behavioral analysis, and DNA detection. The platform integrates specialized modules including Cloud Workload Protection (AWS, Azure, GCP), Cloud Application Protection (Microsoft 365, Google Workspace), Mail Server Security (Exchange, IBM Domino), Server Security, Mobile Threat Defense (Android, iOS), Multi-Factor Authentication, Vulnerability & Patch Management, Full Disk Encryption, and Extended Detection & Response (ESET Inspect). AI-powered capabilities include ESET AI Advisor for conversational security automation, ESET LiveGuard Advanced for sandbox analysis with autonomous remediation, and AI Skills Checker for AI security assessment. The company also offers consumer products under ESET HOME Security brand (Essential, Premium, Ultimate tiers) with add-ons including VPN, Identity Protection, and Ransomware Remediation, plus dedicated small business security solutions. ESET's threat intelligence services include eCrime Reports and APT Reports delivered in STIX/TAXII formats. The portfolio includes specialized vertical solutions for healthcare, manufacturing, education, finance, and government sectors, with a new ESET Private brand targeting government and critical infrastructure enterprises.
Differentiator
Problem solved
Functional benefit
Brands
- ESET PROTECT: Cloud-based endpoint security platform for businesses
- ESET HOME
- ESET LiveSense
- ESET PRIVATE
- ESET Cloud Workload Protection
- AICE Agent
Products and services
- ESET PROTECT Platform Unified cloud-based or on-premises cybersecurity platform providing centralized security management, endpoint protection, threat detection and response, and integrated AI-powered security capabilities across enterprise and SMB deployments.
- ESET Endpoint Security for Windows v12 Advanced endpoint security solution for Windows featuring multilayered protection powered by ESET LiveSense technology, machine learning, behavioral analysis, and ransomware shield. Common Criteria (CC) certified.
- ESET Inspect (XDR) Extended detection and response (XDR) tool providing outstanding threat and system visibility, allowing security professionals to perform fast root cause analysis and immediate incident response from a cloud-based interface.
- ESET LiveGuard Advanced AI-powered cloud-based sandbox analysis technology that detects and analyzes unknown threats, ransomware, and zero-day malware by executing files in isolated environment. Includes autonomous remediation and visual attack chain representation.
- ESET AI Advisor
- ESET Cloud Workload Protection Security module extending ESET PROTECT to protect virtual machines running in AWS, Azure, and Google Cloud environments with AI-powered multilayered protection and compliance reporting for NIST, CIS, HIPAA, PCI DSS.
- ESET Cloud Application Protection
- ESET Mail Server Security
- ESET Server Security
- ESET Mobile Threat Defense
- ESET Multi-Factor Authentication
- ESET Vulnerability & Patch Management
- ESET Full Disk Encryption
- ESET Cybersecurity Awareness Training
- ESET Threat Intelligence Service
- ESET eCrime Reports Strategic threat intelligence offering focused specifically on ransomware and infostealer threats, providing activity summaries, technical analysis, monthly digests, and eCrime IoC feeds in STIX/TAXII format. Available in standard and Advanced tiers.
- ESET APT Reports
- ESET Premium Support
- ESET Managed Detection and Response (MDR) 24/7 managed detection and response service combining AI-powered automation with human expert threat hunting, achieving average detection and response time of 6 minutes. Available as on-demand upgrade or standalone service.
- ESET HOME Security
- ESET Small Business Security
- ESET NOD32 Antivirus
- ESET Mobile Security for Android
- ESET VPN
- ESET Identity Protection
- ESET Private Enterprise and government-focused cybersecurity portfolio providing tailored, bespoke security solutions for critical infrastructure, Fortune 500 companies, and public-sector environments. Combines AI technology with human expertise for complex enterprise needs.
- ESET AI Skills Checker
- ESET SysInspector
- AICE Agent (€40 Million AI Initiative) AI cybersecurity initiative for developing proprietary AI foundation models trained on cybersecurity datasets for security applications, layered protections for AI systems, and next-generation AI SOC capabilities.
Quantifiable outcome
- 99.9% malware protection rate against infection by malicious files
- +6 more outcomes
Companies that use ESET
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles5 records
ESET technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability11 records
Feature10 records
ESET partnerships and signals
Strategic signalScale indicators13 records
Recent moves8 records
Expansion highlights9 records
ESET competitors and assessment
Company assessmentDirect peers
- Bitdefender: Romanian-headquartered cybersecurity company offering consumer and business endpoint protection, EDR, MDR, and threat intelligence. The most direct comparable to ESET in scale, European heritage, and consumer-to-enterprise product breadth.
- Sophos: Thoma Bravo-owned endpoint and network security vendor serving SMB and mid-market with Intercept X, EDR, and MDR. Closely comparable to ESET in tiered platform approach, MSP-first GTM, and SMB-heavy mix.
- CrowdStrike: Next-generation endpoint security leader built around the Falcon platform with EDR, XDR, MDR (Falcon Complete), and threat intelligence. Overlaps with ESET PROTECT Elite, ESET Inspect, and ESET MDR on enterprise-grade detection and response.
- SentinelOne: AI-native endpoint security vendor with Singularity platform spanning EPP, EDR, XDR, MDR, and cloud workload protection. Directly comparable to ESET on AI-driven detection, cloud workload security, and Purple AI-style assistant positioning.
- Trend Micro: Japanese-founded cybersecurity vendor with consumer and enterprise endpoint, server, and cloud workload security products. Comparable breadth of consumer (ESET HOME) and enterprise (ESET PROTECT) offerings.
- Kaspersky: Russian-founded endpoint security vendor with global consumer and enterprise presence across antivirus, EDR, and threat intelligence. Directly comparable to ESET on technology, product tiers, and threat research pedigree, though geopolitically constrained in Western enterprise.
- Gen Digital (NortonLifeLock/Avast): Consumer cybersecurity conglomerate formed from NortonLifeLock and Avast merger, covering antivirus, VPN, identity protection, and small-business security. Directly comparable to ESET HOME Security Essential/Premium/Ultimate tiers.
- McAfee: Long-established consumer and enterprise endpoint security vendor with antivirus, EDR, and XDR offerings under the unified MVISION platform. Overlaps with ESET on legacy endpoint and consumer security segments.
Broad incumbents
- Palo Alto Networks: Large multi-product cybersecurity platform with Cortex XDR, Cortex XSIAM (MDR/SOC), Prisma Cloud, and Unit 42 threat intelligence. Overlaps with ESET's enterprise tier but spans a much broader portfolio including network and SASE.
- Microsoft (Defender for Endpoint): Defender for Endpoint is bundled with Microsoft 365 E5 and Windows, providing EDR, XDR, and threat intelligence at effectively zero incremental cost. The most consequential competitive threat to ESET's enterprise and SMB endpoint business globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
ESET social profiles
Digital presenceESET compliance and trust
Trust signalCompliance12 records
ESET financial estimates
Financial estimateRevenue estimate
Valuation estimate
ESET leadership team
Management profileNumber of profiles
Profiles7 records
ESET subsidiaries and ownership
Company hierarchySubsidiaries4 records
ESET funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ESET M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ESET
What does ESET do?
ESET develops and sells multi-layered cybersecurity software that protects endpoints, servers, cloud workloads, and mobile devices from malware, ransomware, phishing, and advanced persistent threats. The company offers the ESET PROTECT unified platform for businesses (with endpoint protection, EDR, XDR, MDR, cloud workload protection, and threat intelligence) and ESET HOME Security consumer products with antivirus, VPN, identity protection, and ransomware remediation. The offering is powered by proprietary LiveSense technology combining machine learning, behavioral analysis, DNA detections, and cloud sandboxing.
Is ESET a public or private company?
ESET is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ESET founded?
ESET was founded in 1992. It employs 1,001 to 5,000 people.
Where is ESET based?
ESET is headquartered in Bratislava.
How does ESET make money?
Five revenue lines are on record. Consumer/SMB Security Subscriptions are the primary driver. The others are enterprise Endpoint Protection (ESET PROTECT), managed Detection and Response (MDR), threat Intelligence Services and professional Services.
Who are ESET's main competitors?
Direct peers on record are Bitdefender, Sophos, CrowdStrike, SentinelOne, Trend Micro, Kaspersky, Gen Digital (NortonLifeLock/Avast) and McAfee. Broad incumbents are Palo Alto Networks and Microsoft (Defender for Endpoint).
Does ESET have an API?
Yes. ESET provides APIs and developer integrations for its platform. The ESET Legal Hub (legal.eset.com) references 'APIs, plugins and integrations' as part of its developer documentation. Detection engine updates are available via dedicated update endpoints (help.eset.com/updates). ESET Threat Intelligence is delivered in STIX/TAXII format for automated consumption. Specific API availability, authentication methods, rate limits, and versioning details are not specified in available source material. Developer documentation is at help.eset.com/developers/?lang=en-US.
What industry is ESET in?
ESET's product category is Cybersecurity Software (Endpoint Protection Platform). Its primary akta.pro industry code is HDADAEAD, Endpoint Protection Platforms (EPP/NGAV), with a secondary code of HDADAEAL, Endpoint Deception & Anti-Ransomware. Its NAICS code is 541519 and its SIC code is 7372.